+2,900%
ROAS increase of 2,900% in addition to a 33% CTR increase.
Google Ads Management Agency Toronto
Google Ads Built
for
Maximum
Return.
Our team designs, tests, and scales campaigns that deliver the leads you want. With full-funnel tracking, you’ll never wonder where your budget went.
-
Search &
Shopping -
Performance
Max -
Conversion
tracking -
Bidding &
budget
● ● ●
G Google ×＋
← → ⟳⌕ google.com☆ ⋮
Expertise
Certified Google Partner
Client rating
Google 4.8 ★ · Clutch 4.4 ★
Campaign reach
Search, Display, Shopping,
Video, Apps
Video, Apps
Strategy session
Free 30-minute strategy session
Real results
Real performance. Measurable growth.
6%
Harmony Resorts reported a 6% conversion rate and an increase in ROAS of 74%.
+41%
A 41% increase in revenue along with an efficient 16% increase in ROAS.
$420K
From zero to $420K in online sales within 10 months.
Marketing service
Google Ads Management.
The only place for your business is at the top, and Google Ads management takes you there. Consultus Digital, a certified Google Partner rated 4.8 on Google, makes it happen.
With a smart keyword strategy, the right Google Ads campaign places your business at the top of search results, in front of customers at the moment they search for what you offer. That drives more website visits, conversions, customer queries, and sales.
And it’s not just you racing to the top. With Google handling over 90% of global searches, more and more brands require the latest and most effective search engine marketing to beat the climb up organic search results through SEO and rank at the top right away. That’s why, among hundreds of Google Ads agencies in Toronto, you need the right partner for cutting-edge ads management, from campaign development through constant optimization.
8:1Blended return on managed spend
42%Average CPA reduction
$42M+Media managed
97%Account retention
Campaign optimization signals Always on
Search termsNegative keywords addedPruned
Ads and assetsHeadlines, descriptions, assetsTested
Bids and budgetsShifted to converting termsRefined
How we work
The Consultus Digital Process.
At Consultus Digital, we understand the value of a sale to our clients. That’s why we build every Google Ads management strategy to lift your return on ad spend. Your dedicated Account Manager will help your business reach new heights using our Consultus Digital Method.
Detailed Keyword Research
The first step in any effective Google Ads Management strategy is researching the best keywords to bid on. There will be highly competitive keywords in every industry, which will be costly to bid on. However, through detailed research, niche keywords with lower competition can be identified. These search terms still generate traffic but will cost less to bid on than other terms, which can improve your return on investment.
Optimized
Ads
Once the keywords have been identified, your Google Ads will be properly optimized. This includes writing compelling ad copy, adding ad assets such as sitelinks, callouts, structured snippets, and call assets to give searchers more ways to act, and refining ad structure to lift click-through rate.
Dynamic Bidding Strategies
As your Google Ads campaign goes live, your Account Manager will begin compiling data on how it performs. As time goes on and your ads are served to more users, your Account Manager will be able to identify trends in how much money is being spent and on which keywords, and adjust your bidding strategy accordingly. This will prevent money from being spent on keywords that aren’t gaining any traction and push more money toward those sending you higher-quality leads.
Comprehensive Reporting
We provide every client with a detailed report on the results generated from a Google Ads Management campaign. This includes the number of leads, the average CPC, the number of times your ads were served, and how much money was spent compared to how much was generated for your business. These figures can be used to inform strategies for future Google Ads campaigns. If you want Google Ads management in Toronto that reports on revenue, not just clicks, Consultus Digital is the place to go.
Our in-house experts have the tools and knowledge you need to start appearing at the top of Google when your customers are ready to make a purchase. Contact us today and find out how we can help your business grow.
Claim Your Free 30-minute Strategy Session
Client ratingGoogle 4.8 ★ · Clutch 4.4 ★
Google Ads, explained
What is Google Ads? How does it work?
Google Ads is all about getting in front of customers, meeting them at the start of their shopping journey, at the very top of search results, well above organic results. It’s a paid placement for results, like clicks and calls. By cutting through the noise, you position your business for maximum visibility and instantly direct customers to your website and latest offer.
How? Every Google Ads campaign is built on keywords. With a Google Ads Management agency in Toronto, you can quickly target the most relevant and competitive keywords that customers use to find businesses like yours through ads that convey attractive offers and enticing calls to action. Combined with your bid and the ad’s Quality Score assigned by Google, you can appear at the top of searches and pay only the Cost Per Click (CPC).
But it’s more than Search and Maps. Today, Google Ads supports various ad formats for different types of content. From YouTube videos to shopping recommendations and app downloads, Google Ads offers the widest range of advertising capabilities designed to convert.
Explore the possibilities
Various Google Ads formats.
Google Ads supports different types of content across Search, Display, Shopping, Video, and App campaigns.
01 / Search
Search
The most popular Google Ads, these text ads appear at the top of search, allowing you to easily connect with customers searching for specific products and services.
Book a Call
02 / Display
Display
In partnership with Google’s vast network of advertising partners, display campaigns allow you to show ads on various third-party websites, on Gmail, and mobile apps, and enrich the shopping experience for even more customers across the web through images, videos, GIFs, text, and more.
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03 / Shopping
Shopping
Designed for an optimal customer experience, shopping campaigns target customers’ exact needs and preferences in greater detail than standard text-based search ads. Show product images, names, prices, and store names, resulting in qualified leads among ready-to-buy audiences.
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04 / Video
Video
Run short pre-roll ads before YouTube videos, or banner overlays while they play. Catch viewers right before they watch and put targeted product recommendations on screen.
Book a Call
05 / App
App
App campaigns promote your app across Search, YouTube, Google Play, AdMob, the Google Display Network, and Discover.
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1 / 5
Is Google Ads management right for your business?
Build a steady pipeline of traffic, calls, purchases, and lasting trust.
With your competitors bidding on the same searches and pairing Google Ads with social media advertising, it takes more than the basics of PPC campaigns to earn maximum conversions and revenue. In this ultra-competitive advertising landscape, you need expert Google Ads management to craft best-performing campaigns and a long-term digital ad strategy.
See how expert Google Ads management builds a steady pipeline of increased traffic, customer calls, purchases, and lasting trust, from first impression and click, to long-term revenue and market advantage:
Lead and customer acquisition
Google Ads management revitalizes lead generation, with a renewed focus on hyper-targeting and personalization. With smart bidding and keyword optimization, our Google Ads experts can drive more impressions and clicks, capturing relevant traffic that generates qualified leads and purchases among ready-to-buy audiences searching for the exact products and services you offer.
Multiple ad formats
Enrich your campaigns with multiple ad formats across mobile and desktop. Capture customers’ interest at every stage of the buyer’s journey, from text-based ads on search, to images, YouTube video pre-rolls, and app campaigns, with constant optimization of the customer experience.
Maximize ROI
Google Ads help you reach target audiences instantly and generate conversions. Expert Google Ads management works toward a stronger return through data-driven keyword optimization, bidding, ad format, and audience targeting strategies.
Customer insight
Learn more about your market with in-depth audience insights. Expert Google Ads management provides in-depth insight into customers’ shopping habits, location, devices used, demographics, keywords used, and more to optimize your campaigns and marketing spend.
Why Google Ads matter
Why are Google Ads important?
It’s no secret that Google is the search platform for just about anything, most importantly, the buyer’s journey. Simply, your customers are on Google, using its ecosystem of apps and services to browse and buy. It’s also why so many businesses trust Google Ads for PPC campaigns to meet customers at every step of their journey.
Is your business one of them yet? Here’s why it should be:
Get more leads and customers
An effective Google Ads campaign does more than help you reach more leads and customers; it helps you target the best ones: searching for exactly what your business offers and ready to buy.
Unbeatable ROI
With Google Ads, you only pay for results, highly targeted and personalized for each customer segment, resulting in more quality clicks.
Campaign flexibility
Google Ads offers the widest range of ad formats and capabilities for every budget. Discover virtually endless possibilities for reaching new and existing customers across the Google ecosystem, locations, devices used, types of content, and more.
Fast results
No more climbing up organic search results. Not only does Google Ads place your website at the top of search results, it also delivers direct results based on targeted campaigns. Get detailed campaign metrics like CTR, CPC, and best-performing keywords to drive continuous optimization.
Campaign performance
How can you tell if your Google Ads are performing well?
With one of the highest ROIs among digital marketing tools, Google Ads offer endless possibilities for maximum audience reach, lead generation, and conversions. But is your campaign delivering the results you need? See how expert Google Ads management in Toronto offers the best results across campaigns:
Cost per conversion
Maximize your budget when you spend less on each click and conversion and engage more leads throughout the buyer’s journey.
Quality score
Secure your spot at the top of search results and across prime ad spots, like video pre-rolls across Google’s ad partners. Earn higher Quality Scores with relevant ads and optimal user experience.
Cost per click
With a smart bidding strategy, like striking a balance between the most and least competitive keywords, using long-tail keywords, and maintaining an optimal Quality Score, you can lower your cost per click and maximize your ad spend.
Click-through rate
Measure the number of clicks against impressions. The most optimized ads are highly relevant to customers’ searches, resulting in more clicks and conversions across ad groups and campaigns.
Top vs. Others
Find out how well you’re doing against the competition. Compare ad performance across placements, and generate valuable insights for optimization.
Negative keywords
A strong Google Ads campaign is two-pronged, targeting relevant keywords and keeping out unqualified leads through negative keywords. Identify keywords you don’t want to bid on to ensure an optimal conversion rate and cost-effective advertising to the right audiences.
Total impressions
Know your audience and reach, how many see your ad against the number of times it was displayed. Your Google Ads agency can help you gain more impressions by constantly optimizing your ad spend, bidding strategy, and ad formats.
Who needs management?
Who needs Google Ads Management?
Manage your campaigns, all in one place, with expert recommendations for maximizing visibility and conversions. Google Ads management is exactly that: designed to take the hard work out of creating, launching, tracking, and continuously refining each best-performing ad:
01 / Expertise
Platform knowledge
Run campaigns backed by expert, in-depth knowledge of the Google Ads platform, best practices, and the latest industry trends.
02 / Optimization
Data-driven improvement
Constant, data-driven campaign optimization based on keyword performance, CTR, conversions, and expert recommendations to ensure optimal ROI.
03 / Focus
Earn valuable time back
Earn valuable time back to focus on core business practices, with full confidence in best-performing ad campaigns to deliver new qualified leads and customers.
Client ratingGoogle 4.8 ★ · Clutch 4.4 ★
Practical decisions
Cost, transitions, and how to judge the work.
How much does Google Ads Management cost?
Google Ads management is an investment in your brand’s long-term visibility and customer acquisition strategy. See the components, and unparalleled value, of expertly crafted and optimized PPC campaigns, delivered based on your budget:
- The size of your campaign, such as the target audience, their demographics, location, interests, and shopping habits.
- The various ad formats and creatives integrated into your campaign for maximum customer reach and interest across desktop and mobile.
- Market research and expert recommendations for constant optimization in line with keyword performance, CTR, CPC, competitor performance, and industry trends.
What happens to my current Google Ads Management service if I change providers?
Are you looking to move to a better Google Ads management agency? Launch your most successful PPC campaign yet with a smooth and easy transition to a new Google Ads agency in Toronto. Here’s how:
- Check your Google Ads dashboard. Do you own the account and have admin access to it? Make sure it’s set up properly and registered under your business.
- Get a full snapshot of your campaign performance for benchmark data.
- Remove your old Google Ads management provider’s access to your account.
- Grant access to your new Google Ads agency and set their permissions to manage your account.
How to know if your Google Ads Management agency is doing a good job
- Complete setup and/or audit of your Google Ads account based on your campaign goals, target audience, and budget.
- Improved campaign performance, measured in clicks, impressions, and conversions, and cost-effective lead and customer acquisition.
- A complete Google Ads management strategy, including creating assets, keyword research, and hyper-focused audience targeting.
- Qualified leads are generated through effective targeting of the most relevant searches, resulting in increased conversions and purchases among ready-to-buy audiences.
- Timely reporting on campaign metrics, data-driven insights, and expert recommendations for constant optimization to improve performance.
Why hire a certified Google Partner?
A certified Google Partner brings verified platform knowledge and current best practices to campaign setup, management, optimization, and compliance. Consultus Digital is a certified Google Partner.
Who should own my Google Ads account?
Your business should own the account and retain administrator access. Your agency can be granted management permissions without taking ownership of your campaign history and data.
Case study: Bow City Storage
Google Ads
How paid search drove a 2,900% jump in ROAS.
Bow City Storage was running Google Search Ads in-house with limited results. We rebuilt the account, and their Calgary self-storage facility broke monthly sales records at a 24× return on ad spend.
View Case Study
24×Return on ad spend
+33%Click-through rate increase
RecordMonthly sales performance
What to expect
What can you expect from Google Ads Management?
Even the basics of PPC campaigns can deliver modest results. But it’s expert Google Ads management that makes all the difference. It’s all about unparalleled expertise and undivided attention.
From setting up your Google Ads account to campaign development, launch, and ongoing tracking, a dedicated Google Ads agency is hyper-focused on audience targeting, maximizing your budget and ROI, and leveraging the latest industry tools and techniques. Earn back valuable time for focusing on core business processes. Let our Google Ads experts in Toronto take the lead, and your business to the top.
01 / Foundation
Google Ads Account
and Campaign Setup
- Keyword research to find the highest-intent, best-value search terms and phrases to target, based on volume, competition, budget, and campaign goals, with attention to negative keywords to avoid unqualified leads.
See MoreSee Less
- Budget and bidding strategies that lower your cost per customer acquisition.
- Refined audience targeting across geographic, demographic, and psychographic characteristics to ensure maximum reach and conversions.
02 / Build
Campaign
Management
- Create ad groups and ads, including copywriting and creative direction.
See MoreSee Less
- Conversion optimization of landing pages for maximum lead generation and conversions.
- Conversion tracking in line with performance goals, using contact form submissions, call-tracking, and website analytics.
- Keep ads policy-compliant and tightly matched to keywords and landing pages to raise Quality Score.
03 / Improve
Tracking and Optimization
- Live campaign monitoring, including bid strategy and ad format adjustments to ensure optimal performance.
See MoreSee Less
- Monthly reporting on campaign activity and performance, with expert recommendations for shifting your budget strategy to maximize conversions.
- Optimize ad creatives and format, audience targeting, keyword research and bidding in line with the latest industry trends.
Choosing an agency
What to look for when hiring a Google Ads Management agency.
Every Google Ads campaign is a collaboration, from creatives to analytics and customer experience. Ultimately, your success rests on choosing the right partners to collaborate with. See how a highly rated and experienced Google Ads management agency in Toronto makes all the difference:
Google Partners
The best Google Ads management agencies in Canada have earned the distinction of being Google Partners. Certified Google Partners bring verified expertise to every campaign, from knowing the ins and outs of the Google Ads platform to best practices in PPC ad campaigns and digital marketing.
Proven track record
Your Google Ads management agency should have enough managed spend to qualify as a Google Partner and a long roster of satisfied clients who are now doing better business with increased revenue. Look for a portfolio of successful campaigns, verifiable performance data, and strong independent reviews.
Expert account management
Choose a Google Ads management agency in Toronto that’s transparent with its processes and reporting structure. You can count on them to provide expert recommendations, implement industry best practices for campaign development and optimization, and present relevant reports based on consistent tracking of crucial campaign metrics.
Transparent pricing
Every brand and Google Ads campaign is unique, but your Google Ads Management agency should be transparent with its pricing and fees. The best agencies allocate your budget efficiently, from ad spend to a competitive management fee.
Why Consultus Digital
Why choose Consultus Digital as your Google Ads management agency?
Certified Expertise
Consultus Digital is a certified Google Partner, a distinction we earned because of our proven expertise in leveraging the Google Ads platform to develop high-performing campaigns and generate clicks and conversions. As a Google Partner, we keep your ads in line with Google’s latest advertising standards and industry trends.
Shared Goals
At Consultus Digital, we share your business goals. We know how much each click means and what it takes to get one at the best value for maximum ROI. With us as your Google Ads management partner, your campaigns are monitored and refined as the data comes in, delivering results that directly impact customer acquisition, lead generation, and actual revenue.
Personalized Client Service
Our secret? It’s simple: we don’t believe in cookie-cutter solutions. With your dedicated account manager, you can count on us to deliver personalized client service at every turn, from account setup to monthly reporting and regular updates, all geared to provide expertly tailored recommendations to your industry, the size of your company, and business goals.
At Consultus Digital, we know good Google Ads, designed for optimal clicks, conversions, and customer value. As a certified Google Partner, we’re committed to delivering results that matter: fully optimized PPC campaigns with a measurable impact on your broader digital marketing strategy and revenue streams.
See how we deliver, from campaign development to customer satisfaction.
The wider growth system
What other services complement Google Ads Management?
Expert Google Ads management brings more clicks, leads, and conversions, but it’s only one component of a complete and long-term digital marketing strategy. Build a comprehensive, custom-crafted advertising strategy with the right combination of services that enhance ad performance and the overall customer experience.
Search Engine Optimization
Google Ads bring instant clicks and immediate results for your most crucial campaigns, pushing you to the top of the most competitive searches. But this needs to be supported with a long-term strategy. This is where SEO comes in, constant reinforcement of organic rankings, allowing you to dominate all the prime spots.
Landing Page Development
Send customers to an engaging, well-designed landing page once they click on your ad. Get a conversion-focused landing page that builds your sales funnel from Google Ads clicks to actual revenue and customer value.
Social Media Ads
Combine the power of Google Ads with social media ads. Maximize PPC campaigns across digital channels for optimal reach and conversions across Facebook, LinkedIn, Instagram, TikTok, and more.
Remarketing Services
Track customers who clicked on your ads across the web. Combine Google Ads management in Toronto with remarketing to bring customers back to your latest offers and complete conversion actions, especially e-commerce.
Programmatic Advertising
Level up your standard Google Ads with an all-new type of display advertising across affiliate websites. Display targeted ads on high-traffic websites with relevant audiences and maximize conversions.
Client Testimonials
What clients had to say.
My firm, KASE Insurance Inc., has partnered with Consultus Digital two years ago. At that time we had no online strategy. The team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and delivering on their promises. I strongly recommend the Consultus Digital team to all my friends and clients.
Stanislav KojokinCEO, KASE Insurance
Google review
The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.
Helen StergiouPartner, The Office Shop
Case study
I began using Consultus Digital in January of 2022 after being with a competitor for many years. The team at Consultus Digital has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.
Laura HarveyCEO, Ontario Business Central Inc.
Case study
Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.
Melissa GrahamManager, Orr Insurance
Client quote
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Tricia OldfieldVice President, eCycle Solutions
Client quote
Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.
Joseph ZayounaFounder & Managing Partner, Zayouna Law Firm
Client quote
Working with Consultus Digital over the last year has allowed us to scale our online business significantly. We’ve learned so much in the short time working with them about our business that we’ve not only been able to apply to our digital marketing efforts but other aspects of our business. We continue to be impressed with their new innovative way of thinking in the search space, which included one of the best digital reporting dashboards I’ve seen in 17 years of digital marketing.
Victoria BuottDirector of Marketing, Spieth America
Case study
Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn’t work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team!
Dean ArnillWestern Asphalt Products
Google review
1 / 8
FAQ
What businesses ask before they spend.
How much should we spend on Google Ads?
Enough that the account can gather data, which in most categories means a budget where your best campaigns aren’t capped within hours. Below that you’re buying a handful of clicks a day and neither you nor the bidding algorithm can learn anything. The more useful question is what a customer is worth to you, because that sets what a click can cost. We would rather start narrow with real budget on a few high-intent terms than spread a small budget across everything.
Is Performance Max worth running?
It can be, when it has reliable conversion tracking, strong creative, and clear business goals. We assess whether your account has the right foundations before recommending Performance Max, and evaluate it alongside your other campaigns rather than in isolation.
Why is our cost per click so high?
Competition, search intent, ad relevance, location, and landing page experience can all affect the price of a click. We look beyond CPC to the quality of the resulting leads and sales, then refine targeting, search terms, creative, and bidding to reduce wasted spend.
Should we bid on our own brand name?
That depends on who else appears when people search for your business and what your organic results already capture. We review competitor activity, search results, and conversion data, and keep brand performance separate from campaigns designed to reach new customers.
How long before Google Ads works?
Ads can begin bringing traffic once they are approved and live. Building a dependable acquisition channel takes longer. We need enough relevant clicks and conversions to learn, test, and improve. Your budget, sales cycle, competition, and existing account history all influence that timeline.
Do we need separate landing pages?
Often, a page built around the search and offer gives visitors a clearer next step than a general homepage. We review your existing pages first, then recommend dedicated landing pages where they can improve the experience and make measurement more useful.
Can we manage this ourselves?
Yes. Your business can own and manage its Google Ads account. Working with a specialist team makes sense when you need more capacity, stronger measurement, or ongoing expertise across campaigns, creative, and landing pages.
What is a good ROAS or cost per lead?
There is no single target that works for every business. A useful target accounts for your margins, average order value, customer lifetime value, and the rate at which leads become customers. We agree on those economics before judging campaign performance.
Will you use our existing account or start fresh?
We generally begin with an audit of your existing account so useful history, tracking, and learnings can be preserved. If a new account is necessary, we explain why and plan the transition with you before making that change.
Who owns the account and the data?
You do. Your business should retain ownership and administrator access to its Google Ads account. Consultus Digital receives the management permissions needed to do the work, while your campaign history and data stay with your business.
Claim your free 30-minute strategy session
Let our Google Ads experts take your business to the top.
Bring your account and your goals to our certified Google Partner team, and we’ll show you where we would start.