The Best SEO Agency In Toronto | SEO Agency In Toronto

Search Engine Optimization (SEO) is an digital marketing strategy aimed at producing targeted and relevant traffic from Google’s search engine results page on a variety of keywords organically. For Google to place your website on the first page for a given query, your site must be recognized as one of the best results to deliver.

Your next sale can happen in just a quick search and a few clicks to help Toronto customers find what they need. Did you know that over 70% of global search traffic happens on Google? Out of this, 67.6% of clicks point to the first five organic search results. But is your business in the top 5?

The race to the first page of Google search results is possible with the right SEO strategy. When done right, SEO helps you rise to the top of search results, directly in front of your next customer, and well above the second page where only 0.78% of users click. With hundreds of SEO agencies in Toronto, it takes the right partners to target the terms that customers use to find businesses like yours — and make that sale.

Consultus Digital is the leading SEO company in Toronto, combining decades of experience with the latest techniques to get you the sales you deserve.

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What is SEO?

Search Engine Optimization (SEO) is the process of convincing Google’s search engine – and your target audience – that your website is the most relevant to show for a particular search query.

The websites that appear on Google’s search engine results page (SERP)  are referred to as “organic,” “natural,” and “earned” results, as they have not paid Google to artificially appear at the top of the SERP.

The advantage of working with an SEO company is that, when done right, your website can appear on Google for a variety of different terms and phrases that are relevant to your business without you having to pay every time a user clicks on your link.

The more terms you can show up for organically, the more popular those terms are, the more clicks your website will receive. This results in higher levels of natural, organic website traffic that will result in the intended action being taken. For some, the intended action is a phone call, a form submission, a purchase or clicks on ads.

Why is SEO Important?

SEO as a service is vital to your digital marketing strategy. It exposes your website to potential customers looking specifically for your products and services without the need to pay for expensive ad platforms.

When done right, your website can rank for many terms and phrases and draw in visitors for much less than if you paid Google for ads. The gains achieved by increased organic traffic should be compared to what the cost would have been to gain that same traffic through paid advertising.

You need high-quality content and link building, two of the top signals used by Google to rank search results, seamlessly woven to highlight your unique offers. Simply, it’s all about speaking your customers’ language — and reaching them as the most relevant search result.

Most businesses we work with continue to see organic traffic and lead gains for years while paying the same bill for the best SEO each month. Further, most leads and sales are derived from earned placement on page one of Google. SEO is crucial because it often generates the best ROI, especially long term.

Check out the success rates of the right SEO strategy:

  • 57% of marketing executives cite on-page content development as the most effective SEO strategy
  • 91% of pages never get organic traffic from Google until adding backlinks
  • By updating old blog posts with fresh content and images, you can boost organic traffic by as much as 106%.
  • You can get 50 times more organic rankings when you switch up your content from plain text to video, satisfying 62% of Gen Z and Millennial consumers who want more visual search.

Who needs SEO?

In the ultra-competitive digital market, you need to connect with customers right at the start of their shopping journey: on Google search. With the right keywords, high-quality content, backlinks, and user experience, you can land at the top of search results to capture relevant traffic and turn clicks into sales.

Wondering if SEO is the right fit and the best way to reach customers? Here are the top industries with the most-searched products and services — and connect with customers thanks to first-page rankings:

  • Professional services: Did you know that prospective clients are finding accountants, IT consultants, financial planners and more in their area with a quick Google search?
  • Home repairs and renovations: Plumbers, electricians, contractors, and more are in high-demand on search, whether it’s an emergency repair or a renovation project.
  • Restaurants: Everyone’s always looking for the best places to eat and new cuisines to try, so connect with customers right off Google Maps with local SEO.
  • Healthcare providers: Patients need doctors, dentists, physiotherapists, and insurance providers close to home, especially in an emergency.
  • Real estate: Promote new listings in the hottest neighbourhoods in Toronto to target customers looking for homes in specific areas and even postal codes.
  • E-commerce: Get customers to visit your online store and shop for unique finds by ranking for the most popular products.

The Consultus Digital Method

SEO practices can be mysterious, unclear or difficult to understand with the wrong SEO Company. We believe in complete transparency with all of our clients, so we have laid out our entire SEO process for everyone to see.

Initial Consultation

Once we receive your message regarding our SEO services, we will set up an initial meeting to discuss your business – where it’s been, where it is, and where it wants to be. We will crystalize exactly what your ideal outcomes are and will tailor our proposals to meet those goals.

SEO Audit

After discussing the high-level state of affairs and your desired milestones, we perform an in-depth SEO audit of your company’s digital presence. This will include a detailed analysis of any technical issues that might be holding your website back and investigating your organic search traffic. We shall also determine the optimal ways to enhance your online offerings and close the “content gap” between you and your competitors.

Customized Action Plan

Armed with the knowledge gained during the SEO audit, our highly experienced team will design a personalized plan of attack to start kicking your business goals. As your SEO company in Toronto, we combine the latest SEO techniques with high-quality original content and white hat backlinking programs to let Google know your site is the one it should be showing to your target audience.

Monthly Reporting

SEO is a long-term process that usually takes three to six months to realize its full potential. Throughout this time, your dedicated account manager will compile easy-to-digest End of Month reports that highlight all the progress made, any areas that may need some attention, and an intelligent proposal of the next steps to continue driving sales for your business.

Agile Responses

Your current SEO company may be too slow or old-fashioned to respond to changes in the market quickly enough to avoid damage to your business. Due to our boutique nature, we can be incredibly agile when it comes to changes in SEO best practices or a pivot in your business needs.

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How Does SEO Work?

Google is the dominant search engine because it did the best job at delivering search results.

Early on, Google’s mission was to organize the information on the world wide web and provide users with the best information that matched their query. When someone wants to prove a point, they’ll say, “Google it.” They don’t say “Yahoo! it” or “Bing it,” and that’s because we have been accustomed to receiving better and more accurate results from Google. This is why if you’re looking for a family lawyer, you won’t find employment lawyers, personal injury lawyers, or dentists – you’ll find family lawyers. After all, if you didn’t find what you were looking for, you might choose another search engine.

Appearing on Google’s first page naturally is the holy grail of all online marketing because you’re in the right place, at the right time, and in front of a user that has specifically looked for something you offer. The competition to appear on page one varies by industry and geography, and the rule of thumb is (as it is anywhere), the more there is to be gained, the more competition there will be.

Is SEO right for your business?

You already know the countless benefits of SEO and the value it brings to generating qualified leads and lasting customer relationships right off the most popular online searches. But is SEO the best way to achieve your marketing goals?

From brand visibility to customer experience, take a look at how SEO maximizes your marketing dollars:

  • Build trust and credibility: With good SEO practices like cultivating natural links and optimized on-page content, you can deliver a positive user experience that search engines like Google rank high on search, making your brand easily discoverable.
  • Understand customer needs: Tracking popular keywords and phrases that customers use and optimizing your website allows you to refine the customer journey and ensure you’re meeting them where they start their shopping journey. This keeps your bounce rate low and time-on-site high, signalling to Google that your website is a valuable resource and offers a positive user experience — key ranking factors that will keep you on the first page.

Is SEO always right for you? Keep in mind that it’s a long-term investment for keeping up with online search trends and consumer preferences. If you’re selling an incredibly niche product or service that no one is searching for, or you’re only promoting a one-time offer or event, you’re better served by other digital marketing services.

How much does SEO cost?

As with any digital marketing service, SEO is an investment. To realize its value, it helps to know exactly the expert hep you’re getting to reach the top of the most popular searches:

  • On-page optimization: Add keywords to your URLs, page titles, meta descriptions, headings, content, website back-end, and alt attributes for images and media on your website.
  • Off-page optimization: Developing high-quality backlinks, publishing guest blogs, social media marketing and more – factors that build the trust and reputation outside of your website.
  • Content development: Update website content and publish informative blog content to continuously boost rankings and capture relevant traffic from competitive searches.
  • Responsive web design and site navigation: Improve the user experience with an organized menu and optimized display for various screen sizes, following the trend that by 2025, 73% of users will be solely on smaller mobile displays.
  • Analytics: A complete SEO package includes analytics tracking to measure website traffic and identify search trends to target.

How much do these services cost? The short answer is, it depends. SEO is a flexible strategy, and the amount of work needed to boost your rankings and traffic depends on various factors, like the size of your business and industry, competition, size of your website, location and target markets and your revenue goals. SEO packages in Toronto can range anywhere from $1,500 to $50,000.

Example of SEO packages:

  • Hourly SEO: Only appropriate for one-time, specific tasks or short-term projects
  • Recurring SEO: A set package of monthly SEO services, perfect for ongoing campaigns and long-term lead generation to ensure you continuously grow rankings and traffic
  • One-time SEO Audit: Want to find out how well you’re performing on search, or need more information on your website and the market to get started? A detailed audit provides valuable insights for optimizing your site and deciding on the best SEO strategy to achieve your goals.

What can you expect from SEO?

SEO is the number one way to signal to Google that your site is the most relevant search result, making your brand visible at the start of the customer journey. But just how long does it take to work — and is it worth the wait?

  • SEO takes time: It’s essential to know this upfront — it takes months, anywhere from 6 to 12, to show measurable, sustained results. Factors like your website’s age and history with Google penalties contribute to this, resulting in at least a few months for search engines to index and rank your website on the first page. But it’s worth the wait: 75% of businesses invest in SEO because once rankings are stable, they obtain increased, relevant traffic that converts to leads and sales.
  • SEO is responsive: SEO helps you sustain rankings by responding to search algorithm updates. Google is known for constantly optimizing its algorithm to refine the user experience, so businesses need to keep up with these changes to stay on top. With ongoing SEO, you can learn the latest search trends and ensure your site is fully optimized to serve customers.
  • SEO boosts brand awareness: Even when customers don’t directly shop on your website straight from search, the visibility that top rankings provide reinforce brand recall, which contributes to consideration and eventual conversion.

How can you tell good SEO from bad SEO?

Not all SEO services in Toronto are the same. Often offered as a cheap, one-size-fits-all service, bad SEO can harm your online reputation and rankings. Along with common black-hat tactics, bad SEO also includes poor strategy and service quality. In contrast, good — or white hat — SEO focuses on a strategy tailored to your business and target market, with measurable results like relevant traffic and conversions.

Watch out for these telltale signs of bad SEO:

  • Over-promising results: Many factors determine search rankings, often outside anyone’s control but Google’s. In other cases, your competition could also be targeting your brand name. Bad SEO involves promising quick results and solutions, often in impossible timeframes.
  • Black-hat SEO: These tactics deceive Google’s algorithms by buying links and hiding keywords using invisible text, even when irrelevant to the page content. And while it can deliver quick results, Google always catches up, resulting in penalties that downgrade your site.
  • One-size-fits-all SEO: Each business and target market is unique, so it’s impossible to deliver measurable growth in traffic and qualified leads without a unique strategy that fits your industry’s competitiveness, location of your business, and the search volume of your target keywords.

What to look for when hiring an SEO agency

Ready to rise to the top of Google search and reach more customers? Get started with the right SEO strategy for your business, uniquely designed and executed by the right agency in Toronto. The right digital marketing firm checks all these boxes:

  • Rankings that start within: Do a quick Google search. Can you trust an SEO agency that doesn’t rank on the first page when you search for SEO agencies in your location? The best agencies know how to make your website rank because they’ve done the work.
  • Competitive pricing: Don’t fall for low-cost SEO services that often result in penalties. Keep in mind that digital marketing is an investment in quality services for quality results.
  • Portfolio, case studies, and testimonials: The best SEO agencies can prove their worth and expertise. Measure their performance based on past work, such as a strong portfolio and positive client reviews. Bonus points if they are highly recommended or referred by colleagues and other businesses.
  • Client service: Keep in mind that SEO is a digital marketing service. And like any service, it should meet your needs. Take note of the agency’s trust factors, such as their experience, responsiveness, and transparency into processes and reporting.
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How to tell if your SEO agency is doing a good job

Is your SEO agency delivering the results you need? Take a closer look at the processes they’re implementing to achieve your marketing goals:

  • Clear deliverables: You should be receiving regular reports to show performance and growth. These include a list of sites that have real dofollow backlinks to your site, a website audit with recommendations, new content or content updates for keyword targeting, keyword rankings, and website traffic analytics.
  • Recommendations: The best SEO agencies know that effective digital marketing is a cohesive effort consisting of various elements, including creating and integrating social channels with your website, launching a content marketing plan and starting a blog, interlinking existing content, continuously optimizing on- and off-page elements, auditing backlinks, and improving site speed.
  • Improved rankings and revenue: Are you ranking for target keywords on the first page of Google? Are customers saying they found you through search? Are rankings consistent? With a good SEO agency, the answer to all is yes. Don’t fret if traffic drops initially, but revenue goes up. This means you are getting qualified leads and conversions.

What happens to my current SEO service if I change providers?

Thinking of switching to another SEO agency that can better serve your needs? It’s normal to be worried about losing traffic and rankings. But like any service you invest in, digital marketing should deliver the results you need, with excellent service. And while you can count on honest, white hat SEO agencies to work professionally, it helps to watch out for these risks and secure your website while mapping out a new, better strategy:

  • Drop in keyword rankings
  • Reduced website traffic and drop in quality
  • Deterioration of link profile

Steps to Protect Your Website

  • Make sure you own your Google Analytics account to maintain access to data
  • Watch out for negative SEO and record all existing work
  • Secure your digital assets and online presence, including hosting, emails, and commenting features on blog posts.
  • Remove the previous agency’s access to Analytics and your website back-end.

What other services complement SEO?

SEO is just one of many digital marketing services that can help achieve your marketing goals and drive revenue. It works best when combined with other key strategies to reach more customers, stay ahead of the competition, and support the customer journey. Here’s how SEO works with other digital marketing services:

  • PPC: Paid search boosts organic keyword rankings. SEO is a big strategy that optimizes your entire website for search, strengthening PPC campaigns with higher keyword quality and relevance scores. Together, you can dominate paid and organic search results.
  • Content marketing: Drawing on SEO principles, content marketing helps increase your visibility to drive traffic. Good SEO requires lots of content to optimize, while high-quality content marketing attracts clicks. Essentially, SEO gets customers to your website, and good, relevant content keeps them there and shapes their purchases.
  • Social media: Google says it doesn’t use social media as a ranking signal, but websites with more social media shares do tend to rank higher. And while social shares have a nofollow attribute on user-created backlinks, they can attract more valuable backlinks, and simultaneously build brand awareness and increase website authority. All of these drive high-quality traffic, especially when you have built a social media following.

Why choose Consultus Digital for SEO?

With so many SEO agencies available to choose from, why choose us? Our commitment to excellence, customer satisfaction, and results puts us ahead of the rest.

We Grow Our Business By Growing Yours

Our business motto and fundamental belief is that the better your business does, the better ours does too. This ties our business interests together and ensures we always get you the results you are after – that’s our top priority. We understand that when you trust us as the best SEO company, you are trusting us with the future of your business. Our dedicated team uses best practice on-page and off-page search engine optimization to grow your business so that Consultus Digital can grow too.

Dedicated Account Managers

Every client who comes to Consultus Digital has a dedicated Account Manager as a personal contact for their SEO endeavours. Our passionate team members will process all of the incoming data from Google about your site and process it into easy-to-read End of Month reports that matter to you. At Consultus Digital, we believe a personal touch can make all the difference in a business relationship. That’s why we ensure we put a face to the name of every SEO client.

Leading Boutique SEO Company in Toronto

Some of the best SEO companies apply a standard SEO service template for all their customers, regardless of their individual needs or goals. At Consultus Digital, we prioritize understanding exactly where your business is and where it wants to be. Your personal Account Manager will then craft an entirely bespoke SEO action plan to help you achieve what you set out to do. Monthly reports, face-to-face meetings and online client dashboards ensure full transparency during your SEO program.

Cutting Edge Technology

Google is constantly updating their SEO ranking algorithms, and a single change could ruin months of hard work if care is not taken. We ensure we are up to date on every change Google makes and utilize the latest digital platforms to give your business an edge over the competition. With built-in social media integration, live reporting, and enhanced analytics, you can have peace of mind knowing your business is taking advantage of everything the SEO world has to offer.

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Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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