When you think about how to optimize your social media – and digital media as a whole – be prepared
Facebook offers an unprecedented level of demographic targeting. It can uniquely do what no other platform can because it has been the largest collector of user information and behaviour. Whether you have a service, a product, or something new – Facebook ads can be highly effective at serving ads to your key customer profile.
The demographics of Facebook advertising continue to change, but with more than 2.24 billion people on the platform – and over 1.47 billion people spending time on Facebook every day – the scale of Facebook’s user base is staggering. Businesses can unlock massive opportunities if leveraged correctly.
Facebook advertising, or Facebook ads, is the marketing platform available on the social media network Facebook. It is comprised of paid visual ads placed on users’ timelines, as well as to the side of their feeds. The ads can appear on both desktop and mobile versions of Facebook.
Facebook ads can also integrate Instagram advertising following Facebook’s purchase of Instagram in 2012. This means advertisers can set up a single advertising campaign that will display across both Facebook and Instagram, eliminating the need to create two separate campaigns.
Facebook advertising allows businesses to tap into the unlimited data the social media giant has on its users to create highly targeted and effective ads with high conversion potential.
The Facebook ads platform is an intuitive and highly customizable social media marketing platform that is the primary hub for designing and launching Facebook ads campaigns. There are a variety of different ad types that are available, depending on your budget and desired outcomes. These include:
Each ad type offers different and unique benefits, such as increased interactivity, the ability to display various products, attract different user actions, and more. A good Facebook Advertising campaign usually leverages multiple different types to achieve the best outcomes.
Facebook advertising utilizes the vast bank of Facebook users’ data to allow for extremely precise targeting within its networks. These targeting options include:
With over 19 million Canadians on Facebook, brands ignore the social media platform at their own peril. Its deep targeting capabilities, coupled with a broad range of ad formats and relative cost-effectiveness, make Facebook advertising a must for many different brands.
Facebook Ads attempt to blend seamlessly into the user experience, which has been shown to enhance click-through rates and conversions. By targeting people across both Facebook and Instagram with a coordinated campaign, there is a greater chance of becoming the top-of-mind brand in your target consumers’ minds as well. Facebook Advertising is a very effective tool for engaging with your audience, driving new customer traffic, and maintaining a competitive edge.
Consultus Digital is one of the leading Facebook advertising agencies in Toronto. We pride ourselves on crafting unique, highly effective campaigns for every client we work with. In order to maximize your return on investment and the impact of your campaign, we follow a tried and tested process.schedule a discovery call
At Consultus Digital, we create social advertising plans that are founded in context. We need to know about your business, your customers, your product and/or service, the competitive marketplace, value propositions, and buyer personas. Based on this information, we have the understanding and context needed to leverage the Facebook Ad platform to your benefit.
Facebook ads are primarily visual in nature, relying on eye-catching images with effective ad copy to generate clicks. Our team of experts are highly experienced in creating exceptional images and copy that will catch your audience’s attention and help drive conversions. By having these services in-house, we are able to maintain strict quality controls and meet tight deadlines every time.
We have a vast amount of experience in capitalizing on the ability to leverage Facebook ads to meet the goals of any business. We take pride in delivering the best ROI for one of the most effective online marketing strategies to target a very specific key target demographic no matter the vertical. By getting to know your business well, we can tailor your targeting strategy only towards the customers you truly want and who are likely to convert. This will keep your cost per lead low and your new sales high.
Keeping a close eye on your costs and reach while your campaign is live is vital to ensure you are getting the most bang for your buck. Your dedicated Account Manager monitors your Facebook ads daily to ensure you are targeting the right people and generating new business. Once your campaign has finished, we create comprehensive reports on exactly how many clicks and leads were generated. We then put together actionable recommendations for any future campaigns to help further your business’s continued growth.
The costs associated with Facebook advertising in Toronto depend on the type of campaign you are looking to run.
Facebook allows you to target users based on a wide range of factors such as geography, demography, behaviours, interests, and more. In general, the more you want to reach, the bigger your budget must be.
The type of business you are looking to promote will also affect your advertising costs. A product will need a different budget compared to a service or event, for example.
Google Ads and Facebook ads are both great choices.
Google Ads is a form of paid search. It is a pay-per-click advertising program where the advertiser can display ads across Google Search, Display Network, YouTube, and Google Play. Google Ads lets you target users based on individual interests and demographics while also optimizing your budget.
Facebook ads is a form of paid social. It uses demographic data (name, age), interests (user tags, pictures), and behaviours to target potential customers across Facebook, Instagram, Messenger, and Audience Network. Facebook Ads targeting is more precise than that of Google Ads. You can pinpoint the exact audience you want to reach through more advanced tools and features.
Ultimately, both Google and Facebook ads are great at driving traffic to your website. Choosing an ad platform depends on several factors, including who you are targeting, what you are advertising and your advertising goals.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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