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Social Media Management

One of the most important parts of any marketing strategy is a strong social media presence.

Social media marketing can mean different things to different companies as each company is unique, as are their social media goals. Is it about communicating with your customer on Facebook? Attracting new prospects through LinkedIn, or is it about inserting your company in the right conversations?

Consultus Digital provides social media management and monitoring services. Our experts will strategically manage your brand’s social media presence.

Why Is Social Media Marketing Important?

Remember when people debated the merits of social media? Some people wondered if it was “a fad” and whether it was a waste of time as a tool for business. Nowadays, that debate is dead – and social media won.

Social media is a tool for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. But perhaps most importantly, social media networks offer something unprecedented in the history of marketing: production AND distribution.

When you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative. Then you had to pay for distribution in a separate transaction. Social media provides a solution for creative production and mass global distribution to highly targeted communities.

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Social Media Marketing - ConsultUs Digital

The Consultus Digital Process

Consultus Digital is Toronto’s leading social media marketing agency. We don’t take a cookie-cutter approach to social media marketing – every strategy we develop is unique. Our passionate team deploys social media best practices and continuously monitors new trends and features to ensure your brand stays ahead of the competition.

Social Media Marketing - ConsultUs Digital

Research &

Prior to starting any social campaign, it’s essential to research and understand a variety of items:

  • Who are you trying to engage?
  • Where are these individuals located?
  • What are the common interests amongst these group(s) of people?
  • Which of these interests is generating the most search volume and hashtag usage?
  • Who are the “thought leaders” in this space?
  • What are your in-house resources?
  • How will your social strategy complement your other digital efforts?
  • What is your competition doing on social? And what topics are they covering?

There are other questions to ask, but this is a good starting point, ultimately leading to strategy.

Research and Planning - Consultus Digital

Develop a Social Media Strategy

Once the necessary background information has been gathered, we’ll create a production schedule and deployment strategy for your social media.

  • Which social channels do you want to leverage? (Note that different platforms attract different audiences.)
  • What’s the optimal frequency of posting?
  • What’s the best time of day to post across each channel?
  • Who responds to public comments and reviews?
  • How will you leverage social advertising to maximize the reach of your content?
  • Who manages those paid ads?
  • How will you test the performance of your ads?
  • What KPIs are being set to gauge performance?
Strategy - Consultus Digital

Execution &

Once the plans and strategy are complete, it’s all about sticking to the production schedule and tracking preset KPIs through analytics.

The marketplace is fluid and ever-changing, so it’s essential to have a skilled and experienced hand at the wheel of your social media channels.

If you’re looking for an experienced social media marketing agency in Toronto and want to talk about how we can create a customized plan to achieve your business’ digital goals, let us know because we want to hear from you!

Execution And Reporting - Consultus Digital

Social Media Marketing & Management FAQs

Different social media platforms are used for specific purposes. Your platform choice will likely be based on your target audience and where they hang out most.

Here’s a quick guide on the top social media platforms:

  • Facebook: As the largest social media platform, Facebook is ideal for any business, but particularly small businesses (like restaurants) and those looking to advertise across Facebook and Instagram (as Facebook owns Instagram).
  • Instagram: Highly visual photo and video sharing platform, Instagram is more popular with Millenials, and Gen Z. Instagram Shopping means it’s fully set up for e-commerce.
  • LinkedIn: Great for B2B and professional services, LinkedIn can help you reach working professionals.
  • Pinterest: Ideal for e-commerce companies who want to showcase their products. Service-based B2C businesses can also highlight tips and tricks through visual content.
  • TikTok: For brands wanting to showcase their creative side, grow brand awareness or reach a Gen Z audience.
  • Twitter: A mighty search engine and news source. Many brands utilize Twitter for social listening and to provide customer service.
  • YouTube: For brands dedicated to a video marketing strategy or those looking to advertise to a wider audience (YouTube is the second-largest search engine, after Google).

Our social media experts can recommend the best platforms for your business based on your industry and goals.

The exact cost greatly depends on several factors, including:

  • How often do you want to publish posts?
  • How many social media platforms do you want to utilize?
  • What type of content do you want to publish? (e.g. custom photographer, infographics, videos, etc.)
  • Do you want to advertise on social media?

Your dedicated Account Manager can discuss a range of different social media package options to find a solution that will work best for you.

Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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