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A woman on Macbook Pro working on creating subdomains as part of her clients SEO strategy

What is a Subdomain and How it Fits into SEO 

As digital marketing rapidly evolves and search rankings grow increasingly competitive, many brands are setting their sights on new and innovative te

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8 Copywriting Tips That Will Help Increase Conversions

At the end of the day, much of the user experience on your website—and across your digital marketing strategy—comes down to copywriting. Having t

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Digital marketer on laptop working on SEO link relevancy for a Toronto clients services page.

The Relevance of Link Relevancy: 3 Things to Know

Next to targeting the right keywords for making your brand rank and capture the most relevant searches, good SEO requires link-building. It’s a str

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Digital marketing professional on a Macbook Pro getting started with a CRO strategy for their client.

8 Ways to Get Started with a CRO Strategy

A good marketer is focused on driving traffic to a website. But the best marketers go beyond this and look for the number that matters most: how many

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Top 5 Free Digital Marketing Courses For 2022

Here is a look at our list of the Top 5 Free Digital Marketing Courses For 2022. With a new year ahead, it's a great time to plan out your career goal

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Man and woman digital marketers reviewing Jakes list of tech stack tools to run a digital marketing agency in Toronto

The Best Tech Stack For Running a Digital Marketing Agency in 2022

I’ve heard prospects say, “I’ll just take this in-house,” all too often. But, strategy aside, have you ever considered what technology is req

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7 Benefits of YouTube for Businesses

If there’s one platform that’s practically synonymous to video, it’s YouTube. From quick laughs to music, gaming live streams, movie trailers a

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Agency vs Consultancy: What to Know Before Committing

It’s not uncommon for many businesses to need a new, expert perspective or a helping hand as they enter the next phase of growth. And these days, o

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Macbook Pro screen displaying Google Analytics logo ready to migrate

How to Migrate to Google Analytics 4: A 4 Step Guide

Every time a marketing strategy is developed, there’s one key component that remains constant and grows more sophisticated and comprehensive: data-

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