With a population of over 1.2 million people, Calgary is the largest city proper in all of western Canada and is an economic hub for the region. In fact, it’s estimated that over 53,000 businesses are operating in Calgary, and one thing they all have in common is the desire to drive more traffic to their website while increasing revenue and conversions. One of the best ways to achieve this? Pay-Per-Click (PPC) marketing.
Over the past 20+ years, Google Ads has been the dominant PPC platform for many Calgary businesses; however, there’s another powerful yet highly underrated platform that offers the same benefits as Google but with a lower cost and more niche audience targeting. Of course, we’re talking about Microsoft Ads.
Microsoft Ads (also known as Bing ads) offers some incredible benefits when it comes to marketing your business, especially when you work with the leading Calgary Microsoft Ad agency, Consultus Digital.
Keep reading to find out how our team will take your PPC campaigns to the next level by introducing Microsoft advertising.
Our team starts off by performing extensive keyword research to determine what exactly your target audience is searching for, so we optimize your campaign to help you reach the right people.
Once our keyword research has been completed, we’ll then perform extensive search engine optimizations for your website and landing pages that will help to boost conversions.
Our PPC experts are constantly tracking any changes made to keyword bids so that we can make sure that your budget and ROI are maximized.
At the end of each month, we gather your results and create a detailed report that contains all of your campaign achievements and deliverables.
Google Ads may not be going anywhere anytime soon, but that doesn’t mean you should discount the obvious benefits of utilizing a lesser-known PPC platform like Microsoft Ads. The Microsoft platform has over 1 billion monthly visits while offering a niche market and a lower cost-per-click. So, for brands that are struggling to find the right audience and generate leads through Google Ads, a Microsoft advertising strategy developed by our Calgary PPC experts may be the solution you’ve been looking for.
Get in touch with our team today to learn more about us and how our Microsoft Ad experts will transform your PPC strategy and help you reach more leads by driving more visitors to your website.
We create a tailored PPC strategy designed to help you meet your business goals, reach the appropriate audience, and obtain a strong ROI.
To help do this, we take the time to get to know your business along with your:
We’ll also set up your Microsoft Ads account for you. If you already have an account, we’ll perform an audit to identify past strengths and weaknesses and identify areas for improvement.
Once a strategy has been developed and approved by you, we will set up and manage your Microsoft ad campaigns.
Upon launching your ad campaigns, your account manager will continuously track any progress and make adjustments as needed to ensure your ads are optimized for success.
Where's proud of the success we've had with our clients and love to showcase our results. Click below to see some of the great work we've done!
Organic Search—Several Cities
Increase Over Baseline Conversion Rate
1st Page Google SERP
Increase in ROAS
Greater Than Industry Conversion Rate
Increase in Revenue
We are a full-service, boutique Digital Marketing and Sales Enablement agency that focuses on digitally transforming how businesses accelerate revenue.
Our marketing arm specializes in; website and landing page development, search engine optimization, paid search management, conversion rate optimization, social media marketing, and, robust measurement solutions.
Our sales enablement arm supercharges how an organization sells by implementing modern technologies and methodologies such as chatbots, CRMs, proposal-building software, sales collateral, and much more.
There’s a reason Consultus Digital is considered the best digital marketing agency in Calgary.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients.”
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website. ”
“As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.”
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