+2,900%
Bow City Storage
ROAS increase of 2,900% in addition to a 33% CTR increase.
Local SEO Agency Toronto
Dominate local
search with a better
profile.
We optimize your Google profile to boost visibility, drive local traffic, and turn searchers into customers, all while improving your map rankings and reputation.
-
Google Business
Profile -
Reviews &
reputation -
Citations &
N.A.P. -
Local
Content
Expertise
Certified Google Partner
Client rating
Google 4.8 ★ · Clutch 4.4 ★
Ranking factors
Relevance, distance, prominence
Strategy session
Free 30-minute strategy session
Real results
Real performance. Measurable growth.
6%
Harmony Resorts
Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%.
+41%
Ontario Business Central Inc.
A 41% increase in revenue along with an efficient 16% increase in ROAS.
$420K
Spieth America
From zero to $420K in online sales within 10 months.
Marketing service
Google Business Profile Optimization.
Is your business on the map? Your next customer could be searching for you right now. They’re hunting for the best option within their work-play-life radius, and in this digital age there’s one place they’re searching: Google Maps.
Your Google Business Profile is a powerful tool that brings brands like yours closer to your customers. People look for local businesses online, and many go straight to Google Maps, so it pays to have not just a listing, but a curated and fully optimized profile. That’s what puts your brand on the map, because so many Google searches have local intent, and a local search is often the last step before a purchase.
A properly optimized profile is an extension of your SEO and can bring you more clicks and more business. Google Business Profile is free and easy to manage. Making it convert is where optimization comes in. From essential information like your contact details and store hours to reviews and ratings, products, menus, and offers, Consultus Digital does more than get your business found on Google.
Let’s optimize your Google Business Profile for maximum impact on potential customers and long-term customer relationships.
SearchCustomers search local online
MapsGoogle Maps guides discovery
IntentSearches with local intent
SalesLocal searches drive purchases
Profile optimization signals Always on ↗
Profile completenessContact details and store hoursFOUNDATION
Reputation managementReviews and ratingsTRUST
Conversion contentProducts, menus, and offersACTION
How we work
The Consultus Digital Method.
Consultus Digital is a certified Google Partner that optimizes Google Business Profiles for Toronto businesses. Our in-house experts are dedicated to getting your listing to the top of your desired search results, wherever your business is located.
Optimizing your listing
The first step is making sure your listing is properly optimized to appear in search results.
That means updating all your information, keyword-optimizing your business description, refreshing your photos, confirming your opening hours, and enabling schema markup to surface extra detail. It helps you appear in the right searches and makes the listing more attractive to click.
Ensuring consistent N.A.P.
Consistent name, address, and phone details are essential to any Google Business Profile work. We comb through your various profiles and listings to make sure they all display the same information, and create additional listings in important directories to give Google further signals that your information is accurate and worth serving.
Review management
Another important signal for Google is that your business is legitimate and worth showing to users, which reviews demonstrate.
We help you earn quality reviews from your customers and make sure they display correctly on your listing, so they draw the attention of potential clients rather than sitting unnoticed.
Regular updates
Google also wants to see that you update your listing regularly, so your information stays current and your offers stay fresh.
We enable cross-posting from your social platforms and blog to your local listing, which adds further weight to your business in Google’s eyes and keeps the profile alive between visits.
Our in-house experts know what it takes to put your business in the map pack when nearby customers are ready to buy. Talk to our team about where your listing stands today.
Book a Strategy Session
Client ratingGoogle 4.8 ★ · Clutch 4.4 ★
Client ratingGoogle 4.8 ★ · Clutch 4.4 ★
Local SEO, explained
How does Google Business Profile optimization work?
It isn’t enough to rank on Google Search. Your brand also needs to be the first thing customers see on Google Maps. Your Google Business Profile is a listing that puts you on the map, and it’s a key component of local SEO.
Formerly known as Google My Business, it’s the digital version of a directory listing: a one-stop snapshot of your hours, address, contact details, photos, reviews, answers to frequently asked questions, and quick updates. Unlike a traditional listing, it’s tied into Google Search itself. When customers search for what they need, the most complete, fully optimized profile shows up.
When users search for products or providers in their area, Google weighs three ranking factors:
- Relevance. How well your profile matches a customer’s search.
- Distance. How close your location is to the customer.
- Prominence. How reputable your business is, based on your rating, review count, links, and how well the profile is optimized.
Your local strategy succeeds when you score high on all three and beat the competition. That’s why optimization is ongoing rather than a one-time setup: complete the profile, verify every location if you have several, add images of your products and space, respond to reviews and questions, and make sure the profile includes the keywords you want to rank for.
Why it matters
Why is Google Business Profile optimization important?
Customers read reviews before they choose a business, and they trust the ones with reviews as proof of good service. That puts a complete profile at the core of your local strategy. It’s how you get found, on Google’s own terms of distance, relevance, and prominence.
01 / Readiness
Customer-ready
Get your profile complete and ready to greet customers: current store hours, every way to reach you, and real photos of your space. A complete profile makes it easier for customers to do business with you.
02 / Trust
Build trust
Optimization adds a layer of social proof, because customers trust a complete profile. Beyond your business information, they want to see top ratings and reviews before committing. With full control you can keep information current and respond to reviews and questions.
03 / Visibility
Get found
Optimization is the difference between merely having a listing and landing at the top of trending local searches in your area. More than ranking your product pages, you want customers to actually visit your location, and the profile is what puts you in front of them.
The advantages
What are the benefits of Google Business Profile optimization?
Your profile makes it possible not just for customers to visit your website, but your storefront. It’s the ticket to getting them in-store and ready to buy. In a competitive market, an optimized profile is what you need to outrank the competition in your area.
01 / Control
Manage your information
Your listing is yours to control. Once verified, you can update store hours, contact information, photos, attributes, and everything else that strengthens your online presence. Advanced options like business category and custom details such as parking are available at no cost.
02 / Contact
Interact with customers
A one-stop platform for hours, contact information, ratings and reviews, product photos, menus, and attributes like wi-fi and parking. Your profile lets customers searching in your area take a desired action immediately, whether that’s calling you or booking an appointment.
03 / Rankings
Local SEO
With many searches now starting on Google Maps or including “near me”, you want to rank at the top and be the first choice. Optimization gets you there by making sure the profile carries the right keywords and scores well on distance, relevance, and prominence.
04 / Insight
Customer insights
Analytics give you a steady stream of insight: calls made, website button clicks, whether you need more storefront photos, where local keywords should go in your website content. You learn how the listing can be improved as customer needs shift.
Who needs it?
Does my business need profile optimization?
There’s no question that you need a Google Business Profile. The question is whether yours is fully optimized. Curating it is an ongoing job: giving potential customers the most current, relevant, and enticing information so they feel confident buying from you.
Businesses that thrive on local search
- Home services, including plumbers, electricians, and HVAC providers
- Healthcare, such as urgent care and walk-in clinics, dentists, doctors, and wellness providers
- Restaurants, coffee shops, bars, and other food and drink places
- Personal care services
- Retail brands
- Law firms and legal service providers
- Pet care services
- Real estate
- Community services, and plenty more
Why it pays off
- Earn new business through local SEO that places your brand at the top of local searches.
- Lean into the growing preference for buying local, and customers’ positive sentiment toward supporting nearby businesses.
- Compete with similar-sized businesses in your area for the same customers.
- Increase rankings on mobile, where customers use location services and want to navigate to the closest option that meets their needs.
- Build a local online presence cost-effectively, since the profile itself is free and only the ongoing optimization carries a cost.
Customers decide where to go based on what they find online, and a business they can’t find is a business they skip. The top result in a local search earns the biggest share of clicks, and local searches on mobile often end with an in-store purchase.
Practical decisions
How much does profile optimization cost?
Typical Toronto market rates for a one-time local SEO analysis, research, and optimization pass, including your Google Business Profile, range from $400 to $1,700, with the average around $900. That’s a one-time engagement, though. For best results you want ongoing optimization, which typically runs from $100 to $1,000 per month.
Every strategy is unique, yours included. These are the factors that determine what it costs:
01 / Competition
Your industry and market
How competitive your industry and target markets are determines the extent of the local strategy needed to outrank the competition. A crowded category in a dense area takes more work than a specialist service in a quiet one.
02 / Footprint
How many locations
Each location needs to be targeted and verified separately to drive local rankings in its own area, so a multi-site business carries proportionally more work than a single storefront.
03 / Catalog
Products and services
The number of products and services you offer determines how broad or focused your local keyword strategy needs to be, which in turn shapes the content and ongoing optimization work.
Choosing an agency
What to look for when hiring a local SEO agency.
Your Google Business Profile agency isn’t just any SEO or digital marketing agency. You need one that specializes in local, with proven expertise in setting up and continuously optimizing profiles. When choosing, focus on the trust factor.
01 / DiscoveryThey learn your business first
A good agency finds out everything it can about your business, including your location and how much competition exists in that target market, before proposing anything.
02 / AuditA full audit up front
They should audit your current profile and local ranking performance to identify exactly where to improve and which best practices are missing, rather than starting from a template.
03 / PlanA detailed, customized action plan
Look for a clear plan and a reputation for following through on it, backed by client ratings and reviews rather than by claims about process.
04 / TimelineResults within a few months
Once the work starts you should see movement within a few months, driven by a clear strategy for updating the listing, responding to reviews, and folding profile work into the broader local SEO effort.
05 / ReportingVisibility into what changed
You should be able to see what was updated, how local rankings moved, and what happened to calls, messages, and website clicks as a result.
06 / AccountabilityA plan for when it goes wrong
Most of all, ask about their accountability strategy. What will they do to reverse a negative trend in local performance, so you get back the traffic, calls, messages, and revenue?
Why Consultus Digital
Why choose Consultus Digital as your Google Business Profile optimization agency?
Google Partner
Consultus Digital is a certified Google Partner, an honor earned through demonstrated expertise across the Google search and advertising platform. You can count on us to know the ins and outs of optimizing your profile and setting your brand up for high-demand, high-converting local searches.
Client-first experience
Our clients are always the top priority. Your satisfaction and improved performance are why we’re in business. With us at the helm, your profile keeps working, with ongoing optimization in line with new features as your customers’ needs evolve. We do this work so you don’t have to.
Tried and tested tech
Profile optimization requires a stack of tools, from keyword planning through analytics and testing. Consultus Digital has that tech and the processes in place to keep your profile relevant and stay ahead of the algorithm changes that affect local search.
A reputation for success
Judge us by who stays. We keep 97% of the accounts we manage, and our SEO clients stay with us for a median of 24 months. We believe our businesses grow together, so we stay focused on the results that matter to you.
The wider growth system
What other services complement local SEO?
A well-rounded strategy anchored on Google Business Profile optimization captures your local market and turns views and clicks into a steady stream of customers.
01 / Organic
Full SEO strategy
Make local part of your broader SEO. That means balancing general product keywords with location-specific ones, so you reach customers already nearby who are looking for the most convenient option.
02 / Social
Social media
Pair profile optimization with social for a deeper look at business updates and the visuals that show what makes you different. Connecting across channels also drives more ratings and reviews, which feeds prominence.
03 / Trust
Reputation management
Complete your profile with a coordinated review campaign. Reputation work strengthens social proof and turns positive customer experiences into the trust factors that convince the next customer.
04 / Conversion
Website and landing pages
Connect your profile to a modern, fast, fully functional site. Earn more clicks on the profile’s website button through unique offers and complete information, then continue the journey on a page built to convert.
05 / Paid
Google and social ads
Use paid ads to promote your brand in your target locations, and let an optimized profile turn that attention into website visits, calls, and actual foot traffic to your store.
Client Testimonials
What clients had to say.
Don’t take our word for it. Here’s what clients say about working with Consultus Digital.
My firm, KASE Insurance Inc., has partnered with Consultus Digital two years ago. At that time we had no online strategy. The team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and delivering on their promises. I strongly recommend the Consultus Digital team to all my friends and clients.
Stanislav KojokinCEO, KASE Insurance
Google review
The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.
Helen StergiouPartner, The Office Shop
Case study
I began using Consultus Digital in January of 2022 after being with a competitor for many years. The team at Consultus Digital has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.
Laura HarveyCEO, Ontario Business Central Inc.
Case study
Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.
Melissa GrahamManager, Orr Insurance
Client quote
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Tricia OldfieldVice President, eCycle Solutions
Client quote
Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.
Joseph ZayounaFounder & Managing Partner, Zayouna Law Firm
Client quote
Working with Consultus Digital over the last year has allowed us to scale our online business significantly. We’ve learned so much in the short time working with them about our business that we’ve not only been able to apply to our digital marketing efforts but other aspects of our business. We continue to be impressed with their new innovative way of thinking in the search space, which included one of the best digital reporting dashboards I’ve seen in 17 years of digital marketing.
Victoria BuottDirector of Marketing, Spieth America
Case study
Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn’t work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team!
Dean ArnillWestern Asphalt Products
Google review
1 / 8
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Be the business they
find first.
Let’s get your Google Business Profile working for the customers already searching nearby. Contact us today and find out how we can help your business grow.