We make your brand the star of the show on YouTube. At Consultus Digital, we create ad content that resonates with your audience.
Youtube Advertising in Toronto
YouTube advertising is a cost-effective video distribution platform that allows advertisers to play video ads prior to a user’s selected content. The advertiser can target based on age, gender, interests, topics, keywords and more. The ads can be skippable or forced and are managed directly through the Google Ads platform. If you are looking for a leading YouTube Advertising agency that will provide measurable results for your business, you have come to the right place.
With over 2 billion active users monthly, YouTube is the biggest video library on the internet— and the site of successful campaigns, thanks to an engaged global audience. As part of the Google ecosystem, it’s become the second-largest search engine, with video results also increasingly important for search rankings.
In fact, with people around the world watching 1 billion hours of YouTube videos every day, it’s no wonder that 70% of people have bought a product after watching a video ad. Clearly, it’s impossible to ignore the power of YouTube advertising—and you only miss out on great brand awareness and revenue potential when you do.
With YouTube videos potentially reaching 2.56 billion people, that’s nearly 1 in 3 around the world that your brand has the ability to interact with. YouTube advertising is the key to engaging audiences on a deeper, emotional, and impactful level in an environment they love and are always on. Here’s every reason why that matters:
YouTube is only behind Google, the biggest search engine globally. Today, one of its biggest draws are content creators across a wide range of consumer verticals. They make YouTube the second most popular platform for influencer marketing as consumers look to trusted voices for education and entertainment. Similarly, it’s also one of the best ways to reach the male customer demographic, since its biggest advertising audience are males aged 25 to 34.
With 70% of people buying a product based on a YouTube ad, the platform is certainly great for conversions and a verified revenue channel. In fact, YouTube ads with strong CTAs increase short-term sales by 30%.
YouTube advertising offers a helping hand, whether you’re starting out or a seasoned content creator and advertiser. With a wealth of data reported on your ads, you can track views, impressions, clicks, and other useful metrics. Based on these, you can test different YouTube ads to find the best-performing one, resulting in a 60% increase in ad recall.
Engage audiences past the initial YouTube ad. Improve brand recall through YouTube remarketing and increase conversions as a result.
With video being nearly synonymous with YouTube and the sheer volume of content and audience engagement on the platform, brands without a video marketing strategy are missing out. YouTube advertising is its backbone, defined by effective ad formats and targeting strategies that boost reach and conversions. Here’s how:
Ads can take the form of:
Here at Consultus Digital, we try to include video production and a YouTube TrueView strategy with every client to maximize conversions and brand awareness. As one of the most “bang for your buck” marketing tools, we believe it is a fantastic option for any brand looking to boost its digital presence. We approach each YouTube ad campaign using our tried and true method.
The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the YouTube advertising campaign... We will also perform extensive research on your target audience, the keywords they are likely to search, and what your competitors are already doing so we can do it better.
SEE MORENext, our highly experienced video production team gets to work storyboarding, scripting, and casting for your video. Depending on the size of the video we are making,… this can involve multiple days of shooting to get the perfect shot. We then do extensive editing and post-production to ensure your YouTube ad looks professional and engaging.
SEE MOREOnce we have the finalized video ready to launch, your dedicated Account Manager will strategize and optimize the best times, locations, and channels for your video to appear on... We will discuss the benefits of either TrueView or Forced view to ensure we select the options that best align with your business goals.
SEE MOREOnce your ad is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you are getting the best return on investment... Once the campaign has ended, you will receive a thorough breakdown of the results and recommendations for future campaigns, should you decide to do YouTube advertising again.
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YouTube ads come in a variety of formats and options. The best part is, they’re fully customizable. You decide what you’re promoting, who you’re reaching, and how much it costs. As the backbone of video marketing, YouTube offers many ways to interact with the right audience, track your success, and harness the power of an engaged community and emotional hooks in facilitating engagement.
Start by learning about the different ad formats on YouTube:
Not sure which YouTube ad format is right for you? Take a look at these factors:
Between the increased accessibility of cameras and YouTube’s cost-effective PPC ad revenue model, YouTube advertising is affordable for businesses of all sizes. It’s a smart, absolutely worthy investment in customer acquisition and sales, with the ability to boost overall brand awareness and revenue.
Let’s look at where every dollar of your YouTube ads budget goes, and the value it brings to your business:
YouTube advertising largely depends on your ad spend, the ad format you select, and the bidding strategy to reach your target audience. For instance,… the cost of a skippable ad is different from a non-skippable one since views are measured differently. Similarly, if you’re targeting an in-demand audience group, you may have to pay more to outbid your competitors. Keep in mind, there’s no minimum spend required, so it’s up to your campaign goals.
SEE MOREHow are you creating your YouTube ad? A high-quality video is more likely to perform well. It’s crucial to invest in producing the best video that represents… your brand and provides impactful, valuable content to your audience.
SEE MOREYouTube ads are just the entry point. You need effective follow-through so audiences who engage with your ad can complete conversion actions,… such as making a purchase.
SEE MORETracking campaign performance allows you to generate data-driven insights into audience engagement, campaign effectiveness, and conversions…. Optimize YouTube ad quality to ensure maximum views, likes, shares, channel subscriptions, and other key metrics.
SEE MOREDon’t have the capacity in-house or need an expert touch? Working with a YouTube advertising agency like Consultus Digital will produce… better campaigns and deliver the results you need. Expert YouTube ad management ensures high-quality video production and campaigns run smoothly, with constant optimization in line with the latest trends and user behaviours.
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There isn’t a shortage of content on YouTube, and advertising on the platform is increasingly competitive. To stand out and succeed, you need a custom-crafted and coordinated YouTube advertising strategy.
Here’s how to get your formula for success with YouTube advertising:
Do you have the time, capacity, and expertise to run a YouTube ad campaign in-house? Working with an agency takes care of everything you need to produce an impactful video marketing campaign, without the added burden. With a YouTube advertising agency in Toronto, you can focus on your business while ensuring that you have access to expert support.
Here’s every reason why Consultus Digital is Toronto’s premiere YouTube advertising agency—and how we deliver results that matter, frame by frame, view by view:
YouTube advertising is one part of your overall recipe for brand awareness, lead generation and conversion, and long-term customer trust. Think of YouTube ads as one tool for achieving these goals and strengthening your brand. So, let’s fortify your digital marketing toolbox.
At Consultus Digital, we help you answer these questions: where do users go when they click on your YouTube ad? How can we make product demos or tutorials rank on search? And most of all, how does it all come together in one impactful story?
Let’s build a fulsome YouTube advertising strategy for your brand with these partner digital marketing solutions:
YouTube advertising is the perfect mix of creative storytelling, professional production, and excellent foresight into the latest trends in attracting customers. Consultus Digital brings all of these to your video marketing strategy. We’re Toronto’s top YouTube advertising agency because we provide you with the full package. See how we combine effective brand storytelling with smart targeting for successful YouTube advertising.
Clearly, advertising on YouTube is how you do effective video marketing. With most of your audience already on YouTube for fun, product tutorials, life hacks, music, and catching trending moments, YouTube ads allow you to engage them naturally and effectively, from one video to the next. If your brand isn’t on YouTube yet, now is a good time to start on YouTube advertising as part of a solid, high-impact video marketing strategy.
Let’s take a closer look at the benefits of YouTube advertising:
First things first—does your business have a video marketing strategy? Video marketing alone offers a wealth of possibilities for brand awareness, lead generation, and reputation management, among others. But combined with YouTube advertising? You’ll be unstoppable.
YouTube advertising is perhaps the most popular channel for video marketing. It’s the video marketing tactic that not expands your reach, converts leads, earns revenue, and builds lasting trust in your brand. YouTube ads combine the best of advertising: a successful, battle-tested pay-per-click/view model and granular audience targeting, strengthened by a highly immersive and engaging medium.
So, yes—your business needs YouTube ads. See why:
There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
Stanislav Kojokin
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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