shopify-logo
Google Partner Logo
Canada Digital Adoption Program Logo
Meta Logo
Tiktok Logo

MARKETING SERVICE | Off-Page SEO

Off-Page SEO is an important part of search engine optimization. Building backlinks to your site from quality sources can boost your Google performance. Recent studies show that the number of domains linking to a page correlates to rankings. With the top search results earning up to 14.5% more dofollow backlinks from new websites, it’s clear how a cutting-edge SEO strategy looks beyond your site.

But did you know that 66.31% of all pages on the internet still have zero backlinks? Don’t let your website be one of them. To rank on the first page of search and reach as many customers as possible, search engines like Google need to know that your brand is the most trusted by other sites across the web. See how our off-page SEO agency in Toronto helps you get here.

schedule a discovery call

Get Up To A $15,000 Grant To Start Off-Page SEO Development

Learn More

What Is Off-Page SEO?

Off-page SEO is a search ranking strategy that targets ranking factors outside your website and on-page content. By looking beyond your brand, you can demonstrate the trust factor: how well you attract backlinks and referrals across the web.

Off-page SEO uses link-building to signal your site’s authority to Google. The more sites that link back to yours — known as backlinks — the more authoritative your site is, and the higher your ranking. This means attracting backlinks from sites that review your products or services, guest blogs, mentions across the web, and social shares. These links indicate that your content is relevant, factual, and trustworthy, so more users would benefit from seeing it on the first page of search results.

So, how does off-page SEO differ from on-page SEO

  • Off-page SEO doesn’t involve keyword targeting and on-page optimization
  • Off-page SEO is concerned with generating backlinks and ratings to boost your site’s credibility
  • Unlike on-page SEO, off-page SEO may not always be in your control. You may not always know what links you’re earning
  • Off-page SEO measures your site’s credibility and authority across your industry and the web, while on-page SEO measures the relevance of a page.

Keep in mind that on-page and off-page SEO go hand-in-hand. Both page relevance and site authority are required to increase your rankings for the most competitive searches. Pro tip: site authority earned through backlinks and off-page SEO often functions as a tie-breaker when Google ranks sites with the same page quality score.

How Does Off-Page SEO Work?

Earning backlinks through an expertly engineered link-building strategy is at the heart of off-page SEO. The volume and quality of your site’s backlinks indicate content quality and authority. The more high-value backlinks you have from relevant sites, the higher your site and domain authority, and search engine rankings are.

Here’s how off-page SEO generates backlinks:

  • Natural links: These are earned when another site links to you, such as a blog reviewing your product or citing stats from your research — all without inviting them to do so. If you’re an industry leader or trusted voice, chances are other sites will look to you for authoritative information.
  • Manual links: These links are acquired through a link-building strategy. For example, if you invite customers or influencers to share your content, these links are earned by inviting referrals.
  • Self-created links: These are links you create by listing your site on a directory, forum, comment signature, press release, and other strategies.

Keep in mind that link-building isn’t just a numbers game. When measuring your site authority, search engines look at the quality of the backlinks, often indicated by these factors:

  • The site’s popularity and trustworthiness
  • The authority of the linking site’s page and domain
  • The relevance of the link to the site, which avoids spam
  • The “freshness” of the link or how recent it is
  • The anchor text used on the site, which indicates content relevance
  • The number of other links on the page.

Are there other link sources aside from natural, manual, and created links from blogs, ratings, online directories, and more? The answer is yes! Off-page SEO can also be implemented through:

  • Social media shares
  • Local SEO tactics, including creating a Google Business (Maps) listing
  • Content marketing, including guest blogging, surveys, downloadable content, and more.
GET MORE INFORMATION

Why Is Off-Page SEO Important?

In Google’s early days, the algorithm for ranking was a lot more basic. Google’s criteria was simply about finding the keywords on a website and combining that with link data. Sites with the most links from websites across the internet, which also contained specific keywords on their pages, were the big winners. Consequently, web admins and Search Engine Optimization marketers would keyword stuff their sites and buy or create thousands of links regardless of the domain authority of the referring websites. Google got smarter, and these manipulations that sought to “game the system” became less effective and, in some cases, penalized. 

Google rewards backlinks that are relevant and authoritative. Google also takes into account a multitude of other factors in assessing ranking, such as on-page SEO. As a result, the importance of backlinking as a strategy to win online has decreased. The mistake some vendors make is to completely discount the importance of off-page. While many other factors certainly matter, off-page SEO is still crucial and carries an estimated 50% of the ranking factor, as per Moz.com.

SCHEDULE A DISCOVERY CALL

What Are The Benefits of Off-Page SEO?

Off-page SEO provides a strategic advantage in highly competitive searches with countless other pages that target the same keywords and offer quality content. It’s not enough that your site content and other on-page elements are optimized for these searches. It’s vital to be recognized as an industry leader and trusted source — hence, backlinks.

If you already have a robust on-page SEO strategy, it’s crucial to bridge the gap and gain the recognition and competitive advantage that off-page SEO provides. Check out the top benefits of off-page SEO:

Off-page SEO helps promote your brand. Link-building strategies like guest blogging, social shares, and referrals allow you to reach more audiences and help increase revenue. In fact, companies that use blogging as part of their content strategy enjoy 97% more backlinks, with long-form content receiving 77.2% more backlinks than short articles.

Off-page SEO boosts your domain authority. With more backlinks, you can signal to Google that your site is trustworthy and relevant to searches.

Your brand ranks higher on search than your competitors, not only because your content is the most relevant. A strong off-page SEO strategy allows you to earn high-value links, which increase your authority and competitiveness.

With high-quality, relevant page content, and high-value backlinks, your site will rank higher on search. As a result, you gain more visibility among users and reach more customers at the start of their shopping journey

PageRank is a scoring system assigned by Google based on the number and quality of backlinks you’ve earned. With scores from 0 to 10, you have a concrete measure of your off-page SEO strategy.

Did you know that off-page SEO helps direct more customers to your store? Thanks to a high site authority and increased rankings, you can signal trust both to Google and customers. This results not only in higher impressions but, more importantly, conversions.

Similar to store footfalls, off-page SEO also contributes to fruitful long-term partnerships. Thanks to a high level of trust in your brand, you can leverage a high site authority and increased rankings to promote collaborations, sponsorships, tie-ins, and other deals.

Does My Business Need Off-Page SEO?

Simply, yes. There is no robust and effective SEO strategy without off-page SEO. You can think of on-page and off-page SEO as two halves of a whole: you need to optimize both your site’s pages and content and outside your website. With backlinks functioning as a trust signal and a tie-breaker in search rankings, it’s clear that off-page SEO gives you the edge you need to outrank your closest competitors.

Looking for more reasons to invest in an off-page SEO strategy? Here’s how off-page SEO delivers that final push to rank on the first page of search results:

Off-page SEO helps you earn high-value links to your site. The more quality backlinks you have, the more sites that view your brand as a reliable source of related content. Aside from building new links, replacing broken ones and claiming unlinked mentions of your brand are essential. Essentially, you get free, organic advertising from other sites!

One of the most effective ways to earn quality backlinks is through content marketing. Beyond on-page tactics, add guest blogging to your content stack. Get guest bloggers to publish content about your brand and link to your site. Similarly, you can publish infographics, surveys, whitepapers, case studies, and other assets that sites can reference and link to, thus treating your brand as an authority in the field.

While Google’s official position is that social shares and mentions don’t count as backlinks, they can still support off-page SEO and increase your reach and engagement.

While they’re not the most traditional searches, these complement off-page SEO. A multi-channel, multimedia marketing strategy allows you to target popular searches for this media and leverage a strong off-page SEO strategy to boost your rankings.

Get Up To A $15,000 Grant To Start Off-Page SEO Development

Learn More

The Consultus Digital Method

Off-page SEO works in the background — like we do at Consultus Digital. The result is long-term growth, from increased site traffic and search rankings to longstanding trust, authority, and industry leadership. 

When you work with us, you gain access to the full power of our off-page SEO agency: the utmost dedication to delivering results that matter and setting up your brand for long-term success. See how we work, from off-page SEO audit to innovative link-building and reliable tracking.

Consultation

Meet with us, and let’s discuss your off-page SEO needs. Whether you have zero off-page SEO efforts or an abandoned and outdated link-building strategy, we’ll get a clear picture of your goals, from traffic to conversions and revenue.

Off-Page SEO Audit 

We’ll do a deep dive into your search rankings, site traffic, and domain and site authority. Our off-page SEO experts will also research the competition and identify opportunities for link-building. We’ll tell you exactly what you need and our proposed roadmap for achieving your goals, from earning links to seeing results.

Customized Action Plan

Guided by a clear roadmap, we’ll identify the exact steps and methods to implement a solid, results-driven off-page SEO strategy. Then, our team will work on link-building through brand mentions, social shares, guest blogging, and more, while staying ahead of the latest SEO trends.

Monthly Reporting

Off-page SEO is a long-term investment, so checking in on how it’s doing is important. While you leave the hard work to our off-page SEO agency, you can count on us to keep you in the know with monthly reports. We’ll highlight milestones and provide recommendations for the future direction of your off-page SEO strategy.

Agile Response

You can count on our off-page SEO agency to always show up and get the job done. Whether it’s answering a question about the latest traffic stats or discussing new trends and opportunities for link-building, we’ll always respond quickly.

How Much Does Off-Page SEO Cost?

Off-page SEO is one part of your larger investment in a fulsome SEO strategy. It’s a key piece of the puzzle — one that you certainly need to land on the first page of search results. With the right off-page SEO agency in Toronto, you can make your site the one to trust, complete with relevant, link-worthy information. When done right, every marketing dollar that goes to a comprehensive link-building strategy will bring in increased long-term revenue. See how:

The scope of your off-page SEO strategy is determined by website size. How many product or service pages can serve as anchors for backlinks? What keywords are you aiming to rank? These assessments help identify opportunities for linkbuilding.

Link-building is the backbone of your off-page SEO strategy. This cost is determined by the volume of backlinks to be built based on audit of your current site authority and other ranking factors. The goal is to earn backlinks based on authority, relevance, follow attributes, placement, destination, and anchor text.

These link sources are generated through directory submissions and other online mentions of your site. The work involved in aggregating these citation sources and the number you need to generate sufficient backlinks is an important factor in the cost of your off-page SEO strategy.

Guest blogging is the cornerstone of content marketing for off-page SEO. The cost of guest blogs depends on the partnership negotiated with a guest blogger and their website. Remember that producing relevant, high-quality content and finding the right partner website is an investment in your overall reach and reputation.

GET MORE INFORMATION

What Can You Expect From A Off-Page SEO Strategy?

An off-page SEO strategy can mean the difference between simply ranking on the first page of search results and outranking your competition. With high-value backlinks and site authority often being the deciding factors for Google’s PageRank algorithm, you need a robust, forward-thinking strategy that ensures you’re always earning links and continuously improving your site authority score. 

Think of an off-page SEO strategy as your guide to optimization that’s well beyond your site, allowing you to earn the trust of countless across the web. By partnering with a premiere off-page SEO agency in Toronto, you can expect:

Your off-page SEO strategy should be based on clear, actionable goals. At the onset, it’s crucial to define milestones, such as the volume and quality of backlinks earned, the timeframe for achieving these, and the metrics for tracking growth.

These goals should be accompanied by a detailed roadmap. Once you’ve defined what you want to achieve with off-page SEO, you need a detailed roadmap that identifies exact tactics and tools. This allows you to track project milestones and ensure that everything promised is delivered.

Once your off-page SEO strategy is up and running, you’ll need to see results within the agreed-upon timeframe. Look at key indicators like site traffic and search rankings, and compare these to conversions and revenues.

The biggest benefit of working with an off-page SEO agency is gaining access to a well-oiled machine. This allows you to focus on the actual work of running your business. Regular reporting keeps you in the loop, and your partner agency accountable to the roadmap and set goals.

Beyond immediate results, your off-page SEO strategy should deliver long-term gains. After all, SEO requires ongoing effort so that you can maintain increased traffic and higher search rankings.

What To Look For When Hiring An Off-Page SEO Agency in Toronto?

Off-page SEO is a core component of your overall SEO strategy. It’s “hidden” work that’s not visible on your site pages, but its benefits are immensely visible. From promoting trust in your brand and your site’s authority to boosting search rankings, off-page SEO is more important than ever in an increasingly competitive search market. 

That’s why it only makes sense that you wouldn’t trust anyone to do this work. By working with a reputable and results-driven off-page SEO agency in Toronto, you’re guaranteed results that matter. Here’s how to find your partner SEO agency:

Don’t just settle for general SEO expertise. Choose an agency that crafts specific strategies for off-page SEO and other search engine marketing channels. Ask the agency about their specific expertise in link-building, and find out how they combine off-page and on-page SEO.

Find out how well they’ve done this work for other brands in Toronto. You deserve to work with only the best — an off-page SEO agency with a demonstrated history of driving link-building strategies, resulting in higher traffic and increased rankings.

Off-page SEO strategies work best with regular communication, reporting cycles, and actionable, forward-thinking insights. Choose an off-page SEO agency with excellent ratings from past and current clients, transparent reporting metrics, and a long-term goal to continuously drive your strategy based on the latest trends.

What Other Services Complement Off-Page SEO?

Off-page SEO isn’t just one-half of a comprehensive SEO strategy. It’s also part of a broader, custom-crafted digital marketing strategy that you can get only with Consultus Digital. We’re not only a team of experienced off-page SEO experts: we’re your partner in enjoying all of the benefits of off-page SEO combined with a full suite of digital marketing services. Find out how off-page SEO fits into your broader, multi-channel marketing plan and helps you achieve increased engagement and revenue.

  • Cohesive SEO strategy: Get the full SEO package with a combined on-page and off-page SEO strategy. Build high-value backlinks and target competitive keywords, all in one cohesive plan. Rank on the first page of search results thanks to fully optimized page content and links that signal trust. Get the benefits of increased site authority and rankings for maximum audience reach.
  • Local SEO + Google Business Profile: Build backlinks through local SEO strategies like completing your Google Business Profile and other directory citations. Promote trust in your brand by reaching local customers in your service area and building more links to your site.
  • Content marketing: Implement off-page SEO through innovative content marketing. Increase opportunities for link-building and your reach through guest blogging, infographics, downloadable resources, and other vital content pieces. Build more pathways to your site and conversion pathways while cementing your status as an industry leader.
  • Website development: Keep your website architecture up-to-date. Improve web pages and conversion pathways, and build new, informative, easy-to-navigate pages that external sites can link to. Boost your brand and reputation with a modern, seamlessly designed website highlighting information worth linking to.

Why Choose Consultus Digital As Your Off-Page SEO Agency?

Off-page SEO is a core component of every successful SEO strategy. It’s the difference between being at par with the competition in content and outranking them, thanks to a higher trust in your brand. Our off-page SEO agency delivers the expertise you need to gain this competitive advantage and secure your spot at the top of search results. See how our off-page SEO experts craft a comprehensive SEO strategy that supports your digital marketing channels.

Consultus Digital is Toronto’s premiere off-page SEO agency. As a certified Google Partner, you can count on us to deliver a winning off-page SEO strategy and seamlessly integrate it with on-page SEO tactics. From white hat link-building to compelling content marketing, you can count on us to deliver the results you need. Watch your site traffic increase and rankings race to the first page of search results, guided by our keen eye on best practices and evolving trends.

Off-page SEO is highly technical work — and we have the tools for it. Our tech stack is complete with cutting-edge analytics and tracking platforms, so we can easily identify new link-building opportunities, provide web development and website architecture support, and track the results of your off-page SEO strategy.

The world of off-page SEO can be challenging to navigate on your own, especially combined with actual business processes that you need to manage. You shouldn’t have to do all of these alone—and that’s why we’re here. With our off-page SEO agency, you’ll work with a dedicated account manager who acts as an extension of your internal team. We’ll provide regular reports that track our progress for full accountability.

At Consultus Digital, the growth of your brand is our mission — it’s the heart of what we do. Our off-page SEO agency equips you with a solid, comprehensive, custom-crafted link-building strategy that sets you up for success. When you’re happy, and on solid footing with increased traffic and revenue, we’ll know that we will have done our job.

Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

Left arrow icon Right arrow icon
A digital marketer holding up a smartphone with instagram logo loading

The Top 5 Benefits of Instagram Advertising

Why You Should Choose to Advertise Your Brand on Instagram Over Other Social Media Apps Over the past 12 years,

Read more Right arrow icon
A female eCommerce store owner reviewing higher order numbers as a result of implementing CRO tips from Consultus Digital

10 CRO Tips to Improve your eCommerce Conversion Rates

It’s great to have a ton of new visitors to your website or online store, but if none of them

Read more Right arrow icon
Woman shopping on a website that was found as a result of successful eCommerce SEO

eCommerce SEO: 10 Tips to Increase Traffic to Your Store

Search Engine Optimization (SEO) involves incorporating techniques for making your website and content more appealing to Google (and other search

Read more Right arrow icon

Request More Information

You're one step closer to a FREE 20-minute consultation with an industry leader!

    Request More Information - Consultus Digital
    Location icon

    Get In Touch

    416-460-1810

    136 Geary Ave
    Unit 109
    Toronto, ON M6H 4H1
    Canada

    CALL US FIND US

    Follow
    @consultusdigi
    on Instagram

    Consultus Digital Phone Icon416-460-1810