When you think about how to optimize your social media – and digital media as a whole – be prepared
We take the time to truly understand you, your customer and your industry. At the end of our process, you’ll have a strategic internet marketing roadmap aimed at achieving your marketing goals.
Trying to build up your business and online presence takes a lot of work. A clearly defined digital marketing strategy can put you on the straight path to success.
At Consultus Digital, we want you to succeed. We immerse ourselves in your business in order to understand your audience and goals to determine a plan and services that are right for you. Our digital marketing experts can provide you with a strategy or we can develop and execute your digital marketing strategy. The choice is yours.
To better understand how our digital marketing strategy development works, we’re going to show you how we develop and execute a social media strategy. A presence on social media will provide your business with brand awareness, create a thoughtfully engaged audience, and allows you to connect and create long-lasting relationships with customers and prospects. Let’s get into it!
What do you want or need social media to do for your business? Gain followers? Gain brand awareness? Create sales? Once you define those goals more clearly, we will gather data to learn more about your target audience and top competitors. This gives us a better picture of what you need to do to achieve your goals.
These goals can be set in advance, but you should be able to change, add or subtract, or update them along the way. It’s important to note that these goals will ensure you have targets in mind and are working to support the broader vision of your business.
Where is your target audience hanging out online? How can you use this platform to achieve your social media goals? These are some of the questions we consider when completing a social media audit for your business.
We also take a look at what you’re currently doing, not doing (but should be) and make data-driven recommendations.
We then clearly define all your social collateral so that your brand has a consistent look and feel across all recommended platforms.
We schedule your social posts in advance with the help of a digital calendar or by using one of the many third-party software’s available, like Hootsuite.
Your social calendar should be seen as a living and breathing digital version of your business’s persona. It should look and feel how you want to present your brand or business and should include key messaging, sales tactics, and important information that is useful to your existing and potential customer base.
Consistency is key! Be sure to fully commit to your social media strategy. This helps build momentum for your business and may differentiate you from competitor brands or independent identities. Ensure you’re active on social and digital platforms and that you are interacting with your community daily.
Building your community is the most important thing you can do as part of your digital strategy, and it’s all about creating long-lasting relationships and connections. Build a communication plan and a quick FAQ document that will better allow you to assist your community. Ensure you’re real, authentic, and sometimes unfiltered to create openness with those who are listening and showing your clients and customers that you care.
It’s important to be able to continuously adapt your social media strategy as you progress.
We analyze our efforts to discover top-performing content and adjusting campaigns if something isn’t working well for your brand.
Monitoring metrics allows you to better assess your social media strategy and how it contributes to your wider business goals.
Have you been wondering how to add social media or digital content to your marketing strategy? It’s important that you streamline your goals, set yourself apart from similar businesses, and stay true to your brand voice. Learn more about how we can help your business and the digital marketing services we offer at Consultus Digital!SCHEDULE A DISCOVERY CALL
A digital marketing strategy helps your business identify online opportunities to reach its business goals. A digital marketing strategy provides your business with predetermined objectives and a plan of action to achieve these goals.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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