In the fast-paced digital landscape, businesses strive to optimize their websites for one primary goal: conversion rate optimization (CRO). At
1-star rating. Negative comments. Angry and frustrated reactions. We’ve seen it all—the full range of customer reactions and the reviews, and the power that they hold over your next sale.
Unresolved pain points, a frustrating purchase process, and less-than stellar customer service create the perfect storm. And there’s nothing as bad as developing a reputation for these, especially in the hyperspeed pace that word travels on digital platforms. Today’s customers are savvier than ever, equipped with all the tools they need to help convert or turn away your next customer.
With as much as 79% of consumers trusting online reviews the same way they would word-of-mouth from friends, 89% actively reading reviews before making a purchase and 31% of them considering at least four internet strangers’ opinions, it’s clear that a good online reputation matters and makes all the difference in building customer trust.
Looking to rebuild and strengthen your brand’s reputation? Consultus Digital is one of Toronto’s leading reputation management agencies. Together, we can build customer trust and loyalty in your brand, and enhance your reputation for quality goods and services. Discover the full power of a trusted profile with online reputation management.
The experts at Consultus Digital have years of experience managing online reputations for brands in every industry. We pride ourselves on creating unique content and engagement strategies that help boost our clients to new heights. Every online reputation management campaign we take on follows our unique process.
The first step in our online reputation management process involves getting a comprehensive look at every aspect of your online presence, from social media to Google reviews. We take stock of the platforms and interactions you already have and set up any new accounts that we believe will benefit your online reputation in the long run.
Our team of expert in-house copywriters and designers then create content unique and optimized to each platform. For Instagram, that might be attractive photography that promotes your brand values. For Facebook, that might be sharing your latest blog that answers some relevant user questions. Whatever the online space, we develop the right content to suit the audience.
Once your content is live and starting to generate some attention, our experienced social media managers get to work promoting engagement and responding to customers. This can be in the form of comments, direct messages, reviews, and suggestions your users leave on your content. By facilitating a conversation around your brand, you can become more humanized and relatable to your customers.
Reviews have never been more powerful, which is why at Consultus Digital, we focus on generating positive reviews for our clients across all their digital spaces. Through target email outreach and post-sale follow-ups, we can improve customer review likelihood and boost your positioning on Google.
Consultus Digital offers comprehensive online reputation management for brands in every industry. Contact us today and allow us to craft a campaign that will boost your customer relationship for years to come.
With more and more consumer-brand interactions happening online, online reputation management has never been more crucial to business success. A quick tap on Google Maps or Yelp can give you anywhere from 1 to all the stars, and make or break your next potential customer’s confidence in purchasing from you. This is business in the digital age—the vast majority of Canadians now actively engage on at least one social media platform, sharing the latest finds that they love, and shaping their family and friends’ decisions to buy.
And yet, many brands in Toronto continue to ignore their social media profiles, at their own peril. Meanwhile, engaging actively on these platforms allow you to be part of the conversation—and shape it. Complementary content—from product features and discounts, to customer reviews and testimonials—can make all the difference in boosting your brand’s reputation as a thought leader and becoming a trusted source of information.
Let’s take a closer look at the importance of online reputation management:
More than craftsmanship and unbelievable deals, it’s your reputation that you really trade on. In a fast-paced, highly saturated market, it’s the trust factor that makes you stand out and gain an edge over a less-than reliable competitor.
And while global brands are heavily invested in managing risk through brand safety and history of delivering high-quality products, a lot of newer brands and local businesses in markets like Toronto often don’t have a solid online reputation management strategy. Because of this, even just a handful of negative comments can put a brand on the map—all for the wrong reasons. Meanwhile, it can take more time to rebuild a brand’s image and make it positive.
So, yes—you need an online reputation management strategy, and you need it now. Here’s every reason why you need to get proactive in amplifying positive customer experiences and building trust early on.
Is your current image attracting enough customers? Are customers raving about you online and sharing what they love about your products or services to family and friends? An online reputation management ..strategy can include a review generation campaign to amplify positive customer experiences.SEE MORE
While one or two unhappy customers is a reality of doing business, you need a better way to deal with this feedback. Online reputation management can help you examine these reviews, the pain points ..and frustrations experienced, and find out how you can make it right with customers.SEE MORE
If you have a physical location, the best customers are in your area or looking to buy there. But what if they can’t find you on local search? Online reputation management allows you to target local searches by boosting.. your Google Business rating and getting more reviews.SEE MORE
Not quite hitting your revenue targets? When you’ve tried everything else like paid ads, email newsletters, coupons and exclusive offers, and other tactics, remember to go back to the basics—what customers.. are saying about your brand. Online reputation management includes social listening, so you can find out why visitors and foot traffic aren’t converting, and how you can address these. Ultimately, a good reputation boosts your revenue.SEE MORE
Online reputation management involves generating positive brand sentiment and engagement with consumers, as well as responding to negative interactions, and trying to resolve them. This is done primarily through three different avenues:
Social media is one of the most powerful tools at a brand’s disposal in the modern market. These platforms allow brands to share related content without it appearing too much like traditional advertising. It also ..gives consumers a two-way conversation with brands – something that was impossible a short time ago. Through effective social media management, content marketing, and review solicitation, these everyday interactions can add up to create a powerful voice of trust to promote your company.SEE MORE
Online reviews are some of the most powerful and important interactions you can have with your customers. Google, Facebook, TripAdvisor, and Yelp all show user-generated reviews and attribute a star rating.. to businesses based on this feedback. This can have a huge impact on whether a potential customer converts or not, as consumers are now used to doing significant amounts of research on a brand before they hand over their money. Getting customers that have had a great experience to leave a review can be difficult, but a good online reputation management campaign should make this a top priority.SEE MORE
While it is always great to get a positive review, a negative review can be extremely damaging to your online reputation. One of the key components of online reputation management is finding these.. negative reviews or comments and responding to them. A carefully worded response that aims to correct whatever wrong the customer feels they have experienced can go a long way in turning a negative experience into a positive one. It shows future potential customers that you listen to feedback and care about your customers.SEE MORE
Did you know that 70% of people trust other customers’ opinions more than paid ads? The digital market didn’t just make it easier for customers to find the products they love—it’s also made them more thoughtful, with many making a decision based on how much others swear by their own purchase. In fact, 86% say they would be willing to pay more, if it means choosing a brand with higher ratings and reviews than the competition.
So, what makes all these possible? It’s simple. Online reputation management makes all the difference in influencing a customer’s decision to buy. It’s how you build trust when reaching customers onscreen and miles away, and ensuring a positive experience that gets them to come back for more.
Does your brand have an online reputation management strategy yet? Here’s every benefit to consider:
Every positive review and five-star rating builds trust in your brand and increases a potential customer’s confidence to make a purchase and share it. With 59% of shoppers considering 2 to 3 reviews before making a decision, you’ll want to stand out for having the most positive reviews.
Your online reputation is essentially your image, so it has to be curated in order to evoke positive customer sentiment and drive intent.
Online reputation management helps you reach and convert more customers, thanks to positive reviews and experiences of other customers. It’s essentially cost-effective word-of-mouth marketing.
With a strong online reputation, you can consistently raise your profile and rank on search. Whether customers are looking for specific products or looking you up on Google Maps, a stellar rating will result in more clicks and foot traffic.
Your online reputation does more than get customers to your website and social media platforms. They also attract the best people to work with. From influencers to partner with on campaigns, to staff, your reputation will play a big part in convincing the right people to work with you.
In theory, you could keep an eye on Google reviews and get notified when a customer tweets at you or comments on a post. But online reputation management is so much more than that. As you’ve learned, it’s a full-scale approach to shaping your brand’s image and building meaningful customer relationships.
An effective online reputation management is more proactive than reactive. It’s all about establishing processes for getting customer feedback and highlighting positive customer experiences. An online reputation management agency in Toronto can help you:
Curate a positive and memorable image of your business that sets you apart from the competitive market. From monitoring and responding to reviews, to effectively engaging with customers on social media channels, and using social proofs of customer trust on your platforms, online reputation management is equal parts customer service, social listening, content marketing, SEO, and other vital digital marketing tools.
An agency can help you measure and manage your online reputation not just by looking at your reviews and ratings, but looking at how well you perform against the competition. Learn about online reputation trends and management lessons.
With the vast array of online platforms your customers are on, you need to streamline social listening and engagement. An online reputation management agency can put processes in place for monitoring reviews and brand mentions, and responding to these before they become a full-blown crisis. Plus, with regular analytics reports, you can identify opportunities to improve responses to customers and your online reputation.
Need help handling negative reviews or highlighting a positive brand image? An online reputation management agency in Toronto can help. You need a professionally driven strategy designed exactly for your needs and goals.
Think of your online reputation agency as a partner for navigating a competitive, customer-rich market like Toronto. They’ll provide all the support you need to enhance your brand’s image and drive strategies for building lasting customer relationships. From social listening and review monitoring, to customer feedback campaigns and operating in sync with your broader digital marketing strategy, see how a reputable agency delivers.
The most important aspect of choosing an online reputation management agency to work with is their commitment to white hat tactics. White hat means they’re transparent with their procedures, develop quality content, and don’t use fake reviews and improper SEO techniques. They’re invested in doing the work, not just a quick win.
No creating fake profiles and accounts on review websites just to post positive but obviously fake reviews and ratings
No launching fake websites and blogs to bury negative results. Instead, your agency should follow best practices in SEO—such as avoiding keyword stuffing and invisible text—and content marketing
No link spamming or creating multiple fake links to positive content, as well as using spam bots, hacking, and other nefarious tactics
Your online reputation management agency should be transparent with you in terms of goals and processes. You should be able to agree on actionable objectives, such as increasing reviews and publishing customer testimonials, that can be achieved through proven, above-the-board reputation management tactics
Most importantly, your online reputation management agency should be able to deliver the results you need. They should be able to demonstrate their expertise in social listening, customer service, and digital marketing, as well as their experience in previous reputation management campaigns.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
READ OUR BLOG
In the fast-paced digital landscape, businesses strive to optimize their websites for one primary goal: conversion rate optimization (CRO). At
Direct Response Advertising, also known as Direct Response Marketing, is a powerful approach that prompts immediate and measurable actions from
You're one step closer to a FREE 20-minute consultation with an industry leader!