Authentic voices from the community brought a local clinic to the forefront of eye care marketing.
Tonic Eye Care is a community-focused optometry clinic in Midtown Toronto, led by Dr. Kelly Lee. Known for its personalized approach to vision therapy and family eye care, the clinic wanted to attract more qualified patients in a market dominated by chains and well-funded independents.
With many local clinics competing for attention, Tonic Eye Care needed to increase bookings and website traffic, stand out on a limited advertising budget, and build trust with parents and families.
Emotionally connect with families, particularly mothers, by showcasing real stories that highlight Tonic's personalized approach to eye exams and vision therapy. The aim: elevate brand trust, increase click-through rates, and outperform competitors in a saturated local market.
We launched a creative testing campaign on Meta, built around user-generated content and static ads, to boost trust and engagement.
Testimonial-style videos featuring two mothers from the local community, each variation testing a different tone and storytelling angle. Authentic, unscripted stories about their children's eye exams and vision therapy, built for emotional resonance and trust.
In parallel, single-image creatives with direct messaging and value propositions, plus carousel ads showcasing Tonic's core services: eye exams, therapy sessions, and stylish eyewear. A clean performance baseline and a way to promote specific offerings.
Women aged 30 to 55; families with children, adults, and seniors within a 10km radius of the clinic; health-conscious individuals seeking trusted, personalized eye care.
Two ad hooks, head to head. We scaled the top-performing combination.
Static ads versus UGC video ads, to find the better performer.
Would highly recommend Consultus Digital. Great communication, and they bring creative ideas to the table. We use them for SEO and Meta ads, and moved our Google Ads management over to them too. Positive results so far, and we’re excited to keep growing with their support.
By showcasing real parent experiences, the campaign built genuine emotional connection with Tonic's target audience. The strong performance did not just drive leads, it earned Tonic's trust, leading to an expanded partnership that now includes Google Ads management.
