Facebook offers an unprecedented level of demographic targeting. It can uniquely do what no other platform can because it has been the largest collector of user information and behaviour. Whether you have a service, a product, or something new – Facebook Ads can be highly effective.
Facebook offers an unprecedented level of demographic targeting. It can uniquely do what no other platform can because it has been the largest collector of user information and behaviour. Whether you have a service, a product, or something new - Facebook Ads can be highly effective at serving ads to your key customer profile.
The demographics of Facebook Advertising continue to change, but there are more than 2.24 billion people on the platform – and over 1.47 billion people spend time on Facebook every day. The scale of the Facebook user base is staggering, and it represents a massive opportunity if leveraged correctly.
Facebook Advertising, or Facebook Ads, is the marketing platform available on the social media network Facebook. It is comprised of paid for visual ads placed on users’ timelines, as well as to the side of their feeds. The ads can appear on both desktop and mobile versions of Facebook.
Facebook Ads also integrates Instagram Advertising following Facebook’s purchase of Instagram in 2012. This allows advertisers to set up a single advertising campaign that will display across both Facebook and Instagram, eliminating the need to create two separate campaigns. Facebook advertising allows businesses to tap into the unlimited data the social media giant has on its users to create highly targeted and effective ads with high conversion potential.
The Facebook Ads platform is an intuitive and highly customizable social media marketing platform that is the primary hub for designing and launching Facebook Ads campaigns. There are a variety of different ad types that are available, depending on your budget and desired outcomes. These include:
Each ad type offers different and unique benefits, such as increased interactivity, ability to display different products, attract different user actions, and more. A good Facebook Advertising campaign will usually leverage multiple different types to achieve the best outcomes.
Facebook advertising utilises the huge bank of metadata of Facebook users to allow for extremely precise targeting within its networks. Whatever information users enter into their profiles, Facebook can generally allow you to target for in Facebook Ads. These targeting options include:
As you can see, Facebook advertising offers a few dimensions that are unique to the platform – i.e Interest and behavior based targeting. This is a nice compliment to the keyword based targeting options available through Google ads.
With over 19 million Canadians on Facebook, brands ignore the social media platform at their own peril. It’s deep targeting capabilities, coupled with broad range of ad formats and relative cost-effectiveness make Facebook advertising a must for many different types of brands.
Facebook Ads attempt to blend seamlessly into the user experience, which has been shown to enhance click-through rates and conversions. By targeting people across both Facebook and Instagram with a coordinated campaign, there is a greater chance of becoming the top- of-mind brand in your target consumers’ minds as well. Facebook Advertising is a very effective tool for engaging with your audience, driving new customer traffic, and maintaining a competitive edge.
Consultus Digital is one of the leading Facebook advertising agencies in Toronto. We pride ourselves on crafting unique, highly effective campaigns for every client we work with. In order to maximise your return on investment and the impact of your campaign, we follow a tried and tested process.
At Consultus Digital we create social advertising plans that are founded in context. We need to know about your business, your customers, your product and/or service, the competitive marketplace, value propositions, and buyer personas. Based on this information, we have the understanding and context needed to leverage the Facebook Ad platform to your benefit.
Facebook Ads are primarily visual in nature, relying on eye-catching images with effective ad copy to generate clicks. Our team of experts are highly experienced in creating exceptional images and copy that will catch your audience’s attention and help drive conversions. By having these services in house, we are able to maintain strict quality controls and meet tight deadlines every time.
We have a vast amount of experience in capitalizing on the ability to leverage Facebook Ads to meet the goals of any business. We take pride in delivering the best ROI for one of the most effective online marketing strategies to target very specific key target demographic no matter the vertical. By getting to know your business well, we can tailor your targeting strategy only towards the customers you actually want and who are likely to convert. This will keep your cost per lead low, and your new sales high.
Keeping a close eye on your costs and reach while your campaign is live is vital to ensuring you are getting the most bang for your buck. Our dedicated client success managers monitor your Facebook Ads daily to ensure you are targeting the right people and generating new business. Once your campaign has finished, we put together comprehensive reports on exactly how many clicks and leads were generated. We then put together actionable recommendations for any future campaigns to help your business to continue to grow.
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