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Email Marketing

Email marketing is one of the most ubiquitous and powerful forms of digital marketing available to businesses big and small. By tailoring your email content to the right audience, you can drive traffic to your website and boost conversions with exceptional return on investment.


Close up of man using email marketing agency in toronto

What is Email Marketing?

Email marketing is the process of promoting your brand, its services and products, through direct email messaging to defined audiences in your business’ email database.

These audiences are usually people who have signed up for your newsletter, provided their email during account creation, or have consensually given their contact information in some way to your business. This typically gives you permission to contact them with marketing materials, which is an excellent opportunity to serve targeted, highly actionable marketing directly into their inboxes.

Email marketing allows you to interact with your customers directly, as opposed to social media advertising or influencer marketing. You are sending a specific message to specific people who have already demonstrated some interest in your brand. With the right creative approach, copy, and email layout, click through rates and sales can be boosted dramatically.

Many email marketing tools allow you to offer some degree of automated personalization, allowing to you tweak a generic marketing email with individual names and other identifying features so that each recipient feels as if the email has been written exclusively for them.


close up of man using smartphone for email marketing

Advantages Of Email Marketing

Email marketing is unique in that the customer has already given their permission to be contacted by your brand. This gives the practice a few advantages over other forms of digital marketing, including:

  • Improved conversions and order value compared to social media advertising
  • Deep automation of sales cycles, saving you time and money 
  • Increases traffic to your website, sending positive signals to Google and boosting your SEO marketing efforts
  • Increase abandoned cart conversions by prompting users to complete their transaction
  • You can access your customers on any device
  • Most people check their emails every day, whereas not everyone will check their social media channels every day

Email marketing is also much more cost effective than many other forms of advertising, as it does not usually require significant content creation, copy, or complex campaign management. This enables it to have one of the lowest costs and highest returns on investment of any marketing program.


Why Is Email Marketing Important?

Email marketing can be a crucial element for many marketing strategies looking to improve customer engagement and boost brand recall.

Unlike with social media marketing or Google Ads, you are not directly competing with other businesses in email marketing. You have a space that is entirely dedicated to your brand and your messaging, improving the chances that your target audience will engage with your content and click through to your site.

Email marketing is also a timely and completely actionable form of digital marketing perfectly suited to raising awareness about a new product, event, or sale that your business is currently launching. It allows you the opportunity to pitch your unique sales proposition directly to the customer and then invite them to engage with a call to action. Every click you receive through to your website will also send positive signals to Google that will help boost your SEO performance overall.


The Consultus Method

At Consultus Digital, we understand the importance of an email marketing campaign expertly executed the first time, every time. Our entire in house creative team makes creating unforgettable engagement opportunities for your customers their top priority. We focus in on the things you want to draw attention to and make them irresistible to your target audience. Whatever your business goals, the Consultus Method can bring you the results you’re after.

Audience Research

Before we launch any campaign, we perform extensive audience research to understand exactly who your audience is and what they want to see. We take the time to learn everything you know about your customers so that we can put that to good use when creating a dynamic and engaging email marketing campaign.

Customized Design

Once we understand the audience perfectly, it’s time to create custom email designs that will speak to them. Our in house creative team will create custom graphics, content, and newsletters that match your brand identity and tone. We structure the content to best draw attention to what you want your customers to engage with, and ensure there are multiple calls to action and clickable links to drive traffic and conversions.

Scheduling & Management

With your audience defined and an optimized email marketing campaign crafted, we then schedule and manage delivery across your customer base. We use the latest mass emailing platforms to ensure consistent delivery and traceability without triggering spam filters to ensure your message is seen by the people you want.

Actionable Reporting

Following your email marketing campaign, your dedicated Account Manager will put together a comprehensive report on how it performed. They will include important statistics like open rates and number of conversions, and then provide detailed suggestions for enhancements to future campaigns.

Email marketing remains one of the most powerful, and in many cases under-utilized tools in the digital marketing tool belt. Contact Consultus today and let us take your business to new heights.


EmailMarketing FAQs

Remarketing Advertising is a very cost effective addition to any digital marketing effort. The main method that many Consultus is highly experienced in running all kinds of email marketing campaigns for a wide variety of different clients. We are experts in product launch emails, sales emails, event announcement emails, ticket emails, and newsletters. If you have a specific kind of email marketing campaign you wish to run, simply contact us and we would be more than happy to help organize it for you.

Essentially every business can benefit from a well managed email marketing campaign. B2C brands can use email marketing to keep their customers up to date on the latest product launches, specials, and events. B2B companies can utilize email marketing to maintain brand awareness during extended sales cycles and let customers know about upcoming conferences. Regular newsletters are a powerful tool that can be used by any brand to increase customer engagement and drive more traffic to your website.

The cost associated with an email marketing campaign will depend on the scope of the project, the number of emails to be sent, and the complexity of the creative required for the email. If you would like a quote on our email marketing services, please contact us and a member of our team would be happy to reach out and send through a proposal.

 

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