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Home Improvement Marketing
Home improvement marketing that turns research into booked projects.
We help renovation, landscape, kitchen and bath, and home upgrade brands grow through portfolio-led content, performance creative, and the consultation-flow CRO that respects the long research cycle.
By the numbers
8:1
Blended return on managed paid media spend
$42M+
Cross-channel spend traced to revenue, not impressions
86+
Verified client reviews, 4.8 star average
6yrs
Engineering growth systems since 2020
The Practice
Portfolio as acquisition.
The renovation buyer compares portfolios for weeks before they reach out. We optimize gallery pages for Pinterest and Google image discovery, structure project case studies for AI Overview citation, and build the visual SEO surface that puts your work in front of buyers in research mode.
Long-cycle nurture.
A six-figure renovation decision takes three to nine months. We build the email and content nurture sequences that maintain presence across that window, with seasonal triggers, design inspiration, and consultation-readiness prompts that move the buyer from researching to booking.
Consultation flow tuned for high-AOV.
The quote form for a $200,000 kitchen remodel is not the same as the form for a $200 lead-gen e-book. We rebuild the consultation flow with progressive profiling, design-portfolio integration, and lead-routing logic that respects the AOV.
The Method
The Consultus Digital approach to home improvement marketing.
/01 Immerse
Audit the portfolio surface.
Portfolio pages, gallery architecture, Pinterest presence, content gaps, and the current consultation flow. We diagnose where the brand is losing buyers in research mode.
/02 Build the Foundation
Visual SEO + consultation flow.
Portfolio pages restructured for visual discovery. Pinterest and Houzz presence cleaned up. Consultation flow rebuilt for high-AOV buyers with progressive profiling.
/03 Acquire Demand
Paid + content + visual discovery.
Paid programs on Meta, Google, and Pinterest tuned for high-intent renovation buyers. Content authority built around design and project research. Long-cycle nurture catching every quote inquiry.
/04 Sell and Modify
Quarterly review tied to project revenue.
Quarterly review against booked projects, average project value, and lead-to-project conversion. Programs that produce booked work scale; programs that inflate quote volume without conversion get killed.
Services
Five disciplines, tuned for home improvement and renovation brands.
Your Home Improvement Team
A team of specialists, not a single account.
Every Consultus Digital engagement is staffed with a senior strategist plus a dedicated specialist for each surface: paid media, performance creative, Pinterest and visual SEO, content authority, and consultation-flow CRO. Your account is not sitting in one person's queue. It runs across a practice.
No junior account-management surprises. No outsourcing. The same operating system we run for our largest accounts in healthcare, home services, and B2B SaaS.
Senior Strategist · Practice Lead · Creative Director · Analytics Lead
Recent Home Improvement Work
4.1×
Multi-market renovation brand rebuild
Cross-channel program for a regional renovation operator. Qualified consultation requests up 4.1× year over year with full attribution to project bookings.
62%
Quote-form abandonment fix
CRO program on a kitchen-remodel brand's quote flow. Completed quotes per session up 62% with no traffic change.
5.4×
Pinterest-driven traffic to portfolio pages
Visual SEO and Pinterest program for a landscape-design brand. Discovery traffic to portfolio pages up 5.4× in two quarters.
Ready to grow?
Claim your free strategy session.
Thirty minutes. One senior strategist. A specific audit of your current home improvement marketing posture, with a short list of the fastest wins on the table.