If a picture is worth a thousand words then a video is critical to communicating the value proposition of your company and why they should choose you. Whether the video is meant to introduce your company or run a promotion, it’s one of the best investments in digital you can make.
Video is critical to communicating the value proposition of your company and why your customers should choose you. Whether the video is meant to introduce your company or run a promotion, it's one of the best investments in digital you can make.
If a picture is worth a thousand words then video is so much more.
We have an professional videographer division with experience producing web-ready video assets for a wide range of industries and business types. Videography is an important form of collateral to invest for a range of reasons.
As consumer attention spans keep shortening, it is vital for businesses to adapt and produce content that is visually engaging and communicates the information their users are looking for. Getting the right videographer in Toronto is essential to producing quality video assets that will serve your business for years to come.
One of the many factors that Google uses to determine which websites are the best to serve during a search is the amount of time users spend on a particular website. If consumers are clicking on a website and then immediately clicking back, it sends a message to Google that this site isn’t what it's users were looking for and so it will likely move it down in the search rankings.
Conversely, if users are spending several minutes on a website and clicking around to several different pages on that website, Google will see this as a positive signal and reward the site with a higher search ranking position.
Videography is one of the leading ways to increase the time your visitors spend on your website. A well produced and edited video can keep your visitors captivated and engaged with your site for minutes on end, resulting in dramatic increases to your time on page metrics and sending very positive signals to Google that your site is the best result to serve during searches.
One of the key benefits of investing in high quality videography in Toronto is that the resulting creative collateral can be used across a wide variety of digital platforms.
While videos are a fantastic asset to include on your business website, they can be just as or even more effective when shared across social media. With the right Toronto videographer, you can expect incredible return on investment through posting the video on Facebook, Twitter, Instagram and YouTube.
Video collateral can also be used directly as an advertisement that can be displayed to targeted users when they access YouTube or other social networks. Videos tend to receive the highest level of engagement online, and this can be seen as a positive social signal to Google. Once Google sees that the video content you are producing is connecting with the right audience, they will likely boost your website to the top of the search rankings.
The reason why most websites and business don’t have proper video collateral is because they don’t know where to start.
Creating a video may seem overwhelming. Not only do you need to come up with an effective script and storyboard, but then you need to actually shoot the video and edit it. If you haven’t had any experience in videography, things can quickly unravel and you can end up either wasting money on a poorly produced product or just giving up all together.
Video is one area that you don’t want to cut too many corners, as a subpar piece of video content can quickly turn users off your website and cost you sales. After all, in a video you’re not just expressing your value proposition or offering up information, you’re also expressing your personality through your story. Your voice, face, and body language can all have dramatic impacts on a video’s effectiveness, and the right Toronto videographer can help draw the best out of you. Realistically, if 80% of communication is body language can you really afford to not communicate through video?
Despite everyone having the basic tools in their pockets to produce video content, it takes a skilled eye and a keen attention to detail to bring the pieces together into something truly memorable. That’s why investing in quality videography can pay for itself with the increased amount of sales, exposure, and brand awareness it can bring your business.
The costs associated with professional grade videography in Toronto will vary depending on the specifics of the job. Factors such as scripting, location, length of video, format of video, actors, props, and revisions all need to be taken into account. Typically, shorter, straight forward videos can cost as little as $500, whereas more intricate and extensive productions can reach into five or six figures. Considering the incredible impact video marketing collateral has been shown to have time and again, these costs are often recouped in a very short amount of time through sales and brand awareness.
Our videography in Toronto services offer a comprehensive package for any client looking to take their brand to the next level. We work directly with you to craft a bespoke message that is highly engaging, original, and memorable for your target audience to encourage conversions on any platform.
Contact us today to discuss ways that we can produce high quality video production services at a cost that fits your budget.
Different social media platforms allow for different lengths of videos to optimise their users’ experience. For example, Instagram restricts videos to 60 seconds as a post or 15 seconds in a Story, whereas Facebook and Twitter do not place restrictions on length. To maximise user engagement and shareability, we recommend a video of between 30 to 60 seconds for most social media platforms.
A business video is a chance for you to put a face to your company and explain why your customers should choose you over the competition. Topics you should include would be your unique selling points, what sets you apart from your competitors, a bit about your history, and what your core company values are.
The tone of your video will depend on the nature of your business and the intended outcome. For example, a streetwear company would likely want to affect a more casual tone to appeal to a younger audience, whereas a law firm would do better with a more professional and reserved tone. The desired action you would like your customers to take after watching your video will also affect the tone of your video. At Consultus Digital, we work directly with you to determine exactly the tone and messaging that will help you achieve your goals and ensure your videography meets your expectations.
At Consultus Digital, we pride ourselves on offering a truly holistic videography package in Toronto. Our videography services can include scripting, casting, location scouting, shooting, and editing, depending on your specific needs. Already have a script written or an actor in place? Our plans are fully customisable so you only pay for what you need.
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