As digital marketing rapidly evolves and search rankings grow increasingly competitive, many brands are setting their sights on new and
Your landing page design can be one of the most important features of your digital strategy, especially when it comes to driving your paid advertising traffic to the most relevant and conversion-friendly landing environment possible.
With 48% of marketers building a new landing page for every new campaign and the potential to increase conversion rates by 80% when buyer fears are addressed, landing pages are central to your digital marketing strategy. Trust the leading Google Ads agency in Toronto for your business website and landing page design and development.
What are landing pages? The tool designed for click to conversion
A highly focused landing page is a great tool for any business looking to maximize the conversion rate of their paid media campaigns. A conversion-focused PPC (pay-per-click) landing page simplifies the path to purchase and provides the visitor with a clear view of the desired outcome. These landing pages are intentionally developed to have a narrow focus — a single, clear pathway from landing to click and conversion. They tell every visitor, “you’ve come to the right place; call this number or fill out this form.” Comparatively, standard website landing pages contain detailed information to support ranking in organic search results (search engine optimization).
Simply, landing pages are action-oriented and targeted toward desired outcomes for every visit. Designed with a single offer and a clear path from first impression to click and sale, they’re the best vehicle for product launches, limited-time offers, and more. Learn about landing page design from Toronto’s leading agency.SCHEDULE A DISCOVERY CALL
This type of landing page is highlighted by a strong call to action, a sales funnel, multiple conversion points, and limited information to ensure the user is not distracted or guided to any other pages.
They are often highly tailored and specific pages that speak to the exact service or location the user is searching for and demonstrate that your business can provide that service in that location right now. There are two main types of landing pages:
Depending on the industry, some landing page designs work better than others.
If your business has a short sales cycle (e.g. emergency dental services), your landing page does not need to feature deep knowledge and thought leadership. People have a major problem and need you to solve it immediately. Conversion-focused landing pages are extremely effective when people are in “buy now” mode or when your business solves a pressing need.
These landing pages should offer quick information and value to the visitor. In the emergency plumbing example, here is a collection of quick messages that support lead generation on a landing page:
These are examples of key points to highlight, followed by a call to action that prompts the user to “Call Now” or fill out a form. We want to help the user decide quickly without allowing them to get lost in a content-rich website.
Many new businesses start their digital marketing programs with a stand-alone conversion-focused landing page because they lack the budget to invest in a full website. This approach limits upfront expenditures and helps to get the phones ringing as soon as possible. On the other hand, certain businesses have a longer sales cycle, and their landing pages should focus on building trust and thought leadership. For instance, most people would not select a lawyer on a whim. Instead, they would review different websites, read reviews, and perform due diligence to ensure they select the right lawyer for their needs.
The best user experience is achieved when the user finds the information they are looking for. If you run a business with a longer sales cycle (i.e. lawyers, mortgage brokers), it would be prudent to have informative landing pages for all the different services you offer and demonstrate your expertise. In the example of a plastic surgeon, it would be a good idea to feature the following information on the landing page for each service:
This information will build trust with your website visitor. If you are running a Google Ads campaign, the content on your landing page should match the keywords you are bidding on and your ad copy. This will help lead to better Quality Scores, lower cost-per-click, and higher conversion rates, resulting in a lower cost per lead.
Landing pages are the best conversion tool, designed to target customers for a specific offer and conversion pathway. With average conversion rates of 9.7% and 23% from on-page sign-up forms, landing pages are what you need to complete every campaign and ensure that customers convert from views and initial interactions.
Here are the most essential and effective applications of landing pages:
In a nutshell, landing pages allow you to meet specific campaign goals, such as signups, subscribes, content downloads, purchases, and more. They’re a faster and better way to get the message across, away from the full breadth of your website. With expert landing page design, you can customize every page according to each goal, ensuring that customers are treated to a unique, productive, and fulfilling experience each time.
Not every page on your website is a landing page. While customers can navigate across various product and service pages, you’ll want a dedicated section that caters to their specific needs and greets them with an irresistible offer. Landing pages are all about taking action — getting visitors, generating leads, and converting them to customers. With each page designed for a specific offer, you’ll get customers to take action from improved pathways to e-commerce purchase.
Here are the top ways that effective landing page design supports your business goals:
Your website is the backbone of your digital presence and marketing strategy. And while it’s a central platform that houses your brand, even the most captivating product pages need a boost. Simply, the current web pages already have a specific function and can’t function as a catch-all. So when you need to get across a key message or offer, you need a landing page.
Wondering how landing pages support your overall marketing strategy? It’s simple: curated for a specific offer or purpose, each landing page allows you to connect with customers at the most crucial part of the shopping journey. It’s this direct interaction — nothing more, nothing less — that gets the job done, all the way to checkout.
See how designing a landing page moves customers along the sales funnel:
Consultus Digital has years of crafting perfectly optimized landing page designs to maximize conversions for our clients. We take the time to learn everything there is to know about our customers and what they want to achieve with their landing page design. Our experienced team of in-house designers, coders, and copywriters work to create unique user experiences built from the ground up to support our client’s goals. We focus on proven landing page designs that are guaranteed to get results while also adding flair and innovation to create brand recall with customers through our proven approach.
The key to any successful landing page campaign is to understand your business goals and what your customers are looking for. Your dedicated Account Manager will perform in-depth keyword research to find which search terms your potential customers are using and which ones are underserved by your business and the industry. This, combined with a detailed overview of your business goals and objectives, a tailored and effective landing page campaign can be crafted.
Once we understand your brand and your audience, our team of expert in-house designers and copywriters work to create bespoke landing pages and landing environments. These will combine the identified keywords and industry best practices for maximizing engagement and conversions. We work closely with you to develop a landing page that suits your brand and drives sales.
Once we have finalized the landing page design and copy, our team of in-house web developers will implement the pages on your website. Every page will be optimized to load as fast as possible and to be reactive for mobile devices. Your dedicated Account Manager will follow the entire process closely and ensure the highest standards of quality are followed.
Once your landing page campaign has been launched, your Account Manager will continuously monitor its progress and make adjustments as necessary to maximize your return on investment. After the campaign, you will receive a comprehensive breakdown report that analyzes all stats available from the campaign, which can be used to improve any future landing pages you might wish to pursue.
Are you ready to get the best landing page designs in the industry? Contact Consultus Digital today, and let’s work some magic together.
Every landing page represents numerous conversion pathways, and each qualified lead generated and completed conversion action increases revenue potential. Thanks to its tailored design and focus on key offers, a landing page is instrumental to every sale and lasting customer trust. This is what makes landing page design in Toronto an investment in growing your sales funnel.
With costs ranging from $2,000 to $5,000, find out what makes landing page design cost-effective and crucial to your success in markets like Toronto:
Landing page design is a focused, curated strategy. It’s centred on developing hyper-focused, high-converting pages that meet customer needs at specific points during the shopping journey. All of this simply means that you need a landing page design that you can trust to represent your goals — and the right marketing agency to partner with.
See how landing page design works, from ideation to launch and ongoing optimization:
The best part about doing business in ultra-competitive markets like Toronto is the sheer volume of choices among marketing agencies. But the choice should be simple: an agency that’s highly rated for their landing page design.
Anyone can code or use a template to build a landing page, but only one agency offers the perfect balance of industry experience, a roster of satisfied clients, and cost-effective design to drive seamless development and launch. Choose an agency with:
Landing page design is just one component of a winning digital marketing and sales. To achieve all of your business goals, you need the complete package — a full suite of complementary services to guarantee conversions by the time customers land and progress through the funnel. Build the entire pipeline with an entire toolbox of digital marketing services:
In a market as vibrant and creative as Toronto, there’s certainly no shortage of landing page designers and developers. But not all of them offer a digital marketing toolbox that builds on each of your landing pages — a complete, custom-crafted strategy that is scalable from initial offer to lasting trust.
At Consultus Digital, we offer exactly that: a full-scale approach to landing page design and overall campaign management. See how and get in touch with us today:
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“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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