Origin Story
Built with Purpose. Driven by Growth.
Meet Our Founders
Why Consultus Digital Was Born
The Broken Agency Model
That’s where Consultus Digital comes in.
The Vision
A Better Model. A Bigger Impact. A Smarter Path to Growth.
Our mission was to create a growth engine. One that would:
Deliver measurable results through performance marketing
Empower sales teams with the tools, messaging, and systems they need to close
Unlock business potential through strategic guidance and smart planning
Because real growth doesn’t happen in silos. It happens when marketing, sales, and strategy work together seamlessly and intentionally.
How We Evolved
From humble beginnings to an industry leader in growth marketing.
Consultus Digital is Founded
From a small bartop table in a Toronto condo, Consultus Digital was born. Armed with industry expertise and a vision for better marketing strategies, Jake and Grace built a brand, signed their first clients, and hired Operations Lead Mo Farazi to optimize processes.
Our First Office Space & Key Hires
In 2021, we took a major leap forward by renting our first office space, a pivotal move that signaled the shift from startup hustle to structured growth.That same year, we made our first critical hires, building the operational backbone of the agency. These early team members played a vital role in helping us deliver exceptional service and scale our offerings as client demand began to rise.
Partnering with the Canada Digital Adoption Program
In 2022, Consultus Digital was selected as a key partner for the Canada Digital Adoption Program (CDAP), a federal initiative helping businesses embrace digital transformation. Through this partnership, we worked with over 70 SMBs across Canada, developing tailored Digital Growth Plans that helped them access government funding, modernize their sales and marketing operations, and generate growth. This milestone validated the impact of our approach and expanded our reach within the Canadian SMB landscape
Introducing the Digital Growth Plan
This was the year we introduced the Digital Growth Plan, a strategic, actionable roadmap built specifically for small and medium-sized businesses.
Unlike one-size-fits-all marketing services, the DGP offers a customized path to digital success, helping businesses align their goals with tactical execution across SEO, paid media, content, sales and technology. It became the foundation of our client engagements and set us apart from traditional agencies by putting strategy first.
Present: Scaling, Innovating, and Growing Our Impact
With a proven model and a growing client base, we’ve entered a new chapter of expansion. We’ve scaled our operations, and hired top-tier talent across strategy, creative, and performance marketing. Today, we continue to expand our service offerings, innovate with emerging technologies, and deepen our partnerships with businesses looking for long-term digital growth.
Meet the Team
The Experts Behind Consultus Digital
Jake Matzanke
CO-FOUNDER & HEAD OF GROWTH
Is passionate about scaling businesses through innovative sales and marketing strategies and a deep understanding of market dynamics. With his expertise, he drives growth initiatives that create lasting impact.
Grace Natarelli
CO-FOUNDER & HEAD OF CLIENT SUCCESS
Is dedicated to ensuring that our clients achieve their business goals through personalized support and innovative strategies. Her commitment to understanding client needs drives impactful results.
Mo Farazi
HEAD OF OPERATIONS
Harnesses technology, automation, and AI to optimize efficiency and streamline processes. His innovative approach empowers clients to achieve their business goals effectively and stay ahead in a competitive market.
Jennifer Lau
CREATIVE STRATEGIST
Utilizes psychology and short-form video ads to create compelling narratives. By collaborating with UGC creators, she develops direct response advertisements that drive conversions across e-commerce and B2B sectors.
Lukas Iafrates
SALES ENABLEMENT SPECIALIST
Our Sales Enablement Specialist, enhances sales processes for our clients by leveraging powerful tools like Apollo and Clay. His expertise empowers businesses to optimize their sales strategies and achieve impressive results.
Shannon Stoneburgh
TECHNOLOGY STRATEGIST
leverages AI and integrates CRMs to enhance sales and marketing functions. Her data-driven strategies improve customer engagement and streamline lead management, aligning technology with sales objectives for impactful results.
Toshi Hayashi
Creates conversion-driven and visually appealing websites, landing pages, and ads. Utilizing tools like Midjourney, he crafts stunning designs that capture attention and drive conversions, ensuring clients achieve their business goals effectively.
Paul Sreeley
Develops strategies to boost organic search visibility on Google and optimize sites for AI platforms. His expertise in search algorithms and content optimization drives targeted traffic and supports sustainable growth for clients.
Charlene Ramdeo
Specializes in crafting innovative marketing strategies that drive client success. By leveraging data analysis and market insights, she creates tailored approaches that enhance brand visibility and engagement.
Walid Tahiri
SPECIALIST
Focuses on Conversion Rate Optimization (CRO) to boost client results. His data-driven strategies enhance user experience, driving higher conversions and turning visitors into loyal customers.
Shehani Fernando
SOCIAL MEDIA STRATEGIST
Excels in crafting compelling stories that resonate with audiences and enhance brand presence. Her creative approach to content development drives engagement and fosters community, significantly boosting our clients' online visibility.
Abrar Ahmed
PAID MEDIA STRATEGIST
Specializes in targeted ad campaigns on Meta, Google, TikTok, and Amazon. With data-driven insights, he crafts compelling narratives that drive engagement and maximize ROI, ensuring brands achieve significant visibility in the digital landscape.
Why Choose Consultus Digital?
Not just another marketing agency. We’re your growth partner.
What Sets Us Apart
Beyond Execution
We Build Strategies That Work. We don’t just run campaigns; we create strategic Digital Growth Plans to ensure your success.
Data-Driven, ROI-Focused Marketing
Every decision we make is backed by data, ensuring measurable growth for your business.
Proven Results Across Multiple Industries
From local businesses to national brands, we deliver real growth, not just marketing fluff.
Ready to Scale Your Business?
Let’s Create your Digital Growth Plan.
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