MARKETING / ECOMMERCE WEBSITE DEVELOPMENT

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Marketing Service | eCommerce Website Development

The eCommerce revolution is here. Is your brand riding the wave?

To no one’s surprise, the steady rise of online shopping is attributed to 24/7 convenience—the #1 reason why customers shop online. In just a quick click or tap, today’s shoppers can easily add items to their cart and get their shopping delivered straight to their homes right when they need it. No longer confined to the usual brick-and-mortar retail hours, nor distance from store to home, eCommerce has increasingly become the preferred way to shop.

And it’s only growing stronger. By 2040, it’s estimated that 95% of all purchases will be through eCommerce. And yet, many brands in Toronto and across Canada still don’t have an eCommerce platform. This gap was highlighted throughout the COVID-19 pandemic when online retail became the default way to shop. And even with the return to some physical retail, eCommerce website development remains a vital part of every brand’s growth strategy in the next decade.

At Consultus Digital, we’ve made it our mission to make sure that you don’t miss out on the benefits of eCommerce. As Toronto’s top-performing eCommerce website development agency, we deliver a complete solution: a total transformation of your brick-and-mortar store into a fully functional, interactive, and high-converting eCommerce platform. See how we help you build your new online store.

How Does eCommerce Website Development Work?

The eCommerce website development process will usually be broken into several stages, with some variation between individual clients. The typical process includes steps such as:

Planning

Before any code is written for your website, significant planning will be to be undertaken. During this stage, a sitemap of your website will be developed, showing every page that will be created as well as how it fits into the overall navigation of your website. This stage also often involves developing wireframes, which are visual mockups of what the end product page will look like to a customer.

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Design

The next stage in eCommerce website development is the design phase. This is where your new website will begin to take shape, and you will be able to get an idea of what it will look like when it is finished. Website designers will create visual representations of what your website will look like, including navigation, user interface, and overall aesthetic. All visual assets are developed in this stage, including any new imagery, videos, banners, product photos, or logos.

Content Production

Once the design has been finalized and agreed upon, it is time to develop the content that will populate your website. This is where we put into words exactly what it is you would like to communicate to your customers who visit your website. This will include product descriptions, calls to action, additional information, contact information, and more. This content will be optimized to increase conversions as well as to help your search engine optimization endeavours.

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Development

The development stage is where your website comes to life. eCommerce website development can involve building a site from the ground up using custom code, or it can involve a well-established eCommerce platform such as Shopify or WooCommerce of WordPress. During this stage, functionality will be fleshed out, and a workable website will take shape, with transaction processing and navigation being finalized.

Testing, Review & Launch

Now that your website is designed, written, and coded, it is time for the all-important testing and review stage. During this time, every possible customer interaction with your website will be examined to find any bugs or unexpected outcomes. Once all apparent bugs have been identified and squashed, a final review will be conducted to ensure the finished product meets your expectations. Once approval is given, the site will launch, and your customers can start making purchases.

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What Is eCommerce Website Development?

In the simplest terms, eCommerce website development is the process of creating a custom online shop to run your business out of.

An eCommerce website functions just like a physical shopping location, except that your customers can access it from wherever they are. They will be able to browse your products, compare different styles, build a shopping cart, and then pay for their purchases seamlessly. Essentially, building an eCommerce website is a transformation of the way you interact with customers and fulfill their shopping needs—wherever they’re located, whenever they shop.

A responsive, fast-loading, and fully functional eCommerce website is your brand’s primary driver in the digital economy. From a homepage that functions as your digital storefront and  interactive product pages that let customers essentially test and try on your products, to seamless payment processing checkout, eCommerce web development lets you offer customers an irresistible, trustworthy, and convenient shopping experience like never before.

And while the potential of a good eCommerce website is limitless, a poorly developed one can seriously harm your relationship with your customers and prevent sales. When dealing with your revenue and your customers’ money, you only want the best. Trust Consultus Digital with your eCommerce website development and experience the difference of experience.

Why Are eCommerce Websites Important?

The importance of good eCommerce website development cannot be overstated in today’s fast-moving digital economy.

Customers expect a smooth, seamless shopping experience when they head online, and their tolerance for slow or poorly designed websites is extremely low. If the checkout process is complicated, vague, or broken in any way, customers will be turned off and likely leave your website without finishing the transaction.

When done right, an eCommerce website can seamlessly facilitate higher volumes of conversions and purchases. It’s the same memorable, positive experience you would provide in-store, but without the costs of brick-and-mortar upkeep, and to more customers than you could possibly attract than the radius of a physical location, at all hours of the day.

And since mobile is increasingly the way to shop, 73% of consumers will bounce out from a poorly designed mobile site to a better alternative. Similarly, if page loading times increase from 1 to 3 seconds, bounce rates on mobile sites also jump by 32%.

Let’s take a closer look at what these numbers mean, and see how eCommerce website development can grow your brand.

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Reach more customers

Do your customers prefer the convenience of shopping online? Are you worried about missing those who can’t make it to your store hours? An eCommerce website is the key to reaching.. more customers and capturing more purchasing intent. Whether they’re on desktop or their smartphone, shopping very early in the day or way past closing, or they’re across the country, you can now reach more customers without limits.

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Low-cost startup and maintenance

Among the rising costs of doing business that brick-and-mortar retailers have had to deal with is their store lease. Malls and street level stores are prime commercial real estate, often.. requiring a significant investment at a time of declining in-store retail. Meanwhile, eCommerce website development enables a low-barrier entry into online retail, since costs like hosting and website maintenance are much lower. Plus, with customers welcome to shop online 24/7, it’s easy to recoup costs and generate revenue.

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Grow your footprint

With eCommerce website development, not only will you have the freedom to run your business from anywhere, but you can also rapidly grow your brand’s footprint. More than.. doing business across Canada, you can imagine a world without borders—where customers can reach you from anywhere, so you can build a globally competitive brand.

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Better SEO results

Similarly, Google is extremely focused on serving its users the fastest and most reliable eCommerce websites. The search engine giant places heavy emphasis on good.. user interface and experience and will rank websites with faster load times than those that drag their feet. Investing in a high-quality eCommerce website development agency ensures that the site you end up with will serve you well for years to come. Proper SEO, user interface design, and functionality are worth their weight in gold when it comes to eCommerce.

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What Are The Benefits of an eCommerce Website?

With eCommerce, everyone wins. Both brands like yours and the customers you aim to reach can enjoy the benefits of a fast start-up, steady growth, and utmost shopping convenience.

eCommerce website development is the key to remaining competitive in the digital economy, a massive shift observed during the pandemic. And beyond the global slowdown, online retail continues to push the envelope when it comes to the future of shopping and a seamless customer experience. Simply, eCommerce is where growth is—and brands that haven’t gone digital are certainly missing out.

See how convenience for customers translates to conversions, sales, and long-term customer value. Discover a new way to run your store, now fully online, and more interactive, immersive, and hassle-free than ever, made possible only by eCommerce web development.

  • Faster selling and buying: With eCommerce, products move at lightning speed. No longer confined by distance nor to set store hours, customers even from hundreds of miles away can make a purchase 24/7. In addition, eCommerce also means hassle-free store upkeep, thanks to quick updates to product listings and the checkout process. As a result, you sell more and faster, without the massive store upkeep.
  • Interactive buying process: Today, eCommerce is just as interactive as brick-and-mortar retail, with many available functionalities like virtual try-on, sizing guides, high-quality product images, item customizations and captivating videos. Shoppers can be just as informed of their online purchases, allowing you to create long-term trust. Of course, just make sure that all these features on your eCommerce site work, because 55% of shoppers warn family and friends when they’re unhappy.
  • Affordable advertising: The combination of detailed and targeted product pages can easily boost SEO and reduce the cost of the customer acquisition. Similarly, eCommerce websites also offer powerful customer insight tools, allowing you to uncover pending, canceled, returned, and shipped items to streamline sales. This can help the 68% of small businesses that don’t have a structured conversion rate optimization (CRO) strategy spend ad dollars more wisely and ensure that these generate conversions.
  • Respond to consumer trends: With eCommerce, it’s easier than ever to identify and respond to consumer demand. It takes longer to adapt a brick-and-mortar location to  new trends in customer experience. But on eCommerce, it’s easier to handle these, thanks to a few tweaks in product listings, abandoned cart emails, payment integrations, discounts and coupons,and more, so you can keep customers happy.

The Consultus Digital Method

Consultus Digital is proud to be considered one of the best eCommerce website development agencies in the GTA. We specialize in completely customized websites that serve the unique needs of each client. Our in-house designers, content writers, and web developers work together to create unique eCommerce websites that will help drive sales every day. We achieve these incredible results for our clients using our Consultus Method.

Information Gathering

Our process begins with finding out everything there is to know about your business, your customers, your target audience, and what you would like your new eCommerce website to do. We know exactly which questions to ask to tease out the crucial details that will come to bear when we design your website to drive maximum conversions for your unique brand.

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Iterative Design

Our team of leading web designers will begin creating a completely custom design that fits your brand aesthetic and the website’s functionality. We collaborate closely with every client to ensure that every element of the design is exactly how they would like, from the colour scheme and page layout to the button shape and shopping icons. At Consultus Digital, we don’t rest until we have your design just right.

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Optimized Content

Once you are pleased with the design, the Consultus Digital writers will get to work creating and optimizing your website content. The written text on your website needs to convey important information about the product and provide the customers with a feeling that this is the product for them. The content will be optimized to rank well in Google search page results so that customers can find your products when they are looking for them.

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Custom Coding

Your eCommerce website will then be built according to your exact specifications using custom coding. Some websites require unique functionality or design elements that cannot be simply plugged in from a generic platform. Our in-house eCommerce web developers will create custom code that enables the features to make your website stand out from the crowd.
Consultus Digital makes client satisfaction our top priority, which has made us one of the most trusted eCommerce website development agencies in Toronto. Our commitment to excellence ensures that every website we develop meets the highest standards. As a Shopify partner with years of experience, we can create customer experiences that truly impress. Contact us today and take your business to new heights.

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What to Expect From A Professional eCommerce Website?

Do you have the time, resources, and in-house expertise to develop an eCommerce website? If you’re doing business in a competitive market like Toronto or across Canada, will you risk a subpar site, downtimes, and bugs that turn visitors away more often than converting them to valuable customers?

An eCommerce website development agency is the answer to your problems—and fast. With the digital economy growing at full-speed, you’ll need a fully functional, customer-ready eCommerce website that successfully transforms your brand into a trusted online retailer. Here’s how:

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Seamless user experience: A web interface that’s A/B tested and optimized to address common pain points in eCommerce websites and ensure a successful customer journey from first click to browsing products and checkout.

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Immersive display: With an agency, you can count on a custom designed site in line with your brand and matches your products, combined with immersive, high-resolution visual content that communicates quality that customers can trust.

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Responsive and fast-loading: With customers increasingly shopping on mobile, you’ll want an eCommerce experience that’s consistent across screen sizes and devices, without bugs and delays. Plus, you’ll want customers to get this experience in just seconds, with the fastest loading times.

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Site security: Let customers shop worry-free, thanks to a secure checkout process, a a valid SSL certificate and HTTPS protocol, a comprehensive data privacy policy, anti-spam detection, and other security features.

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Search and filtering: Make it even more convenient for customers to shop with powerful search and filtering capabilities. From a reliable, user-oriented keyword strategy to intuitive category displays, your eCommerce site should let customers find exactly what they need, when they need it.

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eCommerce marketing strategy: Get the full-service experience from an agency that delivers everything you need to run your online store—from web development in Toronto to highlighting social proof such as authentic reviews, product SEO and ads, and email marketing campaigns.

Does My Business Need an eCommerce Website?

With the steady rise of online shopping and realities brought on by the global pandemic, it’s impossible—and a mistake—to ignore the value of an eCommerce website. So, yes—there’s no question that your business needs an eCommerce website. An eCommerce website development agency in Toronto can get you started.

From new brands and emerging trendsetters, to long trusted names making the shift to digital, eCommerce web development unlocks new possibilities in terms of revenue and customer relationships. Here’s every reason why your brand needs an eCommerce site and how this tailored approach to website development equips you with a unique digital storefront:

  • Own the customer: There’s no shortage of eCommerce platforms, especially giants like Amazon that function as the storefront or mall itself. But why “rent” on these platforms when you can own the eCommerce infrastructure and take full control of your eCommerce sales? Specialized eCommerce web development provides you with a custom, branded platform that’s uniquely yours, so customers buy directly from you.
  • Or, try omni-channel sales: If you’re already an established retailer on popular eCommerce platforms, there’s no reason not to expand your reach. While maintaining sales there, you can also set up your own website and reinforce brand recall in the process. This reduces risk, while giving you more channels for reaching customers and more pathways to conversion.
  • Promote customer loyalty: An eCommerce platform not only provides a ‘home’ for your products and a digital storefront, but it’s also a site for building customer loyalty and trust. You can offer discounts with email sign-ups, newsletters and abandoned cart emails, encourage sharing and reviews on social media, and tons more ways to offer value and build community. As a result, customers are engaged, informed, and ready for their next purchase.
  • Remarketing: Are you getting lots of website visits that haven’t converted to sales or repeat purchases? Another way that eCommerce websites enable conversion and loyalty is through remarketing. You can create remarketing campaigns that follow site visitors across the web to create brand recall, as well as increase your customer base by offering referral discounts.
  • Better inventory management: With an eCommerce website, you can easily manage your inventory. Every purchase will automatically move through the system, allowing you to provide maximum visibility to customers and staff. As a result, it’s easier to maintain your store and ensure that you have a robust, fully functional marketplace.

How Much Does eCommerce Website Development Cost?

eCommerce websites are not your typical sites—they’re built with much more advanced functionality that supports a seamless shopping experience. This means they’re an investment in the future of your business. But this doesn’t also mean that they’re unaffordable for small businesses.

So, let’s talk numbers. On average, an eCommerce website with 100 products can cost about $5,000 to develop, and $15,000 a year to maintain. For sites with up to 1000 products, development costs can clock at $55,000.

But before you fret over these costs, keep in mind that these are averages: every brand is unique and every eCommerce site is different. This is why it’s important to pay attention to the factors that influence the cost of eCommerce website development in Toronto:

Infrastructure: Are you building your eCommerce website on an established platform? These offer out-of-box features that a developer can customize to your brand and online retail needs. Shopify, for example, offers a user-friendly eCommerce web development experience, which is perfect for brands just starting out in this space. But more than the platform, keep in mind the features you want for displaying products, suggesting related items, the checkout and shipping process—essentially, the cost is in the details.

 

Domain and hosting: You’ll need a domain name for your eCommerce site, as well as an annual hosting plan to keep it running. Your eCommerce platform provider may offer a hosting package as part of your subscription, so you won’t need to manage these multiple components separately.

 

SSL certificate: Often the $20—$70 range annually, a valid SSL certificate provides network security. It helps keep customers safe as they’re browsing and shopping, and secures transactions when they purchase. Plus, with site security now also an SEO ranking indicator, it’s a must to keep your eCommerce site safe.

 

Payment processing: Since you’re accepting payments on your eCommerce site, be mindful of processing costs from gateways such as PayPal and Stripe, as well as any bank fees.

Theme: For maximum impact, you’ll want a site that’s designed in line with your brand identity. This strengthens brand recall and fosters trust, especially among customers who first saw your brand on social media platforms and reviews.

 

Plugins and extensions: In addition to the core infrastructure, you will need plugins and extensions that let you offer a real online shopping experience. Features such as virtual try-ons may be available through these plugins, so keep in mind the experience that you want to provide customers.

 

Inventory management: Your eCommerce website should connect to an inventory management system so orders are received and shipped, and customers are aware whether an item is in-stock, selling fast, or out-of-stock. A major consideration here is the size of your site based on the number of products sold on your eCommerce site.

 

Advertising: And finally, eCommerce website development alone won’t be enough to draw customers in and inspire loyalty. You’ll need ongoing email marketing and product marketing through SEO, and Google and social media ads to capture customer interest at the start of their shopping journey.

What To Look For When Hiring an eCommerce Website Development Agency in Toronto?

eCommerce web development isn’t just about building a standard website where customers can browse your products and services—it’s the complete shopping experience. And to offer this, you’ll need the right partner for the job.

A professional, expert-led, and results-driven eCommerce website development agency delivers on all your eCommerce setup, marketing, and growth needs. With the rapid growth of online retail and an increasingly competitive market, it pays to work with an agency that understands your needs and sets you up for success.

Find the right eCommerce website development agency in Toronto that meets your needs:

Every brand has unique online retail needs, and your web development agency should know that. Choose an agency that can fulfill your vision with a robust eCommerce strategy that meets your goals. Ask them about their specific roadmap for your eCommerce website development project and how their methods meet industry standards.

Has the agency specifically delivered eCommerce websites in the past? It’s one thing to have web development experience; it’s another to have verifiable experience in working with eCommerce sites. Ask to see previous projects they worked on across display environments, and measurable results delivered in terms of traffic, conversion, and sales.

Is the agency simply an eCommerce website development agency, or do they offer a full-service experience? To ensure continued success, you’ll want not only a bespoke eCommerce website, but omni-channel campaigns that actively pursue customers across search, email, and social media, and culminate in optimized conversion pathways.

Has the agency made a name for itself? Ask the agency if they’ve been recognized or reviewed for their work in eCommerce website development. As well, ask about their expertise and partnerships with eCommerce platforms to make sure that they’re up for the job.

What Other Services Complement eCommerce Website Development?

Your digital storefront is just the beginning of a long and successful track record in online retail. To succeed in the digital economy, your eCommerce website needs the complete package: a full suite of digital marketing services that ensure a seamless shopping experience, promote brand recall, and strengthen conversion funnels.

And the best part? With Consultus Digital as your eCommerce website development agency, you won’t have to look any further to get a full-service eCommerce strategy. Discover what’s in your eCommerce website development toolbox, handpicked and tested to ensure maximum impact on online retail:

Shopping is a visual experience, so make your eCommerce website stand out with product images and videos that customers won’t be able to look away from. Build your eCommerce website with powerful visual content that lets customers experience your products before they buy.

To attract customers, your eCommerce website and its conversion funnels need to appear at the top of search and every feed. Reach customers on every channel and create pathways to purchase with Google Ads, Facebook and Instagram Ads, TikTok ads, and YouTube Ads. Boost brand recall with ads linked to the hottest products that customers are interested in.

Build trust in your brand’s eCommerce shopping experience with the help of the most powerful voices in your industry. From product tutorials to reviews, day-in-the-life videos, and other sponsored content, tap into the undeniable pull of influencers-turned-brand ambassadors.

Audit, test, and continuously improve conversion pathways on your eCommerce website. With ongoing development, see what banners, buttons, calls-to-action, and offers customers best respond to, and implement these to boost your site’s conversion rate and revenue.

Encourage email newsletter sign-ups through exclusive discounts, uncover abandoned carts and send follow-up emails, and send out promotions straight to your customers’ inboxes. Reward them for their trust and loyalty through email campaigns that they’ll definitely open and click on.

Why Choose Consultus Digital As Your eCommerce Website Development Agency?

Consultus Digital is proud to be one of the drivers of the eCommerce revolution in Toronto and across Canada. As a premiere eCommerce website development agency, we have a proven track record in delivering bespoke eCommerce websites, custom-crafted for brands across the hottest retail sectors. Whether you’re just building your brand or you’ve got an existing name and transforming it to thrive in the digital economy, we deliver a turn-key eCommerce website development service.

Consultus Digital is honoured to be named a Shopify Partner. We have been recognized as an expert in eCommerce website development and successfully applied this expertise to getting brands like yours started on Shopify’s platform. It’s an honour we work hard to maintain as eCommerce web development trends evolve and our methods adapt.

At Consuluts, we’ve never believed in a one-size-fits-all approach. We value the uniqueness of your brand, and we make it our priority to let it shine. Our portfolio of successfully delivered eCommerce websites will show the results of our client-first, custom-crafted approach to scoping, design, and continued growth.

eCommerce web development in Toronto requires a careful eye, design thinking, and the tools to bring your vision to life. Consultus Digital provides these, thanks to both an impressive, highly powerful tech stack, and back-end and front-end development expertise. With Consultus as your eCommerce web development agency, you can count on a seamless technical setup with the design skills to match.

At Consultus Digital, we aim to adapt as quickly as eCommerce trends evolve—and that’s very fast. You can count on your dedicated account manager to be transparent with you at all times, whether it’s for the latest update on your site’s analytics or new features that need to be implemented. Backed by years of insight into the digital economy, we’ll constantly support your eCommerce strategy with emerging best practices for meeting customer demands.

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