When you think about how to optimize your social media – and digital media as a whole – be prepared
Marketing Automation is a digital marketing strategy that automates aspects of your marketing strategy. This is made possible by implementing and configuring software that is designed to automate repetitive and time consuming tasks.
Marketing Automation is used for prospecting, lead nurturing, cross-selling, upselling and for customer service purposes.
From chatbots and email marketing, to promoting webinars, marketing automation is a great tool as a stand alone service and even more impactful when combined with a well rounded marketing strategy. Used effectively, automations can produce huge revenue for organizations.
Marketing Automation is the process of taking manual, time consuming tasks and putting them on autopilot. The majority of automation solutions are integrated with a company’s CRM, and allow marketers and salespeople to perform their jobs more efficiently.
By analyzing your company’s sales cycle, customer data and the products and services you sell, a Marketing Automation specialist can program a solution that fits your business needs. Your Marketing Automation program will allow you to send personalized content to your clients in order to promote the right product, at the right time, to the right customer. Marketing Automation can enhance nearly every aspect of your sales cycle, from lead generation, lead management, closing business and of course, increasing revenue.
The most popular way companies implement Marketing Automation is through automated messaging:
You’re an insurance brokerage with 10,000 clients with varying insurance policies. You know that 40% of your auto insurance customers also have house, motorcycle, and other policies that are insured through a different brokerage.
The objective, cross-sell these customers into your other insurance solutions.
Solution: Marketing Automation
Does this sound complicated? Well, it doesn’t have to be. At Consultus Digital we take on everything from opportunity identification to the implementation and execution of Marketing Automation.
Your website receives a large amount of visitors on a monthly basis resulting in a healthy amount of leads. Your sales staff is overwhelmed with the amount of leads being generated and feel they are wasting too much time on tire-kickers and that good opportunities are falling through the cracks as they aren’t being responded to in a timely manner.
The objective: Ensure all leads are being responded to in a timely manner without hiring new employees or lowering their customer service.
This is Marketing Automation!
Opportunity Identification. Understanding whether your organization could benefit from Marketing Automation.
Although two companies may sell the same product or service, every business is different, each with their own internal processes. Our consultants take the time to understand how your company generates leads, manages leads, and sells leads. We also look at how your organization interacts with your existing and former customers. Once this is understood, our experienced automation consultants evaluate whether or not your company could benefit from a Marketing Automation solution.
Once we understand how your organization works, our automation architects develop comprehensive strategies which can be focussed on various aspects of your business. From lead generation and lead nurturing, to more outside of the box ideas such as customer winback campaigns. At the onset of any engagement we outline specific, attainable and measurable goals.
Data Segmentation, Campaign Build & CRM Integration
Our automation architects retrieve and segment your customer data from wherever this data may live, which in most cases will be your CRM. We then build out the automation campaign using the chosen automation software and integrate this with your CRM (if using a 3rd party tool is necessary).
Measure & Modify:
After we’ve implemented our automation solution and have collected enough sample data, we assess the information and modify the automations accordingly. Some of our Marketing Automations may be a set-it-and-forget-it solution that will continually produce a ROI, while others may be project based and require constant evolving.
Marketing Automation is essentially a software that can be programmed to automate specific marketing tasks so a human is not needed. These programs use the, ‘If, Then, Else’ rules to filter and segment data which triggers an action to be taken. It’s the job of an automation specialist to tailor this software specifically to their clients business.
Majority of businesses have their customer’s data stored in Customer Relationship Management tools. Many of today’s CRMs have automation capabilities built into their software that merely need to be configured. However, some do not, and need to be integrated with a 3rd party software that pulls the data from the CRM, executes the automations, then sends the new data back to the CRM.
Marketing Automation allows companies to be more efficient in nearly every aspect of their business. It allows marketers to generate higher quality leads for less money and arms your sales team with the tools they need in order to close at a higher rate, producing a greater return on advertising spend.
The fact is, automation is the future, and it’s inevitable your company will be leveraging it in the future. As Martech (Marketing Technology) continues to evolve, so do Marketing Automation solutions. Companies who are ahead of the curve and have already implemented Marketing Automation into their tech stack know first hand how impactful it can be. Those that are yet to invest in this technology risk being left behind.
Although Marketing Automation is a relatively new technology, there really aren’t that many experienced agencies to choose from in Toronto. Why go with us? Our commitment to excellence, customer satisfaction and results puts us ahead of the rest.
Our business motto and fundamental belief is that the better your business does, the better ours does too. This unites our business interests and ensures our top priority is helping you achieve the results you want. We understand that when you trust us with your Marketing Automation in Toronto, you are trusting us with the future of your business. Our dedicated team uses best practice On-Page and Off-Page Marketing Automation to grow your business so that Consultus Digital can grow too.
There are many Marketing Automation platforms available for businesses to use, such as Sharp Spring, Act-on and Active Campaign to name a few. Our automation specialists are familiar with all the latest softwares and will recommend the one that’s right for your business. In many instances our clients will already be using a CRM such as SalesForce or ZOHO that already has this technology built into their platform but needs to be configured.
Marketing Automation takes time to set up but once configured properly, the benefits are often immediate and typically don’t require any additional work. Depending on what the automation entails, implementation can take anywhere from a few weeks to a few months to complete.
Marketing Automation can cost anywhere from $2,000 to $20,000 depending on the scope of work. If you’re using a CRM that has automations as part of their suite of solutions, then you’ll save on paying a monthly fee to use any additional 3rd party softwares.
Yes! Marketing Automation is for organizations who sell direct to consumers as well as business-to-business.
Majority of modern CRMs have automation capabilities built into their software. This means you wouldn’t require any additional tools. However, if your CRM doesn’t have this functionality, there are a number of automation tools that integrate natively. Failing this, there are 3rd party connector tools such as Zapier that allow you to transfer data back and forth seamlessly. Feel free to reach out to our team and we’ll review the options together.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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