MARKETING SERVICE | TikTok Advertising Agency In Toronto

TikTok is easily the fastest growing social media platform on the planet, with a growth rate of 58% in 2020, that’s twice as quickly as Facebook. Not surprisingly, it was 2021’s most downloaded app, with 656 million downloads. Today, it has over 1 billion monthly active users — a sure sign that it’s quickly reinventing social media as we know it.

Users of this video-sharing platform are predominantly of Generation Z (Gen Z), with a medium age between 16-24. With the average user spending about 1 hour per day on the app, TikTok ranks in the top 3 apps worldwide for on-screen time per user. Recognizing the increasing popularity of this platform, brands are quickly reallocating their social media towards TikTok and taking advantage of the low cost of advertising to their audience. It’s a great compliment to your existing Instagram advertising — and growing even more popular than Instagram among Gen Z.

With these stats, it’s clear that TikTok isn’t just the hottest new trend — it’s here to stay. As Gen Z consumers (and all ages) show their love of video content, advertising solutions are poised to be as smart. Get on the new top app for consumer spend, and start connecting with a fresh, new customer base in Toronto with TikTok advertising.

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What is TikTok?

TikTok is a video-sharing social media platform created in 2017 by the Chinese technological company, ByteDance. It has simplified the video creation and sharing process. This mobile application allows users to create and share video content directly from smartphones. It’s similar to the Instagram app fundamentals, but more robust features encourage creativity and entertaining content.

What is TikTok Advertising?

The TikTok advertising platform launched in 2020, and Consultus Digital was one of the first agencies in Canada to be awarded access to the platform. The platform allows advertisers to display ads to their ideal audience with precision and accuracy. Using first-party data, TikTok advertising has a lot of information on its users as it can hone in your audience by age, sex, location, interests, behaviour, device type, and more.

TikTok advertising offers the hottest new space for brands and creators, with an engaged consumer demographic always on the hunt for the latest trends. As the top app for consumer spend, TikTok now offers the best value for your marketing dollars.

How? It’s all about the platform’s creative features and formats. From using trending audio and captions to masterful video editing, filters and effects, and all the latest trends, TikTok advertising helps you connect with new audiences who love interactive brand experiences.

TikTok Ad Types and Formats

TikTok ads are placed in-feed, at full-screen for a positive user experience and better engagement. Like all digital ad platforms, TikTok advertising provides analytics to measure the success of your paid campaign. The metrics they provide are in the form of; impressions, clicks & engagement (likes, shares, comments, etc.).

Here’s how you can do that with TikTok ads and formats:

  • In-feed ads: The most accessible, offering a DIY experience through the TikTok Ad Manager
  • Image ads: For TikTok’s News Feed apps, published with an image, brand or app name, and ad text
  • Video ads: Run as 5 to 60-second full-screen video ads in users’ For You feeds, with a video, ad display image, brand or app name, and ad text
  • Spark ads: Boost organic content from your brand account or other users (making them great for influencer marketing!)
  • Pangle ads: Placed through the TikTok Audience Network
  • Carousel ads: Run on TikTok’s News Feed apps, and support up to 10 images with unique captions per ad
  • Top-view ads: Appear as 50 to 60-second full-screen videos when users launch the app
  • Branded hashtag challenge: A 3 to 6-day campaign that encourages engagement by having user-generated content appear on the hashtag challenge page
  • Branded effects: Enable branded stickers, filters, and special effects to encourage engagement
  • Influencer marketing: Collaborate with top TikTok creators in your niche and have them share their content in partnership with your brand for a relatable and authentic feel, and a high-converting campaign.

What are the benefits of TikTok Ads?

TikTok advertising isn’t just the latest digital marketing trend — it’s now a staple in your marketing and sales toolbox. As a growing number of consumers get on the latest hashtag challenges, remix trending audio with their content, and use the latest effects to show their playful and creative side, it’s no surprise that TikTok holds the title of the most engaging social media platform, with an average user session lasting 10.85 minutes, amounting to 24 hours of content monthly. And for many consumers, that’s more than enough time to meet customers and keep them engaged. See how:

  • Reach a diverse customer demographic: While TikTok’s largest audience group is Gen Z, they’re no longer the only ones on the app. In fact, a growing number of consumers across ages are millennials, Gen X-ers, and even boomers. As a result, TikTok ads now reach many more people, allowing you to reach various customer segments.
  • Versatile ad formats: TikTok is best known for its playful, creative content, and ads are no different. With TikTok ads, your brand can use trending audio and effects across formats — from when users first use the app to running a branded hashtag challenge.
  • Influencer marketing: The best TikToks are creative and authentic — something top creators and influencers have successfully leveraged to grow their reach and impact. You can partner with a creator and boost their TikTok, get them to participate in a branded hashtag challenge, or offer a unique brand experience when sharing related content. Partnering with top creators boosts view-through rates by 193%, with 35% of users discovering their next purchases through these influencers and 65% enjoying this type of content.
  • Reach engaged customers: With creative ad formats, hashtags, and audience targeting, TikTok ads allow you to advertise to engaged, ready-to-buy customers. As the top app for consumer spend, 67% of users report that their time on the app inspires them to shop, even when they weren’t planning on it. 
  • Leverage video marketing. As solely a video-sharing platform, TikTok is unique compared to other social media apps, making it synonymous with video marketing. Unlike Facebook and Instagram videos, TikTok offers more flexibility, creativity, and a reputation for always being video-first.
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Does my business need a TikTok Ads strategy?

There isn’t a more engaging content format than video — and it’s everything that TikTok offers. Video marketing and advertising is all about offering a unique, fully immersive experience. Now with TikTok advertising solutions, you can share your brand’s story with engaging videos easily created on the app’s highly intuitive interface. Combined with audience targeting, you simply can’t go wrong — you’ll be able to keep customers engaged and satisfied.

So, yes — you need a TikTok ads strategy. Here are more reasons why and how TikTok advertising benefits your brand:

  • Establish your niche: What’s your brand about? Whatever industry or consumer vertical you’re in, there’s a TikTok niche for you among the app’s over 1 billion monthly active users. Find out what your audience likes and create content that resonates with them while leveraging trending features to stay current.
  • Own your hashtags: Use the right hashtags to promote your TikTok content and reach a wider audience. TikTok advertising includes a branded hashtag challenge, allowing you to keep an eye on trends and engagement.
  • Create original, trending content: TikTok is all about authentic, original content, trending audio, and challenges. Your TikTok ads should reflect these, offering playful creativity, trending elements, and uniquely authentic content that represents the best aspects of your brand.
  • Partner with influencers: One of the best ways to grow your reach on TikTok is to partner with top creators and influencers. Find the top creators in your industry or niche and collaborate with them on your TikTok ads. Whether you boost their post or they’re featured in your video ad, some of the best performing TikTok ads are high-impact influencer content.

The Consultus Digital Method

As one of the newest advertising tools, there is an excellent opportunity for any brand to boost its digital presence on TikTok. At Consultus Digital, we try to include a TikTok ads strategy with every client — especially those using organic or paid social — to maximize conversions and brand awareness. We approach each TikTok ad campaign using our tried and true method.

Understand Your Brand

The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the TikTok advertising campaign. We need to know about your business, customers, product and/or service, competitive marketplace, value propositions, and buyer personas. Based on this information, we have the understanding and context needed to leverage the TikTok ad platform to your benefit.

Goal Setting

We will meet with you to discuss your marketing goals, experience, and the desired outcome of your TikTok advertising program to develop a creative approach that can move the needle for your business. Do you want users to purchase a particular product? Do you want to get more users to sign up for a newsletter? Whatever your goal is, Consultus Digital can provide a strategy to achieve outstanding results.

Create Content

Our TikTok experts are experienced in creating exceptional assets and copy that will catch your audience’s attention and help drive conversions. Depending on the size of the campaign, this can involve influencers and multiple days of shooting to get the best assets to ensure your TikTok ad look great and are engaging.

If Influencer Marketing is involved in the campaign, we will manage creative briefs, work-back schedule, and deliverables for all influencers. All influencer posts will be sent to the client for approval before being posted on TikTok.

Strategize & Optimize

Once your TikTok campaign is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you get the best investment return. Keeping a close eye on your TikTok ads performance while your campaign is live is vital to ensure you get the most bang for your buck.

Performance Reports

Once the campaign has ended, you will receive a thorough breakdown of the results of your TikTok ads. We will then put together actionable recommendations for future campaigns to help further your business’s continued growth on TikTok.

How much does TikTok Advertising cost?

TikTok advertising wouldn’t be as popular and rewarding if it weren’t cost-effective. As more customers flock to their For You pages and engage with this content to the point of purchase, TikTok ads have a great ROI. A TikTok advertising solution is the next key investment you should make in brand awareness.

Similar to Facebook advertising and Linkedin advertising, TikTok uses a CPM (cost per 1000 impressions) and CPC (cost-per-click) model to charge their advertising customers. This method allows advertisers to forecast the media budget required to achieve their objectives.

Here’s how much each conversion is worth:

  • Creative direction: The bulk of TikTok advertising is deciding on a creative direction, from following trends and combining video footage to incorporating trending audio and effects for an impactful top-view or in-feed ad and more.
  • Influencer marketing: Are you collaborating with an influencer? Find the right top creator to represent your brand and offer a uniquely authentic brand experience.
  • Ad format: Each TikTok ad is created differently for different display areas, lengths, and impact. Choose the right, most cost-effective format for your goals and budget.
  • A/B testing: Use split-testing to preview your TikTok ad and find out the best creative and content to use. Make sure to roll out TikTok ads with at least three creatives, and find out which one best resonates with your target audience.
  • Analytics: Find out how well your TikTok ads perform and tweak campaigns necessary. Use TikTok analytics to learn which types of content resonated most with audiences and leverage these key insights throughout your TikTok ads strategy.
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What can you expect from a TikTok Advertising strategy?

A TikTok advertising strategy is your gateway to content that entertains, provides value, and most importantly, converts. From reaching new customers to keeping them engaged in fun, fresh ways, the best TikTok ads combine creative ad formats, the latest trends, and detailed audience targeting. Get a preview of your TikTok advertising strategy custom-crafted by a results-oriented ads agency:

  • Brand exposure: TikTok ads take brand awareness to a whole new level. Unlike other static content formats, video is immersive and dynamic, making it entertaining and converting. With TikTok video ads, you can leverage the best of video marketing and engagement to build brand awareness in a fun, fresh way.
  • Connect with customers: Chances are, your customers have long been on TikTok, so getting on the most downloaded app is a must for keeping an eye on their evolving needs and preferences and the latest trends they love.
  • Authentic storytelling: Video enables impactful storytelling, and TikTok is all about authenticity. Customers love both, making TikTok ads highly successful. Instead of fully designed graphics and staged photos, you can share BTS or on-the-job videos, as well as authentic reviews and reactions that resonate with your target audience.
  • Creative and organic: The best TikTok ads are just like any user-generated content on the platform, leveraging the same trending audio and effects. With these ads appearing when the app is launched or in users’ FYPs, they’re just as creative as they are organic.

What to look for when hiring a TikTok Ads agency in Toronto?

TikTok moves at lightspeed, with new trends popping up and taking over For You pages before you can even figure out how to adopt these in your content strategy. A TikTok ads agency in Toronto does all of this heavy lifting for you — from keeping an eye on trends to adding these to your content strategy and developing creative assets. Find out how:

  • Stay on top of trends: A TikTok ads agency in Toronto is on TikTok 24/7 — the best way to monitor the latest trends and challenges, with expert recommendations for trends to incorporate into your content strategy, and strategies for growing viral.
  • Reach influencers: Do you know the top creators in your niche, and can you reach them? A TikTok ads agency does more than slide into their DMs — they already have established relationships with influencers and proven experience in pitching and managing collaborations.
  • Creative direction: A TikTok ads agency provides full-service campaign development, launch, and execution. You can count on an experienced agency to develop all your ad creatives for maximum reach and impact.
  • Measured results: How well do your TikTok ads perform? Choose a TikTok ads agency that provides detailed reporting and actionable insights so your ad campaign strategy constantly evolves in response to the latest trends and best practices.
  • TikTok partner: All of these factors are built into TikTok Partners, so choose an ad agency in Toronto that has earned this distinction. As a TikTok Partner, your ad agency is sure to know the ins and outs of TikTok ads and the best TikTok advertising solutions for results that matter.
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What other services complement TikTok advertising solutions?

TikTok ads are just one component of a well-rounded digital marketing strategy. You need an entire digital marketing toolbox, with other services designed to create conversion pathways and maintain customer relationships — from when they see your TikTok ad, to completing a purchase. Find out how to complete your digital marketing strategy with these complementary services:

  • Social Media Management: TikTok is just one of the social media platforms your brand needs to be on in order to reach more customers. Make TikTok ads part of your holistic digital marketing strategy, and build a seamless, connected brand across channels. Find out how TikTok content can be shared across platforms and grow your reach exponentially.
  • Reputation Management: TikTok advertising is a great way to manage and build your brand’s reputation. Establish a personable and approachable brand thanks to authentic TikTok content, and see how customers respond to high-impact content for brand awareness.
  • Custom Photography: Complete your TikTok ad creatives with custom photography. Get the right visuals to go with your ads and make your brand stand out with the most compelling images.
  • Videography: Just like custom photography, videography services are the backbone of TikTok advertising. Launch TikTok ads created with a compelling video that uses best practices for social media viewing, with impactful results.
  • Influencer Marketing: Leverage influencer marketing in TikTok ads. Work with a TikTok ad agency in Toronto to find top creators in your niche and build partnerships with them for your next campaign.

Why choose Consultus Digital as your TikTok Ads agency?

At Consultus Digital, we love the latest trends and the most authentic and impactful stories, videos, and brand experiences to come out of TikTok. Now, we’ll share our passion for TikTok trends and challenges with you by bringing your brand to the hottest new platform, where your next customers are. From developing and managing your TikTok ads to building a connected brand across your channels, our TikTok ad agency is here to help you connect with customers in new, meaningful ways and go viral with high-converting ads.

  • TikTok Partner: Consultus Digital is a TikTok Partner. Get the full TikTok advertising experience with our team of creators and digital marketing experts. As a TikTok partner, we know the ins and outs of TikTok advertising and earned this distinction. You can count on us to roll out new ad formats and features as they launch, so you’re always on top of the latest trends.
  • Viral campaigns: At Consultus, we’ve transformed our love of the latest TikTok trends and challenges into viral ad campaigns. Our TikTok advertising solutions have yielded successful results for various clients across industries. Check out campaigns we’ve developed and launched, and see your brand up next.
  • Dedicated account manager: At Consultus, we don’t believe in cookie-cutter TikTok advertising solutions. That’s why with us, you get a dedicated account manager who is your point of contact. Through your account manager, you’ll get access to valuable insights on TikTok ads, influencer collaborations, and both best practices and custom-crafted strategies for success.
  • Flexible and responsive: Most of all, Consultus Digital is always on-trend! Our TikTok ad agency is on top of the latest trends, from hashtag challenges and effects to influencer marketing. Get ahead of the curve with TikTok advertising that responds to evolving customer preferences.
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