Facebook offers an unprecedented level of demographic targeting. It can uniquely do what no other platform can because it has been the largest collector of user information and behaviour. Whether you have a service, a product, or something new - Facebook Ads can be highly effective.
The demographics of Facebook Advertising continue to change, but there are more than 1.4 billion people on the platform – and over 900 million people spend time on Facebook every day. The scale of the Facebook user base is staggering, and it represents a massive opportunity if leveraged correctly.Here are some of the Ad formats available through Facebook’s advertising platform:
As you can see, Facebook advertising offers a few dimensions that are unique to the platform – i.e Interest and behavior based targeting. This is a nice compliment to the keyword based targeting options available through Google.
At Consultus Digital we create social advertising plans that are founded in context. We need to know about your business, your customers, your product and/or service, the competitive marketplace, value propositions, and buyer personas.
Based on this information, we have the understanding and context needed to leverage the Facebook Ad platform to your benefit.
Fundamentally, the Facebook Ad platform is just a tool. If we could use an analogy… for some people a hammer is useless. On the other hand, some people can build a home with it. Tools are useless without understanding and execution.
We have a vast amount of experience in capitalizing on the ability to leverage Facebook Ads to meet the goals of any business; and are prideful in delivering the best ROI for one of the most effective online marketing strategies to target very specific key target demographic no matter the vertical.
If you need help creating Facebook Ads that help advance your cause, give us a call and we'll make the process easy and the results meaningful.