The Power of Bing Ads: Why Your Business Should be Using Microsoft Advertising

The Power of Bing Ads: Using Microsoft Advertising - Consultus Digital

Are you looking to reach more customers and boost your online sales? Look no further than Bing Ads, the advertising platform powered by Microsoft. 

Bing has recently made its comeback thanks to ChatGBT, a powerful language model developed by OpenAI. Bing is now able to provide more accurate search results and more effective ad targeting, as it has the ability to understand natural language and provide relevant answers to complex queries. This gives Bing a competitive advantage over Google, as it has the potential to offer a more sophisticated and advanced search experience.

With over 100 million unique users, Microsoft Ads (formerly Bing Ads) provides a valuable opportunity for businesses to expand their online reach and attract new customers. 

In this blog post, we’ll explore the many benefits of Bing Ads and explain why your business should be using Microsoft Advertising.

Who Should Use Microsoft Ads (Formerly Bing Ads)?

Microsoft Ads is an ideal platform for businesses looking to increase their online visibility and drive conversions. If your target audience is using Bing to search for products or services, then Microsoft Ads can help you reach them. Microsoft Ads is particularly useful for businesses in industries with high competition on Google Ads, as Microsoft Ads offers a lower cost-per-click and less competition for keywords. Additionally, Microsoft Ads offers more targeting options than Google Ads, allowing you to reach your ideal audience with precision.

Benefits of Microsoft Ads

Bing Ads, now known as Microsoft Advertising, is an often overlooked player in the digital advertising space. While many businesses focus solely on Google Ads, incorporating Microsoft Ads into your digital marketing strategy can provide a range of benefits that are worth considering. In this section, we’ll explore the various advantages of Microsoft Ads and why your business should be using Microsoft Advertising.

Increased Online Visibility

Microsoft Ads offers access to over 100 million unique users, including a growing mobile audience. By advertising on Microsoft Ads, you can increase your online visibility and attract new customers to your website.

Lower Cost-Per-Click

Microsoft Ads offers a lower cost-per-click than Google Ads, making it an attractive option for businesses looking to maximize their advertising budget. Additionally, Microsoft Ads offers a higher average click-through rate than Google Ads, meaning you can get more clicks for less money.

More Targeting Options

Microsoft Ads offers a range of targeting options, including geographic, demographic, and behavioural targeting. This allows you to reach your ideal audience with precision, resulting in a higher conversion rate.

Integration with Microsoft Products

Microsoft Ads integrates with other Microsoft products, such as Microsoft Advertising Intelligence, Excel, and Power BI. This integration allows you to access valuable insights and data to optimize your advertising campaigns and maximize your ROI.

Less Competition for Keywords

As Microsoft Ads is less popular than Google Ads, there is less competition for keywords. This means that you can bid on high-volume keywords at a lower cost-per-click than on Google Ads, resulting in a better return on investment.

Microsoft Advertising vs. Google Ads

While both Microsoft Advertising and Google Ads offer similar features and targeting options, there are a few key differences between them that may make one more appealing than the other, depending on your specific advertising goals.

Microsoft Advertising

  • Lower cost per click (CPC) compared to Google Ads
  • Less competition, meaning ads may have a higher chance of being seen by potential customers
  • Targeting options include geographic location, time of day, and device type
  • Integration with Microsoft’s other products, such as LinkedIn and Microsoft Edge browser
  • Audience network includes Yahoo and AOL

Google Ads

  • Larger audience and more search traffic than Microsoft Advertising
  • More advanced targeting options, including remarketing, similar audiences, and in-market audiences
  • Integration with Google Analytics and other Google products
  • More ad formats available, including shopping ads and YouTube video ads
  • Greater flexibility in ad creation and customization

Ultimately, the choice between Microsoft Advertising and Google Ads depends on your business goals, target audience, and advertising budget. It’s worth considering both platforms and testing them out to see which one works best for you.

How to Get Started with Microsoft Advertising

A woman thinking how to get started with microsoft advertising

Getting started with Microsoft Advertising is a simple process. Here are the basic steps you need to follow:

  • Sign up for a Microsoft Advertising account: Visit the Microsoft Advertising website and sign up for an account. You can use your existing Microsoft account to sign in or create a new account.
  • Set up your campaign: Once you’ve logged in, you can create your first campaign. You’ll need to choose your campaign type, budget, and targeting options. You can also create ad groups and ads for your campaign.
  • Choose your keywords: Choose the keywords you want to target with your ads. Microsoft Advertising provides tools to help you find relevant keywords for your campaign.
  • Create your ads: You can create text ads, shopping ads, or image ads. Be sure to follow Microsoft Advertising’s ad policies to ensure your ads are approved.
  • Launch your campaign: Once you’ve created your ads, set your bids, and launched your campaign. Monitor your performance and make adjustments as needed.

By following these steps, you can get started with Microsoft Advertising and reach new audiences for your business.

Get Started with a Microsoft Ads Expert

In conclusion, Microsoft Ads is a powerful tool that can drive traffic and increase conversions for businesses of all sizes. By leveraging its unique features and targeting capabilities, you can reach a wider audience and improve your overall online presence.

If you’re interested in taking advantage of the benefits of Microsoft Ads for your business, Consultus Digital can help. Our team of digital marketing experts has experience creating successful Microsoft Ads campaigns for a variety of clients, and we can work with you to develop a customized strategy that meets your unique needs and goals.

Don’t miss out on the opportunity to elevate your online advertising game with Microsoft Ads. Contact Consultus Digital today to learn more about how we can help you get started.

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