In the fast-paced digital landscape, businesses strive to optimize their websites for one primary goal: conversion rate optimization (CRO). At
There’s more to effective digital marketing than your typical metrics — views, interactions, traffic, and more. What matters is conversions. But are you generating enough conversions for all of the impressions and leads you bring in?
Driving traffic and clicks to your website is only half the battle. Getting more out of your existing traffic and leads can excel your business toward long-term, sustainable growth. That’s where a conversion rate optimization strategy comes in. Don’t be one of the 22% of businesses satisfied with their conversion rates, sitting only at 1 to 3% on average. It’s time you did more with each click and moved more customers along the sales funnel.
Let’s start by finding your conversion optimization rate. Consultus Digital is Toronto’s premier CRO agency, dedicated to testing and optimizing your website, implementing conversion elements, and driving a successful digital marketing strategy. Go beyond typical conversion elements like paid ads, email campaigns, link building, and influencer marketing. Discover how to convert more clicks into sales and create lasting customer relationships.
Did you know that emails with just one CTA increase sales by up to 1,167%, and marketing automation drives qualified leads by 451%? And when followed up with a personalized sales call within two days, you can see conversions jump by over 200%?
These numbers are every brand’s dream — all made possible by conversion rate optimization. Beyond core digital marketing tools like SEO, PPC, and social media, you need a clear pathway for follow-through from click to purchase. CRO helps determine how well your digital marketing strategy is working and how to improve it.
From in-depth customer data to revenue, here are some of the biggest benefits of CRO:
CRO allows you to make informed, data-driven decisions. With a detailed analysis of how well your website performs, you can confidently upgrade and launch new features and be certain they’ll generate more conversions.
Optimizing your conversion rate is a process of looking at how your customers interact with your site, move along the sales funnel and where leads are stalled. By learning how to address their pain points and conducting A/B testing, you can attract, convert, and retain more.
Find out what your competitors are doing well and how they’re scooping up your stalled leads. CRO can help enhance various strategies, including SEO and PPC, allowing you to keep customers on your site for longer and complete conversion actions.
Conversion rate optimization is greatly informed by A/B user testing. Test, iterate, and optimize CTA buttons, forms, copy, and other conversion elements to see what customers respond to and implement the best-performing elements.
The biggest, most tangible benefit of conversion rate optimization — increased revenue. CRO is a strategy for unlocking revenue potential by improving the customer journey to enable higher conversions and driving repeat purchases with lasting trust.
Conversion rate optimization (CRO) is often overlooked in digital marketing. Most marketers focus on search rankings, cost per acquisition, click-through rate, and return on investment. While are essential metrics, if you stop there, you’re missing a crucial piece of the puzzle: how many leads are turning into customers?
That’s where a conversion-focused strategy comes in. Simply, you need a strategy for building a steady pipeline from click to sale.
CRO is a fulsome, long-term strategy for understanding the customer journey, from impression and clicks to conversion actions and purchases. Whether filling out a form, watching a video, signing up for your newsletter, installing an app, or responding to a call-to-action, you need to know what actions customers take and how these enable them to move along the sales funnel.
CRO is all about understanding the customer experience — what gets customers to click, why they bounce or what compels them to stay, and what makes them convert. It’s a holistic way of looking at customers to meet their evolving needs.
Conversion rate optimization is a fulsome strategy for continuous learning and evolving to meet customer needs, behaviours, and preferences. It’s not a one-time expense. Rather, it enables long-term testing of your digital marketing strategy and making crucial improvements to the customer experience. These make CRO an investment — and choosing the right conversion optimization agency is the key decision towards success.
Find out how much conversion rate optimization costs — and how much value it provides with every increase in conversions:
How big is your site, and how competitive is your industry? These questions will help our agency determine the scope of ..your conversion rate optimization program and the necessary upgrades to your website. We’ll count the number of pages that need to be optimized, the landing pages that need to be developed and functionalities that need to be installed, as well as create conversion tools like blog content and video testimonials.SEE MORE
Conversion rate optimization is foremost data-driven and technology-focused. It’s largely informed by the tools ..needed to map the customer journey, your successes, and areas for improvement. CRO relies on A/B testing software, customer survey or feedback platforms, a heatmap, user testing replay software, and more.SEE MORE
CRO works because it’s heavily user-tested, resulting in data-driven insights. A major factor in its cost is running multiple A/B ..tests to determine the best upgrades to onsite conversion elements and hardcode these for a smooth implementation.SEE MORE
Most importantly, think of the people doing the work. A conversion optimization agency is fully equipped to determine.. your current conversion rate, review analytics to identify customer pain points, run A/B tests, and implement your CRO program. With a project manager, conversion rate strategist, UX designer, developer, QA specialist, and an entire content team onboard, full agency support ensures the success of your CRO program.SEE MORE
Consider conversion rate optimization as a roadmap to better value for every marketing dollar, increased revenue, and customer retention. It’s a complete strategy for harnessing the full potential of all your marketing channels and achieving your business goals in the most cost-effective manner.
Unlock the power of an expert-driven CRO strategy, delivered by a trusted Toronto agency:
Define the goals you want to achieve in line with industry benchmarks. See how your current conversion rate compares and how …competitive you aim to be.SEE MORE
A thorough review of your Google Analytics to collect historical data on your page views, session times, customer pain points and bounce factors, and overall traffic patterns… set against revenue data.SEE MORE
In line with analytics, your CRO strategy will also include qualitative data on customer experiences, informed by interviews or surveys, user testing, and chat logs and… support tickets to uncover pain points and successes.SEE MORE
The meat of conversion rate optimization — identifying and developing conversion elements, including CTA buttons, forms fields, on-page technical elements such as page …loading speed, and content marketing plans, mapped against the customer journey to implement effective conversion points.SEE MORE
Measure iterations of expert-driven solutions to enable informed decision-making. Determine which conversion elements to launch for higher conversion rates and …customer success.SEE MORE
Ultimately, your CRO strategy will help you achieve your business goals. CRO provides a roadmap for maximizing conversions and… follow-through with leads, resulting in increased purchases, revenue, and lasting customer relationships.SEE MORE
Reach your revenue goals with CRO.
Find out the ROI from conversion rate optimization with this calculator
At Consultus Digital, we take ownership of the entire customer journey, from click to conversion and lasting trust. We have developed a proven formula for doing that, tailored to your specific needs and goals.
Our conversion rate optimization experts in Toronto are dedicated to helping you maximize the potential of every click and generate multiple effective conversion pathways. Discover our tried and tested conversion rate optimization formula, personalized to your brand.
Your custom-crafted conversion rate optimization strategy starts with baseline analytics and benchmarking. First, we’ll talk about the challenges you’re currently experiencing, your existing digital marketing strategy, and your business goals. We’ll also look at your performance against industry and direct competitor benchmarks to uncover gaps in your conversion rate.
Once we have a solid understanding of your conversion rate’s current state, we’ll dig deep into your analytics and customer journey. We’ll look at your overall website analytics, as well as landing pages, session time, bounce rate, referral channel, current web design, presence of social proofs and trust icons, CTAs, and more, to identify roadblocks to conversions.
Next, we’ll develop your custom conversion rate optimization strategy. Our CRO agency brings together experts across key fields, including web design, content marketing, SEO and PPC, user experience, and more, to build a solid foundation for CRO implementation.
The work begins. Our CRO agency will implement various optimizations for web design, landing page development, content, CTA format, page loading speed, and more. We’ll approach these areas based on your custom strategy and audit results and conduct A/B testing to promote informed decisions on adoption.
At Consultus, we believe that conversion rate optimization is an ongoing process. That’s why, we don’t stop once your improved site or landing pages are live. We continuously test and refine conversion elements in response to evolving customer behaviours and preferences. Our guarantee is a scalable and sustainable CRO strategy.
Whether you’re a smaller brand without the resources of a full-scale marketing department, or you’re too deep in your current digital marketing strategy and need a fresh, expert perspective, having the right conversion rate optimization agency makes all the difference. An expert-led, fully equipped, and agile CRO agency is your partner in maximizing your marketing spend and getting the results you need from every campaign.
Find your partner CRO agency in Toronto:
Every brand needs conversion rate optimization, but what are your specific goals and challenges? Figuring this out helps you define the scope of the project, the length of the engagement with a CRO agency, and the cost. Choose a CRO agency that meets your needs, whether for A/B testing and UX research, analytics audit, or on a retainer basis.
Don’t be afraid to ask questions — you can never ask too many! Get to know a CRO agency by asking about its processes, platforms, people, and more. Find out their specific expertise in conversion rate optimization tools, such as web design, e-commerce web development, landing page development, email marketing, content marketing, and more.
Choose a CRO agency that’s everyone’s top choice. Get referrals from other brands they’ve worked with, and ask about their processes, results, and long-term successes experienced since implementing a CRO strategy. Look at client testimonials and case studies, as well as industry rankings, profiles, and other supporting media to validate your choice.
At Consultus Digital, we take pride in being one of Toronto’s most trusted conversion rate optimization agencies. We’ve achieved this by empowering brands of all sizes and across industries with scalable and sustainable CRO strategies. The Consultus guarantee is a custom-crafted conversion rate optimization strategy, tailored to your goals.
At Consultus, we believe no two brands are completely alike. That’s why we’re committed to delivering a personalized approach to conversion rate optimization, end-to-end. From data-driven insights to user testing-backed implementation, you can always count on a CRO strategy designed just for you.
With conversion rate optimization being so technology-focused, our Toronto agency makes sure to invest in the latest, most powerful tech for collecting and auditing analytics, conducting user testing, hosting test environments, and seamlessly implementing new and improved conversion elements on the front-end and back-end.
At Consultus, you’ll have access to a dedicated account manager — a central point of contact throughout your CRO engagement with us. From the initial consultation to landing page development, content development, implementation, reporting, and long-term optimization, you can count on our agency’s personal touch.
With Consultus, you can trust that your conversion rate optimization strategy will always be current and scalable. For us, CRO doesn’t stop at implementing new CTAs, landing pages, or a redesigned, conversion-focused website. We offer long-term CRO support, so you’ll always be responsive to evolving customer trends.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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