You have the next hottest product or service, memorable and targeted ads, and a defined customer base. But what’s missing
Your website is the centrepiece of your digital strategy and is incredibly important to get right. It is often the first look a visitor has at your business and the basis by which you are judged. Spending the proper budget and time in development will give you the competitive advantage.
Your website needs to be as unique as your business to catch your customers’ eyes and clicks. Selecting the right web development agency could determine the success or failure of your online presence and marketing efforts.
Uniquely operate 24/7 and serve multiple people simultaneously – your website never has a sick day or a bad mood. Your site will say exactly what you want it to say 100% of the time. Your website’s first impression may be the only impression, so it’s essential to get it right. Make your site the employee of the month, every month.
Your website should never be understood as “done,” but rather, a living and breathing digital asset that continuously serves your visitors and customers. When done right, most websites won’t require a major overhaul for 3-5 years. Consider this when budgeting your time and capital. There is a lot to consider when looking at what kind of website you want to build; our website development team in Toronto has years of experience building attractive, user-friendly websites for businesses of all types.
Meet Diane. Diane is a plastic surgeon who helps her patients look and feel their best. She’s great at what she does, but she’s not seeing enough patients. She advertises and invests in pushing traffic to her site, but the bookings don’t come through. She got her website made affordably by her cousin, and quite frankly, it doesn’t represent her well. When visitors come to her site, they’re not inspired and can’t find what they’re looking for.
Don’t be like Diane, Consultus.
Your website is like a 24-hour salesperson. It can handle multiple people at once. It never goes on vacation and always says what you want it to say. Your website represents a change your prospects can believe in. It can be your best salesperson, or it can be your worst, so doesn’t it make sense to make it the best it can be? That’s the approach we take at Consultus. The first step is to put together a design that considers the visitor journey, content, keywords you need to rank for as well as all the different conversion elements you’ll need on desktop and mobile so that the people coming to your site take action. That action could be a phone call, email or an online sale.
We’ll work with you to make your designs perfect. Once the designs are approved, we move on to the second step – development. We’ll build out your perfectly designed website so that it loads quickly and formats correctly on all devices, and prior to launch, we’ll take your website for a test run and make sure it does everything it needs to do. Need training on how to update the website yourself? No problem. We want you to be able to make the changes you need to. Speaking of change, if you are looking to change your website, you’ve come to the right place. Schedule a discovery call with a Consultus Digital expert.
Many businesses budget thousands of dollars to advertise their products and services by spending almost every available dollar on traffic generation. However, they spend very little on ensuring that those visitors find what they’re looking for and subsequently engage with the website. Your website or landing environment is where users will either take the intended action or not.
Sometimes the objective is engagement, collecting an email address, completing a purchase or lead generation. At Consultus Digital, we ensure that every website we develop is built from the ground up to maximize our client’s desired conversion. Whether that means ensuring buying a product is as simple as possible or that visitors can sign up for a newsletter with a single click of a button – we make it our top priority to understand what you want to achieve and provide you with the tools to accomplish that through your website.
When it comes to website Search Engine Optimization, there will always be debate about the factors and how much they matter. It is universally recognized by the SEO community that user experience and content on-site impacts your ability to rank in search engines.
Your website and its content must cover a range of user inquiries. The rule of thumb is that Google will not recognize your website for what it does not cover. Your website allows you to talk about your services, the things you do and position yourself as an industry thought leader. Now let’s assume you get the click – Google pays attention to the amount of time a user spends on your site and engaging with your content.
If users spend a long time clicking through your site and scrolling through your content, that is a strong signal that your website is a quality search result. Your site would likely then be rewarded in Google’s search rankings, and you would gain more clicks as a result. If users can’t find the information they were looking for and “bounce” from your website, that indicates to Google that you may not have been the best result to serve that user.
Your website’s communication and technical rendering should be optimized for longer sessions by encouraging users to dig deeper. This involves planning the user’s journey through your site, which is why good web developers put a UX (User Experience) wireframe together before they consider the design. After all, design is subjective, but the user experience is objective. Users will always want the shortest, easiest path to get to what they want. It is human nature. This means the information offered on your website must also be planned and worked on as much as the placement on site. This, combined with other on-page factors, significantly impact your ability to rank. That is why your website can be an asset for SEO or a detriment.
Google Ads (formerly Google AdWords) assigns a quality score beside each of its keywords. Quality Score is a score out of ten, based on the connection between the keyword you are bidding on, your ad’s relevance to that keyword, as well as its relevance to the landing page it points traffic to.
The higher the Quality Score, the lower you pay-per-click for that keyword; whereas any Quality Score below 5, Google charges the advertiser a premium and a higher cost-per-click.
Building a better website experience will lead to less spend, while a poor website will lead to more spend for the same clicks. It is in a business’s best interests to invest appropriately in landing page environments during website development to minimize their Google Ads expenditure.
At Consultus Digital, we pride ourselves as a website design and website development agency in Toronto that excels in striking a balance between web design aesthetic and conversion with every landing page design. By building customized SEO-focused websites for our clients, we have complete confidence that our web development Toronto services outshine the competition.
Other website development agencies might force you to choose between a beautiful design and one that actually works. At Consultus Digital, we believe that you shouldn’t have to make that decision. Every website we develop for our clients is built around the core conversion they wish to achieve to help their business grow. We utilize the latest website development strategies to create websites that stand out from the crowd and are capable of things previously thought impossible.
When we have a user experience and functional wireframe optimized to maximize conversions, we work with our clients to develop eye-catching visual designs that will keep their websites looking modern for years to come. Our expert in-house designers are masters at creating visual moods that take the user on an exciting journey that ends with them taking the desired action. When you marry form and function together, you can create truly unforgettable websites that both Google and your customers will reward.
Many of the key benefits derived from high-quality website development and SEO happen on the invisible side of your website. This includes back-end optimizations, tagging, tracking codes, and analytics integration, all necessary to provide a world-class user experience.
Consultus Digital specializes in creating websites that are custom built using the best coding and tagging practices in the industry. We ensure your website is properly configured behind the scenes to help drive traffic to your site and provide you with insight into how your web traffic is growing over time. While an engaging website design draws your customers in; an expertly crafted back-end will ensure your website performs beyond your expectations.
A beautiful website is only as good as its support. At Consultus Digital, we treat each website we develop with the care and attention it deserves. Once we have built your dream website, we ensure we are always available to assist with any updates or changes you might want. We also monitor the security of your website and apply any optimizations that are required to keep it running smoothly. When it comes to website development in Toronto, no one does it better than Consultus Digital. If you are looking for a unique website that will get you sales, contact us today.
At Consultus Digital, conversions are always the focal point of each web design project. We use the latest technology and our proven process to create highly functional and aesthetically pleasing websites.schedule a discovery call
Before beginning the website development process, we must first understand your business and what goals your website needs to fulfill. For example, a service-based business and a product-based business would need different functionality. Once we have this information, we can recommend a CMS (e.g. WordPress, Shopify, etc.) and begin building out the sitemap and wireframe for your new site.
At Consultus Digital, our goal for every website we develop is to have a great design and functionality. When you unite form and function, you can create a truly unique website that both Google and your customers will love.
We first build out our wireframe and user experience (UX) to maximize conversions. Then we develop a visual design in collaboration with our client that will keep the site looking modern for years to come. Our expert in-house designers create a visual experience that takes the user on an exciting journey that ends with them taking the desired action.
Once the website structure is in place, we can begin creating the content for each web page, always keeping SEO in mind to ensure that pages rank well.
We also ensure that the technical elements of the website are optimized to increase ranking in search engines. This includes ensuring the site is mobile-friendly, improving site speed, optimizing the sitemap, and much more.
Once we have built and launched your new website, we ensure we are always available to assist with any updates or changes you might want. We will monitor the security of your website and apply any optimizations that are required to keep it running smoothly.
A Content Management System (CMS) is a platform for creating and managing digital content for blogs or websites. It is often built into various web-based services and is usually designed to be used by multiple users collaboratively. Many CMS programs allow live editing, scheduling, revision history tracking, searching, image and video embedding, and backlinking. Using a CMS effectively is key to creating engaging and well-optimized content for any business.
There are hundreds of different CMS platforms you can build a website on, offering a range of different benefits and features.
WordPress is one of the most popular and widely used CMS platforms available. It allows custom websites to be built from the ground up, with bespoke coding and elements to maximize SEO and lead generation. It is also fast, responsive, and intuitive for anyone with even the most basic understanding of web development. We often work with WordPress for its ease of use, functionality, and impressive suite of efficiency-boosting plugins.
A mobile-friendly responsive website is any website that has been properly optimized to display and function correctly on mobile devices such as cell phones or tablets. In an increasingly mobile-focused world, your business’s website must be designed to work correctly on screens of all sizes. This will include dynamic resizing so that web pages automatically resize to fit a smaller screen and simplified menu structures that work well with touchscreen input. At Consultus Digital, we ensure every website we build is completely optimized for mobile so your brand can continue to wow your customers no matter what device they’re on.
Having a website that loads quickly and displays properly is vital to ensuring customers stay on your site and don’t leave without converting. Slow site speed can dramatically increase your bounce rate and decrease your time spent on the page, which are both bad signals for Google which may lower your search page rankings in response.
Slow site speed is constantly ranked as one of the top reasons users leave before making a purchase or signing up for a newsletter. In our fast-paced society, time is at a premium, and people are used to getting the information they need immediately. A slow site will break that flow and trigger a negative reaction with the customer, which in turn will reflect poorly on your brand. Consultus Digital always builds sites with speed in mind so that your customers will be encouraged to explore more and make a purchase.
How much a website will cost depends greatly on the desired functionality, dynamic elements, number of pages, any unique elements required, and which CMS platform is used. Each of these will add additional time to website development and subsequently additional cost. At Consultus Digital, we pride ourselves on our open and honest pricing for website development. We take the time to learn everything there is to know about your business, what you want out of a new website, and the strategy that would best get you the results you are after. Typically, our WordPress websites start at $5,000, with the final cost depending on the above-mentioned variables
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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