Google Ads Management allows businesses to appear at the top of Google’s search results right at the moment when a customer is looking for their products and services. By utilizing an effective keyword bidding strategy, businesses can drive sales and conversions on their website immediately, without having to wait to climb the ranks organically through SEO. Consultus Digital is the leading Google Ads Management agency in Toronto, specializing in unique strategies that generate immediate returns for our clients.
Google Ads Management (previously Google AdWords) is a strategy which allows advertisers to place their ad atop the first page of Google's search results for their key terms, as long as the advertiser is willing to pay-per-click. The advertiser specifies how much they’re willing to pay for a click in a specific geography for specific keywords.
Advertisers choose their selected geographies, the keywords they want, the keywords they don’t and where they want to show up. For example, the image below is a screenshot of what happened when ‘personal injury lawyer Toronto’ was typed into Google.Don’t be like Johnny, Consultus
Look, Google Ads are great. You can be on the first page tomorrow, but it’s much more than just paying for clicks. It’s about paying the right amount for the right clicks so you actually make money. When you sit down with Consultus, We’ll Understand your business Understand your customers See what makes you unique Then we’ll put together a Google Ads campaign that targets The right keywords In the right places To get to the right people We’ll also track how much you’re spending On your clicks, On your calls On your emails And more... It’s all a science. We’ve done it for hundreds of customers and guys just like Johnny. If you want your ads managed by a team with advertising smarts and business smarts, give us a call Or send us an email. Even come by for a coffee. We’d love to see you.
Notice the variation in the way that these ads are positioned, the kind of information and the amount of information that is shown.
Diamond and Diamond, in this instance, is in the top position because they are the highest bidder (bid position is also impacted by quality score).
Preszler appears next, showing a shorter meta description and no additional site links.
Smitiuch Injury Law is the final paid Google Ad in the display results, appearing in the same way as the one above it.
There is great diversity in the way that these ads are being managed by the different Google Ads managers. At Consultus Digital, we focus on holistic and comprehensive Google Ads Management strategies that ensure you are appearing for your target keywords and your ads are optimized to drive customer traffic to your website every time.
"After interviewing many digital marketing firms, Mike Landry of Consultus digital won our insurance brokerage over. Not only was he the most prepared, he also took time before the meeting to understand our business. In less than 1 year, our company ranks #1 on google for many insurance keywords in Toronto. It's obvious that the entire Consultus team always has our sales growth in mind and I would recommend this firm to any company looking to grow."
Reviewer: Arian Ebrahimi
out of 5 stars
"The Influence Agency has an Amazing staff , extremely professional, we have been with them for approximately two years now. Always quick to respond to emails with any questions we may have.Thanks for all you do for to help with with growth of our clinic. Special shout out to Michael who is always helping me with my computer issues :). Highly recommend !"
Reviewer: Liz Dezan
out of 5 stars
"Friendly and honest advice about everything digital marketing. As someone new to the space, the vibe is warm, inviting and not intimidating. No question is too basic: would recommend them in a heart beat! Keep up the great work."
Reviewer: Christopher Balkaran
out of 5 stars
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