When you think about how to optimize your social media – and digital media as a whole – be prepared
The Self Storage industry has been booming since the mid-eighties and it’s still going strong. Investors love this vehicle because of it’s proven track record of being a lucrative investment.
In Canada, the market is much less developed compared to our American counterparts, who have an average of nine square feet of storage for every person in the country, while Canada is just three square feet per capita. This lack of maturity in the Canadian market has resulted in mass self-storage facility developments over the past decade, many by independent operators.
Between 2010 – 2019 there were STAT new developments across the country, STAT of which were new developments or buyouts by the big 3, Storwell, Storage Vault and Company. Although still considered under saturated, the previous decades influx of facilities has nearly doubled supply and created the most competitive market Canada has ever seen. As a result, companies have been investing heavily in their marketing and modifying their pricing strategy to maintain profitable occupancy levels.
As the self storage industry continues to evolve, now more than ever has it been critical for companies to find a marketing partner that understands the nuances of their business and industry.
At our firm, we’re dedicated to being ahead of the curve for all things related to self storage marketing.
Our lead creative consultants are recognized as industry digital thought leaders and have spoken at numerous self storage conferences across the country.Our dedicated team has years of experience and are versed in all the latest technology required to be successful, such as sitelink integrations.
If you’re looking for the best, look no further then Consultus Digital.
Contact us for a free consultation today.
Consultus Insider Tip
Have multiple locations?
Create dynamic strategies based on real-time occupancy rates of each location. An example with Google Ads management:
If location A has reached an acceptable occupancy level and location B has not, we’ll reallocate budget and targeting towards the lessor performing location.
By understanding the industry, softwares, market place and digital, we’re able to provide our clients with an unfair advantage.
Some of our services:
The physical location of your facility is super important from a marketing perspective as it determines how many eyeballs will see your building on a daily basis. It’s for this reason facilities are often built beside high trafficked roads..
Your Google My Business listing can be thought of as your online facility, and depending how frequently it appears when someone is querying, is sort of like how close to the highway you’re.
At Consultus digital we implement strategies to optimize and manage everything to do with your Google My Business Page. These include:
Are you just about to break ground with your 1st facility, or are you onto your 20th? Regardless, our creative consultants will carve out a solution that’s tailored to your needs.
Our consultants are well versed in the self storage industry and armed with creative strategies to acquire new customers and upsell existing.
The correlation between occupancy and quality marketing is undeniable. Now is the time to learn what the best are doing.
Consultus Digital provides world class website development for the self storage industry. We have solutions for all shapes and sizes. From massive multi-location sitelink integrated custom builds to simple 5 page wordpress sites, we’ve got you covered.
Our websites are built to convert visitors into customers. How do we do this? By keeping the customer first, always. Our designs are created with the end user in mind, business owners, condo dwellers, drop shippers, hoarders, the millennial, etc. We marry this with best practices for user-experience; great user-flow, easy to navigate, quick check outs / conversions, etc.
Ready to discuss a website project? Reach out today!
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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