E-commerce Marketing

Marketing built to scale your online sales.

We are a Toronto ecommerce marketing agency helping Shopify and DTC brands scale revenue through paid media, performance creative, CRO, and retention, all managed to blended margin.

Since
Toronto, 2020
Critics say
Google 4.8 ★ · Clutch 4.4 ★
Serving
North America
What we do

Our ecommerce marketing solutions.

Full-stack ecommerce marketing services: a storefront built to convert, fed by profitable acquisition and retention that compounds lifetime value.

The framework

Our method for scaling ecommerce brands.

Ecommerce digital marketing only works as a system. Every brand we scale runs on the same three-part engine: acquire the right customers, convert them profitably, then scale the profit, all managed to real contribution margin.

01

Acquire

Create demand, capture intent

We put your product in front of buyers already searching for it and create demand among those who don't know you yet. Paid social builds the brand, search and shopping capture high intent, and the marketplace covers Amazon, all fed by performance creative built to stop the scroll and sell.

  • Demand creation, Meta and TikTok paid social with scroll-stopping creative
  • Demand capture, Google Search, Shopping, and Performance Max
  • Marketplace, Amazon Ads: Sponsored Products, Brands, and DSP
  • Performance creative, the hooks, statics, and video that feed every channel
02

Convert

Turn clicks into orders

Traffic is expensive, so we make it count. First we make the store worth sending traffic to, fast, clean, and fully tracked, then we test every step of the buying journey to lift conversion rate and average order value without lifting ad spend.

  • Shopify build & speed, PDP, collection, and checkout rebuilt to convert
  • Clean measurement, GA4, server-side tracking, and Meta CAPI you can trust
  • On-site CRO, cart and checkout experiments that lift conversion rate
  • AOV levers, bundles, upsells, and free-shipping thresholds
  • Landing pages & advertorials, dedicated pages that match the ad and close
03

Scale

Compound revenue and profit
EmailSMSLoyaltyReviews

Most brands stop at the first order. We treat it as the start: lifecycle flows, loyalty, and a reviews engine turn one-time buyers into repeat revenue, while we manage the whole system to blended MER and contribution margin, scaling what holds profit and cutting what doesn't.

  • Lifecycle flows, welcome, abandoned cart, post-purchase, and win-back
  • Retention & loyalty, subscription, replenishment, and loyalty programs
  • Reviews & UGC, social proof that fuels your next round of creative
  • Profit-first reporting, blended MER and contribution margin across the whole account
  • Scale & prune, double down on winners weekly, cut losers fast
Our clients
Proof

Results in your industry.

Case Study · Sports Travel

From 1.4x to 8.10x ROAS.

BookSeats bundles flights, hotels, and tickets for sports fans. They came to us with paid traffic stuck around a 1.4x return and broker-style creative that never felt native in the feed. We rebuilt the creative engine around real fan UGC, split their funnels by league, and ran a kill-fast testing culture across Meta and Google. In four months the scoreboard settled at 8.10x.

8.10xROAS, up from 1.4x
+248%CTR lift
71added monthly sales
$43Kmonth-one incremental revenue
Joseph DeMarinis, BookSeats, client of Consultus Digital

Consultus Digital helped us scale our Meta advertising with a well-executed UGC strategy. The results spoke for themselves.

Joseph DeMarinisFounder, BookSeats.com
Official

Partnerships & certifications.

Partner
Business Partner
Advertising Partner
Partner
Verified Partner
Authorized · CRM
Marketing Partner
Marketing Partner
FAQ

Common questions.

What does an ecommerce marketing agency actually do?

An ecommerce marketing agency owns the full revenue system around your store, not just the ads. At Consultus Digital that means paid acquisition on Meta, Google, TikTok, and Amazon, performance creative to feed those channels, Shopify builds and CRO work that lift conversion rate and average order value, and email and SMS flows that turn first orders into repeat revenue. Everything is tracked through GA4 and server-side measurement, and managed to blended MER and contribution margin. That is the difference between full ecommerce marketing services and a media buyer: one manages a channel, the other manages your margin.

How do you measure success, ROAS or MER?

Both, but MER is the number we manage to. Platform ROAS tells you how one channel grades its own homework. MER, marketing efficiency ratio, is total revenue divided by total ad spend, and it cannot be gamed by attribution. We report blended MER and contribution margin, then use in-platform ROAS to decide which campaigns and creative earn more budget. That is how we scaled Dragonscale Supplies from a 9.0 to a 13.23 MER while holding a 12.14x Google ROAS and a 14.58x Meta ROAS.

How much does ecommerce digital marketing cost in Toronto?

Ecommerce marketing in Toronto is priced in two parts: your ad spend, which goes straight to Meta, Google, TikTok, or Amazon, and the agency fee, which covers strategy, media management, performance creative, CRO, and reporting. Fees scale with the number of channels and the spend we manage, so a single-channel Shopify brand pays far less than a multi-channel program with weekly creative testing. We scope every engagement against a revenue target and expected contribution margin first, so you know what the program costs and what it needs to return before you commit.

Which platforms and channels do your ecommerce marketing services cover?

Every channel a modern DTC brand sells through. Paid social on Meta and TikTok creates demand, Google Search, Shopping, and Performance Max capture it, and Amazon Ads covers the marketplace with Sponsored Products, Sponsored Brands, and DSP. On the owned side we run Shopify development, CRO, and email and SMS lifecycle flows, with GA4 and Meta CAPI keeping measurement honest. Channels never run in silos: winning hooks from Meta feed Google and Amazon creative, and everything reports up to one blended MER.

Let's build

Ready to scale your store?

Book Your Strategy Session →
Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →