Dragonscale Supplies makes premium protection gear for the trading card community. An ambitious, growing brand looking to rapidly expand its online presence, we became the long-term partner behind that scale, leveling up their paid media and opening the door to Southeast Asia.
Dragonscale Supplies is an ambitious, growing ecommerce business specializing in premium accessories for the Trading Card Game community. As a young company, they were looking to rapidly expand their online presence, establish a stronger digital footprint, and generate significant demand in a competitive niche market.
Dragonscale approached us with a clear objective: aggressively scale their business by leveling up their pay-per-click advertising and expanding into new markets. They needed a long-term strategic partner to support that growth strategy and scale sustainably while driving up their ROAS.
Strategy first: a full Digital Growth Plan before a dollar moved. Then a full-funnel Meta and Google Ads buildout, a website built to convert, and a social presence designed to keep collectors engaged.
We partnered with Dragonscale to build a robust digital growth strategy designed to double their digital presence and increase brand visibility. The plan began with a comprehensive audit of their entire sales and marketing ecosystem.
A competitive analysis of the TCG accessories space, paired with an Ideal Customer Profile build, so every campaign that followed targeted a real, well-defined collector.
A full audit of the existing site and marketing ecosystem to surface conversion rate optimization opportunities, plus an evaluation of the tools already in use.
A strategy for paid advertising and landing pages built specifically to capture and convert the demand a niche, competitive market doesn't hand out for free.
The ads were converting, but the storefront was a stock theme doing premium products no justice. So we reskinned the entire shopping experience: a dark, dragon-forged storefront engineered to turn paid clicks into collectors. CRO disguised as a brand world.
Stock Shopify out, a premium dark identity in. A full product taxonomy (Guards, Boosters, Acrylics, Vaults, Binders) and named hardware systems, Wyvern, Basilisk, Leviathan, Orochi, Titan, so a slab protector reads like a flagship, not a SKU.
Polaris, Neon Nexus, Oblivion Order, Nightmare and Paranoia. Seasonal events like MAYHEM ship limited colorways, free-gift thresholds, and up to 30% off, turning a static catalogue into a reason to come back.
A welcome-offer popup (10% off the first order), Dark Deals spend-threshold rewards at $50, $100, and $250, urgency marquees, and a trust strip: fast tracked shipping, 30-day risk-free returns, real help from real collectors.
1,360 reviews surfaced on the page, plus the Hall of Flames: a live gallery of real collectors showing their grails in Dragonscale gear, from the US and Canada to the UK and Kuwait.
An editorial hub, set previews and collecting guides, that earns organic search and gives every paid visitor a reason to trust the brand before they buy.
Mayhem · Live Event
From $11.99
From $47.99ImageImage
Catalog"You collect it. We protect it." A creative system built on product truth: loadouts, close-ups, colorways, and collector pride, the engine behind the Meta and Google growth.
The team has been able to take our Google Ads and Meta Ads and scale them from $1,000 per month to almost $30,000 per month with considerable success, maintaining a high 10+ ROAS in certain months. Our sales have increased as a direct result of traffic driven by the ads.
A real growth plan, full-funnel paid media, and a creative engine your customers actually respect. That's how a niche brand grows sales 390% and opens a new market in three months.
