C
Case Study · Executive Health
La Vie Executive Health × Consultus Digital.
Oakville's premier private medical clinic gives patients two hours with a physician instead of fifteen minutes. Consultus Digital built the patient growth engine: creative, paid media, search, and a CRM that knows where every lead came from. The result: 512 leads in month one.
Performance Creative Meta Ads Google Ads LinkedIn Ads SEO / AEO Web Build CRM Integration
Month One
0
leads in the first full month of paid media
~20:1Projected Lifetime ROAS
$89.53Meta CPL · First 10 Days
23Keywords Top-3 In Oakville
9 WeeksSignature To Launch · Then Month One
The Brief
The objective, and what stood in the way.
The Objective
Take a beloved Ottawa clinic into Oakville, one of Canada's most competitive private-health markets, and fill the new clinic with the right patients: people ready to invest in a two-hour physician assessment instead of a fifteen-minute rush.
The Challenge
In Ottawa, people search for La Vie by name. In Oakville, nobody knew the name, searches were service-led, costs per click were higher, and giants like Medcan and Cleveland Clinic Canada own the category's mindshare. Awareness had to be built, not bought cheaply.
The Bet
Premium, calm, authority-driven creative, no fear tactics, no biohacker buzzwords. Google captures the intent that exists, Meta builds the awareness that doesn't, LinkedIn reaches the executives, and every lead lands in the CRM with its source attached.
The Sprint · Discovery To Engine
Wk 0discovery meetings; onboarding questionnaire digs into goals, economics, and capacity
Wk 1agreement signed
Wk 2Digital Readiness & Scaling Report delivered, the Digital Growth Plan: projections, North Star metrics, channel roadmap. The old foundation graded a D+
Wk 8production day at the clinic: six video concepts, two hooks each
Wk 9Google Ads live; two leads land the same day
Wk 14512 leads on the board; budgets scaled by client decision
36 video masters, statics in five ratio sets, and a website rebuild in development, all inside one quarter.
Discovery ✓DGP ✓Launch ✓
The Personas
Two patients, one promise: time.
Persona 01
The Proactive Executive
"I manage everything at a high level. My health is the one thing I keep deprioritizing."
The Hook
Your annual report, for you. A full-day baseline assessment.
6 video conceptsPhysician To CameraComparisonStatic
TOF · MOF · BOF
Persona 02
The Health-Concerned Professional
"My concerns keep getting brushed off in fifteen-minute appointments."
The Hook
Your doctor has time for you. Two full hours of it.
2 hooks per conceptTestimonialPull QuoteStatic
TOF · MOF · BOF
Brand guardrails held on every asset: premium, calm, authority. No fear-based health claims, no longevity hype, no discounts. The creative whispers; the assessment speaks.
The Build
Five layers, one scoreboard.
01. Creative
A production day at the clinic: six video concepts with A/B hooks (36 masters), physician-to-camera and patient testimonials, plus a static system across comparison, pull-quote, testimonial, statement, and lifestyle families.
02. Paid media
Google captures Oakville's service-led searches. Meta builds the awareness the market lacks. LinkedIn reaches senior decision-makers. Each channel has a job, all answer to one number.
03. The landing page
A dedicated Oakville conversion page with the clinic tour video up top and a lead flow wired straight into the CRM.
04. Search foundation
SEO and AI-search optimization from day one: ten content pages and six high-authority backlinks in month one, 23 keywords ranking top-3 in Oakville, and 5,000 organic sessions at 92% engagement.
05. CRM and attribution
Lead routing workflows, paid-social attribution fixed at the source, and every inquiry tagged by channel and creative. 172 organic calls and 136 paid calls in May, and we can tell you which is which.
The Pages
Live now, rebuild in flight.
The Oakville landing page is doing the campaign's heavy lifting today. The full website rebuild, twenty-plus pages approved in a single review round, is in development now.
Campaign LP · Clinic Tour HeroVisit live →
The Offer · Foundation AssessmentVisit live →
The Scoreboard
Month one, by channel.
Total Leads · May
512
Projected Lifetime ROAS
~20:1
Organic Sessions
5,000 92% engaged
Video
Meta · Awareness
Leads149 · first 10 days
CPL$89.53 in range
Engagement24%
Video + StaticBoth Personas
SearchGoogle · Intent
Calls136 tracked
Forms72
CPL~$100 on benchmark
Search + PMaxService-Led Oakville
SEOOrganic · Foundation
Calls172 tracked
Top-3 Keywords23 in Oakville
AI Visibility54 mentions
SEO + AEOLong Game
SocialLinkedIn · Executives
RoleSenior Decision-Makers
StatusLive · Late May
CreativeDedicated Ratio Sets
Statics"Proactive Executive"
All numbers from the May client report, presented and approved for scaling on the first monthly review.
The Work
Straight from the working files.
Static · 2 Hours vs 15 MinMeta
Video · Concierge CareMeta
Static · 1 in 5Meta
Static · LifestyleMeta
Static · TestimonialMeta
Static · OakvilleMeta
Static · FeatureLinkedIn
Static · 2 Hours vs 15 MinMeta
Video · Concierge CareMeta
Static · 1 in 5Meta
Static · LifestyleMeta
Static · TestimonialMeta
Static · OakvilleMeta
Static · FeatureLinkedIn
Next
If patients should be choosing you, this is your sign.
Creative, paid, search, and CRM built as one engine for healthcare brands that compete on quality, not volume.