By consolidating their tech stack, automating workflows, and centralizing data, we freed the eCycle Solutions team from data entry to focus on selling.
eCycle Solutions is a trusted provider of electronics recycling and IT asset disposition (ITAD) services, helping businesses across Canada responsibly manage their end-of-life technology.
Before Zoho CRM, eCycle ran on a fragmented system: disconnected tools, redundant data entry, and clunky workarounds. Poor usability meant many reps avoided the platform altogether, leaving outdated records, an unreliable pipeline, and no standardized sales process. Sales and marketing were losing 30 to 40% of their time to data clean-up and patching gaps.
We replaced the disconnected legacy system with Zoho CRM Enterprise Edition, carefully migrating and validating all 19,000+ records so the team started on clean, complete, and reliable data.
Clear data standards, unique record IDs to prevent duplicates, correct field mapping, and global field sets kept data consistent across the system and improved the accuracy of reports.
One easy-to-follow workflow. Leads auto-assign to the right rep by region and service, and the system generates tasks and notifications to guide every lead through each stage.
A one-click ZoomInfo integration for instant lead enrichment, plus a built-in telephony system and an AI notetaker, so every call and meeting note is captured directly in the CRM.
Custom dashboards and reports show pipeline health, completed tasks, and revenue broken down by service line, region, or individual, giving everyone real-time information.
Working with their team was an exceptional experience. Their project management was seamless. They mapped our sales process thoroughly, ran a focus group for validation, and capped it off with an in-person training day that was instrumental for our team’s adoption. They were true partners in our success.
