In the ever-evolving landscape of digital marketing, YouTube stands as a powerhouse platform, boasting over 2.7 billion logged-in monthly users.
The internet hasn’t just connected us — it’s also connected to the sites we visit, platforms we use, and even the devices we’re on. We live in the era of the digital ecosystem, where our digital footprint only continues to grow. This is made possible by cookies: small pieces of code that track our activities. For brands like yours, they’re a goldmine.
Thanks to internet cookies, it’s easier than ever to track the customer journey and maintain brand recall. Once customers interact with your brand, you can retarget them across the web and engage them all the way to conversion funnels. This is known as remarketing advertising.
With an efficiency rate of 1,046%, web traffic increase of 700% and the chances of a sale up by 50% in combination with other advertising tools, remarketing or retargeting through popular channels like Google and Facebook is clearly a vital part of a digital marketing strategy that you wouldn’t want to miss out on. See how Consultus Digital drives intelligent retargeting strategies for more conversions and sales than ever.
Consultus offers expert remarketing advertising programs for a wide range of businesses, from eCommerce to B2B companies. Our team of in-house experts will ensure your remarketing campaign generates real business and an exceptional return on investment using our Consultus Method.
At the beginning of any remarketing advertising campaign, your dedicated Account Manager will install the correct tags across your entire website so that you can begin to track users as they visit your website. This can be set up for only specific products, an entire group of products, or any visit to your website at all.
Now that your site is set up for remarketing advertising, it’s time to start tracking and building audiences. Your Account Manager will work closely with you to determine which audiences should receive which ads, in a process known as Audience Building. Once you have set up the audiences you wish to track and advertise to, you are ready to begin remarketing.
As your retargeting campaign goes live, your Account Manager will monitor how much budget it is using daily. If we notice one audience is converting better than another, we will dynamically update the budget allocations to push more ad spend into the higher-performing campaign. This ensures you are getting the most possible business out of remarketing and improves your return on investment.
Following the conclusion of a remarketing advertising campaign, your Account Manager will put together a detailed analysis and report based on the results and outcomes. This will include overall performance, budget, return on investment, and which audiences performed the best. We will also provide detailed recommendations for how campaigns might be improved in the future, making each report comprehensive and actionable.
Retargeting is the process of engaging people who have interacted with your brand across the web. By serving “follow-up” ads, remarketing advertising boosts brand recall and strengthens conversion funnels.
Remarketing starts with tracking the customer journey. Building on cookies that are automatically saved on a user’s browser, you get access to a list of users who visited your site. This narrows down your audience, resulting in a segment you can target with display ads, follow-up emails, and other types of ads that remind them of your unique offer. Even better, you can create retargeting lists based on interest level, so you’re not wasting ad spend on audiences who aren’t ready to buy or are no longer interested in your product.
Let’s dive into the different types of retargeting ads:
With the ability to continuously engage site visitors, avoid stalled leads, and strengthen conversion funnels, remarketing advertising is the perfect way to book-end a multi-channel digital marketing campaign. Thanks to constant follow-ups and improved brand recall, you can easily encourage purchases, maximize ad spend, and promote long-term engagement with your brand.
Here’s every reason why keeping your brand at the forefront of customers’ minds is the best advertising investment you’ll make:
Retargeting allows you to reach a precisely targeted audience segment — one that’s already.. shown interest in your brand. This reduces costs since you’re already advertising to an interested audience more likely to convert with that extra push.SEE MORE
Retargeting is all about timing. After a potential customer interacts with your brand,.. you can retarget them through remarketing ads, allowing them to recall your offer during their shopping journey and make a purchase right when they’re ready.SEE MORE
By using remarketing advertising to target previous site visitors, you can send out shopping.. cart reminders and reduce abandoned carts. This improves your conversion rate and overall revenue.SEE MORE
Similar to earlier benefits, retargeting has an overall highly positive impact on your …conversion rate. Reminder emails, display ads, and other types of remarketing advertising increase your conversion rate and contribute to increased sales. And while Facebook and Google are the most popular retargeting platforms, LinkedIn remarketing ads have been shown to increase click-through rates by 30%. Similarly, B2B retargeting outperforms B2C by as much as 402% per impression.SEE MORE
Finally, thanks to the benefits outlined above, you can see how remarketing advertising… provides excellent value for every marketing dollar. By reducing stalled leads and boosting conversions, you get a higher return on your ad spend or ROAS. This indicates increased profit as a result of remarketing campaigns — a smart investment when effectively executed.SEE MORE
Remarketing advertising has proven to help uncover lost leads, strengthen conversion funnels, and boost sales. But targeting past website visitors and engaging them to encourage sales is all part of a larger strategy. You need a full suite of digital marketing tools to get maximum efficiency, actionable insights, and effective results.
Wondering what goes with remarketing advertising? Here’s everything you need to support audience retargeting and increase conversions:
Remarketing advertising is only the first part. A follow-up email or display ad on another website is the “hook” — it’s how you drive.. interest and remind audiences to pick up where they left off. But when they click on your remarketing ad, they have to be directed to an effective landing page that encourages them to complete the purchase they were considering early on. With a good landing page, you can finally close the deal and make it impossible for them to navigate away.SEE MORE
Google Ads and ads on Facebook, Instagram, and other social media platforms form part of the initial conversion pathway, as well.. as reinforce it. Following these ads, you can execute remarketing advertising to remind audiences of the purchase they have yet to complete. Similarly, you can use these ad placements to reinforce remarketing ads and constantly drive brand recall.SEE MORE
Follow-up emails or, most commonly, abandoned cart emails are some of the most effective remarketing advertising ..strategies. Remarketing emails build on existing customer relationships and strengthen brand recall. Through remarketing email campaigns, you can reduce stalled leads and uncover roadblocks to conversion so that engaged audiences can convert to happy, satisfied customers.SEE MORE
Did you know that only 2% of website visitors convert right away? Ranking for, or bidding on the right keywords, serving ads on social, and a good landing page are just the start of conversion funnels.
The real work is in engaging prospective buyers repeatedly so your offer stays on their radar. This is where remarketing comes in, making website visitors 70% more likely to convert than those who weren’t targeted a second time.
Remarketing advertising, also known as retargeting, is the process of serving advertisements to consumers that have previously interacted with your brand but didn’t convert during their first visit. With remarketing advertising, 58% of online buyers are poised to recognize your products through ads, leaving the door open to conversion funnels outside your site and increasing conversions by up to 10%.
Users’ online behaviour can be tracked across multiple platforms through small pieces of code called cookies. Cookies track which sites a user has previously accessed, which can then be used to serve ads on related niche websites. This capability is baked right into platforms such as Google Ads and Bing Advertising, enabling powerful retargeting options across many of the most popular websites on the internet.
This is how remarketing advertising works. This powerful digital marketing tool enables brands to reach their customers and improve brand recognition and recall anywhere on the internet. Consultus Digital is the leading remarketing advertising agency in Toronto, specializing in intelligent campaigns designed to drive conversions and generate sales for your business fast.
Remarketing advertising can be an extremely powerful tool as it allows your products and brand to remain top of mind for customers that are most likely to convert. In fact, retargeting can convert an additional 2-4% of visitors into leads and customers, resulting in up to 40% revenue growth. That’s because the appeal of a product is responsible for 37% of customers clicking on a retargeted ad — so all you need to do is maintain brand recall.
If a potential customer has already navigated to your product page, they are most likely at some stage of the customer journey and moving towards making a purchase. They might be researching their options or comparing prices and features. If they did not make a purchase straight away, they might need more time to consider their options. Remarketing advertising ensures that your product stays at the front of their minds as they browse the web, increasing the likelihood that the customer will make the purchase with you.
Remarketing advertising works especially well when your ads are served on related niche websites. If a customer viewed your product page but navigated away without making a purchase, they would be added to your retargeting audience.
Here are some ways that remarketing advertising drives conversions and revenue:
Remarketing advertising requires precise audience targeting, excellent timing, and the right ad strategy to succeed. Whether you already have a full suite of digital marketing tools at play, or you need fresh insight, remarketing expertise, and capacity to execute, an ad agency is your best bet. With a remarketing advertising agency, you can take the hard work out of retargeting and ensure successful, high-yield campaigns.
What’s even better is, you only need to do one thing: you’ll need to look for the right remarketing advertising agency that’s fully dedicated to helping you achieve your goals. Find your partner agency with:
Remarketing ads are one of the most crucial — and often under-utilized — digital marketing strategies. But that can change now, with proper execution and a robust, expert-led retargeting strategy.
A remarketing advertising agency delivers a professional ad strategy designed to help you succeed. This means skipping over to the good part — where your ads are running smoothly, and you’re getting increased conversions while you focus on all other aspects of building a successful business.
Here’s what you’ll get from an expert-led remarketing advertising strategy:
A remarketing ad agency provides a unique retargeting strategy based on your current website traffic, audit of conversion pathways, and lead generation cycles. A professionally crafted strategy gives you a strategic advantage in terms of industry expertise and access to Google, Facebook, or LinkedIn support.
An expert-led remarketing strategy is just the start. What’s even more crucial is ongoing ad management and campaign support, so you can ensure that your remarketing ads are always running and delivering results.
Working in line with ad management, you can also count on constant tracking, optimization, and expert recommendations. This ongoing support avoids inefficient ad spending and ensures growth in terms of traffic, conversions, and sales over time.
Overall, a professional remarketing strategy is the strongest pathway to higher conversions and return on ad spend (ROAS) following initial outreach strategies. It’s the best way to keep audiences warm and engaged so they’re more likely to convert and result in sales.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Remarketing advertising is a very cost-effective addition to any digital marketing effort. The main method that many people use to manage their remarketing is through Google Ads. The cost will largely depend on how many visitors to your website you are serving ads to (more visitors means a higher cost to serve a wider audience, but in many cases, it is the best performing campaign in any Google ads account).
Retargeting can benefit any brand in any industry, as enhanced brand recognition and recall is always desirable no matter your vertical. Product-based businesses would perhaps have the most to gain from a remarketing advertising campaign, as they involve short sales cycles and immediately actionable conversions. However, any business can still benefit from a well-crafted remarketing campaign.
To some extent, yes. Remarketing advertising done through Google Ads utilizes their suite of digital products as well as their advertising partner network. Google doesn’t specify which sites are a part of their network, meaning you are not able to explicitly say that you would like to appear on a certain website. However, you are able to add negative keywords during your campaign creation that ensures your ads aren’t displayed on websites that could harm your brand’s image.
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