Episode 01
The Boob Guy
A top Toronto breast implant surgeon whose professional identity has been shaken because ChatGPT recommended his rival, the nose guy, for his own specialty.
A Campaign for Healthcare Marketing
Growth Therapy.
You went into healthcare. Somehow, you also became the marketing department.
Growth Therapy is a satirical ad series following healthcare practice owners as they work through marketing problems with their therapist. We thought you might appreciate knowing we understand what’s been driving you up the wall.
The series
Watch the episodes.
Episode 02
Trust Issues
A local physio practice owner is willing to try almost anything to improve his marketing, provided it comes from the next guru course or AI fad. Trusting professionals with it is proving more difficult.
Episode 03
Parting Ways
The owner of a psychotherapy clinic has an agency problem she can’t seem to resolve. She’s frozen between the unbearable stress of staying with her current agency and the dread of having to start over from scratch.
Behind the scenes
The making of Growth Therapy.
The series began with a creative challenge: turn healthcare marketing frustrations into therapy sessions that people would actually want to watch. The situations needed to be recognisable, and the characters needed a reason to take them very seriously.
Concept & Storyboarding
We started with a marketing problem, created a character, and put that character into therapy. Concepts shaped each frustration into a session, giving the story and the visual treatment a plan before production.
Casting
Four actors brought the vision to life. Casting gave each session its personalities, tension and someone to relate to.
Set design
Each episode takes place in the same therapy room, where Dr. Ana hears a new set of marketing frustrations from the healthcare owners on her couch.
Production
Growth Therapy came to life with our four-person cast, videographers, gaffers, production assistants, and the rest of our behind-the-scenes team.
Healthcare Division
Ready to take marketing off your plate?
We work with hospitals, clinics, practices and healthcare ecommerce brands, so you can get back to running your practice.
See Healthcare Division →
Get in touch
We’d like to hear your version.
If one of these episodes reminded you of a conversation you’ve been having about your own marketing, we’d like to hear it.
Tell us about your clinic or healthcare brand, what you’re trying to achieve and what’s been difficult. It’s a good place to start getting to know each other.
Talk to Consultus Digital →