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Real Estate Marketing
Real estate marketing for brokerages and agents.
We help brokerages and agents grow through local SEO, IDX-optimized listings, paid programs tuned to buyer and seller intent, and CRM-integrated lead routing that ensures no lead is dropped.
By the numbers
8:1
Blended return on managed paid media spend
$42M+
Cross-channel spend traced to revenue, not impressions
86+
Verified client reviews, 4.8 star average
6yrs
Engineering growth systems since 2020
The Practice
Neighbourhood content as authority.
Buyers researching a neighbourhood want guides, market data, and recent sales context. We build the content surface that becomes the local reference, drives organic discovery from active buyers and sellers, and feeds the AI citation surface for local-market questions.
IDX and listing pages, optimized.
Listing pages are the highest-traffic surface on most brokerage sites and the most poorly optimized. We restructure listing templates, schema, and inquiry flows so each property page does its job: capture qualified interest from a buyer who is already in market.
CRM-integrated lead routing.
Real estate teams lose leads in the gap between web inquiry and agent response. We build the CRM integration, lead-routing logic, and response-time monitoring that ensures every inquiry lands with the right agent within minutes.
The Method
The Consultus Digital approach to real estate marketing.
/01 Immerse
Audit the local surface and CRM.
GBP, IDX feed, neighbourhood content, paid programs, and CRM lead-routing. We map the full ecosystem before recommending a single change.
/02 Build the Foundation
Local SEO + listing infrastructure.
Neighbourhood-level content architecture, IDX-page schema, GBP optimization, and CRM integration so every digital touch flows into a single source of truth for the brokerage.
/03 Acquire Demand
Buyer and seller intent, separately.
Paid programs tuned to buyer-side search intent (neighbourhood + price + features) and seller-side intent (home valuation, listing-prep, agent comparison) as parallel campaigns with different creative and offers.
/04 Sell and Modify
Quarterly review tied to closed transactions.
Quarterly review against closed transactions, average transaction value, and agent productivity. The programs that drive closings scale; the ones inflating lead volume without conversion get killed.
Services
Five disciplines, tuned for real estate brokerages and agents.
Your Real Estate Team
A team of specialists, not a single account.
Every Consultus Digital engagement is staffed with a senior strategist plus a dedicated specialist for each surface: local SEO, IDX optimization, paid media, content authority, and CRM-integrated lead routing tuned to real estate. Your account is not sitting in one person's queue. It runs across a practice.
No junior account-management surprises. No outsourcing. The same operating system we run for our largest accounts in healthcare, home services, and B2B SaaS.
Senior Strategist · Real Estate Practice Lead · Content Lead · Analytics Lead
Recent Real Estate Work
3.2×
Brokerage pipeline rebuild
Cross-channel program for a multi-agent brokerage. Qualified buyer and seller leads up 3.2× year over year with CRM-integrated attribution.
47%
Listing-page conversion overhaul
CRO program on a luxury brokerage's listing template. Inquiry-form completions up 47% with no traffic change.
4.6×
Neighbourhood content authority
Topical authority program around neighbourhood guides for a regional brokerage. Organic traffic to high-intent neighbourhood pages up 4.6× in two quarters.
Ready to grow?
Claim your free strategy session.
Thirty minutes. One senior strategist. A specific audit of your current real estate marketing posture, with a short list of the fastest wins on the table.