The Office Shop, a Canadian office furniture supplier of 25-plus years, partnered with Consultus Digital to reach buyers searching in new markets. An SEO program built on location pages and technical fixes grew impressions 114% and organic clicks 83%.
The Office Shop is an independently owned Canadian office furniture supplier that has helped design and furnish offices across the country for more than 25 years.
The Office Shop wanted to grow beyond its home market and reach buyers searching for office furniture in cities across Canada. Almost every one of those buyers starts on Google, but the site was not showing up for the high-intent local searches that lead to sales. They needed organic visibility in market after market, not just at home.
We started with the foundation, developing the site so it was structured, crawlable, and ready to support a serious SEO program across many markets.
We built dedicated, optimized pages for each target city so The Office Shop could rank for local searches in every market it wanted to enter, not just its home base.
Titles, headings, metadata, and content were tuned around the keywords buyers actually search, both on-page and off-page, to signal relevance to Google in each city.
We earned quality backlinks to build the site’s authority, giving those location pages the off-page strength they needed to climb into page-one positions.
Speed and technical performance upgrades made the site faster and healthier, improving both the user experience and how search engines ranked it.
The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website.
