Customer on laptop completing purchase on eCommerce store they found organically on Google because of great SEO

10 SEO eCommerce Tips That Actually Work

November 07th, 2022 | Author: Mo Farazi | SEO

What are your tips for optimizing an eCommerce site for search engines? How do you make sure that your products show up in the search results when people are looking for them? And what can you do to help increase traffic to your online store? In this blog post, we’ll explore some of the best SEO practices for eCommerce sites. So if you’re looking to give your online business a boost, read on!

1. Use Keywords In Your Product Titles And Descriptions

When it comes to eCommerce SEO, one of the most important things you can do is to use relevant keywords in your product titles and descriptions. This will help your products show up in search results when people are searching for those keywords.

To find the right keywords to use, you can use a keyword research tool like Google Ads Keyword Planner.

Once you’ve found some relevant keywords, make sure to use them in your product titles and descriptions.

2. Make Sure Your Website Is Mobile-friendly 

As more and more people are using their phones and tablets to go online, your website must be optimized for mobile devices. Mobile-friendly websites load quickly and are easy to navigate on a smaller screen. If your website isn’t mobile-friendly, you could miss out on many potential customers.

3. Optimize Your Images For Search Engines

Images are an essential part of any eCommerce website, but they can also be a major source of traffic from search engines.

Make sure to include keywords in your image file names and titles, as well as in the “alt” text for each image. This will help search engines index your images and display them in search results.

In addition, make sure your images are of high quality and have relevant keyword-rich descriptions. This will help ensure that they appear in search results when people are looking for products like yours. For a deeper rundown of image optimization, read our blog regarding 4 basic SEO tips.

4. Add Customer Reviews To Your Products

Customer reviews are great social proof to build trust and credibility with potential customers. If you don’t have any reviews for your products yet, now is the time to start collecting them.

There are a few different ways you can collect customer reviews:

  • Send an email to customers after they’ve made a purchase, asking them to leave a review
  • Add a “Review this product” link to your product pages
  • Use a third-party service like TrustPilot or Feefo

Once you’ve collected some reviews, make sure to add them to your product pages. Most eCommerce platforms will have an area where you can enter customer reviews.

If you don’t have many reviews yet, you can still add testimonials from happy customers to your product pages. Just make sure to get permission from the customer before using their testimonial.

5. Connect With Social Media Platforms

Customer on laptop typing in credit card information on eCommerce website found on Google as a result of brands SEO efforts

Social media platforms are a great way to connect with potential customers and create a connection with your brand. You can use social media platforms to promote your products, share news and updates about your company, and even offer special discounts and promotions.

To make the most of social media marketing, you need to make sure that you are active on all of the major platforms. This includes Facebook, Twitter, Instagram, and Pinterest. You should also consider using Snapchat and LinkedIn to reach a wider audience.

When you are creating content for your social media pages, it is important to focus on quality over quantity. You want to ensure that your content is interesting, informative, and engaging. If you post too much content that is irrelevant to your brand, you may lose followers.

It is also important to interact with your followers on social media. Answer their questions, thank them for their comments, and engage in conversations. This will help to build a relationship with your audience and create a connection with your brand.

6. Provide Helpful Content On Your Website

Your website should be a source of valuable information for your customers and potential customers. If you can provide helpful, informative content on your website, people will be more likely to visit it and do business with you.

One way to add helpful content to your website is to write blog posts that are related to your product or service. You can also add an FAQ section to your website that answers common questions about your business.

Another great way to provide helpful content on your website is to offer free resources, such as ebooks or whitepapers. These resources should be relevant to your business and offer value to your visitors.

7. Use Google Ads

Google Ads can be a great way to drive traffic to your eCommerce store. By using relevant keywords in your ads, you can attract potential customers who are actively searching for products or services like those that you offer. In addition, Ads can help to improve your visibility on search engine results pages (SERPs), which can ultimately lead to more traffic and sales.

To get started with Ads, you’ll first need to create an account and then set up your campaign. Once your campaign is running, you can track your performance and make adjustments as needed to ensure that you’re getting the most out of your investment.

8. Submit Your Website To Directories

Directories help potential customers find your website and can also be a valuable source of backlinks. Include your website in as many well-categorized directories as possible, such as DMOZ, Business.com, and Best of the Web.

9. Optimize Your Website For Local Search

If you’re running an online store, it’s important to make sure your website is optimized for local search. This means making sure your site appears high in the search results when people search for products or services in your area.

There are a few things you can do to optimize your site for local search:

  • Add your location to your website’s title and meta tags
  • Add your business to online directories and local business listings

10. Monitor Your Website’s Traffic And Analytics

To ensure that your eCommerce website is optimized for SEO, you must keep an eye on your website’s traffic and analytics. This will give you an idea of how well your website is performing in terms of SEO and will allow you to make changes accordingly. There are several tools that you can use to do this, such as Google Analytics.

Summary

By taking these steps, you can help ensure that your website appears high in the search results for people searching for products or services in your area. At Consultus Digital, we’re continuously refining on-page SEO and off-page SEO for our eCommerce clients. If you’re looking for professional help with SEO for your eCommerce site, contact us to chat!

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