In the ever-evolving landscape of digital marketing, YouTube stands as a powerhouse platform, boasting over 2.7 billion logged-in monthly users.
Welcome to every customer’s inbox. It’s all thanks to email marketing that you landed here. With 4 billion daily email users, email marketing is one of the most ubiquitous and powerful forms of digital marketing available to businesses, big and small.
Connect with customers, starting when they invite you to their personal space, reserved only for the people they want to hear from.
All you need to do is tailor content to the right audience and deliver it straight to their inbox. Drive traffic to your website and boost conversions, all with an exceptional return on investment. Discover the power of a personalized experience, crafted for all your customers, new and loyal.
In the age of rapidly refreshing social media feeds, let’s get our facts straight: amidst the likes, reactions, and comments, email is still very much alive. There’s something deeply personal and instantly captivating about getting a message delivered straight to your inbox.
It’s this exact wisdom that email marketing is built on. Email marketing starts with customers inviting you into their inbox. Simply, they want to hear from you, so make it count. Here are the biggest benefits of email marketing campaigns for brands in Toronto:
Email marketing is the pinnacle of personalization. 31% of B2B marketers say that email newsletters are the best way to nurture leads, with as much as a 760% increase in revenue. There isn’t a more personal customer experience than content curated exactly based on their interests. Email marketing makes this easy to do by creating customer segments so that you can send out newsletters according to their interests.
With more than 8 out of 10 people opening welcome emails and generating four times as many opens and ten times as many clicks, email marketing is off to a great start. It provides even more conversions and order value than social media marketing, thanks to the hyper-personalization that email provides.
With the right strategy and platform, email marketing can run like clockwork. It’s big on automation, allowing you to deploy campaigns easily and manage the entire sales cycle. Set up customer segments and tailor content for regular, automated touchpoints, guaranteed to drive conversions.
The best email newsletters curate content linked to your site, directing customers to the products and services they need and exclusive offers, prompting them to revisit abandoned shopping carts and boost your SEO marketing efforts with increased traffic. It’s no wonder that 87% of B2B marketers consider email one of their top free organic distribution channels.
Email is easily accessible on any device, so you’re sure to catch customers anywhere, anytime. In fact, as 60% of emails are now opened on mobile, every campaign is sure to reach customers on the go.
The best part about email marketing is that it’s permission-based. Customers have to consent to get on your distribution list. That means they want to hear from you. So when they do, greeting them with a professional, branded template is sure to establish credibility and brand recall.
Email marketing is the process of promoting your brand, its services and products through direct email messaging to defined audiences in your business’ email database.
These audiences are usually people who have signed up for your newsletter, provided their email during account creation, or have consensually given their contact information to your business. This typically permits you to contact them with marketing materials, which is an excellent opportunity to serve targeted, highly actionable marketing directly into their inboxes.
Email marketing allows you to interact with your customers directly, as opposed to social media advertising or influencer marketing. You can send a specific message to specific people who have already demonstrated some interest in your brand. With the right creative approach, copy, and email layout, click-through rates and sales can be boosted dramatically.
Many email marketing tools offer some degree of automated personalization, allowing you to alter a generic marketing email with individual names and other identifying features so that each recipient feels as if the email has been written exclusively for them.
At Consultus Digital, we understand the importance of an email marketing campaign expertly executed the first time, every time. Our entire in-house creative team makes creating unforgettable engagement opportunities for your customers their top priority. We focus on what you want to draw attention to and make them irresistible to your target audience. Whatever your business goals, the Consultus Method can bring you the results you’re after.
Before we launch any campaign, we perform extensive audience research to understand exactly who your audience is and what.. they want to see. We take the time to learn everything you know about your customers so that we can put that to good use when creating a dynamic and engaging email marketing campaign.SEE MORE
Once we understand your audience perfectly, it’s time to create custom email designs that will speak to them. Our.. in-house creative team will create custom graphics, content, and newsletters that match your brand identity and tone. We structure the content to best draw attention to what you want your customers to engage with and ensure there are multiple calls-to-action (CTAs) and clickable links to drive traffic and conversions.SEE MORE
With your audience defined and an optimized email marketing campaign crafted, we then schedule and manage delivery ..across your customer base. We use the latest mass emailing platforms to ensure consistent delivery and traceability without triggering spam filters to ensure your message is seen by the people you want.SEE MORE
Following your email marketing campaign, your dedicated Account Manager will put together a comprehensive.. report on how it performed. They will include important statistics like open rates, conversions, and detailed suggestions for enhancements to future campaigns.
Email marketing remains one of the most powerful and in many cases, underutilized tools in the digital marketing tool belt. Contact Consultus today and let us take your business to new heights.
With email marketing a cornerstone of digital marketing in Toronto, there is no shortage of agencies that provide this service. But there’s more to email marketing than just hitting send on a regular basis. You need a tailored, custom-crafted strategy for landing in your customers’ inboxes.
As a leading email marketing agency in Toronto, Consultus Digital provides exactly that — a proven approach for landing in your customers’ inboxes, curating compelling offers that warrant opens, and building conversion pathways. See how we work, from inbox to shopping cart and checkout:
At Consultus Digital, we’re passionate about email and the possibilities it continues to offer in this highly social digital age. Our team is led by email marketing experts who know ..the ins and outs of email copywriting, creative direction, and strategy development. Combined, we deliver a high-conversion email marketing strategy fully personalized to your brand and target audience.SEE MORE
Consultus Digital is a leader in leveraging the latest tools for designing, launching, and optimizing your email marketing campaigns. As authorized CRM partners, we can lead ..various technology integrations, from email marketing platform to CRM software, for seamless campaign management, lead nurturing, and lasting customer relationships.SEE MORE
At Consultus Digital, we don’t believe in cookie-cutter solutions. That’s why we only offer custom email marketing strategies and campaigns. Our email marketing agency is ..dedicated to deep personalization and transparent reporting, so you’re always getting fresh insights into optimizing every email campaign. With your dedicated Consultus account manager just a quick call or message away, you can count on us for timely support and continuous growth.SEE MORE
If there was a way to reach your customers every day—and not just on busy social feeds where everyone else—wouldn’t you want to jump on it? Email marketing takes the noise out of connecting with customers by placing you directly in their inbox, where their most important communications are.
Yes, you need email marketing services. It’s one of the most essential tools in your digital marketing toolbox. There’s no better way to show customers they’re valued than coupons and exclusive deals delivered straight to their inbox and welcome new customers to your community.
Discover the power of a finely tailored and fully optimized email marketing strategy:
From the welcome email to exclusive offers, important announcements, giveaways, new items in stock, and more, email marketing presents countless opportunities to stay in touch with customers and build a connected brand every day. Tell your customers that you’re always thinking of them, and that they’re valued with a curated email marketing campaign.
With email available and optimized for every device, you can reach customers anywhere, anytime. Drop exclusive offers on the dot when you reach customers on any device, even on the go.
Email marketing provides powerfully insightful campaign metrics. Now, you can track how many people opened your message, new subscribers and unsubscribe rates, click-throughs, and conversions. All of these provide a big picture of how many customers are engaged with your brand, and what you need to do to increase their order value.
Sending and automating emails doesn’t need much. With endless possibilities for content tailored to different audience segments, an email template, and automation platform, email marketing is quick, easy, and cost-effective, with massive ROI potential.
Perhaps the biggest and most important benefit of email marketing is a tailored content strategy and optimized customer touchpoint. Simply check customers’ email preferences and divide them into segments, like new and returning customers, and develop campaign messages based on their purchase needs and history, and interests.
Email marketing is one of the most cost-effective digital marketing tools you can leverage. The best part is, it doesn’t cost much. All you need is the right strategy, content, and platforms to launch regular email newsletters and seasonal marketing campaigns. From increased brand awareness to conversions and lifetime customer value, discover how your email marketing campaign is crafted, for a smart investment:
How much is your budget for email marketing? Factors like annual revenue, industry and market competition, and the size of your business help determine how much it costs to effectively reach customers and the right budget to allocate.
What are you using email marketing for? Whether it’s for welcome emails to new customers, regular newsletter editions for product guides, or exclusive deals, these are part of a unique email marketing campaign strategy. These require various types of content tailored to different audience segments.
How often are you sending emails? Do you have a daily edit, or are you just sending weekly recaps and seasonal offers? More emails mean more content, so it’s important to know your customers’ needs and preferences.
What types of automation do you need? Are you sending welcome emails to new customers and thank-you messages after every purchase, or daily newsletters and shopping guides? These automations will have to be programmed on an email marketing automation platform for seamless delivery.
Most important of all, what are your campaign goals? Whether you’re aiming to increase subscriber rates and click-throughs or you’re measuring conversions, these goals need to be defined to tailor campaigns accordingly.
The best email marketing campaigns are expert-driven — and in a competitive market like Toronto, it’s exactly what you need. With the right email marketing agency, you’ll be able to meet your goal of building a better-connected brand. From creating buyer personas and customer segments, to developing a content strategy and optimizing each delivery, discover the difference of a tailored email marketing strategy:
Your email marketing strategy should be built on a plan—a complete, well-documented plan that accounts for your overall digital marketing goals, business results, target audience, and budget.
Who are you sending emails to? Make sure your email marketing strategy is built not just with an audience in mind but specific customer segments. Whether they’re new or loyal customers, knowing who you’re sending emails to defines the rest of your strategy.
Your email marketing strategy should be purpose-driven. Every email is designed for a specific audience and target conversion action. Whether it’s to welcome new customers with a special discount or launch a new offer, your strategy accounts for different marketing goals and how to achieve them from initial open to checkout.
Every email marketing strategy is measured using clearly defined campaign metrics. See how well each campaign performs with the open and subscribe rates, clicks, and conversions. Find out how well customers responded to your offers and optimize campaigns to their preferences.
What’s in your email? Every email you send out needs to reflect your brand identity to improve brand recall and serve your audience with value-added content. Launch every campaign tailored to your audience and fully optimized for every screen.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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