Everything Mo said he was going to do, he did. The team brought our website from 2012 into 2024, and we ended up with a very professional, modern website. I would 100% recommend the Consultus Digital team.
Dean ArnillWestern Asphalt Products
C
Case Study · Web Design & Development
An 80-year-old brand, revitalized.
Western Asphalt has served governments, airports, and port authorities for over 80 years, but its website was stuck in 2012. We rebuilt it: a modern, mobile-first site with custom photography and video, built to match eight decades of reputation.
Web Development Design & UX SEO
The New Site
From 2012 to today.
A media-rich, mobile-first website that finally matches the scale of the work. Built on WordPress so the team can keep it current, and engineered to load fast and rank.
Before · 2012
After · today
The Brief
Eighty years of reputation, stuck in 2012.
About Western Asphalt
Western Asphalt is a leading B2B service provider in the asphalt industry, serving high-profile clients such as governments, airports, and port authorities. With a history spanning more than 80 years, it had built a strong reputation, but its digital presence no longer matched it.
The Challenge
Western Asphalt needed a website that was both visually compelling and technically sound: a modern design to lift brand perception, a mobile-optimized experience, a backend the internal team could update themselves, a strong SEO foundation, and richer engagement through visual storytelling and video.
The Brief · A Site Worthy of 80 Years
Modern, Engaging DesignA look that enhances brand perception and reflects industry leadership.
Mobile-OptimizedA seamless browsing experience on every device.
Easy to ManageA user-friendly backend so the internal team can update it themselves.
Built for SearchA strong SEO foundation to improve visibility and organic traffic.
Design ✓Build ✓Optimize ✓
How We Did It
A rebuild in three parts.
01. Design & UX Enhancements
Consistent, professional design across every page, strategic call-to-action placement to drive conversions, and a unified layout and navigation with a clear, semantic flow from top-level pages down to subpages, so browsing is intuitive.
02. Technical Upgrades
Built on WordPress so the internal team can manage updates easily. Strong caching, asset compression, and optimized hosting keep the media-rich pages fast, on a clean codebase with an optimized structure and strategic metadata for search visibility.
03. Visual Identity & Branding
We used the existing brand kit to keep things consistent, then integrated custom photography and videography to add authenticity and professional polish, optimized to showcase the true scale and capabilities of the company.
The Outcome
A brand that finally looks its size.
Modernized brand imageA fully modernized website that reflects the scale of the company.
Faster & mobile-readyImproved site speed and mobile usability across all devices.
Media-rich engagementCustom photography and video that keep visitors on the page.
Better user experienceA cleaner journey that supports stronger conversion.