A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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How to Increase Your Social Media Accessibility 

July 5th, 2019 Author: in: Social Media

Social Media Accessibility: A How-To Guide Social media accessibility is increasingly important as more and more businesses are including online platforms such as Facebook, Twitter and Instagram as part of their marketing strategies. It’s important to keep in mind that…

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close up of instagram for influencer marketing

How Will Hiding Likes Affect Influencer Marketing?

June 28th, 2019 Author: in: Instagram

What Instagram Hiding Like Numbers Means For Influencer Marketing If you’re an Instagram user in Canada, you have likely noticed a pretty significant change while scrolling your feed.  The ubiquitous like counts usually found hovering underneath posts have disappeared. No…

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Real-Time Marketing on Social Media in 2019

June 12th, 2019 Author: in: InstagramSocial AdvertisingSocial Media

Content is King Internet users in 2019 are consuming content at an increasingly historic pace. In any given minute of the day, internet users across the world post 49,380 photos and over 473,000 tweets. Since 2012, each person’s average daily time…

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