MARKETING / VIDEO PRODUCTION

VIDEO PRODUCTION
THAT AMPLIFIES
YOUR BRAND

Tell your brand story with compelling video content.
Consultus Digital's videography services bring your vision to
life.

Travis, Video Editor - Consultus Digital
Real Results:
Business Report Icon ROAS increase of 2900% in addition to a 33% CTR increase | Bow City Storage            Business Report Icon Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%            Business Report Icon Ontario Business Central Inc. reported a 41% increase in revenue along with an efficient 16% increase in ROAS.            Business Report Icon From ZERO to $420K in Online Sales Within 10 Months for Spieth America           
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Marketing Service | Videography Agency

In a rapidly evolving market like Toronto, brands have so much more competition and much less time to make an impact. Capturing a customer’s attention instantly makes all the difference. It’s all about impactful storytelling—and video is the one medium that makes it possible.

After all, if a picture is worth a thousand words, then a video is worth so much more.

Video is critical to communicating the value proposition of your company and why your customers should choose you. Whether the video is meant to introduce your company or run a promotion, it’s one of the best investments in digital you can make. With 64% of customers globally shopping after going through a brand’s social media and 86% of marketers reporting success in generating leads through video, it’s clear that videography is essential. It’s a powerful tool for connecting with customers and providing a fully immersive brand experience. Just look at the 54% of businesses already using videos on their landing pages to display products, and the 87% of marketers recording favourable ROI from video content.

Ready to get in front of the camera? Consultus Digital is here to help.

Our videography agency in Toronto can help you tell your brand’s story and amplify it across platforms, so you can reach more customers than ever. See how we help you create compelling videos that get you more views and customer interactions unlike any other type of content.

Get Up To A $15,000 Grant To
Start Video Marketing

Our Videography Offering

Social Media

Captivate your audience with compelling video content tailored for social media platforms. Our expert videographers know how to create visually stunning and engaging videos that will leave a lasting impression on your followers, helping you stand out in the crowded social media landscape.

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Spokesperson - Consultus Digital

Spokesperson

Present your brand’s message with confidence and authenticity through our professional spokesperson videos. Our skilled team will work closely with you to understand your brand identity and deliver videos that effectively communicate your key messages, establishing trust and credibility with your audience.

Client Testimonials

Let your satisfied clients become your brand advocates through impactful client testimonial videos. We specialize in capturing genuine testimonials that showcase the positive experiences and results your clients have had with your products or services. These videos will help build trust and credibility among potential customers, ultimately driving conversions and business growth.

Client Testimonials - Consultus Digital

The Consultus Digital Method

Consultus Digital is proud to be one of Toronto’s leading full-service digital marketing agencies with a strong creative arm. A centrepiece of our integrated approach to creatives and digital marketing is videography.

Our videography offering is built around harnessing the power of your brand to tell a good story. Through the highly interactive and compelling visual medium of video, we’ll help you showcase products and services, share customer testimonials, rank for product tutorial searches, and drive social media engagement. Our promise is an authentic brand experience that inspires trust and builds meaningful customer relationships.

Exploration

Our videography process starts with an exploration of your needs. We’ll sit down with your team to understand your specific videography and marketing goals to develop a strategy that fulfills these. Whether it’s for a product launch, social content, customer feedback, or influencer campaign, we’ll get a clear picture of the video content you need.

Exploration Of Videography - Consultus Digital
Storyboarding Of Videography - Consultus Digital

Storyboarding

Based on our understanding of your videography needs, we’ll start the creative process. Our videography team will create storyboards for any number of videos to be produced and identify ways to tailor each video per platform. We’ll prepare a detailed script, complete with directions for each shot, dialogue or text, graphics, b-roll, and more, and plan for a productive shoot.

Video capture

Once you’ve approved the storyboards and scripts, we’ll get down to business. Our videography team will be fully equipped for every video shoot planned. We’ll begin production with professional cameras, lighting, and audio equipment, along with planned sets, materials, and on- or off-camera talents.

Video Capture - Consultus Digital
Post-Production & Distribution - Consultus Digital

Post-production and distribution

After we wrap up the shoot, our videography team will proceed to editing and post-production of each video created. We can splice content for highlight reels, social media posts, and your landing pages, as well as upload full-length and even behind-the-scenes videos as needed across your digital channels. Combined with video marketing tools such as video SEO, social media marketing, YouTube advertising, and more, you can guarantee that every video reaches your target audience, with maximum impact.

What Is Video Marketing?

Consultus Digital has a professional videography division with experience producing web-ready video assets for a wide range of industries and business types. Videography is an essential form of collateral to invest in for a range of reasons.

Most websites and businesses don’t have a proper video marketing strategy because they don’t know where to start.
Creating a video may seem overwhelming. Not only do you need to come up with an effective script and storyboard, but then you need to shoot the video and edit it. If you don’t have any experience in videography, things can quickly unravel, and you can end up either wasting money on a poorly produced product or just giving up entirely.

Videography is one area that you don’t want to cut too many corners, as a subpar piece of video content can quickly turn users off your website and cost you sales. After all, in a video, you’re not just expressing your value proposition or offering up information; you’re also expressing your personality through your story.

Your voice, face, and body language can all have dramatic impacts on a video’s effectiveness, and the right Toronto videographer can help draw the best out of you. Realistically, if 80% of communication is body language, can you really afford not to communicate through video?

How Does
Videography Work?

Videography offers endless possibilities. As customers increasingly gravitate towards—and trust—brands that tell compelling, immersive stories, video is certainly the future of marketing content. And, it’s upon us.

With videography, there are many creative endeavours you can take on to show who your brand is, what you do, and how you stand out against the competition. From product reviews and on-trend social content, to customer testimonials and ranking on how-to video searches through SEO video marketing, here are all the best ways to leverage videography:

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Product Reviews

Get customers to share their feedback or partner with influencers to share their testimonials, and reach a wider audience considering your products. Feature product reviews for popular products and get more buzz thanks to a captivating and authentic brand story.

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Tutorials and
Explainers

Are customers searching how to use your product or other related items? Get in front of them and build trust with a how-to video that ranks highly on search and encourage trust in your brand.

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Promotions

Launching a new product or announcing an exciting offer for loyal customers? Get your message across with a promotional video. Showcase your unique offer in a marketing or brand awareness video, and drive excitement and demand as a result.

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Events and
Brand Awareness

Are you hosting a product release, awards ceremonies for your team, a company anniversary, or other event? Event and brand awareness videography is a great tool for highlighting your team’s work and the most compelling aspects of your brand.

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But creating a video is just the first step. The true power of videography is in the way it can be seamlessly integrated with your digital marketing strategy. Share your reel across platforms through various modes of video marketing:

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SEO

Use videography to rank on product, how-to, and brand searches. Video marketing complements copy-based SEO, allowing you to rank using a variety of content formats. Rank on the most popular searches and get your video viral.

Banner Ads - Consultus Digital

Banner ads

Instead of regular graphics, spruce up landing pages and display ads with compelling short-form videos that drive clicks to your website and strengthen conversion funnels..

Pre-, Mid-, & Post-Roll Ads - Consultus Digital

Pre-, mid-, & post-roll ads

Play your video ad before, during, or after an online video on platforms like YouTube. Pay only for the ad type you select, whether for views up to a few seconds or the full video, and capture the attention of potential customers at any point in the shopping journey.

Why Is Videography
Important in Marketing?

Did you know that today’s consumers increasingly like and respond to video content? Over 80% want to see more videos from businesses–and the same 80% prefer it over copy. And by getting onboard and serving content that appeals to customers, 83% of marketers have reported success in increasing the time visitors spend on their website and emails with videos have a 300% higher click-through rates.

Clearly, video is the future- and videography is exactly what you need to get it done. Despite everyone having the basic tools in their pockets to produce video content, it takes a skilled eye and keen attention to detail to bring the pieces together into something truly memorable. That’s why investing in quality videography can pay for itself with the increased amount of sales, exposure, and brand awareness it can bring to your business.

Still thinking about the benefits of working with a videography agency to create videos that your customers will watch and push them to start shopping? Here’s every reason to invest in videography:

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Videos help you explain how to use your product and offer tips that customers are searching for, resulting in 41% of survey respondents reporting reduced support calls.

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Videos are highly flexible, making them the perfect visual on your website, landing pages, social content, banner ads, email newsletters, webinars, and more.

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Customers are compelled to convert and trust a brand as a result of videos, leading to sustained engagement.

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They’re also great for SEO, allowing you to rank to for product information, comparisons, and how-to guides on both YouTube and across the Google Search ecosystem.

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Overall, videography has a good ROI, making them one of the best content formats to invest in.

What Are The Benefits of
Videography for Businesses?

Are you considering investing in a video marketing strategy? In a market where consumers respond most to highly immersive brand experiences made possible by video, videography is an essential component of every modern digital marketing toolbox.

From connecting with customers and giving them an experience to remember, to ranking on search and experimenting with new ad formats, see every reason why your digital marketing strategy needs to include videography. Start rolling and get a collection of captivating, multi-purpose reels with these benefits:

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Consumers love video

Today’s shoppers are watching more videos than ever, compared to reading copy. From entertainment to educational guides, livestreams, and behind-the-scenes highlight reels, and more, videography allows you to tap into this demand for interactive and immersive content. Simply, video is far more engaging, which encourages viewers to convert.

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Multi-purpose, multi-platform

Videography has many applications, making video a highly flexible and versatile content format From promoting your products and services, to launching new deals, and spotlighting a positive workplace culture, video promotes authenticity through storytelling, which does well on websites, landing pages, social media, email, and more. And the best part? You can always cut down a reel to fit an Instagram Story or TikTok, or show longer videos on YouTube.

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Search rankings

Videography is one of the most innovative ways to rank on competitive Google searches. When customers are searching for a product or need a quick tutorial, they’re reading this information less and less, and increasingly watching videos—and searching for them. Videos are ranking highly on search, allowing you to draw customers in and get more visitors who convert to customers.

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Ads

Videography allows you to produce highly engaging ads that pique your customers’ interests across many platforms Publish ads on your customers’ most visited platforms, and pay only for the ad format you select to maximize reach and ROI.

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High ROI

With all of these benefits, it’s unsurprising that videography yields high returns on your investment.. .When you connect with customers in a content format they respond to, publish engaging ads on the biggest platforms, rank high on Google searches, and build an authentic and credible brand image as a result, you’re guaranteed to reap higher profits and an overall higher ROI.

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Does My Business
Need Videography?

There’s no question that videography is a powerful and increasingly essential tool for getting results that matter from your digital marketing strategy. Video is the content format of the present and the future. It’s how you offer the most captivating brand experiences and reach audiences with answers they need at the most crucial points in the customer journey.

Still deciding if video is worth your marketing dollars? Let’s look at the most compelling reasons to integrate videography in your multi-channel digital marketing strategy:

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Videos share information, such as how-to guides, product tutorials, and product comparisons, which help customers make shopping decisions—all while keeping them entertained and interested as a result of an emotional hook.

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And since videos are entertaining, audiences are only watching more videos, resulting in rapidly increasing engagement on social media. Viral videos entertain, inform, and educate customers on these platforms, making them key decision points.

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Similar to social media engagement, videos rank high on Google searches. They’re the perfect complement to a copy-based SEO strategy, ultimately resulting in more clicks, views, and conversions.

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If your competitors still aren’t using video, now is your chance to get ahead. Beat the competition that still doesn’t have a video marketing strategy, and increase your share of search rankings and engagement.

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There’s more than one way of using video. If you’re fatigued by constant product content, videography can help you mix it up and experiment with both content types and formats, so you can communicate a well-rounded brand image.

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And if you’re still not recouping the ideal ROI from your current digital marketing strategy that leans heavily on copy, pivoting to videography can provide measurable ROI through metrics such as views, unique views, likes, and conversions. These can result in higher sales and keep audiences engaged for longer.

How Much Does Videography Cost?

The costs associated with professional-grade videography in Toronto will vary depending on the specifics of the job. Factors such as scripting, location, length of the video, the format of video, actors, props, and revisions all need to be considered. Typically, shorter, straightforward videos can cost as little as $500, whereas more intricate and extensive productions can reach five or six figures. Considering the incredible impact video marketing collateral has been shown to have time and again, these costs are often recouped in a very short amount of time through sales and brand awareness.
Our videography services in Toronto offer a comprehensive package for any client looking to take their brand to the next level. We work directly with you to craft a bespoke message that is highly engaging, original, and memorable for your target audience to encourage conversions on any platform.
Contact us today to discuss ways that we can produce high-quality video production services at a cost that fits your budget.

Get Up To A $15,000 Grant To
Start Video Marketing

What To Look For When Hiring a Videography Agency in Toronto?

Any sort of creative production has a reputation for being a risk, and producing videos is no exception. After all, videography is a craft that requires creative direction and artistry, with video marketing relying on a strong business acumen.

But you don’t have to go at it alone. With a trusted and experienced videography agency in Toronto, you can easily get the video content you need and a custom-crafted video marketing strategy.

Think of your videography agency as a partner as you navigate the changing landscape of SEO, social media marketing, paid ads, YouTube advertising, web design, and content marketing. Here’s how you find the right partner in Toronto:

Find out how long a videography agency has been in business. And while an up-and-coming agency can provide the same level or even better results and client experience, it’s more crucial to learn about any measurable outcomes they’ve delivered in terms of videography and video marketing. Beyond the agency, look at the experience of the creative professionals dealing with you to verify their track record, industry knowledge, skills, and resources.

Ask to see their highlight reel or portfolio. Watch clips and talk to the videography agency about their experience in producing these videos to get a sense of their creative direction and post-production processes. Choose an agency that can clearly demonstrate videography expertise and transparent, fully accountable processes.

Aside from looking at their reel, ask your videography agency what else they offer. More than being a production company, they should ideally be a full-service video marketing agency with the expertise to develop and distribute video content that reaches your target customers and converts them.

Most of all, remember that video content is all about cultivating and promoting an authentic brand experience. This starts with the videography agency you choose. This is why a client list and their reputation matters. If you can clearly see that the agency has a list of clients who are happy with them and share positive reviews of their experience, you can be confident that the agency’s culture is transparent, productive, and trustworthy.

What Other Services Complement Videography?

Videography may be the future of content, but it doesn’t stand alone. To achieve maximum reach for every video, you need a complete suite of digital marketing services. Videography is just the start—it’s all about creating your video content. Now, it’s time to think about how you want to use these videos and where they perform best, so you can reach customers anywhere in Toronto, across platforms.

See how our videography agency in Toronto offers a complete solution for all your digital marketing needs:

Use videography to reimagine and update landing pages. Add videos to your website to highlight product details and allow customers to see themselves using your products or services. Keep visitors onsite for longer, with more incentive to convert to happy, loyal customers.

Use video for your display ads and banner ads. From remarketing campaigns to YouTube advertising, social media, and more, video is proving to be a more effective ad format than regular copy, with higher views, click-through rates, and stronger conversion funnels.

Use our videography services to coordinate influencer campaigns. With on-site or remote video capture, you can get influencers to create and share high-performing content, such as product reviews, testimonials, and tutorials. Share these videos widely across your digital marketing channels in a launch seamlessly coordinated with your most trusted influencers.

Is your feed looking stagnant? Social media loves video. With videography you can shoot social content or splice longer videos into reels or TikToks for higher views and engagement. Increase audience engagement on videos posted to your socials, and offer customers a real, authentic glimpse into your brand’s story.

Why Choose Consultus Digital As Your Videography Agency?

At Consultus Digital, we’ve honed our craft in storytelling. At the heart of what we do is the ability to create and share stories for brands like yours, in highly impactful, fully visual mediums such as video. Our full-service creative and digital marketing videography agency combines the power of video production and marketing to get your stories told and published widely where customers are most likely to convert.

As Toronto’s leading videography agency, we’ve developed a tried, tested, and trusted process for video marketing. Together, we can cultivate an authentic and trustworthy brand experience that keeps you connected to customers. See how we deliver videos that boost your engagement across platform and build trust with the customers you want to reach:

At Consultus Digital, we take pride in our creativity. It’s the backbone of everything we do. When you partner with our videography agency, you can count on getting the most on-brand and creatively produced video content, in line with the latest trends and best practices of video production.

As a professional videography agency, we bring all the latest, most reliable gear to your production. We’re equipped with professional cameras, lighting, and sound equipment to ensure that every video we produce is crisp, high-quality, and instantly engaging.

The best part about our videography services is they don’t exist on their own. At Consultus, we don’t believe in working in silos. This is why our videography services are embedded in a much larger digital marketing strategy, so you can leverage high-quality video content for maximum engagement and conversions across platforms.

Just like the videos we create for you, our videography team is committed to authenticity and transparency. When you work with us to tell your story through video, you can count on our commitment to be transparent in our interactions, accountable to our shared goals, and authentic in the client experience we provide.

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What To Look For When Hiring a Videography Agency in Toronto?

Any sort of creative production has a reputation for being a risk, and producing videos is no exception. After all, videography is a craft that requires creative direction and artistry, with video marketing relying on a strong business acumen.

But you don’t have to go at it alone. With a trusted and experienced videography agency in Toronto, you can easily get the video content you need and a custom-crafted video marketing strategy.
Think of your videography agency as a partner as you navigate the changing landscape of SEO, social media marketing, paid ads, YouTube advertising, web design, and content marketing. Here’s how you find the right partner in Toronto:

What Other Services Complement Videography?

Videography offers endless possibilities. As customers increasingly gravitate towards—and trust—brands that tell compelling, immersive stories, video is certainly the future of marketing content. And, it’s upon us.

With videography, there are many creative endeavours you can take on to show who your brand is, what you do, and how you stand out against the competition. From product reviews and on-trend social content, to customer testimonials and ranking on how-to video searches through SEO video marketing, here are all the best ways to leverage videography:

Why Choose Consultus Digital As Your Videography Agency?

Videography offers endless possibilities. As customers increasingly gravitate towards—and trust—brands that tell compelling, immersive stories, video is certainly the future of marketing content. And, it’s upon us.

With videography, there are many creative endeavours you can take on to show who your brand is, what you do, and how you stand out against the competition. From product reviews and on-trend social content, to customer testimonials and ranking on how-to video searches through SEO video marketing, here are all the best ways to leverage videography:

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Experience

Find out how long a videography agency has been in business. And while an up-and-coming agency Lorem ipsum dolor sit amet consectetur adipisicing elit. Consectetur, voluptatibus.

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Reel

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Beyond videography

Aside from looking at their reel, ask your videography agency what else they offer. More than being a Lorem ipsum dolor sit amet consectetur adipisicing elit. Consectetur, voluptatibus.

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Client roster
and reputation

Most of all, remember that video content is all about cultivating and promoting Lorem ipsum dolor sit amet consectetur adipisicing elit. Consectetur, voluptatibus.

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Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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