The Best Microsoft Advertising Agency in Calgary.
Using data, technology, and experience to move your search rankings. SEO, CRO, and paid ads, engineered against one revenue scoreboard.
Why Consultus Digital in Calgary.
With a population of over 1.2 million people, Calgary is the largest city proper in all of western Canada and is an economic hub for the region. In fact, it’s estimated that over 53,000 businesses are operating in Calgary, and one thing they all have in common is the desire to drive more traffic to their website while increasing revenue and conversions. One of the best ways to achieve this? Pay-Per-Click (PPC) marketing.
Over the past 20+ years, Google Ads has been the dominant PPC platform for many Calgary businesses; however, there’s another powerful yet highly underrated platform that offers the same benefits as Google but with a lower cost and more niche audience targeting. Of course, we’re talking about Microsoft Ads.
Microsoft Ads (also known as Bing ads) offers some incredible benefits when it comes to marketing your business, especially when you work with the leading Calgary Microsoft Ad agency, Consultus Digital.
Keep reading to find out how our team will take your PPC campaigns to the next level by introducing Microsoft advertising.
Our Microsoft Advertising process.
- 01
Keyword Research
Our team starts off by performing extensive keyword research to determine what exactly your target audience is searching for, so we optimize your campaign to help you reach the right people.
- 02
Optimized Content
Once our keyword research has been completed, we’ll then perform extensive search engine optimizations for your website and landing pages that will help to boost conversions.
- 03
Dynamic Management
Our PPC experts are constantly tracking any changes made to keyword bids so that we can make sure that your budget and ROI are maximized.
- 04
Comprehensive Reporting
At the end of each month, we gather your results and create a detailed report that contains all of your campaign achievements and deliverables.
Calgary Microsoft Ad Services That We Offer
- 01
Microsoft Ads Strategy & Account Setup.
We create a tailored PPC strategy designed to help you meet your business goals, reach the appropriate audience, and obtain a strong ROI. To help do this, we take the time to get to know your business along with your:
- Goals
- KPIs
- Competitors
- Experience with PPC and Microsoft Ads
We’ll also set up your Microsoft Ads account for you. If you already have an account, we’ll perform an audit to identify past strengths and weaknesses and identify areas for improvement.
- 02
Campaign Development and Management.
Once a strategy has been developed and approved by you, we will set up and manage your Microsoft ad campaigns.
- 03
Tracking and Optimization.
Upon launching your ad campaigns, your account manager will continuously track any progress and make adjustments as needed to ensure your ads are optimized for success.
Work we’re proud to show.
We’re proud of the success we’ve had with our clients and love to showcase our results. Click below to see some of the great work we’ve done!
View case study →1st Page Google SERP13 Cities
View case study →Increase in ROAS2,900%
View case study →Greater Than Industry Conversion Rate74%
View case study →Increase in Revenue41%
View case study →A boutique agency focused purely on growth.
We are a full-service, boutique Digital Marketing and Sales Enablement agency that focuses on digitally transforming how businesses accelerate revenue.
Our marketing arm specializes in; website and landing page development, search engine optimization, paid search management, conversion rate optimization, social media marketing, and, robust measurement solutions. Our sales enablement arm supercharges how an organization sells by implementing modern technologies and methodologies such as chatbots, CRMs, proposal-building software, sales collateral, and much more.
The questions Calgary businesses actually ask.
How much should I spend on Microsoft Advertising in Calgary?
Most Calgary engagements we run sit between $3,000 and $20,000 per month, with outliers in either direction. The right number depends on your average customer lifetime value, target cost per acquisition, and how saturated your category is in the Calgary market. Before we recommend a budget, we audit historical performance, current creative or content quality, and your conversion rate. Spending without that baseline is gambling, not media buying.
How long until I see results from Microsoft Advertising?
Most Microsoft ad engagements show meaningful signal within 14 to 28 days, with stable predictable behaviour usually settling between days 45 and 90. Anyone promising day-one outcomes on cold accounts is exaggerating. SEO is the slowest of the family. Count six months for compounding results.
Do you take over my existing account or start a new one?
In most cases we take over the existing account. Historical performance data, audience signals, and account history all carry forward, which is valuable. If your account has structural issues that cannot be fixed in place, we recommend a new build alongside the legacy account so we do not lose history.
What industries in Calgary do you specialize in?
Consultus Digital runs four divisions: Healthcare, Trades & Construction, DTC & eCommerce, and Professional Services. The specialization matters because Calgary buying behaviour and competitor density differ from other markets. We tune the approach to how Calgary buyers actually behave, not to a national playbook.
How is your reporting different from other Microsoft agencies?
Our standard monthly report ties every dollar of spend to a tracked outcome (lead, booking, or revenue event), broken down by campaign, channel, and audience. Most agency reports stop at impressions, clicks, and CTR. We start there and keep going, because the conversation that matters is "did this work" not "did the program run."
What does an engagement with Consultus Digital actually look like in month one?
Week one is access plus audit. Week two we lock strategy and budget. Week three we build. Week four we launch and measure. By the end of month one you have a working program against your KPIs and a baseline report. Nothing exotic, just disciplined.
Do I have to sign a long-term contract?
No. We work on month-to-month retainers. Annual commitments are available at a discount but they are optional. If our work isn't creating results, you shouldn't be locked in.
Are you a certified partner with the major platforms?
Yes. We are a certified Google Partner, Meta Business Partner, Microsoft Advertising Partner, and Zoho Authorized Partner. Partner status alone doesn't guarantee a good agency, but its absence is a fair signal that an agency may not have invested in the credentials of its team.
Trust your budget to a proven track record.
Consultus Digital is the right agency for all your Calgary Microsoft Advertising needs. Contact us today to find out how our in-house experts can make the most of your budget.