Trades & Construction Division · Proudly Canadian

Digital marketing for trades and home services.

Contractors, home service companies, and construction firms. Local search that keeps the phone ringing, creative that sells the big-ticket job, and speed-to-lead systems that turn quote requests into jobs on the board.

30 minutes. No deck. Straight answers on where the growth is.

Since
Toronto, 2020
Critics say
Google 4.8 ★ · Clutch 4.4 ★
Serving
North America
Who we work with

We know your trade.

Emergency calls and planned projects, homeowners and commercial buyers. We work across the trades.

Gorilla Bins website
01

Home Services

Plumbing, HVAC, painting, and bin rentals. Local Services Ads and Google Search that catch homeowners the moment something breaks, map-pack rankings across every neighborhood you serve, and speed-to-lead so no quote request goes cold.

Eco Choice Windows & Doors ad creative
02

Home Improvement

Windows and doors, renovation, kitchen and bath, and landscaping. Considered, high-ticket decisions sold with persona-led creative, portfolio-led pages, and quote flows engineered for a big purchase, not a generic contact form.

Home improvement marketing →
Western Asphalt
03

Construction & Commercial

Paving, industrial, and commercial contractors selling to governments and commercial buyers. Sites that look as established as the work, with an SEO foundation and a lead surface built for B2B buyers.

Trades we serve
  • Plumbing
  • HVAC
  • Roofing
  • Windows & doors
  • Painting
  • Renovation
  • Kitchen & bath
  • Landscaping
  • Bin rentals
  • Paving & asphalt
Services

What we bring to the table.

Every service here has one job: more revenue for your business. More calls, more quote requests, more jobs on the board.

01 · Get found

Local SEO & Maps →

Rank in the map pack and 'near me' searches across every neighborhood you serve.

02 · Catch the call

Google Ads & LSA →

Search and Local Services Ads that capture homeowners the moment something breaks.

03 · Build demand

Meta ads & creative →

  • UGC video
  • Static offers
  • Persona hooks
  • Retargeting

Social campaigns that build demand for bigger-ticket jobs like windows, roofing, and HVAC.

Fast, trust-building sites with service and city pages built to convert and rank.

05 · Close the job

CRM & speed-to-lead →

A connected CRM that tracks every lead from first call to invoiced job.

06 · Measure and modify

Attribution & reporting →

  • GA4 & attribution
  • Live dashboards
  • Cost per booked job

Spend tied to booked revenue, managed to cost per booked job.

Why the division

The division difference.

A team built for the trades, side by side with an agency that's still learning them.

Trades & Construction Division

Intent, not traffic

Campaigns split by job and intent. Searches for work you don't do are blocked before they spend a dollar.

Speed-to-lead

Every quote request lands in the CRM with its source, and follow-up fires in minutes, not days.

The big-ticket decision

Persona-led creative and quote flows built for a considered purchase, tested until they win.

Seasonality

Campaigns timed to demand spikes, so the budget lands when homeowners are buying.

The scoreboard

Managed to cost per booked job, with closed revenue tied back to the ad that started it.

Generalist agency

Intent, not traffic

Broad keywords and one-size ad copy, with the wrong kind of job quietly burning the budget.

Speed-to-lead

Leads sit in an inbox while the crew is on a job site.

The big-ticket decision

A generic contact form and the same discount ad everyone else runs.

Seasonality

The same budget in January as in May.

The scoreboard

Reports clicks and leads, and can't tell you which ad booked the job.

Want the division on your account? Book a Strategy Call →
The launch

Zero to engine in eight weeks.

Eco Choice Windows & Doors, from kickoff to a running growth engine. Real dates from the engagement.

  1. Mar 30

    Kickoff

    Access, tracking, and the account audit start the same week.

  2. Apr 8

    Paid media live

    Paid media management live on Google and Meta.

  3. Apr 17

    Dashboard and first page

    Performance dashboard live. Landing page first draft in the client's inbox.

  4. Apr 23

    Creative batch one

    Ten statics and five video scripts delivered.

  5. May 23

    Video in market

    Video ads approved in the morning, in market the same day.

  6. The scoreboard

    Every quote, tied to a job

    Every quote request lands in Zoho CRM with its source attached, and closed revenue ties back to the exact ad that started it.

    • 01Pages
    • 02Creative
    • 03CRO
    • 04CRM
Trades clients
Proof

Results in the trades.

Case Study · Eco Choice Windows & Doors

A 38x return, tracked to the closed install.

A Vaughan windows and doors manufacturer in an auction flooded with discount messaging. We built the pages, the creative, the CRO program, and the Zoho CRM attribution as one system before scaling spend.

38xreturn on ad spend
$230lead cost
27.5%close rate
+21%completed quotes, three-step flow
Video ads · Live in market
Reviews

What our clients say.

Official

Partnerships & certifications.

Partner
Business Partner
Advertising Partner
Partner
Verified Partner
Authorized · CRM
Marketing Partner
Marketing Partner
FAQ

Questions we hear a lot.

Who is this division for?

Contractors, home service companies, and construction firms: plumbing, HVAC, roofing, windows and doors, painting, renovation, landscaping, bin rentals, and paving. If your growth depends on the phone ringing and quotes turning into jobs on the board, you are who this was built for.

Do you run Google Local Services Ads?

Yes. Local Services Ads and Google Search capture homeowners at the moment of need, and we run them alongside local SEO and Maps so you show up across every neighborhood you serve.

How do you handle seasonality?

Campaigns are timed to demand spikes, so the budget lands when homeowners are actually buying instead of spreading evenly across the year.

What happens to the leads?

Every quote request lands in Zoho CRM with its source attached. Speed-to-lead automations fire in minutes, not days, and closed revenue ties back to the exact ad that started it.

How fast do we see results?

Paid media can be live within the first two weeks: Eco Choice's Google and Meta campaigns went live nine days after kickoff. Local SEO builds over the first year.

What does it cost?

Engagements are scoped after the strategy call, sized to your service area, channels, and how much demand we find.

The people

Your trades growth team.

Based in Toronto's creative corridor: Unit 109, 136 Geary Avenue, Toronto ON M6H 4H1. Servicing clients across North America.

The Consultus Digital team
The team · Consultus Digital
The Consultus Digital team at a Toronto Blue Jays game
Team day · Blue Jays game
Trades & Construction Division

Ready to put more jobs on the board?

30 minutes. No deck. Straight answers on where the growth is.

Book a Strategy Call →
Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →