As digital marketing rapidly evolves and search rankings grow increasingly competitive, many brands are setting their sights on new and
Influencer marketing is a form of marketing where a social media personality is hired to promote a product or service to their online communities through social media channels and/or blog.
The numbers don’t lie: influencer marketing is on the rise. In 2021 alone, the influencer market grew 42% — from $9.7 billion to $13.8 billion, on track to reach $15 billion this 2022.
But what are brands investing in? It’s simple: it all comes down to trust. With over 40,000 influencers in Toronto and across Canada, each with an audience of 1,000 to 10 million, influencer marketing delivers an ROI that’s eleven times greater than banner ads. And with the steady growth of the influencer market, 63% of marketers are looking to up their investment, spending as much as $4.62 billion a year by 2023.
Now is your chance to get ahead with the right influencer marketing agency in Toronto — voices your consumers can trust.SCHEDULE A DISCOVERY CALL
Influencer marketing is all about trust. Your customers expect you to highlight everything that makes your brand the best. But to validate this, they need to hear it from fellow consumers: real people sharing real stories, trusted by many who follow their journey.
Unlike traditional media and advertising channels that rely on celebrities’ star power for endorsements, influencers are everyday consumers and people. Influencers are content creators who have mastered the art of engagement across platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. With the right niche and platform, they’re powerful brand advocates who inspire trust in your brand.
Whether it’s product experiences or industry insights, influencers wield the power of effective storytelling, earning a credible reputation for their unique voice and aesthetic, expert answers, and ever-growing social following. From lifestyle, fashion, beauty, and fitness, to technology, art and design, healthcare, c-suite industry expertise, and more, influencers can be anyone in any niche with a sizable social media following, anywhere from a few thousand to millions.
Consumers are constantly inundated by ads. Now, they want to hear from real people with real stories they can trust. With a reputation for authenticity and expertise, influencers have built a market that’s nearly worth $15 billion, and eleven times more powerful than traditional banner ads.
Consumers trust brands they know, and more so when endorsed by people they know. Influencer marketing takes this trust to a whole new level: a much larger audience curated by the most powerful storytellers. It’s word-of-mouth marketing at its best, rewarding brands with visibility and audience engagement, social proof, and the ability to turn new followers into future brand ambassadors.
Are you thinking of investing in influencer marketing? Influencers work best when they collaborate with brands to publish highly visual content created through their own authentic experiences. Influencer collabs leverage powerful storytelling, from candid reviews, how-to tips, product guides, recommendations, and before-and-after visuals.
Check out some of the best-performing industries powered by influencers and their authentic stories and engaged followers:
Not on the list? Don’t fret. Influencers are everywhere, emerging across different industries. And as influencer marketing continues to evolve, not all influencers are just on Instagram and YouTube anymore, providing product reviews and recommendations. For instance, LinkedIn influencers — such as recruiters, start-up founders, girl bosses and more — are on the rise, presenting endless possibilities for engagement across platforms and industries.GET MORE INFORMATION
We facilitate partnerships between brands and influencers to create authentic and engaging campaigns with unprecedented reach. We offer a holistic strategy to ensure our influencer campaigns complement all of your digital efforts.
Unlike many other influencer marketing vendors, we have a background ingrained in conversion-focused marketing efforts that yield ROI. We focus on illustrating the customer journey from the initial impression of an influencer’s post to an eventual conversion/sale.
We will meet with you to discuss your marketing goals, experience, and desired outcome of your influencer marketing program in order for us to develop a creative approach that we know will move the needle for your business.
We will then segment the various audience groups you wish to target and identify the appropriate social communities to leverage your campaign.
Once the communities are identified, we move towards the research phase of our selection process.
Our team will first review our database of influencers to source the perfect talent for your engagement. With every creator we work with, we take all the necessary steps to vet their audience to ensure they do not have a purchased following. More importantly, that their audience fits your key target demographic.
Once we have prepared our recommended influencer selection — we will provide those options to the client for review and approval.
Once the influencers have been selected, we will define the tone and theme of their messaging, outline all details of the campaign rollout, and work back schedule in a campaign brief that both the client and creator(s) will sign off on.
The creators will then send their content to the client to approve before the scheduled go-live date.
If the content receives the green light from the client, it will then go live with all necessary tagging, brand/product/service references in place.
With every influencer marketing strategy, we highly recommend including at least 20% of the overall campaign budget towards paid amplification (typically through sponsored Facebook advertising and/or Instagram ads) of your influencers’ posts to maximize reach potential, as well as to test and segment these ads against the various demographic targets that your business may have. At Consultus Digital, we have a team of experts who live and breathe paid social advertising. We will provide the optimal strategy and execution of this essential component of your influencer campaign from start to finish.
Once the campaign has wrapped up, we will provide complete in-depth program reporting, followed by a debrief with you to discuss results based on our pre-set KPIs.
We then use those insights to drive strategy for future campaigns. As with any strong marketing strategy, we can continually improve results based on ongoing analysis and adjustment.
Did you know that influencer content is quickly outperforming brand content? The most successful brands no longer rely on just their own voice. They’re enlisting real people, from loyal customers to powerful influencers to share what makes their products the best.
It all comes down to reputation. Consumers trust credible voices outside of your brand. And with all brands crafting messages that position their offerings as the best in the market, it takes authentic reviews, stories, and visuals from voices they value to stand out.
Beat the ad bids, cost per click and customer acquisition. See how influencer marketing powers brand engagement built on authenticity and trust:
In today’s reputation-based shopping journey, influencers do invaluable work in shaping trust and customer loyalty. But for as little as product giveaways to cost-effective rates per post, influencer marketing is proving to be the best investment for brands. See how much your next collab is worth:
From sponsored content to giveaways, hashtags, and more, influencer marketing presents endless possibilities for brand awareness. Successful influencer marketing is all about relationship-building: a creative collaboration to promote products and services influencers love, and their followers can grow to love, too. Get started with our influencer campaign builder:
The success of your influencer marketing campaign comes down to the metrics that matter. Ultimately, you want to build a partnership with the right influencer — a powerful brand advocate sharing authentic experiences with audiences that convert. Partner with a top influencer marketing agency in Toronto from influencer search, to campaign development and engagement.
34% of brands running influencer campaigns in-house cite finding influencers as their biggest challenge. 61% of marketers say finding the right influencers is even harder. Between strategy building, campaign development, and the details of creative direction, not many brands have the resources to vet and build an influencer network.
It’s simple: you’re looking for the best influencers to become brand ambassadors. A highly experienced and reputable influencer marketing agency in Toronto like Consultus Digital can provide. We take the work out of the influencer search. Creating campaign collaborations has never been easier.
Remember, it’s your brand and your campaigns. Choosing to partner with a new influencer marketing agency should be a smooth and straightforward transition. Step up your influencer campaigns in 3 easy steps:
Influencer marketing is a key tool for building your brand’s digital presence and customer base, but it’s only one part of a cohesive strategy for creating a community of loyal and happy customers. Launch your most successful influencer campaign yet with a full suite of digital marketing services:
At Consultus Digital, we built our business on trust. It’s why we work with only the most trusted influencers who have built a community of loyal and happy followers — and it’s how we take the work out of finding the right partner to collaborate with your brand.
When you partner with us, you can count on our influencer marketing experts to connect you with the most trusted influencers, and design collaborative campaigns that convert audiences to happy and loyal customers. See how we work:
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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