CONVERSION RATE OPTIMIZATION SERVICES THAT CRUSH

How Does CRO Work?

The idea behind conversion rate optimization isn’t just getting conversions. It’s about getting maximum value from every click and impression. CRO services are a retention strategy — a measure of how well you can drive prospects through the funnel and convert them into happy, loyal customers.

Think of a conversion rate as the number of purchases compared against the total number of sessions. For every 10,000 views, how many of those materialized in revenue? Your conversion rate is the ultimate, most tangible metric — the one percentage that indicates how effective your digital marketing strategy is.

In order to figure out your website’s conversion rate, you need data. Simply, the numbers don’t lie. Here’s how a data-driven conversion rate optimization strategy works:

Analytics

The quantitative data behind every conversion and optimizing this rate. Track a full suite of analytics, including:

• Where your customers land on your site
• How they landed—the referral channels that brought them to your site, whether directly from Search, paid ads, backlinks, and more.
• Most visited pages
• The features they engage with, include clicking on a button and filling out a form.
• What they do on your site, including viewing product pages and adding items to their carts.
• Their locations, devices, interests, and other demographics.
• Where they end up bouncing out of your site.

People

Support analytics with qualitative data to better understand your customers and their shopping behaviours. Send out surveys and conduct user behavior testing to find out:

• Why did customers visit your site?
• Which products caught their attention?
• What do they find engaging and different from your competitors?
• Would they refer your brand to others?
• What pain points do they encounter?
• How they would describe your products and services?

Why Is Conversion Rate Optimization Important?

Website traffic and engagement are great stats. Unless you’ve calculated your website’s conversion rate, there isn’t a concrete measure of customers’ intent to buy and their actual purchases. Many marketers will quickly make the logical jump by attributing increased revenue to traffic — and ramping up SEO, Google Ads, social media ads, and other campaigns to keep boosting these numbers.

What happens when the numbers aren’t great? Or if they are, but revenue remains low? Conversion rate optimization is designed to solve exactly that. It’s a strategy for identifying what works and how well, or what doesn’t and why.

With over 20% of businesses not having an effective strategy for testing vital conversion elements – like landing pages – and missing out on the possibility of generating 12 times more leads (like other brands that have over 40 landing pages), see why conversion rate optimization is crucial to getting the best value out of your digital marketing strategy:

• CRO generates “free” customers. Are people already on your site but haven’t made a purchase or completed other conversion actions? By testing and optimizing conversion elements, you can easily convert these visitors and stalled leads.
• CRO lowers customer acquisition costs. Get more out of your ad spend by providing users with a better landing experience when they click on your ads. Give them the information they need and the ease to convert into a customer.
• CRO helps you get to know your customers. Understand their needs and pain points, so you can address why they’ve stalled and finally convert them.
• CRO leverages and improves existing assets like landing pages, CTA buttons, and forms. In fact, with personalized CTAs, you can see a 202% higher conversion rate. Similarly, increasing the number of landing pages from 10 to 15 can result in a 55% increase in leads.
• CRO increases revenue. When your website and other marketing assets are fully optimized for an excellent customer experience, this data-driven approach will reduce your marketing costs while earning more through increased website visitors.

What Other Services Complement Conversion Rate Optimization?

Conversion rate optimization provides a full-scale view of the customer experience — a fulsome strategy for improving it. As with any strategy, it’s built on tools that make conversions possible, from the first click and getting customers on site, to checkout.

Let’s build your CRO strategy with a full suite of implementation essentials:

• Landing page design: Streamlining the customer journey with efficient landing page design increases their potential to convert. With a clear and focused purchase path, visitors are more likely to complete desired actions and convert to happy customers. Landing page optimization is the best way to build this path, so start your CRO strategy with a focus on web development and design of conversion elements like CTAs and social proofs.
• SEO and content marketing: High-quality leads are generated by meeting customers at the start of their shopping journey, with a clear intent to buy. With SEO, you can boost your keyword rankings for the most relevant searches to maximize visibility, clicks, and conversion potential. Then, nurture leads with a solid content marketing strategy to maintain interest and create multiple conversion pathways across your site and directly in customers’ inboxes.
• Paid ads: Reach a wider audience that’s ready to buy across marketing channels. With highly targeted Google Ads and Facebook Ads, you can connect with the most interested customers, funnel them to a landing page, and drive more conversions from highly qualified leads.

Does My Business Need CRO?

Let’s go straight to the point: yes, you need conversion rate optimization. In fact, every business does, and it should be a core component of ongoing optimization and new campaign development cycles. With more ads, web design upgrades, and new marketing channels, you need a CRO to tell you how to increase conversions and get the best value out of your digital marketing efforts.

Still not sure? Here are some telltale signs to watch out for:

• Your conversion rates are low. The average website CRO is 2.35%, but even just a one-second delay in page load speed can reduce it by 7%.
• Your marketing strategies and campaigns aren’t performing well, falling below the averages of industry leaders and your competitor benchmarks.
• You don’t have any or have only a few landing pages. 44% of B2B clicks direct to the homepage rather than campaign-focused landing pages that match customers’ intent to buy – only 48% of marketers build new landing pages for campaigns, meaning lots of missed opportunities.
• Even if you have landing pages, you’re among the 20% of brands that don’t test their landing pages.
• Your page load speed falls outside the recommended 0-4 seconds for maximizing conversion rates.
• Your CTAs aren’t effective. They’re not strategically located, well-written, and personalized, which have a 202% higher conversion rate.
• Your site isn’t mobile-friendly and designed for an optimal customer experience, which 57% of marketers believe is one of the most crucial aspects of CRO.