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Website Development
Western Asphalt Logo

Revitalizing an 80-Year-Old Brand – Western Asphalt’s Digital Transformation

How we modernized Western Asphalt’s online presence to align with their industry leadership.

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About Western Asphalt

Western Asphalt is a leading B2B service provider in the asphalt industry, catering to high-profile clients such as governments, airports, and port authorities. With a history spanning over 80 years, Western Asphalt had built a strong reputation in the industry.

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The Challenge

Why Western Asphalt Needed a New Website

Western Asphalt required a website that was not only visually compelling but also technically sound. The expectations and requirements included:

  • A modern, engaging design to enhance brand perception.
  • A mobile-optimized experience for seamless browsing on all devices.
  • A user-friendly backend to enable easy updates by the internal team.
  • A strong SEO foundation to improve search visibility and attract organic traffic.
  • Enhanced user engagement through visual storytelling and video content.
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The Solution
Design & UX Enhancements - Consultus Digital

Design & UX Enhancements

To ensure a seamless user experience, we focused on improving UI elements, including:
  • Consistent and professional design elements across all pages.
  • Strategic call-to-action placements to drive conversions.
  • A unified page layout and navigation structure for intuitive browsing.
  • A clear, semantic flow from top-level pages to subpages.
Technical Upgrades - Consultus Digital

Technical Upgrades:

To support Western Asphalt’s long-term success, we implemented:
  • Built on WordPress, allowing the internal team to manage updates easily.
  • Strong caching mechanisms, asset compression, and optimized hosting ensured fast load times despite media-rich pages.
  • Clean codebase, optimized site structure, and strategic metadata implementation to enhance search engine visibility.
Visual Identity & Branding - Consultus Digital

Visual Identity & Branding

To modernize the brand’s digital presence while maintaining its heritage, we:
  • Utilized the existing brand kit to maintain consistency.
  • Integrated custom photography and videography, enhancing the site’s authenticity and professional appeal.
  • Optimized high-quality visuals to showcase the company’s scale and capabilities effectively.

The Outcome

Western Asphalt - Consultus Digital
Modernized Website Icon

Fully modernized website reflecting the scale of the company.

User Engagement Icon

Increased engagement through media-rich design.

Site Speed And Mobile Usability Icon

Improved site speed and mobile usability.

Conversion Rates Icon

Enhanced user
experience leading to better conversion rates.

What Western Asphalt Had to Say:

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Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn’t work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team !

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Dean Arnill, Western Asphalt Products - Consultus Digital

Dean Arnill

Western Asphalt Products

Dean Arnill, Western Asphalt Products - Consultus Digital

A Transformation for Lasting Impact

Western Asphalt’s website transformation successfully modernized the brand image of an 80-year-old company, aligning it with industry standards and improving its digital presence. By implementing a sleek, user-friendly design, enhancing site speed, and optimizing for SEO, the new website now effectively engages enterprise-level clients while providing an easy-to-update backend for the internal team. Custom photography and video content further elevated the brand’s credibility, showcasing its scale and expertise. This project demonstrates how legacy brands can revitalize their online presence to stay competitive in a digital-first world.

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Extremely happy with the overall experience working with Consultus Digital. I had the pleasure of working with Mo. Everything Mo said he was going to do, he did! We worked with Consultus Digital on a new website. Mo and the team brought our website from 2012 into 2024. Mo offered suggestions on the ways customers interact with websites, what works well, what doesn't work well and ultimately we ended up with a very professional modern website. I would 100% recommend the Consultus Digital team!
Dean Arnill
Dean Arnill Western Asphalt
We had an excellent experience with Consultus Digital for our digital marketing needs at TalentMinded. Their team was professional, knowledgeable, and highly responsive throughout the entire process. They provided us with comprehensive digital marketing framework that will significantly enhance our online presence and outreach efforts. We highly recommend Consultus Digital to any business looking for top-notch digital marketing services.
Kim Benedict
Kim BenedictTalentMinded
I love companies that walk the walk, and that's what sold us on Consultus Digital. Everything they talk about and every strategy they recommend—they have used themselves, and that's what helps them stand out from the competition. They took the time to understand our company and our current marketing and sales efforts and then crafted a detailed plan to take everything to the next level.
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Our Zoho implementation company, Customerization Inc., is quite skilled with various marketing methods. Yet, we required a professional and strategic view on the cohesive marketing effort that will bring tangible results (leads) beyond just brand recognition. The Consultus Digital team asked the right questions, dug deep into our challenges, and presented a comprehensive annual marketing plan that was available for immediate implementation.
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