It’s not uncommon for many businesses to need a new, expert perspective or a helping hand as they enter the
Why invest money into lead generation if your sales process is yet to be optimized?
Generating leads is half the battle. The true success of any sale is in closing the deal — converting leads to happy, satisfied customers, and doing the work that makes it possible. Now, you can do it with a sales enablement strategy and leading-edge technology to support the work.
As technology continues to advance, so does the evolution of the modern sales department. Leaders in any industry in Toronto are already using modern sales systems and technologies to maximize their growth. It’s innovations like these that enable a sale to happen — 76% of businesses have increased their sales between 6% to 20% as a result of sales enablement, achieved by going back to the heart of sales: empowering sales and marketing teams to align, improve sales messaging, and closing more deals.
Now, you can do the same. It’s time for your sales strategy to evolve in this digital era. Consultus Digital provides sales enablement for modernizing your sales department.SCHEDULE A DISCOVERY CALL
Sales enablement enhances how an organization sells their products or services to its customers.
From inbound lead management to outbound cold calling, an organization, whether they know it or not, has processes in place to lead a customer down the sales funnel. Many sales departments have never documented these processes, or they have, and admit they are weak. Having worked with hundreds of businesses, our consultants immerse themselves into their client’s business and implement best practices and technology that allows them to close more businesses.
As we’re now living in the digital era, there’s no question that consumers have drastically changed their purchasing habits. Similarly, so has the way organizations sell. If you aren’t relying heavily on Martech (marketing technologies) to perform the heavy lifting, you’re yet to reach your potential.
As technology has continued to advance, the role of a salesperson has also evolved. Software can now automate many of the tedious tasks a salesperson is responsible for, allowing them to concentrate on the critical activity that leads to closing more business.
Understanding this, we at Consultus Digital have developed a solution to optimize the sales systems of organizations, so they’re closing more deals. This includes:
Sales in the digital era is predictable, not a guessing game. Our sales playbooks are the same as the tech companies of silicon valley that must scale quickly. We’ve tailored this approach to the SMB market and have solutions to optimize both the inbound and outbound sales processes.
We’re big believers that lead-gen is only half the battle. The ability to sell the opportunity is equally important but rarely scrutinized. This is why in addition to lead generation, our agency specializes in transforming the way organizations sell by implementing modern methodologies and technologies. At Consultus Digital, we understand the importance of sales systems; without them, our lead generation strategies are useless.
If you manage a sales department and aren’t evaluating your sales systems every five years, you’re falling behind. As the competitive landscape in any industry continues to evolve, companies that have introduced Martech (marketing technology) into their sales systems have a massive leg up. 74% of businesses that use marketing automation and a CRM have reported successfully aligning their marketing and sales teams, with a 67% improvement in closing deals.
Marketing automation and alignment are two core components of sales enablement. This strategy gives you a competitive edge for closing more deals and preventing leads from getting lost in the sales funnel. Simply, sales enablement helps you sell more and better, effectively balancing the ratio of leads to conversions and increasing your ROI on every sale. Here’s how:
Sales enablement is the science of selling more, and better through effective sales processes. It’s a long-term strategy for empowering sales teams, supporting them in the field by cultivating lasting customer relationships, and in the process, developing effective sales messages.
With these core components, companies that have embraced sales enablement achieve a 49% win rate on sales forecasts, compared to 42.5% for those without. As 26% of sales reps consistently report ineffective training and only 35% of companies track the effectiveness of their sales content, it’s clear that sales enablement — or optimizing the sales process—is the key to increased revenue and lifetime customer value.
Let’s cut to the chase: Yes. Being in business means selling, whether in a B2B or B2C environment. It’s how you generate revenue to fund operations and the next stage of growth. So without a strategy for optimizing the sales process and enabling more deals to be closed, you’re at risk of leads failing to convert into engaged and loyal customers and revenue losses.
Sales enablement is the key to empowering sales teams and aligning marketing and sales to perform better. It’s an all-around strategy for improving content, collaboration, and custom relationships. Here’s every reason to build your sales team by investing in a sales enablement strategy in Toronto.
There’s no shortage of cutting-edge products and services in today’s market. It takes a game-changing strategy to sell and build lasting customer relationships. Sales enablement is exactly that: a strategy for optimizing the sales process by empowering your sales team to sell better.
And to do that, you need the right partner: a sales expert, first and foremost, with a proven track record of building high-performance sales teams and effective processes that empower them to do better with every lead. Discover the difference an empowered sales team makes with a sales enablement strategy designed by leading experts in Toronto. See how Consultus Digital helps you master the art of selling.
|STRUCTURE REALIZATION||SALES PROCESS IDENTIFIED||SALES PROCESS OPTIMIZED||SALES ENABLEMENT||SALES PLAYBOOK DEVELOPED + IMPLEMENTED|
|Understanding your sales org chart||What happens after a lead is generated?||Let’s assess where we can improve||Implement technology and cadences to enhance the salesperson||Change can be scary, we’re here to help your team adapt to the modernized processes|
|For us to build your digital sales department, we need to know how your department is currently structured || || || || |
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Think about what your marketing and sales dollars pay for. Are they providing returns high enough to help you compete in a market like Toronto and usher in the next stage of growth?
Sales enablement is a strategy for getting the best value out of every dollar you spend to bring in more leads and convert them to engaged and loyal customers. It’s one of the biggest and most rewarding investments you’ll make in creating and empowering a winning sales team, building a complete, ever-growing library of useful resources, and building lasting customer relationships.
See where every dollar goes in this game-changing process that helps you sell more and build a strong sales funnel:
Sales enablement is a strategy for closing the loop — a way to bridge marketing and sales, and empower them to work together, from lead generation to increased lifetime customer value.
It’s the key to getting more out of every customer touchpoint, addressing a common pain point and serving each customer better, or revisiting stalled leads and past customers to build sustainable, stronger relationships. Simply, sales enablement is the key to selling, driven by a consistent and tailored shopping experience tailored to the needs of every customer that moves along the sales funnel.
See how a sales enablement strategy in Toronto helps you optimize the sales funnel, from closing more leads to driving repeat purchases:
Your sales enablement strategy is only as good as the experts you partner with to develop and implement it. Remember — sales enablement is all about designing and implementing effective sales processes. The only way to do this is to have strong sales experience and a proven track record of closing deals. Start with a sales enablement agency in Toronto that’s built by experienced salespeople, like Consultus Digital.
Add to the knowing the fundamentals of selling by heart, here’s a quick guide to choosing the right partner for sales enablement and achieving your sales goals hand-in-hand:
Sales enablement is an overarching strategy for increasing sales, building lasting customer relationships, and empowering your biggest brand advocates—the very people who make every sale happen. An effective sales enablement strategy is built with various sales and marketing services that support sales coaching, content development, and customer touchpoints. Build your complete sales enablement strategy:
Do you want to increase sales and build customer relationships? That’s the goal of every business. Now, you can achieve it with a sales enablement strategy. At Consultus Digital, we know the art of making a sale, above all else. With our sales enablement agency, you can do better business.
Consultus Digital was built by sales experts who have mastered the art of selling. Everything we do is rooted in results — from developing your digital marketing strategy, to ensuring that customers move along the sales funnel. We’ve combined our experience and learnings into an effective tool for growing sales programs. See what makes us your sales enablement agency — your trusted partner in making every sale.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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