Zayouna Law has trusted Consultus Digital since 2021. In 2026 we rebuilt the whole acquisition engine around one thesis: creative is the new targeting, and the only number that matters is cases signed.
Turn a five-year marketing relationship into a file-generating machine. Not impressions, not even leads: signed personal injury and litigation cases, attributable to the ad that started them.
Toronto personal injury is a brutal auction dominated by billboard firms and settlement mills. Benchmark cost per lead sits at $442. And the painful internal truth: most ad leads weren't sales-qualified, so volume alone was vanity.
Creative is the new targeting. Persona-built ads find the right injured person; a dynamic landing page greets them with their own story; and the intake CRM gets audited and rebuilt so good leads become signed files instead of voicemail.
Five years, one client, services compounding the whole way. That's the trust this program was built on.
Nobody searches "personal injury lawyer" the day they get hurt. They search their accident. Four documented personas drive every creative decision, and each one sees their own situation in the feed.
"The insurance adjuster keeps calling. I don't know what to sign."
Don't face the insurer alone.
MVA Angle"Dad's in the hospital. Someone has to deal with all of this."
You take care of them. We'll take care of the case.
Family Angle"The sidewalk was a sheet of ice. Now I can't work."
Accident-specific, season-specific creative.
$100.72 CPL"Our lives changed in one afternoon."
Recovery-first. Not a settlement mill.
Boutique PositioningFour video and eight static ads shipped every month, in every ratio. Employee-generated video keeps it human; the personas keep it relevant.
One landing page at zaylaw.com/lp. The ad you clicked decides what you see: motor vehicle content for the MVA ad, family content for the family ad, slip-and-fall content in the winter. The visitor always lands mid-conversation.
Every form fill flows straight into the firm's intake CRM with its source, campaign, and creative attached. No re-keying, no lost context, no mystery leads.
We audited the firm's entire intake process first: eleven lead statuses, custom fields per case type, the automation gaps, the scripts. The landing page is one output of that rev ops work, not a standalone art project.
Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.
Persona creative, a landing page that shapeshifts, and an intake engine measured in signed files. That's the program.