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On-Page Search Engine Optimization

On-page SEO is a key part of any digital strategy. Consultus Digital specializes in finding the perfect balance between user experience and Google readability for your business’ priority keywords.

On-Page SEO is one of the two main fields of search engine optimization. An effective on-page SEO strategy is vital to achieving a high search engine rank for whatever keyword you are targeting, and requires constant attention and improvement.

Consultus Digital offers a comprehensive range of on-page SEO services, customized and tailored to driving traffic to your websites and ultimately and most importantly, sales.

What is On-Page SEO?

On-Page SEO refers to the on-going work made to a website to help it better resonate with Google so that it may achieve higher ranking on a variety of terms.

Even though Google’s algorithm has gotten smarter every year, it still struggles to understand websites that aren’t properly optimized for the search bots. This includes inclusion of appropriate keyword saturation within your site’s content, effective header and title tags to indicate what the main focus of each page is all about, in addition to visual assets and user experience.

This is where a lot of internet marketing companies fail. Many will focus exclusively on off-page SEO tactics such as backlinking, but not enough attention to how the site serves users.

Ultimately, it’s all about the users and the more thoughtful, organized and useful your website is, the better it will do on Google.


Why is it Important?

An effective on-page SEO strategy will make or break your SEO campaign efforts.

All ranking factors aside, the main thing Google uses to decide when to display a website is its overall worthiness to show for a variety of search terms. The more high quality content and pages a website has, the wider the reach will be in Google’s search engine results pages (SERPs).

When it comes to anything to do with on-page SEO, no consultant or SEO agency can tell you exactly what all of Google’s rules are and how much each factor is weighted. Google’s algorithm is proprietary and a highly guarded secret and if it were so easily understood, competing search engines would become a lot better, and more popular with users, fast.


Engaging Content

Every page must have unique content and be somewhere between 500 to 1,000 words at a minimum. Any advertiser would be well served to search for those terms it most wants to show up for and take note of the content on sites that do rank. What details do they go into? How much do they speak to each topic? In what order are those topics listed?

The natural instinct for most people is that less is more. The simpler, the better. While the consultants at Consultus Digital agree, ultimately Google is looking for the information leader on any given topic. This often translates to whoever has the most content, however, Google is also continually working on their algorithm to distinguish poor content from good content, and even good content from great content.

Crafting unique, highly relevant content is a key component of a strong on-page SEO strategy. At Consultus Digital, our in house copywriters are highly experienced in writing engaging pieces that answer questions your customers have been asking, while also making you stand out from the crowd.


Unique Pages for Unique Search Terms

Google will not rank one page for a multitude of different terms and phrases.

Somewhere out there, there is a competing website that has a page that speaks at length to one specific topic. For example, if a mother was searching for ‘hearing aids for children’, a page that specifically spoke to hearing aids for children will show above a page that features hearing aids for children, teens, adults and seniors.

If a service you offer is important to you, it’s important that you give it the attention it deserves by placing it on its own page, and ensuring that it is on-page SEO friendly and optimized.


On-Page Search Engine Optimization

Metadata

Metadata is any information contained in the code of a website, but not displayed to the user.

For example, where you see the ‘Metadata’ heading, behind the scenes it’s really <h2> Metadata </h2>. The <h2> are meta tags that signal to Google that this is a header and it contextualizes the content that follows.

Having properly marked up content that adheres to proper metadata guidelines is a critical part of ensuring Google can read your site and subsequently serve it to users whenever they are searching for you.

Alternative Image Tags

An important, yet often overlooked factor are alternative image tags.

Google’s search bots are purely text based - they cannot read an image (yet). That’s why attaching appropriate alternate image tags to all your visual assets is a good idea to assist with your on-page SEO efforts. Alternative image tags are essentially explaining to Google what the image is through text. This gives you another opportunity to highlight to Google what your page is about, and potentially increase the chances of your page ranking for your chosen keyword. In addition, alt text is incredibly important for web accessibility for those that are visually impaired.

Title Tags and Meta Descriptions

Another example of critical metadata when it comes to on-page SEO would be the title tags and meta description.

This is essentially the title and description that appears under your website when you’re looking at the first page of Google. It helps the user choose which page they want to visit out of all the results shown to them.

Writing great title tags that speak to the user inquiry, while at the same time also telling Google what the page is about is the goal. The challenge is that title tags have to be done in 70 characters or less, while meta descriptions have to written in 155 characters or less.

Inserting proper metadata will help Google understand what you’re talking about, and the keywords that Google might display the page for. Ultimately, without proper tagging you can imagine your website as being a book without chapters, page numbers or headings.

Other considerations for On-Page SEO to call us to ask about:
  • Sitemap
  • Usability
  • URL Structure
  • Robots
  • Search Console
  • Menu Size
  • Interlinking
  • Blogging
  • Image Alt Text
  • 301 Redirects
  • Schema
  • Location Pages
  • Site Speed
The ultimate goal of any good SEO toronto agency is to make your website informative and take the time to serve all of that information in such a way that serves both the website visitor and Google - the perfect blend of user experience and a solid on-page SEO strategy.

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