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TikTok is easily the fastest growing social media platform on the planet, with a growth rate of 58% in 2020, that’s twice as quickly as Facebook. Not surprisingly, it was 2021’s most downloaded app, with 656 million downloads. Today, it has over 1 billion monthly active users — a sure sign that it’s quickly reinventing social media as we know it.
Users of this video-sharing platform are predominantly of Generation Z (Gen Z), with a medium age between 16-24. With the average user spending about 1 hour per day on the app, TikTok ranks in the top 3 apps worldwide for on-screen time per user. Recognizing the increasing popularity of this platform, brands are quickly reallocating their social media towards TikTok and taking advantage of the low cost of advertising to their audience. It’s a great compliment to your existing Instagram advertising — and growing even more popular than Instagram among Gen Z.
With these stats, it’s clear that TikTok isn’t just the hottest new trend — it’s here to stay. As Gen Z consumers (and all ages) show their love of video content, advertising solutions are poised to be as smart. Get on the new top app for consumer spend, and start connecting with a fresh, new customer base in Toronto with TikTok advertising.SCHEDULE A DISCOVERY CALL
TikTok is a video-sharing social media platform created in 2017 by the Chinese technological company, ByteDance. It has simplified the video creation and sharing process. This mobile application allows users to create and share video content directly from smartphones. It’s similar to the Instagram app fundamentals, but more robust features encourage creativity and entertaining content.
The TikTok advertising platform launched in 2020, and Consultus Digital was one of the first agencies in Canada to be awarded access to the platform. The platform allows advertisers to display ads to their ideal audience with precision and accuracy. Using first-party data, TikTok advertising has a lot of information on its users as it can hone in your audience by age, sex, location, interests, behaviour, device type, and more.
TikTok advertising offers the hottest new space for brands and creators, with an engaged consumer demographic always on the hunt for the latest trends. As the top app for consumer spend, TikTok now offers the best value for your marketing dollars.
How? It’s all about the platform’s creative features and formats. From using trending audio and captions to masterful video editing, filters and effects, and all the latest trends, TikTok advertising helps you connect with new audiences who love interactive brand experiences.
TikTok ads are placed in-feed, at full-screen for a positive user experience and better engagement. Like all digital ad platforms, TikTok advertising provides analytics to measure the success of your paid campaign. The metrics they provide are in the form of; impressions, clicks & engagement (likes, shares, comments, etc.).
Here’s how you can do that with TikTok ads and formats:
TikTok advertising isn’t just the latest digital marketing trend — it’s now a staple in your marketing and sales toolbox. As a growing number of consumers get on the latest hashtag challenges, remix trending audio with their content, and use the latest effects to show their playful and creative side, it’s no surprise that TikTok holds the title of the most engaging social media platform, with an average user session lasting 10.85 minutes, amounting to 24 hours of content monthly. And for many consumers, that’s more than enough time to meet customers and keep them engaged. See how:
There isn’t a more engaging content format than video — and it’s everything that TikTok offers. Video marketing and advertising is all about offering a unique, fully immersive experience. Now with TikTok advertising solutions, you can share your brand’s story with engaging videos easily created on the app’s highly intuitive interface. Combined with audience targeting, you simply can’t go wrong — you’ll be able to keep customers engaged and satisfied.
So, yes — you need a TikTok ads strategy. Here are more reasons why and how TikTok advertising benefits your brand:
As one of the newest advertising tools, there is an excellent opportunity for any brand to boost its digital presence on TikTok. At Consultus Digital, we try to include a TikTok ads strategy with every client — especially those using organic or paid social — to maximize conversions and brand awareness. We approach each TikTok ad campaign using our tried and true method.
The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the TikTok advertising campaign. We need to know about your business, customers, product and/or service, competitive marketplace, value propositions, and buyer personas. Based on this information, we have the understanding and context needed to leverage the TikTok ad platform to your benefit.
We will meet with you to discuss your marketing goals, experience, and the desired outcome of your TikTok advertising program to develop a creative approach that can move the needle for your business. Do you want users to purchase a particular product? Do you want to get more users to sign up for a newsletter? Whatever your goal is, Consultus Digital can provide a strategy to achieve outstanding results.
Our TikTok experts are experienced in creating exceptional assets and copy that will catch your audience’s attention and help drive conversions. Depending on the size of the campaign, this can involve influencers and multiple days of shooting to get the best assets to ensure your TikTok ad look great and are engaging.
If Influencer Marketing is involved in the campaign, we will manage creative briefs, work-back schedule, and deliverables for all influencers. All influencer posts will be sent to the client for approval before being posted on TikTok.
Once your TikTok campaign is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you get the best investment return. Keeping a close eye on your TikTok ads performance while your campaign is live is vital to ensure you get the most bang for your buck.
Once the campaign has ended, you will receive a thorough breakdown of the results of your TikTok ads. We will then put together actionable recommendations for future campaigns to help further your business’s continued growth on TikTok.
TikTok advertising wouldn’t be as popular and rewarding if it weren’t cost-effective. As more customers flock to their For You pages and engage with this content to the point of purchase, TikTok ads have a great ROI. A TikTok advertising solution is the next key investment you should make in brand awareness.
Similar to Facebook advertising and Linkedin advertising, TikTok uses a CPM (cost per 1000 impressions) and CPC (cost-per-click) model to charge their advertising customers. This method allows advertisers to forecast the media budget required to achieve their objectives.
Here’s how much each conversion is worth:
A TikTok advertising strategy is your gateway to content that entertains, provides value, and most importantly, converts. From reaching new customers to keeping them engaged in fun, fresh ways, the best TikTok ads combine creative ad formats, the latest trends, and detailed audience targeting. Get a preview of your TikTok advertising strategy custom-crafted by a results-oriented ads agency:
TikTok moves at lightspeed, with new trends popping up and taking over For You pages before you can even figure out how to adopt these in your content strategy. A TikTok ads agency in Toronto does all of this heavy lifting for you — from keeping an eye on trends to adding these to your content strategy and developing creative assets. Find out how:
TikTok ads are just one component of a well-rounded digital marketing strategy. You need an entire digital marketing toolbox, with other services designed to create conversion pathways and maintain customer relationships — from when they see your TikTok ad, to completing a purchase. Find out how to complete your digital marketing strategy with these complementary services:
At Consultus Digital, we love the latest trends and the most authentic and impactful stories, videos, and brand experiences to come out of TikTok. Now, we’ll share our passion for TikTok trends and challenges with you by bringing your brand to the hottest new platform, where your next customers are. From developing and managing your TikTok ads to building a connected brand across your channels, our TikTok ad agency is here to help you connect with customers in new, meaningful ways and go viral with high-converting ads.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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