+2,900%
Bow City Storage
ROAS increase of 2,900% in addition to a 33% CTR increase.
Amazon Ad Management Agency Toronto
Win e-commerce with smarter Amazon ad management.
From product listing optimization to ad strategy and analytics, we help you stand out in a crowded marketplace and scale sales on Amazon.
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Sponsored
Products -
Sponsored
Brands -
Amazon
DSP -
Amazon
Attribution
Managed media
$42M+ in ad spend managed
Client rating
Google 4.8 ★ · Clutch 4.4 ★
Account retention
97% of client accounts retained
Strategy session
Free 30-minute strategy session
Real results
Real Performance. Measurable Growth.
6%
Harmony Resorts
Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%.
+41%
Ontario Business Central Inc.
A 41% increase in revenue along with an efficient 16% increase in ROAS.
$420K
Spieth America
From zero to $420K in online sales within 10 months.
Marketing service
Amazon Ad Management.
In the age of online shopping, there’s one e-commerce platform that comes out on top, performing as the world’s biggest and most rewarding digital storefront: Amazon. For brands like yours, it is the perfect place to reach customers and fulfill their shopping journey.
But with so many businesses selling on Amazon and competing for the same shoppers, you can’t take any chances. An Amazon storefront in this sea of competition isn’t enough on its own to gain a competitive edge. You need Amazon ads to push your products to the top of search, in front of shoppers ready to buy.
So, are your Amazon ads performing at their best and offering the highest return on investment? If you’re struggling to make your Amazon ads stand out and drive sales for your business, look no further than Consultus Digital. Our team of experienced digital marketing experts specializes in Amazon ad management, providing a range of services to help your ads get noticed and increase your return on investment.
At Consultus Digital, our Amazon ad agency offers a turnkey marketing solution, designed to take the work out of ad management on the platform. When you entrust your Amazon ad management to us, you can focus on delivering best-in-class finds on the world’s biggest e-commerce platform, while we do all the bidding, targeting, and optimizing. From strategy to execution and analysis, get the most out of every dollar with our Amazon ad agency.
StrategyKeywords and targeting
Research before spend
ExecutionBids, copy, and creative
Built and launched for you
AnalysisTracking and reporting
Optimized while live
Why management matters
Why is Amazon ad management important?
Amazon advertising is a powerful tool that gives your brand a competitive edge ahead of millions on the world’s largest e-commerce platform. But to deliver boundless conversions, you need expert insight and capacity.
Here’s where Amazon ad management comes in. From market research and ideation through campaign development, execution, and analysis, you need the expertise of an Amazon ad agency to get the most value from your ad dollars. Here are the top reasons to trust the experts with it:
01 / Research
In-depth research
Expert Amazon ad management starts with expert keyword research and analysis. That includes finding the top-performing keywords your competitors are ranking for, and that you can outbid them on. By targeting the right keywords, you boost visibility and capture the market for the most popular items in your category.
02 / Execution
Full life cycle campaign execution
Following extensive research, the next step is campaign development and execution. From crafting copy and designing visuals to selecting targeting options and placements, your Amazon ad agency provides the expert support that makes the advertising actually work.
03 / Optimization
Campaign optimization
Setting up your Amazon ads is one thing. To drive performance and sales, you need to consistently monitor and adjust campaign settings. Amazon ad management keeps your campaigns properly optimized while you focus on running your business.
04 / Longevity
Future-proof
Most of all, effective Amazon ad management goes beyond your immediate campaign needs. While you focus on the business, an agency tracks the latest developments in Amazon Advertising and tests new features worth bringing into your campaigns.
Amazon Ads, explained
What is Amazon Advertising?
Amazon advertising is one of the most flexible and essential tools for e-commerce brands. With a wide range of formats and targeting options, Amazon ads are designed to help you reach the right customers at the right time. And the best part? It works much like the PPC advertising tools you’re already using, but focused on making sure customers complete the ultimate conversion action, which is making a purchase.
Amazon ads are essentially sponsored listings. When customers search for a product on Amazon, ads push your product to the top of results, ahead of the competition. With just a subtle label reading “sponsored”, you capture attention at the very start of the journey.
Thanks to that visibility, you earn rapidly increasing impressions and clicks that lead to sales. No more competing with thousands of organic results and hoping the competition doesn’t outrank you. From exact matches to related items, Amazon advertising lets you meet customers at various points of their shopping journey, from consideration to purchase and long-term value.
Who needs management?
Does my business need Amazon ad management?
There’s nothing stopping you from exploring the Amazon Advertising platform yourself. But when you’re at the helm of a growing brand, do you still have the time, resources, and in-house expertise to manage it?
Here’s where an Amazon ad agency comes in. With full-service management, your campaigns run seamlessly and you get your time back to focus on what matters most, which is selling. A complete solution is what you need to increase visibility, drive sales, and build valuable customer relationships.
01 / Foundation
Audit and setup
Whether you’re already running Amazon ads that aren’t performing or you’re just getting started, an agency can handle the entire campaign life cycle. From uncovering why you’re not selling as much as you should be, to making sure the advertising account and campaigns are set up properly, the hard work happens without you in it.
02 / Insight
Market insights
Amazon ad management unlocks large-scale data about your target audience that you have probably never seen before. From researching shopping preferences and behaviors to applying those insights to campaigns, an agency makes sure you are advertising to, and converting, the right audience.
03 / Improvement
Tracking and optimization
It’s one thing to know how many Amazon users have viewed your ads, and another entirely to derive actionable insight from it. Management means constant performance tracking, testing new ad content, and optimizing what is already live.
04 / Growth
Scale up
Effective Amazon ad management doesn’t stop at delivering clicks and conversions from your current campaigns. More importantly, it helps you scale up, expand your reach, and grow sales consistently.
Explore the formats
How does Amazon Advertising work?
For e-commerce brands chasing a solid conversion funnel, it’s impossible to ignore what Amazon advertising does for reach and impressions. It offers an advantage unlike any other: a steady stream of customers, established trust, and deep knowledge of shopping behaviors and trends.
01 / Search
Sponsored Products
The most popular type of Amazon ads. These sponsored product listings appear on shopping search results and product pages, which makes them the foundation of nearly every account.
02 / Brand
Sponsored Brands
With placement options on both desktop and mobile, you can feature your brand in shopping results complete with a custom headline, logo, and a set of products.
03 / Display
Sponsored Display
Using automation, these ads feature instantly generated creative and are targeted at relevant audiences based on their shopping interests, on and off Amazon.
04 / Storefront
Stores
For brands on the Amazon Brand Registry, Stores support multiple pages, letting you showcase best-sellers, limited-time offers, and seasonal collections with video and graphics that improve the shopping experience.
05 / Music
Audio
Play your ad on free Amazon Music accounts, reaching listeners in a format where there is no competing visual to scroll past.
06 / Streaming
Video
Play your video ad between episodes or before a movie starts on Prime Video, Amazon’s streaming platform, as well as out-stream off the Amazon network.
07 / Bespoke
Custom ads
Tailored advertising experiences created in partnership with Amazon Ads account executives, for campaigns that don’t fit the standard formats.
08 / Programmatic
Amazon DSP
Amazon’s demand-side platform for programmatic advertising, producing automatically tailored and targeted ad buys across Amazon inventory and the wider web.
09 / Measurement
Amazon Attribution
Learn how your non-Amazon ads drive shopping results on the platform, so you can see which off-Amazon spend is actually producing marketplace sales and optimize accordingly.
1/9
Platform features
Flexibility, budget control, and real-time insight.
Now that you know the best ad formats for your goals, here is what unlocks them.
01 / Choice
Format flexibility
Amazon advertising offers a variety of formats and targeting options designed to make your ads smart, engaging, and cost-effective. You choose from a wide range of options with customizable features, including different ad creatives and placements.
02 / Budget
Customizable budget
Choose how much you want to invest. With total control over your budget, you decide how many ads you are running, how much you are bidding, and whether to adjust placements to improve campaign performance.
03 / Data
Real-time insights
Monitor your ads and see how they are performing in real time. Detailed analytics show which ads are producing the most conversions and where more investment would pay, which is what makes ongoing optimization possible.
The advantages
What are the benefits of Amazon ads for businesses?
Amazon has built a reputation for convenience and reliable purchases among customers, and for growth at low cost among brands. Amazon ads reach people who are already shopping, and many conversions happen on the first page of results, where shoppers tend to click the first listings they see.
01 / Visibility
Search rankings
Amazon ads don’t just let you compete with the most popular and relevant products on results pages. They put your brand at the very top, edging out the competition and placing your product in front of customers who are ready to buy.
02 / Conversion
Higher conversion rates
Better than increased visibility is follow-through. By placing your product in front of the right customers, Amazon ads can deliver conversions fast, because they save people hours of browsing and comparing similar items.
03 / Automation
Increased efficiency
Amazon advertising is smart. Automated ad buying through the demand-side platform, plus campaign analytics and a large amount of data on shopping preferences and trends, makes it easier to run high-performing ads and keep them optimized.
04 / Reach
Cross-platform advertising
Products sold on Amazon are not only visible on the platform. From ranking in Google searches to appearing on social media, your Amazon listings pick up reach well beyond the marketplace itself.
05 / Value
Cost-effective ads
With pay-per-click pricing, Amazon advertising offers real value for every advertising dollar. Budgets are customizable and campaign settings are flexible. As a bonus, you don’t pay by credit card, since advertising costs are deducted directly from sales.
06 / Devices
Device friendly
Amazon ads are designed for how people actually shop, browsing and ordering quickly on whatever device is nearest. Campaign formats are tailored to devices, so you reach customers wherever they are and manage the campaigns from there too.
Practical decisions
How much does Amazon ad management cost?
Advertising on Amazon is one of the most cost-effective tools available to an e-commerce brand. You pay per click and set your own daily budget, so Amazon ads can return real value through rising sales.
But behind every successful purchase is dedicated management of those ads. That is why the management piece matters: it provides full campaign life cycle support, from audit and setup through execution, tracking, and optimization. So what does that expertise actually cost? Here is the breakdown:
01 / Fee
Management fee
Amazon ad agencies typically charge a management fee, a percentage of your monthly budget. Think of it as regular housekeeping: expert eyes on campaign performance at all times, and insight into where the opportunities for optimization and growth are.
02 / Research
Market research
Before creating ads, your agency scopes out the competition. They examine the top-performing keywords for products like yours, the search volume behind them, and your audience’s shopping preferences and behaviors, in order to build a strategy that works.
03 / Experience
Proven expertise
Amazon ad management taps into knowledge built up over years. You want to work with an experienced agency that has a strong record of successful Amazon Advertising campaigns, because that experience is what you are actually buying.
04 / Scope
Campaign strategy
Finally, the details. A turnkey solution includes campaign development, and the major cost factors are the number of ads you are running and the extent of the work involved, from audience targeting to copywriting, design, and testing new formats.
How we work
The Consultus Digital Method.
At Consultus Digital, we’re big fans of e-commerce, and we’re dedicated to helping brands like yours succeed on Amazon in particular. Our focus is getting your products seen ahead of competing listings, at the moments in the shopping journey when shoppers decide.
Keyword Research
Your journey to high-performance Amazon ad management starts with detailed research into the keywords your target audience uses to find similar products.
We look at the targeting options that give you the most competitive advantage, as well as opportunities to capture the competition’s market share.
Full-Service Development
Next, we develop your custom-tailored advertising strategy and the campaign assets that come out of it.
Our experts set up your ad account and campaigns, craft copy, and design creative. From strategy to execution, you get a seamless Amazon Advertising experience built around your priorities.
Dynamic Ad Management
Our work doesn’t end when your ads go live. Consultus Digital delivers on the entire campaign life cycle, including tracking, analysis, and optimization.
We monitor your campaigns constantly to identify issues and trends, and adjust your bids or creative accordingly. The goal is to turn every view into a sale.
Clear Reporting
Finally, you can trust Consultus Digital to provide comprehensive reports detailing campaign performance.
You get a complete picture of your Amazon Advertising results, including impressions, clicks, and conversions, plus a clear read on whether investing more would drive more sales.
Choosing an agency
What to look for when hiring an Amazon ad management agency.
Amazon Advertising sits at the heart of an e-commerce brand, and with a huge base of shoppers ready to buy, you can’t leave your Amazon advertising to just anyone. Here is how to find an agency you can trust.
01 / Substance
Look at their website
It’s the best place to find out exactly what they offer in terms of Amazon marketing and whether it matches your needs. It is also a fair indicator of their copywriting, creative skills, and approach to keyword strategy.
02 / Evidence
Ask to see their portfolio
Learn about the campaigns they have delivered to confirm the quality of the work. A portfolio also gives you a sense of the products they have worked with and how well they know your market.
03 / History
How long they have been in business
Time in the market matters, because an agency that has managed accounts through several platform changes knows what is durable and what is a passing feature.
04 / Depth
Their knowledge of Amazon Advertising
You should be meeting their lead Amazon ad manager and creative team, so you can confirm they bring the skills a successful marketplace campaign actually needs.
05 / Commercials
Their first-month plan and fees
This should include a detailed Amazon Advertising strategy and the metrics they use to track performance. Make sure all fees are laid out properly so you aren’t met with hidden extra costs later.
06 / Reporting
Tracking, optimization, and reporting
Most importantly, ask about their approach here. They should tell you clearly how many reports you get and of what type, and be able to explain every component in detail so you have what you need to verify performance.
Why Consultus Digital
Why choose Consultus Digital as your Amazon ad management agency?
Amazon Advertising expertise
Consultus Digital brings expertise in Amazon Advertising and the broader digital marketing landscape. From in-depth research to staying on top of evolving trends and optimizing in line with best practices, you get hands-on client service and real value for your budget.
The latest tech
We’re powered by the tooling that makes campaign development, execution, and analysis seamless. It is how we stay on top of every development and make sure you always have current campaign data and actionable insight.
Dedicated client service
At Consultus Digital, your satisfaction and growth are our success. We believe we grow together. From meeting your dedicated account manager through comprehensive reporting and rising sales milestones, you get transparency, accountability, and a growth mindset.
At Consultus Digital, we love the convenience of shopping online, and we understand how much e-commerce has changed the game. More than that, we’re dedicated to helping brands like yours sell more and faster, thanks to the potential Amazon unlocks.
Our experts are here to handle all your Amazon Advertising needs, from audit or ad account setup through campaign life cycle management and long-term growth. We deliver expert-driven, performance-oriented Amazon ad management.
The wider growth system
What other services complement Amazon ad management?
Amazon ad management may be bread and butter for e-commerce brands aiming to expand reach and build long-term customer value, but it isn’t all there is. To increase your reach across the web and drive more customers to your products on Amazon, you need a comprehensive, custom-crafted digital marketing strategy.
01 / Organic
SEO strategy
Like search across the wider web, Amazon Advertising is built on a solid keyword strategy. And because sponsored product listings can surface in Google, your listings themselves need to be SEO-friendly. Combining Amazon ads with organic search improves your odds of reaching the right audiences and strengthens your organic positions at the same time.
02 / Off-platform
Paid media
Amazon ads target audiences already on the platform. But plenty of shopping journeys start with a Google search or a shopping ad on Facebook or Instagram, and you need to reach those people and direct them to your Amazon listing. Running both is similar to pairing ads with SEO, with the bonus of more visibility and less competition than organic rankings.
03 / Brand
Social media marketing
Don’t underestimate social for building visual interest and immersive brand experiences. For most retail products, a curated, active feed improves the odds that customers check out your Amazon store or buy on the social platform directly. Add the credibility of influencer marketing and you convert more followers into customers.
Client Testimonials
What clients had to say.
Don’t take our word for it. Here is what clients say about working with Consultus Digital.
My firm, KASE Insurance Inc., has partnered with Consultus Digital two years ago. At that time we had no online strategy. The team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and delivering on their promises. I strongly recommend the Consultus Digital team to all my friends and clients.
Stanislav KojokinCEO, KASE Insurance
Google review
The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.
Helen StergiouPartner, The Office Shop
Case study
I began using Consultus Digital in January of 2022 after being with a competitor for many years. The team at Consultus Digital has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.
Laura HarveyCEO, Ontario Business Central Inc.
Case study
Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.
Melissa GrahamManager, Orr Insurance
Client quote
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Tricia OldfieldVice President, eCycle Solutions
Client quote
Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.
Joseph ZayounaFounder & Managing Partner, Zayouna Law Firm
Client quote
Working with Consultus Digital over the last year has allowed us to scale our online business significantly. We’ve learned so much in the short time working with them about our business that we’ve not only been able to apply to our digital marketing efforts but other aspects of our business. We continue to be impressed with their new innovative way of thinking in the search space, which included one of the best digital reporting dashboards I’ve seen in 17 years of digital marketing.
Victoria BuottDirector of Marketing, Spieth America
Case study
Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn’t work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team!
Dean ArnillWestern Asphalt Products
Google review
1 / 8
Claim your free 30-minute strategy session
Sell more, and faster, on the world’s biggest storefront.
Let our Amazon ad management experts handle the bidding, targeting, and optimizing while you focus on your products. Contact us today and find out how we can help your business grow.