+2,900%
ROAS increase of 2,900% in addition to a 33% CTR increase.
Influencer Marketing Agency Toronto
Influencer marketing that feels authentic and performs.
We connect your brand with the right creators to build credibility, reach new audiences, and drive conversions through partnerships that actually make sense.
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Creator
search -
Audience
vetting -
Briefs &
approvals -
Paid
amplification
Network
Vetted creators and UGC talent
Client rating
Google 4.8 ★ · Clutch 4.4 ★
Amplification
Paid social run in-house
Strategy session
Free 30-minute strategy session
Real results
Real Performance. Measurable Growth.
6%
Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%.
+41%
A 41% increase in revenue along with an efficient 16% increase in ROAS.
$420K
From zero to $420K in online sales within 10 months.
Marketing service
Influencer Marketing and UGC.
Influencer marketing is a form of marketing where social media personalities are hired to promote a product or service to their online communities through social channels and blogs. It’s a strategy built on trust, and one that keeps gaining ground. At Consultus Digital we understand the role that influencers and user-generated content play in driving brand engagement and authenticity.
What are brands actually investing in? It comes down to trust. Creators in Toronto and across Canada reach audiences from 1,000 to 10 million followers, and their recommendations carry a credibility that banner ads can’t buy.
Now is your chance to get ahead with the right influencer marketing agency and voices your consumers already trust. What sets the discipline apart today is the inclusion of user-generated content and collaboration with UGC creators.
5.2xAverage Meta ROAS
Across managed Meta accounts
1K–10MAudience reach
Nano to mega scale
97%Account retention
Businesses that stay with us
$42M+Managed media
Paid media under management
Creator vetting checklist Every creator
Audience checkScreened for purchased followers before we recommend them.Vetted
Audience fitMatched to your target demographic, not raw follower count.Matched
Content approvalYou approve every post before the scheduled go-live date.Approved
Influencer marketing, explained
What is influencer marketing?
Influencer marketing is a kind of social media marketing, and it’s all about building trust. Your customers expect you to highlight everything that makes your brand the best. To validate it, they need to hear it from fellow consumers: real people sharing real stories, trusted by the audiences who follow them.
Unlike traditional channels that rely on celebrity star power, influencers are everyday consumers who have mastered engagement across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Whether it’s product experiences or industry insight, they wield effective storytelling and have earned a reputation for their voice, aesthetic, and expertise. They can be anyone in any niche with a real following, from a few thousand to millions.
User-generated content refers to images, videos, reviews, testimonials, or posts created and shared by creators in collaboration with a brand. Its significance lies in authenticity: it carries higher credibility among other consumers because it reads as unbiased and genuine. A UGC creator is a regular consumer who actively collaborates with brands to produce that content, and they play a real part in shaping how a brand is perceived.
Why it matters
Why is influencer marketing important?
Consumers are constantly inundated by ads. Now they want to hear from real people with real stories they can trust. Influencers have built that reputation for authenticity, and the market has followed them to it.
The return is unusually high
Done well, influencer marketing returns far more than it costs and outperforms traditional banner advertising by a wide margin. That is why so many brands selling online already work with influencers.
The power of authenticity
Consumers are inclined to trust honest product reviews from vetted influencers who have built a loyal community. That community is a pool of potentially loyal customers who arrive already predisposed to believe the recommendation.
From engaged followers to engaged customers
With a sizable audience, an influencer can amplify your brand, drive followers to your own channels, and build a pipeline that runs from engaged follower through to happy customer rather than stopping at awareness.
Increased conversions
Not getting enough clicks on ads? Influencer marketing takes the guesswork out of customer profiling. Influencers serve up a receptive audience already prepared to buy, so each recommendation converts at a rate cold targeting rarely matches.
Much of the influencer marketing budget goes to Instagram, where highly visual content performs and creators can lean on interactive features. But the discipline has spread well beyond it, and LinkedIn creators including recruiters and founders are now a serious channel for B2B.
Who needs it?
Who needs influencer marketing?
Consumers trust brands they know, and more so when those brands are endorsed by people they know. Influencer marketing takes that trust to a larger audience, curated by the most capable storytellers. It’s word-of-mouth at its best, rewarding brands with visibility, social proof, and the ability to turn new followers into future brand ambassadors.
Influencers work best when they collaborate with brands on highly visual content created through their own authentic experience: candid reviews, how-to tips, product guides, recommendations, and before-and-after visuals. These are the industries where that lands hardest:
01 / Lifestyle
Travel, food, and hospitality
Hotels, resorts, restaurants, cafes, and food brands benefit from creators sharing experiences, photos, and video. It inspires potential visitors, builds anticipation, and influences decisions that are emotional as much as practical.
02 / Personal
Fashion, beauty, and fitness
Highly effective territory, where customers already love sharing outfit ideas, makeup looks, and product reviews. UGC shows real people using and styling products, which drives engagement and shapes purchase decisions.
03 / Commerce
E-commerce and consumer tech
Online retailers use creators to show real people using their products, which provides social proof, lifts conversions, reduces returns, and builds a community around the brand rather than just a customer list.
Not on the list? Influencers are everywhere and emerging across every industry. Entertainment, media, technology, and professional services all now have credible creators with engaged followings, which means the question is rarely whether the voices exist and usually whether you can find and vet them.
Client ratingGoogle 4.8 ★ · Clutch 4.4 ★
How we work
The Consultus Digital Process.
We facilitate partnerships between brands and influencers to create authentic campaigns with real reach. Unlike many influencer vendors, our background is in conversion-focused marketing, so we trace the customer journey from the first impression of a creator’s post through to the eventual sale.
Discovery
We meet with you to discuss your goals, your experience so far, and the outcome you want from the program, so we can build a creative approach that will move the needle.
We then segment the audience groups you want to target and identify the right social communities to reach them in.
Selection
Once the communities are set, we move to influencer identification. Our team reviews our creator database to source the right talent for your engagement.
With every creator, we vet the audience to confirm the following isn’t purchased and, more importantly, that it matches your target demographic. We then bring you a recommended selection for review and approval.
Delivery
With influencers selected, we define the tone and theme of the messaging and outline the campaign details and schedule in a brief that both you and the creators sign off on.
Creators send their content for your approval before the scheduled go-live date. Once approved it goes live with all necessary tagging and product references in place.
Amplification
We recommend putting at least 20% of the campaign budget behind paid amplification of your creators’ posts, typically through Facebook and Instagram ads.
That maximizes reach and lets you test and segment against the various demographic targets your business cares about. We have a team who live in paid social and handle that end to end.
Reporting
Once the campaign wraps, we provide in-depth program reporting followed by a debrief to discuss results against the KPIs we set at the start.
We use those insights to shape future campaigns, because as with any strong marketing strategy, results improve through ongoing analysis and adjustment.
Is it right for you?
Is influencer marketing right for your business?
Influencer content is outperforming brand content. The most successful brands no longer rely on their own voice alone, because with every brand claiming to be best in market, it takes authentic reviews and visuals from voices customers value to stand out.
01 / Voice
From one consumer to another
Influencer marketing adds a personal touch through authentic brand experiences and honest feedback, delivered in the creator’s own visual aesthetic and voice rather than in your marketing language.
02 / Targeting
Targeted marketing for targeted revenue
Your next customer is already an influencer’s follower. Reach them directly with a collaboration designed to drive sales, using mechanisms like referral codes and product giveaways that make the action easy.
03 / Community
Maximize engagement
Influencers understand community management and audience engagement better than most brands do. They know what likes, replies, comments, and reshares are worth, and they bring that to your sponsored content too.
04 / Efficiency
Best value for your marketing dollars
It’s one of the most cost-effective tools available, with a return well above banner advertising. Small businesses can reach an engaged, loyal audience for as little as free product in exchange for a post.
Practical decisions
How much does influencer marketing cost?
In a reputation-based shopping journey, influencers and UGC creators do invaluable work shaping trust and loyalty. But from product giveaways through to cost-effective rates per post, the range is wide. Seven things set the price.
Scope / 01
Campaign
What are you promoting? Your goals largely determine the spend, from the number of influencers required through to the types of content needed.
Audience / 02
Influencer reach
The size of a creator’s audience. Nano-influencers have up to 10k followers, micro up to 50k, mid-tier up to 500k, macro up to 1M, and mega above that.
Channels / 03
Platforms
Is the collaboration limited to Instagram or spanning several channels? Creators tailor content per platform and audience, which is why rates vary between them.
Assets / 04
Content
Rates vary with the number and type of posts, how complex creation is for their niche, whose channels it is posted on, and how long it takes to produce.
Depth / 05
Engagement
More than vanity metrics like follower count, it is worth investing in creators who deliver active audience engagement through genuine community management.
Timing / 06
Seasonal demand
Depending on their niche, certain creators are in far higher demand during peak shopping seasons. Lock collaborations in early and budget accordingly.
Terms / 07
Usage rights, exclusivity, and agency fee
Want to reuse the content in your own ads, or beat competitors to partnering with the most influential creators in your category? Outline usage and partnership terms early, because retrofitting them later is expensive. The agency fee covers the part most brands find hardest: finding the right influencers and UGC creators in the first place, vetting them properly, and managing the relationships. For brands running campaigns in-house, finding the right creators is usually the biggest challenge.
What to expect
What can you expect from an influencer campaign?
From sponsored content to giveaways and hashtag campaigns, fueled by user-generated content, the possibilities for brand awareness are wide. Success comes down to relationship-building: a genuine collaboration promoting products creators like and their followers can grow to like too.
01 / Goals
Set your campaign and audience
Identify what you want to promote and how to reach your target audience. Focus the campaign on a creator’s reach, the relevance of their niche, and their genuine resonance with the people following them.
02 / Budget
Set your budget and cast
How big is the campaign? Based on that and your brand, choose between nano, micro, mid-tier, macro, and mega creators. Then screen them, ideally through an agency with an established network whose content is already vetted for quality and engagement.
03 / Craft
Develop messaging, then track and grow
Success lies in the strength of the collaboration, shaping content across formats from sponsored posts and cross-platform campaigns to live streams, contests, giveaways, and hashtag campaigns. Then measure engagement against campaign metrics and revenue, and optimize from there.
Judging the work
How can you tell good influencer marketing from bad?
It comes down to the metrics that matter. Ultimately you want a partnership with the right creator: a genuine brand advocate sharing authentic experiences with an audience that converts.
The metrics worth watching
- Engagement metrics. Track interactions including likes, shares, comments, mentions, DMs, clicks, and follows. For every like a sponsored post earns, how many convert to customers?
- Reach and follower count. Track views and impressions on the creator’s channels, and measure follower growth and engagement on your own.
- Brand awareness. The best-performing content amplifies your brand and channels, with long-term effects like sustained engagement, recall, and conversions.
- Conversions. Set a goal, whether that is follower counts, contest entries, landing page views, or revenue.
- ROI. The ultimate measure. Calculate the return on each campaign and see how the most engaging creators and best-performing content drive revenue and loyalty.
Is your influencer marketing agency doing a good job?
- Creator collaborations. Your agency should be all hands on deck: vetting influencers and UGC creators, running content quality checks, and tracking engagement. They are your primary contact for managing the relationships end to end.
- Engagement tracking. A good agency tells a data-driven story using tracked links and referrals, impressions, content interactions, coupon code use, and follower growth.
- Long-term KPIs. The ultimate success is return. Your agency should be able to demonstrate a real pipeline from audience engagement through to conversions and customer acquisition, and recommend what to do next based on it.
Choosing an agency
What to look for when hiring an influencer marketing agency.
Between strategy, campaign development, and creative direction, not many brands have the resources to vet and build an influencer network from scratch. That is most of what you are hiring for.
Influencer and UGC creator search
Your agency should have long-term relationships across industries and niches, vetting creators on content quality and engagement, and recommending those who can meet your goals, including micro-influencers who often out-engage their mega counterparts.
A done-for-you approach
The complete package: the right creators, collaborative content creation with quality checks, and engagement tracking. You should be able to watch campaigns run rather than run them yourself.
Marketing expertise beyond the niche
Influencer marketing is one part of a broader strategy. Choose an agency with real expertise in paid social, web development, and the rest, so the campaign connects to everything else.
Ratings and reviews
In the business of trust, your agency needs to lead the charge. See what clients say about their challenges and outcomes, and look at the case studies and campaign metrics behind the claims.
Why Consultus Digital
Why choose Consultus Digital as your influencer marketing agency?
Conversion-focused, not reach-focused
Our background is in performance marketing, so we illustrate the journey from the first impression of a creator’s post through to the sale. Reach is the input, not the result.
Creators we have actually vetted
Every creator we work with has their audience checked for purchased following and matched against your target demographic before we bring them to you. That step is where most in-house programs come unstuck.
Paid amplification in-house
We put budget behind the posts that work, through a team who live in paid social. That is what turns a good piece of creator content into reach you can segment, test, and scale.
Your brand, your campaigns
If you ever move on, it should be straightforward. Your relationships, content, and usage rights are yours, and a good agency structures the arrangement that way from the start rather than as an exit negotiation.
The wider growth system
What other services complement influencer marketing?
Creator content is at its strongest when the rest of the funnel is ready to receive the traffic it sends.
01 / Paid
Meta Ads
Paid amplification is where creator content stops being a single post and becomes a scalable asset. Put budget behind the ones that resonate and test them against every demographic segment you care about.
02 / Creative
Performance Creatives
The best creator content deserves to be cut, adapted, and tested like any other ad asset. Treating it as a creative input rather than a one-off placement is what multiplies its value.
03 / Conversion
Landing Pages
Creator traffic arrives warm and leaves fast if the destination doesn’t match the promise. A page built for the campaign converts the interest the creator just earned you.
Client Testimonials
What clients had to say.
Here’s what businesses say about working with Consultus Digital.
My firm, KASE Insurance Inc., has partnered with Consultus Digital two years ago. At that time we had no online strategy. The team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and delivering on their promises. I strongly recommend the Consultus Digital team to all my friends and clients.
Stanislav KojokinCEO, KASE Insurance
Google review
The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.
Helen StergiouPartner, The Office Shop
Case study
I began using Consultus Digital in January of 2022 after being with a competitor for many years. The team at Consultus Digital has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.
Laura HarveyCEO, Ontario Business Central Inc.
Case study
Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.
Melissa GrahamManager, Orr Insurance
Client quote
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Tricia OldfieldVice President, eCycle Solutions
Client quote
Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.
Joseph ZayounaFounder & Managing Partner, Zayouna Law Firm
Client quote
Working with Consultus Digital over the last year has allowed us to scale our online business significantly. We’ve learned so much in the short time working with them about our business that we’ve not only been able to apply to our digital marketing efforts but other aspects of our business. We continue to be impressed with their new innovative way of thinking in the search space, which included one of the best digital reporting dashboards I’ve seen in 17 years of digital marketing.
Victoria BuottDirector of Marketing, Spieth America
Case study
Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn’t work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team!
Dean ArnillWestern Asphalt Products
Google review
1 / 8
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Let someone your customers trust do the talking.
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