When you think about how to optimize your social media – and digital media as a whole – be prepared
Before the first line of code is even written, careful consideration of the look and feel of your website must be taken. A great site will provide the information and answers your visitors are seeking while also being visually engaging. The impact a beautifully designed website can have on conversion rates and Google rankings is incredible.
It’s important to differentiate between website design services and website development services, that the two are not the same. There are some amazing developers that do not have design chops, and there are designers that have never developed.
Website development is the process of coding a website, building out its functionality and publishing it live onto the internet. This requires expertise in a range of coding languages and detailed understandings of how different functional elements work together.
Website design is the overall visual aesthetic and look of the website as a user would experience it. This includes colour scheme, dynamic visuals, and the layout schematic of the website – and most importantly, creating a platform and user experience which is conversion-friendly, and that compels visitors to take your desired action on-site; such as submit a lead form, call your business, complete a purchase, subscribe to your newsletter, etc.
An important thing to keep in mind when assessing a potential website design is that the aesthetics are subjective. Several people may look at the same design and have very different feedback. An example we like to use is to liken websites aesthetics to a person’s aesthetics.
Your website has navigation, text, imagery, and contact information.
You have one nose, two ears, two eyes and a mouth.
You may find someone’s aesthetic incredibly desirable, while another looking at the same person may not be as impressed. It’s the same with websites; aesthetic is subjective. This is why it is always a good idea to have multiple sets of eyes look over a potential design to get a more representative sample of how people might react to it.
User Interface (UI) refers to how a user interacts with your website and achieves the goals both your business and customers have when clicking on your page. This includes the navigation structure, the placement of buttons and forms, sitemaps, and e-commerce functionality.
Crafting the perfect UI takes an expert eye and many years of experience in understanding user journeys. Consultus Digital is one of Canada’s leading UI design agencies, developing unique UIs that inspire and captivate your audience.
User Experience (UX) is how a user subsequently feels when using your site and the level of enjoyment and ease they experience. This relates to the workflow of achieving an action, moving around the site, contextual intelligence of the site, and the overall website design.
Both UX and UI are of vital importance when considering a new design for your business website, as a user is more likely to complete a desired action if the site they are using is intuitive and well thought out.
To develop the right UX and UI, the first major thought process has to consider who is visiting your site and what they are looking for. The best designs are the ones that take into account their customer’s needs, their unique value propositions and set up the different sections of their website to serve these interests as best they can.
What you should end up with is a robust schematic, or as it is more commonly referred to in the industry, a wireframe.
From here, the aesthetic portions can be built out to reflect and represent the sections on your website that you have laid out.
The designers you choose can make beautiful visual experiences, but they need clear instructions on what you want. Their skill sets and knowledge banks include colour palettes and typography, but they cannot read minds. This is why in-person brainstorms and questionnaires are so important because they bridge that gap.
Then, once it has been designed and tweaked, it is time to put the website developer to work to create an immersive online experience that will drive users to complete your desired action.
Consultus Digital specializes in crafting completely customized website designs and schematics for every client. Our dedicated team is highly experienced in determining the perfect aesthetic for your goals and translating that into an effective schematic that helps your business succeed.
Some other website design agencies in Toronto might apply a generic website design template for every client to save themselves time and money. While this means they can generate new website designs quickly, the results will be uninspired and ineffective in generating significant results for their clients.
At Consultus Digital, we take the time to discuss all of your business goals before we put pen to paper to have a complete understanding of what you want out of your new website design. Once we have a holistic view of where your business is and where it wants to be, we incorporate the latest aesthetic tools into our website designs, always making your business needs our top priority.
The result is a completely bespoke, uniquely “you” website design custom-built from the ground up for your business.
A beautifully designed website may be eye-catching, but to get it in front of the right customers requires it to be fully optimized for your specific needs. We carefully structure all of our website designs to always funnel viewers towards your desired action, whether it’s making a sale, entering an email address, or having them pick up the phone.
We ensure to continuously optimizing our designs with the latest techniques on colour theory, multi-device and browser tested, dynamic visuals and search engine optimization so that your business can reap the benefits of a professionally designed website.
A part of any good partnership is open and frequent communication. We believe this is vital in developing a website design that is exactly what you were looking for, so we make collaboration a cornerstone of our design process.
After our initial consultation, we will develop several different aesthetics we believe would work well with your particular business. We then work closely with you to refine these ideas into the works of art we know they can be. Your input will always be highly valued, and we ensure that the product we produce for you meets all of your needs and more.
If your website feels stale and your leads have dried up, contact us today to let us get you into a new website design and switch on your success.
The team at Consultus Digital has decades of combined experience in all areas of digital marketing. We are not just a professional website design agency that creates pretty websites; we design and develop sites with the goal of:
If your website’s layout or content doesn’t make sense, is complex or inadequate, visitors will not spend much time on your website.
Your website’s aesthetics and usability are essential to your company’s long-term online success. Great website design can help with that.
At Consultus, our website design & development team ensures that best practices are followed so that every opportunity to maintain and even improve your rankings is realized. We will remap pages to the new addresses via a process called 301 redirects. This ensures that the history and respect you’ve earned on Google over the years carries forward to your new website.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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