In the ever-evolving landscape of digital marketing, YouTube stands as a powerhouse platform, boasting over 2.7 billion logged-in monthly users.
Work smarter while steadily building customer engagement and trust with marketing automation.
Marketing automation is a digital marketing strategy that automates aspects of your marketing strategy. This is made possible by implementing and configuring software that is designed to automate repetitive and time-consuming tasks.
Marketing Automation is used for prospecting, lead nurturing, cross-selling, upselling, and customer service purposes.
From chatbots, email marketing, and promoting webinars, marketing automation is an excellent tool as a stand-alone service and even more impactful when combined with a well-rounded marketing strategy. When used effectively, automation can produce huge revenue for organizations.
Marketing automation makes it easy to do business by liberating you from time-intensive tasks and processes. By using AI to automate key business activities like customer touchpoints and collecting insights, you can keep the sales cycle moving smoothly without resulting in redundant tasks, a feat enjoyed by 77% of chief marketing officers. In fact, 69% of marketers have reported that their customer journey is partially or mostly automated, while 9% have achieved full automation.
Marketing automation is the backbone of efficient workflows. With so many competing priorities these days, business owners like you need to make the smart choice of identifying the best use of your time.
This means focusing on your strengths — the business model— while delegating other tasks to a robust marketing automation platform. In the process, you can funnel more leads through the sales funnel and gain data-driven insights throughout the customer journey.
Send personalized emails to prospective and current customers tailored to their preferences and where they are in the customer journey.
Marketing automation allows you to follow up with leads and send out abandoned cart email reminders. These interactions can help you move stalled leads along the sales funnel and realize revenue.
Gain valuable insight into the customer journey. Get essential stats, such as the time it takes for customers to complete a purchase, and see what assets help them make that decision.
Download automated reports with rich data visualizations and AI-driven analysis on aggregated customer interactions. Get a full picture of leads, conversions, and sales per reporting period to track marketing and sales performance.
Marketing automation tools like chatbots allow you to easily communicate with customers and lead them along the conversion funnel. As a result, you can lower bounce rate, capture essential data, and help sales teams work more efficiently.
Marketing automation is the process of taking manual, time-consuming tasks and putting them on autopilot. Most automation solutions are integrated with a company’s CRM, allowing marketers and salespeople to perform their jobs more efficiently.
By analyzing your company’s sales cycle, customer data and the products and services you sell, a marketing automation specialist can program a solution that fits your business needs. Your Marketing Automation program will allow you to send personalized content to your clients to promote the right product, at the right time, to the right customer.
Marketing automation can enhance nearly every aspect of your sales cycle, from lead generation, lead management, closing business and increasing revenue.
Simply, marketing automation helps you work better. It empowers you to focus on key priorities, like product development or service delivery.
In fact, successful businesses cite marketing automation as a way to streamline marketing and sales (35%), improve customer engagement (34%), and improve lead quality and customer experience (34%). In addition, 30% have reduced manual tasks, 28% have increased leads, 25% have improved workflows, 21% have integrated data, and 10% have improved multi-channel performance.
Now, you can guarantee that your business runs smoothly and customers are engaged and satisfied, thanks to automated, personalized interactions. Here’s how:
Did you know that marketing automation boosts newsletter open rates by 173% and results in 223% higher click-through rates? With the most popular ..automated email types, such as welcome emails (83%), thank-you emails (68%) and ongoing engagement (40%), it’s easy to keep leads and customers engaged, with high ROI potential. In fact, while some people fear that automated emails only alienate customers, the opposite is true. Since marketing automation provides customer insight, it enables deep personalization of the sales pipeline based on where the customer is.SEE MORE
For eCommerce, an automated checkout process ensures that customers complete their purchases immediately and are satisfied with their entire.. journey. Marketing automation helps automate this process and speed up shopping, so orders are received and processed immediately.SEE MORE
marketing automation platforms are robust and comprehensive. Thanks to them, it’s easier to get a snapshot of marketing and ..sales performance. With real-time alerts for new newsletter subscribers, contact form submissions, and other customer interactions, you’ll always have reliable and actionable data about your business.SEE MORE
Work smarter and get the results you need throughout the customer journey and campaign life cycle. Marketing automation helps you do exactly that—and Consultus Digital can get you started. As Toronto’s leading marketing automation agency, we’re your dedicated partner for automating various business processes, so you can focus on what you do best while building stronger customer relationships than ever.
Consultus Digital is a certified Zapier Consultant. We earned this certification by building up our expertise in improving workflows, and empowering teams to work ..smarter, together. As a Zapier Consultant, you can count on us to leverage the latest trends in workflow automation and apply our expertise to your unique marketing automation goals.SEE MORE
Consultus may be a marketing automation agency, but we’re more than that. Beyond software implementation, we provide full ..support that includes training and ongoing consulting to help you unlock the full power of automated marketing tasks. We also offer email and content marketing solutions, providing a full package from messaging to distribution and customer engagement.SEE MORE
Our marketing automation agency is dedicated to your long-term success. Your Consults account manager is here to answer questions, oversee the implementation and.. ongoing support, and inform you of new features and trends. With a detailed monthly report, you can count on us to always provide a 360-degree view of the customer journey and your performance, along with expert recommendations for growth.SEE MORE
The benefits of marketing automation are endless, from efficient workflows to deep personalization and data-driven growth strategies. Marketing automation is the key to getting to know your customers better, wherever they are in the sales funnel, and visualizing their successes and pain points. In the process, you can conserve resources while earning more leads, conversions, and sales.
Get these top benefits:
Perhaps the most popular benefit of marketing automation is efficient workflows. Marketing automation can run chatbots, automate follow-ups and post-purchase touchpoints, and delegate assignments to sales team members — all without manual work.
Get marketing and sales teams on the same page through effective visualization of the customer journey. Together, teams can work on getting and converting more qualified leads, and increase sales by 50% and decrease cost per lead by 33%. Marketing and sales teams that work in tandem can identify stalled leads and their pain points and improve the targeting of messages — a benefit reported by more than 6 in every 10 sales and communications professionals.
Following sales and marketing alignment, marketing automation also enables lead scoring from marketing qualified leads to sales qualified leads. This allows sales teams to connect with customers at the right time while marketing teams work on nurturing leads through drip email campaigns that enable higher conversion rates.
These benefits and the information they yield about your business are documented on a marketing automation platform. This enables data-driven decision-making and easier information retrieval about leads, their status, and engagement with current customers to enhance their lifetime value.
Thanks to robust documentation, marketing automation enables accurate reporting at critical junctures. You can easily generate analytics reports that provide a full view of sales and marketing and identify areas for improvement immediately.
In Toronto’s current, ultra-competitive market, the question should be, who doesn’t need marketing automation? The reality is all businesses, regardless of size and industry, will greatly benefit from marketing automation.
Start by thinking of what your team realistically can and cannot do, and see where automation can fill in the gaps. From responding to queries to onboarding leads and nurturing existing customer relationships, marketing automation is the helping hand you need to grow your business.
See the top reasons why you need marketing automation:
Marketing automation is vital to rapidly growing businesses with numerous customer segments. Automated touchpoints and customer visualizations provide essential data on leads, transactions, and repeat purchases in a way that manual processes simply can’t handle.
When tailored to your business and goals, marketing automation seamlessly supports your inbound and outbound marketing strategies. Marketing automation is more than nimble, providing a wide range of solutions, from email marketing to social media, website chatbots, and more. It all comes down to the tech you need to drive customer engagement.
Through marketing automation, you can automate lead generation and nurturing, gain insight into what prospects respond to, where leads are stalled, and how to move more customers along the sales funnel. In the process, you also gain behavioural data to better understand customers’ interests and motivations.
Leveraging customer data collected, marketing automation can also help you automate personalized customer touchpoints. You can segment customers by demographic, interests, and position in the sales funnel, send out trigger-based messages, drip emails, abandoned cart reminders, and more. This reduces stalled leads and helps you realize increased revenue.
With all of these capabilities, marketing automation provides a full view of your business and the customer life cycle, defined by access to comprehensive behavioural and revenue data, marketing and sales alignment, and efficient workflows.
Understanding whether your organization could benefit from Marketing Automation.
Our consultants take the time to understand how your company generates leads, manages leads, and sells leads. We also examine how your organization interacts with customers. Once understood, our experienced automation consultants evaluate whether your company could benefit from a Marketing Automation solution.
Once we understand how your organization works, our automation architects develop comprehensive strategies focused on various aspects of your business, from lead generation and nurturing to more outside-of-the-box ideas such as customer win-back campaigns. At the onset of any engagement, we outline specific, attainable and measurable goals.
Our automation architects retrieve and segment your customer data from wherever this data may live, which in most cases will be your CRM. We then build out the automation campaign using the chosen automation software and integrate this with your CRM (if using a 3rd party tool is necessary).
After implementing our automation solution and collecting enough sample data, we assess the information and modify the automation accordingly. Some may be a set-it-and-forget-it solution that continually produces an ROI, while others may be project-based and require constant evolving.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
READ OUR BLOG
In the ever-evolving landscape of digital marketing, YouTube stands as a powerhouse platform, boasting over 2.7 billion logged-in monthly users.
In the world of advertising, a hook is a brief yet captivating idea or feature designed to grab the audience's
In today’s digital age, video marketing has emerged as a powerful tool for businesses, including law firms. With the increasing
You're one step closer to a FREE 20-minute consultation with an industry leader!