MARKETING / PROGRAMMATIC AD MANAGEMENT

Programmatic Ad Services That Outperform

From data-driven targeting to maximized ROI, Consultus Digital brings the heat to your programmatic advertising.

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Marketing Service | Programmatic Advertising Agency

In this vastly evolving digital marketing landscape, you need to get the most out of every ad dollar. After all, with 68% of marketers recently confirming that paid ads are one of the core components of every marketing strategy and the competition for clicks and conversions at an all-time high, it pays to think outside the box and move away from traditional advertising.

There’s no doubt that your ads are brilliant. The question is, are they helping you reach the audiences you need to engage and convert into customers? Programmatic advertising does exactly that—it’s a new way to reach a highly targeted audience through the power of integrated automation. By leveraging the power of thousands of different websites within a cohesive ad network, you can serve your brand to users at all stages of the buying journey.

In a market where every dollar counts, programmatic advertising is the cost-effective solution you need to get the most out of your ad spend. It’s been forecasted to reach as high as 91.1% in digital display and growing across a variety of formats. Powered by automation and algorithms, programmatic ads get your brand in front of the right customer, in the right place, at the right time.

So, are you in the market for cost-effective ad placements? Look no further than Consultus Digital, Toronto’s top programmatic advertising agency with a proven record of achieving exceptional results.

How Does Programmatic Advertising Work?

Programmatic advertising essentially works by automating the traditional buying and selling online media with thousands of different media outlets.

There are several different types of programmatic buying your programmatic advertising agency in Toronto might recommend. Each option has different benefits and drawbacks and is generally used with different budgetary constraints and business goals.

Open Auction

Open auction is the purchase of ads through real-time bidding at a massive scale. Many large websites allow buyers to obtain ad space on their site through open auctions with fully transparent URLs. This means a personal connection with hundreds of websites is not needed to utilize this type of display advertising. We can connect clients directly to their users through the technology — a prime example of open auction programmatic display advertising through Google’s Display Network.

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Private Exchange - Consultus Digital

Private Exchange

This is a one-to-one direct connection with a trusted website. It grants access to its ad inventory directly, providing clients with the peace of mind that they are only appearing on quality and trusted websites. This is essential when considering your brand safety during any programmatic advertising campaign in Toronto.

Programmatic Guaranteed

This buy type most resembles the traditional direct sales models.

Consultus Digital will speak with big websites directly and negotiate a set deal upfront, dollars to spend, CPM and the number of impressions that we can expect to see. The only difference is the deal runs via technology and does not need any signed paperwork like in the past.

This programmatic advertising model works best for clients who would like to appear only in select places or lock up valuable inventory during busy seasons, such as FIFA World Cup or during the Olympics.

Programmatic Guaranteed - Consultus Digital

What Is Programmatic Advertising?

Programmatic advertising, a type of display advertising, is the process of displaying ads on websites your customers visit and managing that process using a real-time bidding platform.

Programmatic advertising happens each time you load your favourite website, and each ad you see loads in approximately 100 milliseconds, which is extremely fast. By targeting your ads to websites that have high traffic and relevant users, you can keep your business top of mind with users that are most likely to convert to sales.

Programmatic ads are made on powerful platforms that use automation and algorithmic recommendations to place your ads in front of the customers you want to reach, when you want to reach them. Using traffic data and online display targeting tools, programmatic ads drive impressions, conversions, and leads, for a much higher ROI than traditional ad buying.

Here’s where programmatic advertising wins over traditional ads:

  • Automated ad buys, which eliminate intensive manual labours of preparing insertion orders and ad tags, leaving you with more time to focus on campaign optimization
  • Buy ad space across platforms, including sell-side and demand-side platforms, for maximum inventory and reach
  • Increased control over audience targeting, bidding strategy, budget, placements, and other essential digital advertising components.

The Consultus Digital Method

Consultus Digital takes pride in being one of the leading programmatic advertising agencies in Toronto and across North America. Our in-house team of display advertising experts have generated significant returns for our clients utilizing our unique Consultus method.

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KPI Management

Clients have goals to achieve, and through programmatic advertising, we can be more flexible and targeted towards.. achieving those goals than ever before. Whether you prefer a low CPM, reach + frequency management, looking at cost per click (CPC), ensuring viewability goals or return on ad spend (ROAS), programmatic advertising technology can allow your brand more success than ever before.

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Campaign Optimization

By focusing on deep campaign optimization, our advertisers have the flexibility to spend media budgets both large and.. small, while keeping in mind brand goals. Ongoing reporting and making tweaks on the fly ensure the most effective media campaign possible.

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Greater Insight

Advertisers have more information on their online audience than ever before, which allows us to target their ads.. more effectively. Included here are exactly which URLs your ads ran on, the type of people who interacted with your brand, how many people actually saw your ad, and how many then clicked on it and took action. Some reports can even show who saw your display ad, and then Google searched your offer!

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Brand Safety

Your dedicated Account Manager will ensure your brand remains safe and secure throughout the entire programmatic.. advertising campaign.
Bot traffic is one of the biggest causes of wasted marketing budget for advertisers online. Thankfully, as brands spend more online, the sophistication of brand safety tools has multiplied exponentially.
Each piece of technology we use has built-in brand safety features such as bot scrubbers, URL transparency, viewability, content blocking (so your brand never appears near content with negative associations), and negative keywords (to avoid showing ads on pages that would be a waste of money or damage to your brand).
Whitelisting is also a popular option, which means your ads only ever serve on URLs which you understand, or a personal list of sites you approve. At Consultus, we take pride in our clients and want to protect their brand as our top priority. We monitor reporting daily to ensure ads never appear next to questionable content, and your budget is generating the greatest possible return for your business.
Programmatic advertising can increase brand awareness, drive sales, and boost traffic to your site in a short amount of time. Contact us today and get started on the next step of your digital marketing journey.

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How Much Does Programmatic Advertising Cost?

In a market where every dollar needs to be well-spent, the last thing you probably want is to increase your spending on one more tool in your digital marketing strategy. But programmatic advertising is exactly that—it’s the one tool you’ll want to invest in.

Programmatic ads aren’t just an additional expense or new investment: they make your entire digital marketing strategy worth it. By making your ads ‘smart’, you’ll get more out of them, from clicks and conversions to customers reached at the right time, in the right place.

On average, digital advertising costs $1,250 to $10,000 a month. If you use PPC ads, you can expect to pay an average of $1.16 per click. And since these costs can easily pile up, you’ll want a guarantee that they’re worth it. Enter the ultra-precise, smart capabilities of programmatic ads with costs based on:

  • The number and complexity of the digital advertising tools you invest in.
  • Campaign management and optimization costs at a programmatic ad agency.
  • Additional tools needed to manage your campaigns.
  • Management fee charged by a programmatic ad agency.

What To Look For When Hiring a Programmatic Advertising Agency in Toronto?

Ready to start with programmatic advertising? A programmatic advertising agency in Toronto is here to help. Get the expert advice and support you need to run programmatic ad campaigns with cost-effective, reliable results that put you right in front of the customers you want to reach. All you need to do is make sure they have access to programmatic advertising platforms and unparalleled experience in campaign development and optimization.

Here’s everything you need to look for in a programmatic advertising agency in Toronto:

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Detailed targeting and optimization

Programmatic ads require careful attention and an expert eye. Choose an agency that’s dedicated to managing the entire campaign life cycle, from audience research and ..targeting, to ongoing campaign optimization—all within your budget.

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Portfolio

Programmatic advertising—and digital advertising as a whole—is constantly evolving along with new algorithms and automation tools. You’ll want to work with an agency in.. Toronto with a reliable track record for keeping up with these changes and delivering results. Ask to see their portfolio of campaigns successfully delivered, and ask about their processes and accountability measures.

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Full-service

Most of all, choose a full-service programmatic advertising agency with true in-house capabilities and a tech stack to match it. Make sure that they have the ability to ..execute this work and report on its milestones, rather than outsource it, so you’re guaranteed to get the best value from your marketing dollars and ensure that you have entrusted this work to the professionals.

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Why Is Programmatic Advertising Important?

With consumers spending an average of 5.9 hours per day on digital media, keeping your brand front of mind during crucial buying decisions is essential in maximizing sales.

Programmatic advertising allows you to serve your ads to customers wherever they are in the sales process, increasing the chance of landing a successful conversion across all channels.

Ads can be optimized to display only in areas that will greatly impact your business goals. Whether that is driving customers to finish a purchase, sign up for a newsletter, or simply remember your brand name, programmatic advertising has the potential to increase your digital presence and boost sales in a relatively short amount of time.

  • Detailed audience targeting: Programmatic advertising offers granular targeting controls, including geotargeting, IP targeting, contextual targeting, audience targeting, retargeting, and more. The result is accurate and efficient advertising that reaches the right audiences at the right time.
  • Real-time optimization: Programmatic ads can be monitored and improved in real-time. With this extensive data, you can measure campaign performance at a glance and adjust your advertising strategy to increase your campaign’s success.
  • Scale: Programmatic advertising is highly scalable—at a volume higher than direct buys or traditional media buying. As a result, you reach a wider audience across the web, thanks to the ability to purchase any available inventory that your budget can support.
  • Automation: Programmatic ads take the hard work out of advertising. From freeing up time spent looking for locations to place your ads, to speeding up the campaign setup process, the automation tools and algorithms behind programmatic advertising allow you to reach the right audiences in no time and focus on ongoing optimization.
  • Unparalleled returns: Most of all, programmatic advertising yields results you can count on. No more advertising to the wrong audience and wasting dollars, or spending hours perfecting your audience targeting strategy. Programmatic advertising can handle all of these details, so your ads are served to the customers you’re looking for and ready to take conversion actions.

What Are The Benefits of Programmatic Advertising?

Programmatic advertising is a valuable tool that should be part of your overall digital marketing strategy. It’s the key to scaling your ads for maximum reach and success, and your brand for growth. By eliminating the manual tasks that form traditional media buying, you’ll enjoy faster and more cost-effective ad buying that places your brand directly in front of the customers you want to reach.

Here’s how programmatic advertising helps optimize the bidding process. Pay only to reach customers ready to click and convert, at the right time and for the lowest cost. The result is the most efficient and optimized campaign you’ve ever launched, with customers ready to buy.

  • Scalable campaigns: With programmatic advertising, you’re able to quickly scale up—or down—your reach and spending. Increase or reduce your budget quickly, and get your ad placements optimized for maximum cost-effectiveness at any price point.
  • Increased reach: Programmatic advertising tells you where it’s best to advertise, when, and who to advertise to—and automates all of this work. Now, you can reach the largest audience possible based on your budget and goals with the help of algorithms and automation tools that speed up and optimize this entire process, so you can focus on the results.
  • Precision targeting: Programmatic advertising offers powerful targeting capabilities—far more than you could achieve on your own in traditional display advertising. Programmatic ads offer contextual targeting so your ads appear on relevant sites based on their content; behavioural targeting based on your audience’s shopping behaviours and habits; geotargeting to reach customers within a set location; and device targeting—all of which allow you to reach a wide range of customers ready to buy based on these factors.
  • Real-time reporting: Unlike traditional display ads, you don’t have to wait a few days to even weeks to get a good picture of your campaign performance. Programmatic advertising feeds real-time campaign data, allowing you to generate valuable insights. With programmatic ads, you can make data-driven decisions on the fly, allowing you to optimize your reach, clicks, and conversions.
  • Transparency: And of course, programmatic advertising offers unparalleled visibility into your campaigns, allowing you to make informed decisions about your ad spend and placements based on performance, audience interactions, and overall ROI.

Does My Business Need Programmatic Advertising?

Programmatic advertising is a powerful, next-generation tool for reaching the right audiences and getting the best value from every advertising dollar. In this highly competitive and ever-changing digital marketing landscape, a smart, new way to launch and manage ad campaigns is exactly what you need.

Check out what programmatic advertising can do, and see why you need this powerful new tool to increase your reach and connect with more audiences that can make or break your brand.

Display: Banner ads of various sizes, placed across thousands of websites

 

Mobile: Mobile display ads and in-app ads

 

Video: Pre-roll ads on YouTube and other video sharing platforms

 

Connected TV or OTT ads: Published on streaming and TV services

 

Native: Content-based ads that blend seamlessly with editorial content

 

Digital audio: Ads placed on podcasts, radio, and music streaming services

 

Social ads: Placed on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more

 

Search: Paid ads on GoogleBing, and other search engines that can be geo targeted and georeferenced, with various formats including text and multimedia

 

Emerging channels: Digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging channels for ad placements

 

Others: Ads placed on private marketplaces, programmatic direct ad retargeting, and dynamic creatives

Expand your brand’s reach through the use of third-party datasets for audience targeting.

 

Build up your first-party data to create lookalike audiences.

 

Granular visibility into your campaign performance, including insight into audiences viewing your ads and the targeting characteristics and placements that enable these interactions.

 

Real-time campaign monitoring and feedback to provide data-driven guidance for campaign optimization.

 

Highly precise audience targeting and ongoing refinement of targeting criteria through the use of automation tools and algorithms, resulting in continuously improving campaign performance over time.

What Other Services Complement Programmatic Advertising?

Programmatic advertising is where your entire paid media strategy comes together. It’s the culmination of audience targeting and campaign optimization, guaranteed to make your campaigns cost-effective and high-performing. But behind every programmatic ad campaign is a series of digital marketing tools that get you over to the finish line—sustained increase in impressions, better organic performance, and more clicks and conversions.

Let’s complete your digital marketing strategy when we combine programmatic advertising with:

Programmatic ads may help boost your campaign performance, but you need solid foundations to get a complete picture of what your audience best responds to and balance automated ad buys with traditional display ads. By combining Google Ads and social media ads with programmatic ad buying, you can increase your reach across advertising platforms:

Complete programmatic advertising with a steady organic performance. Make sure your brand gets found across channels and strategies when you pair automated ad buys with SEOsocial media marketingcontent marketing, and more. Leverage insights from programmatic advertising to improve organic marketing and ensure you cater to the right audience.

Stay in the radar of audiences you’ve already engaged. Use programmatic advertising as a springboard for launching email marketing campaigns and remarketing to retarget audiences across the web and strengthen conversion funnels long after that first impression.

Why Choose Consultus Digital As Your Programmatic Advertising Agency?

At Consultus Digital, we’re always looking for new tools that upgrade your digital marketing strategy. We value every dollar you invest with us, and that’s why we aim to deliver cost-effective results that meet your goals and expand your brand’s footprint across the web. Today, the automated ad buying and algorithmically-enhanced capabilities of programmatic advertising is the key to doing that.

And the best part? We’re here to help. See how Consultus Digital delivers a complete programmatic advertising solution for brands like yours in Toronto:

At Consultus, our programmatic advertising service is built with your growth in mind. Our team of programmatic ad experts are dedicated to helping you succeed with the most cost-effective advertising solutions that offer unmatched value for every dollar you invest. You can count on us to deliver results from your automated ad buys on-time and on-budget, guaranteed to help you edge out the competition, grow your reach, and maximize the potential of conversion funnels across platforms.

Our programmatic advertising agency in Toronto is powered by the latest tech and platforms that make automated ad buying possible. From forming a deep understanding of your target audience, market, and competition, to launching, tracking, and optimizing your campaigns using automation tools and algorithms, you can count on us to seamlessly deliver high-performing programmatic ad campaigns.

With our programmatic advertising agency, you’ll always be able to count on the support of your dedicated account manager. From regular reporting cycles to responding to your questions and concerns, your satisfaction and peace of mind are our #1 priority. Discover the difference that our personal touch makes in this fast-paced, ever-evolving advertising landscape. Check out what our clients have to say in their reviews and testimonials, and see the results we’ve delivered.

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Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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Programmatic Advertising FAQs

Of course you can! Brand safety is crucial, so we always optimize our clients’ campaigns to only display on appropriate, relevant sites. We use a range of content blocking and negative keyword techniques to ensure you are never showing up associated with content that could hurt your brand, or spending money on being served to audiences that aren’t likely to convert.

How much any particular campaign will cost will depend on the size of the audience you wish to appear for, the sites you want to appear on, and how often you would like to appear. Each of these factors will have an impact on the total cost of your campaign. However, we always ensure we have a Maximum Bid in place, which means that no matter what our clients will never pay more than that amount for any particular ad serve or overall campaign.

Programmatic Advertising Cost - Consultus Digital

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