Healthcare Division · Proudly Canadian

Digital marketing for healthcare brands.

Hospitals, clinics, practices, and healthcare ecommerce. If it's healthcare, it's our domain. Compliant creative, speed-to-lead systems, and sites built to convert.

30 minutes. No deck. Straight answers on where the growth is.

Since
Toronto, 2020
Critics say
Google 4.8 ★ · Clutch 4.4 ★
Serving
North America
Who we work with

We know your sector.

Clinics and hospitals, healthcare ecommerce and product brands, brick and mortar or online. We work across all of it.

La Vie Executive Health ad creative
01

Clinics & Hospitals

Patient acquisition with the college rules built in. Persona-led creative that clears provincial advertising standards, landing pages built to book, and speed-to-lead systems so every inquiry is answered in minutes, not days.

e11ement skincare social creative
02

Healthcare Ecommerce

Supplements, skincare, devices, and clinic retail lines. High-velocity creative testing measured on ROAS and ACOS, marketplace and DTC together, and cross-border programs for Canadian brands doing most of their volume in the US.

03

Practices & Specialists

Dental, physio, medspa, optometry, mental health, and more. Local SEO and AI-answer visibility, direct-billing messaging that matches how patients decide, and front-desk coaching that turns booked consults into accepted treatment plans.

Specialties we serve
  • Primary care
  • Hospitals
  • Mental health
  • Dental
  • Medspa & aesthetics
  • Healthcare products
  • Maternal health
  • Optometry
  • Nutrition
  • Physiotherapy
  • Senior care
  • Associations
Services

What we bring to the table.

Every service here has one job: more revenue for your business. More leads, more booked patients, more sales.

01 · Foundation

Websites & CRO →

Built to convert patients, then tested until it does it better.

02 · Drive the right traffic

SEO & AEO →

Found on page one, and inside the AI tools your patients ask.

02 · Drive the right traffic

Media buying →

Full-funnel buying managed against CPA and ROAS targets.

03 · Convert with intent

Ad creatives →

Direct-response creative that clears compliance before it goes live.

04 · Sell with the system

Revenue operations →

Every inquiry worked, every consult coached.

05 · Measure and modify

Performance tracking →

  • GA4 & attribution
  • Call tracking
  • Live dashboards
  • Jane App & EMR integrations

One shared dashboard tying spend to booked revenue.

Why the division

The division difference.

A team built only for healthcare, side by side with an agency that's still learning it.

Healthcare Division

College advertising rules

Creative pre-checked against provincial standards before it reaches you.

Platform health restrictions

Measurement rebuilt for restricted health categories, so acquisition keeps working.

Claims and consent

Substantiated claims, consent designed into every form and flow.

Healthcare benchmarks

CPL, booking and show rates by specialty, from day one.

Insurance billing & patient lifecycle

We know how coverage drives patient decisions, and we use it in targeting, ad copy, and landing pages.

Generalist agency

College advertising rules

Learning the rules on your dime. Ads disapproved mid-flight.

Platform health restrictions

Conversions vanish when health categories get restricted, and nobody knows why.

Claims and consent

Flagged claims and endless revision loops, on your dime.

Healthcare benchmarks

Your account is their first healthcare experiment.

Insurance billing & patient lifecycle

Treats a covered service like any other product, and wonders why the ads underperform.

Want the division on your account? Book a Strategy Call →
The process

The Digital Health Assessment.

Similar to how a clinic assesses a patient: goals first, then diagnostics, then a treatment plan. Our framework scores your marketing across five funnel stages and shows the path to your target.

  1. Step 1

    In-depth questionnaire

    We start with what growth means to you: a revenue number, or net new patients per month. We put it in writing, sign an NDA, and you grant access.

  2. Step 2

    We look under the hood

    We go through your accounts, Google Ads, GA4, your website, your CRM, and find out what is actually happening in there.

  3. Step 3

    Your Digital Health Score

    We assess your entire funnel for leaks: where inquiries drop off, where spend is wasted, and what fixing each gap is worth.

  4. Step 4

    Strategy and projections

    Then the plan: budgets, projections, and targets built on healthcare benchmarks, before you commit a dollar.

  5. Step 5

    The first 90 days

    Quick fixes go live in the first 30 days. The full build continues through 90. Reporting tracks against the projection from week one.

  6. Your score

    Five stages, one number

    Your composite Digital Health Score, and a clear read on where you stand.

    • 0-39Urgent intervention
    • 40-59Critical gaps
    • 60-74Foundation building
    • 75-89Growth positioned
    • 90-100Scale ready
Healthcare clients
Proof

Results in healthcare.

Case Study · Tonic Eye Care

410 leads from one fall UGC campaign.

A Midtown Toronto optometry clinic led by Dr. Kelly Lee. Testimonial-style videos from two local mothers, plus static ads on Meta. The UGC won: 4.52 percent click-through vs 2.40 for static.

410leads from the UGC campaign
4.52%click-through rate
+92%performance lift
+74%more conversions, winning hook
UGC · Live in market
Reviews

What our clients say.

Compliance

We read the fine print.

Privacy

Patient and customer inquiries are captured, routed, and stored in line with PHIPA and PIPEDA.

College rules

Every province and profession has its own advertising standards. We check creative against your college's rules before it goes anywhere near your compliance officer.

Platform policy

Meta and Google restrict health targeting and data. We set up measurement that works within those limits, so campaigns keep performing.

Claims

If an ad makes a claim, we can back it up. That's why our accounts don't get flagged or suspended.

Official

Partnerships & certifications.

Partner
Business Partner
Advertising Partner
Partner
Verified Partner
Authorized · CRM
Marketing Partner
Marketing Partner
FAQ

Questions we hear a lot.

Who is this division for?

Clinics, multi-location groups, hospitals, associations, and health brands. If a college, a privacy act, or a platform health policy governs how you market, you are who this was built for.

Our products sell into the US. Do you cover that?

Yes. Many Canadian health brands do most of their volume in the US. We manage both sides of the border: US ad accounts, marketplace listings, currency and delivery thresholds, and the platform health policies that differ between the two countries.

How big is your team?

20+ as of 2026, and just like our clients, we're scaling. A mix of strategists, developers, media buyers, and creatives, all local, all in Toronto. Pop by the office on Geary and say hello.

Do you handle college advertising rules?

Yes. Standards differ by province and profession, so creative is checked against your specific college's rules before it ever reaches your compliance officer.

How fast do we see results?

Recovered demand shows up in weeks, because the first thing we do is find inquiries you already paid for. Paid media builds over the first quarter, and SEO over the first year.

What does it cost?

Engagements are scoped after the strategy call, sized to your locations, channels, and how much demand we find.

The people

Your healthcare growth team.

Based in Toronto's creative corridor: Unit 109, 136 Geary Avenue, Toronto ON M6H 4H1. Servicing clients across North America.

The Consultus Digital team
The team · Consultus Digital
The Consultus Digital team at a Toronto Blue Jays game
Team day · Blue Jays game
Healthcare Division

Ready when you are.

30 minutes. No deck. Straight answers on where the growth is.

Book a Strategy Call →
Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →