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Marketing Services

YouTube Advertising

YouTube advertising is a cost-effective video distribution platform that allows advertisers to play video ads prior to a user’s selected content. The advertiser can target based on age, gender, interests, topics, keywords and more. The ads can be skippable or forced and are managed directly through the Google Ads platform. If you are looking for the leading YouTube Advertising agency that will provide you with measurable results for your business, you have come to the right place.

What Is
YouTube Advertising?

YouTube advertising is any form of video or display banner ad that appears on YouTube.com.

The kind of YouTube advertising that you’ll be most familiar with is the video ads in the video player itself. Most commonly, these ads will appear before the user can view their selected content. Sometimes the ads are skippable, and sometimes they are not.

Ads can take the form of:
  • Image ads that overlay on the video
  • Display ads on the right sidebar
  • Sponsored cards at the end of the video
  • 6-second bumper video ads
  • Non-skippable in-stream ads of 15-20 seconds
  • Skippable in-stream ads of any length
What is YouTube Advertising? - Consultus Digital

How Do
YouTube Ads Work?

YouTube ads are straightforward to understand and can provide incredible results for your brand.
There are two main types of YouTube ads you can set up for your business; TrueView or Forced.

In the lower left image, this is an example of an ad that is skippable after 5 seconds and is displayed before a selected video. Advertisers that choose this option are utilizing the TrueView option. This cost-effective method doesn’t charge advertisers if the ad is skipped prior to completion or skipped before 30 seconds elapses.
In instances where the ad cannot be skipped, such as the top left image, it means that the advertiser chose to force the view. A full description of ad formats and specifications can be found on this Google support page. You can learn how to set up a YouTube campaign from start to finish on our blog here.
When it comes to Toronto YouTube advertising, you need a digital marketing agency that understands how to use these different options to your advantage. At Consultus Digital, our team of highly experienced Account Managers are experts in creating tailored YouTube advertising campaigns that meet your business goals at a price you’ll love.

How Do YouTube Ads Work? - Consultus Digital

Why Is YouTube Advertising Important?

If a picture is worth a thousand words, how much is a video worth?
Advertising can communicate more information with video than with simple voice, text, or image-based media.

Less than a decade ago, if you wanted to advertise with video, you had to go through broadcast and pay quite a bit. YouTube advertising has made video advertising easily accessible to small and medium-sized businesses. Not only are YouTube ads significantly more affordable, but they also do not require you to meet any minimum spends or budgets.

This allows you to run a YouTube advertising campaign that works within your financial means and allows you to get the largest return on your investment possible. Additionally, YouTube advertising is far more customizable in terms of format and, more importantly, who is targeted.

At Consultus, we believe YouTube ads are the most under-priced form of media you can buy right now, as well as some of the most versatile. You can run multiple kinds of ads of varying lengths and formats across many different YouTube channels. You can even run ads on YouTube specifically to those that have been to your website before as a form of remarketing – it’s that customizable.
Advertising can communicate more information with video than with simple voice, text, or image-based media.

Why is YouTube Advertising Important? - Consultus Digital

YouTube Advertising

The Consultus Digital
Method

Here at Consultus Digital, we try to include video production and a YouTube TrueView strategy with every client to maximize conversions and brand awareness. As one of the most “bang for your buck” marketing tools, we believe it is a fantastic option for any brand looking to boost its digital presence. We approach each YouTube ad campaign using our tried and true method.

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Understand Your Brand

The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the YouTube advertising campaign. We will also perform extensive research on your target audience, the keywords they are likely to search, and what your competitors are already doing so we can do it better.

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Craft Content

Next, our highly experienced video production team gets to work storyboarding, scripting, and casting for your video. Depending on the size of the video we are making, this can involve multiple days of shooting to get the perfect shot. We then do extensive editing and post-production to ensure your YouTube ad looks professional and engaging.

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Strategize & Optimize

Once we have the finalized video ready to launch, your dedicated Account Manager will strategize and optimize the best times, locations, and channels for your video to appear on. We will discuss the benefits of either TrueView or Forced view to ensure we select the options that best align with your business goals.

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Real Reports

Once your ad is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you are getting the best return on investment. Once the campaign has ended, you will receive a thorough breakdown of the results and recommendations for future campaigns, should you decide to do YouTube advertising again.

YouTube Advertising FAQs

Of course! YouTube advertising has a range of settings that can be changed in order for you to have complete control over which videos and channels your ad appears on. This is essential in maintaining brand safety and avoiding negative associations with your business and undesirable content.

As we mentioned above, YouTube advertising is one of the most underutilized and cheapest forms of digital marketing out there. The exact cost will depend on your business goals and the campaign’s purpose, but through utilizing YouTube’s TrueView platform, it is entirely possible to achieve a cost per view of as low as one cent.

Different ad campaigns will benefit from different ad runtimes. Generally, you don’t want a video to go over 60 seconds as viewers won’t be paying attention, or they could even get annoyed with your brand. If you aim to have brand and key message appears within the first five seconds and ensure that the entire video is no more than 30 seconds long, you will be well positioned to capitalize on the benefits of Youtube advertising. You will be well-positioned to capitalize on the benefits of Youtube advertising.

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