MARKETING SERVICE | On-Page SEO

It’s a known fact that 75% of people do not scroll past the first page of search results. If your business isn’t ranking at the top of the first page, there’s a climb ahead for you.

On-page SEO helps you get there. With millions of websites and many competitors, you need every tool and every advantage to capture the market and make your brand stand out.

Consultus Digital specializes in finding the perfect balance between user experience and Google readability for your business’ priority keywords.

On-Page SEO is one of the two main fields of search engine optimization. An effective on-page SEO strategy is vital to achieving a high search engine rank for whatever keyword you are targeting and requires constant attention and improvement. On-page SEO offers you the greatest influence over ranking, made possible by having full control over optimizing your website. From site audit to crafting an integrated keyword and content strategy to ongoing optimization, on-page SEO provides a solid foundation for ranking and gaining visibility at the start of the customer journey.

Consultus Digital offers a comprehensive range of on-page SEO services, customized and tailored to drive traffic to your websites and ultimately, sales. See how our on-page SEO agency helps you rank and get ahead in major markets like Toronto and beyond.

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What Is On-Page SEO?

On-Page SEO refers to the ongoing work made to a website to help it better resonate with Google so that it may achieve higher ranking on a variety of search terms.

Even though Google’s algorithm has gotten smarter every year, it still struggles to understand websites that aren’t properly optimized for search bots. This includes the inclusion of appropriate keyword saturation within your site’s content, effective header and title tags to indicate what the main focus of each page is all about, in addition to visual assets and user experience.

This is where a lot of internet marketing companies fail. Many will focus exclusively on off-page SEO tactics such as backlinking, but not enough attention to how the site serves users.

Ultimately, it’s all about the users, and the more thoughtful, organized and useful your website is, the better it will do on Google.

How Does On-Page SEO Work?

Your website is the backbone of your digital marketing strategy. But what good can it do if it doesn’t rank on Google search? With most shopping decisions starting with a quick search, your brand needs to be visible to customers starting this journey. On-site or on-page SEO is a crucial, time-tested strategy for placing your brand at the top of search results.

On-page SEO is a strategy for identifying opportunities for ranking and optimizing the elements on your website, so you can rank higher on search and gain relevant traffic. Proper on-site SEO makes it easier for Google to rank your site and determine its relevance to competitive searches. It ensures a good user experience through readability and ease of navigation. Essentially, it’s not about keyword stuffing but providing the most relevant content and best possible browsing experience, from click to conversion.

The elements of on-page SEO include:

  • Optimizing the website or page title tags and meta descriptions
  • Having a relevant URL
  • Using heading tags to establish page content hierarchy
  • Creating relevant content with a good balance of readability and keyword density
  • Boosting site speed and page loading times to cater to lower bounce rate
  • Adding internal links to direct users to related content and increase conversion pathways
  • Making your website responsive, with a focus on mobile-first
  • Streamlining site navigation.

Why Is On-Page SEO Important?

An effective on-page SEO strategy will make or break your SEO campaign efforts.

All ranking factors aside, the main thing Google uses to decide when to display a website is its overall worthiness to show for a variety of search terms. The more high-quality content and pages a website has, the wider the reach will be in Google’s search engine results pages (SERPs).

When it comes to anything to do with on-page SEO, no consultant or SEO agency can tell you exactly what all of Google’s rules are and how much each factor is weighted. Google’s algorithm is proprietary, and a highly guarded secret. If it were so easily understood, competing on search engines would become much easier.

Crafting unique, highly relevant content is a key component of a strong on-page SEO strategy. At Consultus Digital, our in-house copywriters are highly experienced in writing engaging pieces that answer your customers’ questions and make you stand out from the crowd.

If a service you offer is important to you, you must give it the attention it deserves by placing it on its own page and ensuring that it is on-page SEO-friendly and optimized.

What Are The Benefits of On-Page SEO?

Digital marketing trends come and go, but on-page SEO is time-tested for effectiveness. With many customers searching for the products and services they need, it’s SEO that provides the visibility you need to build a pathway from the search engine results page (SERP) to click and conversion.

That’s why it’s no surprise that 43% of users click on results based on the meta description. Clearly, on-page SEO is the crucial first step in capturing increased, relevant traffic, and building customer relationships.

Dive into the benefits of on-page SEO:

  • High traffic: By ranking on the most competitive searches in your industry, on-page SEO increases your brand’s visibility and funnels relevant, high-quality traffic to your website. In fact, high-quality website content can increase traffic by as much as 2000%.
  • Clicks and conversions: On-page SEO is driven by a solid content strategy. According to 72% of marketers, optimizing pages and creating content relevant to customers’ searches — such as blogs, result in 434% more search engine-indexed pages and 55% more website visits, leading to clicks, conversions, and, ultimately, revenue.
  • Domain and page authority: The higher your site ranks in relevant searches, the more authority you have. Your page authority is based on the relevance of keywords and content to your site and industry and links to your site. Combined, these indicate that you’re a trustworthy source for related searches.
  • Customer experience: The purpose of search engines is to find the most relevant information. On-page SEO lets you position your site as the most relevant source, providing customers exactly the information they need to make a shopping decision. The more relevant your site is to a customer’s search, the more likely they’ll stay on-page and complete conversion actions, resulting in a lower bounce rate.
  • Faster site crawl, faster results: Beyond content, on-page SEO has tremendous technical benefits that make it possible to see results sooner. With properly organized on-page SEO elements — such as title and description tags, headings, and streamlined navigation — Google’s crawlers can understand your site more, and index and rank it faster. As a result, you’ll see increased rankings and traffic sooner.
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Does My Business Need On-Page SEO?

The numerous benefits of on-page SEO are certainly promising. But in a quickly evolving digital marketing landscape, the latest trends can quickly overshadow the basics. Don’t let them.

Today, on-page SEO is just as relevant and crucial to getting more traffic, qualified leads, and conversions as it was when Google first launched its PageRank Algorithm. Whether your brand is in eCommerce, retail, food and drink, manufacturing, healthcare, construction, and more, on-page SEO helps ensure that your website offers a good customer experience, guaranteed to meet every customer’s shopping needs.

As search remains a cornerstone of every customer journey, you need on-page SEO more than ever. Here’s what it offers:

  • Meet growth objectives, including increased traffic, clicks, and sales
  • The flexibility to target competitive keywords across your product or service range allows you to reach all customer segments and locations, while outranking the competition and driving more traffic to your site
  • Take on your biggest competitors by achieving higher search rankings and funnelling more traffic to your site, particularly on conversion pathways
  • Build on the momentum from rankings with higher click-through and conversion rates
  • Uncover issues that prevent your site from ranking, including any Google penalties
  • Target specific customer segments through industry and location pages and other content tailored to certain demographics to maximize reach.

The Consultus Digital Method

With Google’s ranking algorithm rapidly changing and your competitors working hard to outperform everyone else, you need the expertise of a leading SEO agency in Toronto. Consultus Digital is a leading SEO agency, dedicated to helping you rank, reach customers, and build a steady path from first page to checkout.

  • Consultation: Let’s get to know each other. We’ll talk about your business and current marketing efforts. Then, we’ll tell you everything you need to know about on-page SEO, and we’ll work together on defining your goals.
  • On-page SEO audit: We’ll do a deep dive into your website, current rankings, and roadblocks to ranking on the first page of SERP. Our full-service on-page SEO strategy is built on a solid foundation of actionable, data-driven insights.
  • Customized on-page SEO strategy: Following the audit, we’ll get to work. We’ll use these fresh insights to identify the keywords we’ll target, optimize page content and tags, and develop new, high-quality content to help you rank.
  • Monthly reporting: Consultus provides a detailed monthly report based on the goals and milestones we agreed on. Keep in mind that on-page SEO is a long-term investment, so it may take a few months to realize its full potential. However, you should be able to see your rankings and high-quality traffic trend upwards, with positive impacts on revenue and customer relationships.
  • Agile methods: As a Google Partner and SEO expert, you can count on us to keep an eye on the latest trends and your site’s analytics. We’ll respond in real-time to ensure that achieved rankings remain stable, while your dedicated account manager walks you through the tactics we’ll implement.

How Much Does On-Page SEO Cost?

On-page SEO has a reputation for being a core component of every marketer’s toolbox. It’s a long-term strategy to make your brand visible at crucial points in the customer journey and maintain this position as an industry leader through relevant page content. For the results and benefits it provides, on-page SEO is one of the most essential, cost-effective investments brands like yours should make.

Here’s where every marketing dollar goes, well-spent with a leading SEO agency in Toronto:

  • Site audit: Is your site currently ranking for relevant searches? How much traffic do you get every month? How many pages does your site have? These questions outline the first step in implementing on-page SEO. Your SEO agency will use these stats to establish a baseline and identify opportunities for increasing your rankings.
  • Optimization: After the audit and mapping out your SEO goals, optimizing your site begins. This includes infusing keywords, expanding content across existing pages, and developing a strategy for creating new content, such as location pages, blogs, and new services, to further drive rankings.
  • Frequency and scope: How many pages need to be optimized and content created? How many blogs will you publish monthly? After the initial optimization, the bulk of on-page will focus on maintaining rankings through frequent blogs and ongoing monitoring.
  • Analytics: Your on-page SEO plan will require measurement through analytics and reporting. An agency will provide a full view of your search rankings and continuously identify opportunities for optimization.
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What Can You Expect From An On-Page SEO Strategy?

An on-page SEO strategy is a roadmap to higher rankings, more traffic, and overall, a better customer experience and revenue. Our leading SEO agency is here to help.

At Consultus Digital, you can count on a custom-crafted on-page SEO strategy that improves your website and initiates a more fruitful customer journey, from search to checkout. From content optimization to technical elements, here’s what makes a balanced, high-performing on-page SEO strategy:

Content

  • Optimized pages and blogs in line with the EAT principles—expertise, authority, and trustworthiness, indicating high quality and relevance
  • Keyword tracking and targeting using on-page SEO elements such as title and description tags, headings, and content body, with a balance of density and readability
  • Use of images, videos, infographics, and other visual assets to keep audiences on-page and rank on visual searches.

HTML

  • Use of the title tag and meta description, and include the keyword to improve matching with targeted searches
  • Optimized images and other visual elements with SEO-friendly alt tags, the right format and size for fast loading, and suitability for mobile
  • Use of local SEO tactics to rank on “near me” or “in [city]” searches

Website Architecture

  • Improved site speed and page loading times to help lower bounce rate
  • Responsive design with a mobile-first focus to ensure a good customer experience across devices
  • Optimized URL structure to promote ease of navigation
  • Internal linking across your website to keep customers engaged with related content and encourage them to stay on-site and complete more conversion actions.

What To Look For When Hiring An On-Page SEO Agency in Toronto?

With SEO being a cornerstone of digital marketing, it’s no surprise that many people have mastered the basics over the past decade. You may even be familiar with the basics. So why do you need an SEO agency in Toronto?

The thing is, knowing on-page SEO isn’t the same as expert knowledge. And with the competing demands of day-to-day operations and the need to keep up with rapidly evolving trends, you need a trusted partner.

Here’s everything to look for in an on-page SEO agency in Toronto:

  • Above-board SEO techniques: Choose an agency that has your long-term best interests in mind. Ensure their techniques are strictly white hat (good) rather than black hat (bad). While black hat techniques may help your rankings skyrocket overnight, you’re at risk of penalties — the worst of which, manual action — from Google.
  • Reputation and portfolio: Does the on-page SEO agency walk the talk? See how well they can get you to the first page of SERP, starting with their rankings. Make sure that they’re a Google Partner. Browse ratings and reviews, and ask about case studies to examine their history of delivering results.
  • Reporting: How accountable is the SEO agency to you? Ask about reporting cycles and find out the components of monthly reports to measure results. Make sure you get your own account manager who is responsive to your needs, and with extensive experience in both SEO and client service.
  • Tailored solutions: On-page SEO isn’t a one-size fits all solution. Beyond demonstrating their SEO expertise and ability to adapt to current trends, find out the types of clients they work with and the depth of their knowledge of your industry. Based on these, find out what related digital marketing solutions they offer to complement on-page SEO.
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What Other Services Complement On-Page SEO?

On-page SEO is just one part of a broader SEO strategy and overall digital marketing plan. So, what else is in your marketing toolbox? Ranking on search and getting clicks are just one of the many ways to get customers on your site.

That’s why at Consultus Digital, our SEO agency provides a full stack of digital marketing services that support on-page SEO. Check out our recommended add-ons to your plan. See how we tailor your on-page SEO strategy with complementary services that enhance your reach:

  • Full-service SEO: Get both on-page and off-page SEO—a complete organic search ranking strategy. Combined, these two SEO components provide keyword tracking and targeting, content creation, an optimized website architecture, and high-quality backlinks. Cover all of the ranking factors to ensure you land on the first page of SERP.
  • Local SEO: Localize your on-page SEO strategy using local SEO techniques like location-based keyword targeting and optimizing your Google Business profile to rank in the top searches in specific target markets. Capture local searches and get ready-to-buy customers in your areas.
  • Content marketing: On-page SEO needs high-quality content. Content marketing tactics such as blogs, tutorials, videos, and more provide additional ranking opportunities beyond product and service pages. In the process, you can provide value-added information to customers and boost your rankings for related keywords.
  • Website development: On-page SEO requires a functional website. Improve your website architecture and navigation with SEO-friendly elements, such as fast loading times and intuitive navigation through website development.
  • Paid media: Capture both organic and paid search traffic. Expand your footprint on SERPs with Google Ads to boost your brand’s visibility and provide more pathways for customers to get to your site. Leverage retargeting to continuously engage customers even after leaving your site, encouraging them to complete conversion actions.

Why Choose Consultus Digital As Your On-Page SEO Agency?

On-page SEO is one of the longstanding, highly proven digital marketing strategies. Since its beginnings, it has grown considerably, with more and more experts joining in to get the job done in a highly competitive market like Toronto. But out of everyone, our SEO agency is uniquely dedicated to continuously improving your site’s performance and helping you grow.

 

  • A leader in on-page SEO: Consultus Digital is a certified Google Partner. It’s a distinction we’ve proudly earned due to demonstrating years of on-page SEO expertise. With this certification, you can count on us to always deliver the results you need, above and beyond industry standards. Through this, we also bring expert knowledge about ranking factors and algorithms, and best practices to leverage.
  • Cutting-edge tech: Our SEO agency has an impressive tech stack operating at the highest performance level. With cutting-edge technology, we can collect insights into your on-page SEO performance, identify new ranking factors, keep an eye on your competitors and the latest updates from Google, and pivot your keyword, content, and website architecture strategy as needed.
  • Exceptional client service: Once you start your onboarding with Consultus, you’ll be assigned a dedicated account manager. Think of them — and the on-page SEO expertise they channel from our agency — as an extension of your team that you can always rely on. From monthly reporting to questions at any time, you can count on us to provide you with a complete monthly report, and deliver it with a personal touch.
  • Shared growth: We’re invested in your growth — it’s that simple. Our SEO agency is only as successful as our clients, so we work hard to build you up. As a result, we can strengthen our reputation as a leader in on-page SEO for Toronto businesses. Our team of SEO experts ensures that you always achieve targeted milestones with the best possible techniques and client service.
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