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YouTube Advertising

YouTube advertising is a cost effective video distribution platform that allows advertisers to play video ads prior to a user’s selected content.

The advertiser can target based on age, gender, interests, topics, keywords and more. The ads can be skippable or forced and are managed directly through the Google Ads platform. If you are looking for the leading YouTube Advertising agency that will drive you measurable results for your business, you have come to the right place.

What is YouTube Advertising?

YouTube advertising is any form of video or display banner ad that appears on Youtube.com. The kind of YouTube advertising that you'll be most familiar with are the video ads that are in the video player itself. Most commonly, the ad will appear before the user can view their selected content. Sometimes the ads are skippable and sometimes they aren't. Ads can take the form of:

  • image ads that are overlays on the video
  • display ads in the right side bar
  • sponsored cards at the end of the video
  • 6 second bumper video ads
  • Non-skippable in-stream ads of 15-20 seconds
  • Skippable in-stream ads of any length

How Do YouTube Ads Work?

YouTube ads are pretty simple to understand, and can provide incredible results for your brand.

There are two main types of YouTube ads you can set up for your business; TrueView or Forced.

Youtube advertising video showing skippable after 5 seconds.

In the instance above, this is an ad that is skippable after 5 seconds that displays before the selected video. Advertisers that choose this option are utilizing the TrueView option. This cost effective method doesn't charge advertisers if the ad is skipped prior to completion or skipped before 30 seconds elapses.

Youtube advertising video showing forced view

In instances where the ad cannot be skipped, such as the image above, it means that the advertiser chose to force the view. A full description of ad formats and specifications can be found on this Google support page. You can learn how to set up a YouTube campaign from start to finish on our blog here.

When it comes to Toronto YouTube advertising, you need a digital marketing agency that understands how to use these different options to your advantage. At Consultus Digital, our team of highly experienced account managers are experts in creating tailored YouTube advertising campaigns that meet your business goals at a price you’ll love.

Why Is YouTube Advertising Important?

If a picture is worth a thousand words, how much is a video worth?
Advertising can communicate more information with video than with simple voice, text, or image based media.

Less than a decade ago, if you wanted to advertise with video, you had to go through broadcast and pay quite a bit. YouTube advertising has made video advertising easily accessible to small and medium size businesses. Not only are YouTube ads significantly more affordable, they also do not require you to meet any minimum spends or budgets.

This allows you to run a YouTube advertising campaign that works within your financial means, and allows you to get the largest return on your investment possible.

Additionally, YouTube advertising far more customizable in terms of not only the format, but more importantly, who is targeted.

In fact, at Consultus, we believe YouTube ads are the most under-priced form of media you can buy right now, as well as some of the most versatile. As mentioned above, you can run a variety of different kinds of ads of varying lengths and formats across many different YouTube channels. You can even run ads on YouTube specifically to only those that have been to your website before as a form of remarketing - it’s that customizable.

The Consultus Digital Process

Here at Consultus Digital, we try to include video production and a YouTube TrueView strategy with every client to maximise conversions and brand awareness. As one of the most “bang for your buck” marketing tools, we believe it is a fantastic option for any brand looking to boost their digital presence. We approach each YouTube ad campaign using our tried and true method.

Understand Your Brand

The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the YouTube advertising campaign. We will also perform extensive research on your target audience, the keywords they are likely to search, and what your competitors are already doing so we can do it better.

Craft Content

Next, our highly experienced video production team gets to work storyboarding, scripting, and casting for your video. Depending on the size of the video we are making, this can involve multiple days of shooting to get the perfect shot. We then do extensive editing and post production to ensure your YouTube ad looks professional and engaging.

Strategize & Optimize

Once we have the perfect video ready to launch, your dedicated Account Manager will spend some time strategizing and optimizing the best times, locations, and channels for your video to appear on. We will discuss the benefits of either TrueView or Forced view to ensure we select the options that best align with your business goals.

Real Reports

Once your ad is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you are getting the best return on investment. Once the campaign has ended, you will receive a thorough breakdown of the results and recommendations for future campaigns, should you decide to do YouTube advertising again.

YouTube Advertising FAQs

Of course! YouTube advertising has a range of settings that can be changed in order for you to have complete control over which videos and channels your ad appears. This is essential in maintaining brand safety and avoiding negative associations with your business and undesirable content.

As we mentioned above, YouTube advertising is one of the most underutilised and cheapest forms of digital marketing out there. The exact cost will depend on your business goals and the purpose of the campaign, but through utilising YouTube’s TrueView platform, it is entirely possible to achieve cost per views of as low as one cent.

Different ad campaigns will benefit from different ad runtimes. Generally, you don’t want a video to go over 60 seconds as people won’t be paying attention, or they could even get annoyed with your brand. If you ensure to have your brand and key message within the first five seconds, and then a video around 30 seconds long, you will be well positioned to capitalize on the benefits of YouTube advertising.


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