We take the time to truly understand you, your customer and your industry. We don’t send you questionnaires to fill out on your own because we’re with you every step of the way. At the end of our process you’ll have a strategic internet marketing roadmap aimed at achieving your marketing goals.
Consultus Digital follows a three step formula to support our clients success. The first step in our process is research and strategy development.
We understand that no two businesses are alike. Every business has different goals, target audiences, sales processes, and unique selling propositions. That’s why we believe every digital marketing strategy needs to cater to those interests. We understand that a ‘one size fits all’ approach to digital marketing discredits the unique nature of our clients.
Consultus Digital prides itself on taking a different approach to digital marketing in Toronto than many of our competitors. We spend time with every client getting to know the ins and outs of their business, collecting as much information as possible to support the development of a completely bespoke solution that will help them reach new heights.
We understand that trusting a new digital marketing agency in Toronto can be a daunting process for many business owners. That’s why we’re passionate about driving creative digital marketing solutions that build trust and deliver results - period.
Many other digital marketing agencies in Toronto will apply boilerplate solutions to every prospect that comes through their doors. But template packages force customers to pay for things that don’t support their needs, and leave them lacking in other areas where they should be focusing more attention. As an example, if a client wants to rank in organic search results (SEO - search engine optimization), we need to produce content to support their ambitions. After all, you can’t rank for something you do not discuss on your website. So if you are a legal firm or plastic surgeon that wants to rank in Google, we need to produce substantial content for your inner pages and resource sections.
Conversely, a fashion company or hospitality business requires a different type of content. These types of businesses are more visual in nature, and conducive to community building. So rather than long form inner pages, the focus should be producing short form entertainment pieces for social media. So as you can see, a content strategy serves different audiences, and different purposes.
Consultus Digital offers a new digital marketing experience in Toronto. We approach every client with a fresh mindset, focusing only on the key areas we believe will deliver the best results. Perhaps that means more budget put towards social media advertising and less on Toronto SEO. Or maybe a robust blogging and website revamp solution would help drive sales more efficiently. Whatever the case may be, we sit down with every client to explain how we arrived at our conclusions, what we recommend as the best course of action, and what deliverables you can expect moving forward. After a few months if we notice something is working better than another element, we will shift focus and tactics without adding a new line item to your invoice. It’s all part of our commitment to providing the best digital marketing Toronto has to offer.
Our unique strategy development process begins with us getting to know everything we can about your business and your goals.
Every new client that comes to us will be asked to complete a series of comprehensive questionnaires. These are intended to cover everything from the nuts and bolts of how your business operates, to the tone you would like to strike in written materials and the positioning of your brand in the market. Should we identify any other areas that we feel require more clarity in order to develop a better strategy for you, one of our talented team members will reach out to you with follow up questions.
Have some specific questions or criteria for us? Your dedicated Account Manager will be more than happy to answer anything you can throw at us and provide detailed explanations and feedback about your strategy. We know that we grow our business by growing yours, so we are highly motivated to craft the best digital marketing strategy possible.
Downloading everything you can tell us about your business is crucial to developing an unbeatable digital marketing strategy, but it’s only half the story.
Before Consultus Digital presents our custom built strategy roadmap, we spend time getting to know the environment in which your business operates. This include things like:
Your competitors may be doing some great things online and if they are, we need to find out what that is and if it’s worth improving upon or emulating. Observing a competitor will tell us a lot about how they communicate and target your market. For example, we can take a look at the different backlinks coming into a competitor site and approach those same sites for links too. We might gain a few great ideas in their ad copy for how they’re succinctly communicating a value proposition.
As an experienced digital marketing agency in Toronto, we will run a thorough analysis of the competitive landscape, which will let us know how hard we’re going to have to work to compete and win. Of course, if the competition isn’t doing such a great job, that isn’t an excuse to do the minimum, but it will ensure we’re not falling short of the effort required. For example, a national chain of addiction clinics will require a different level of work than a national chain of junk removal companies.
This isn’t necessary for all of our engagements, but learning more about how your organization converts online inquiries into sales will help us refine the program. While the idea of getting back to an online lead right away seems like Sales 101, a staggering amount of companies practice poor follow-up with inbound leads. Online leads can be finicky because they’ve got you and your competition right at their fingertips. Optimising your sales process is key in executing the best digital marketing programs that Toronto has to offer.
As alluded to above, your competition can tip you off to a lot you may have not considered. Chances are, if your competitors are aggressively using LinkedIn as an advertising tool, it warrants your consideration. Of course, they could be spinning their wheels and not scrutinizing their return on a medium by medium basis, but generally where there’s smoke there’s fire. Thus, in understanding the competitive landscape, it’s important to know what they’re doing and where they’re doing it.
Consultus Digital makes it our top priority to get the full picture of not only your business, but how it relates to other businesses in your competitive sphere. By crunching all the available numbers and getting a holistic view of your industry, we are able to present a digital marketing strategy that we believe will provide the best return on investment. If you are looking to experience a new level of digital marketing in Toronto, contact Consultus Digital today!
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