The Top 5 Benefits of Instagram Advertising

Why You Should Choose to Advertise Your Brand on Instagram Over Other Social Media Apps

Over the past 12 years, Instagram has consistently been one of the most popular social media platforms. Now with over 2 billion active users as of 2022, Instagram is one of the best tools for advertisers looking to explore social media advertising. 

But with so many different social media platforms available to advertise with, you may be wondering what benefits Instagram advertising has to offer over platforms like TikTok, Facebook, and Twitter. To help you understand what makes Instagram unique from an advertising perspective, this article will explain what types of Instagram advertising offers along with the numerous benefits.

What Are Instagram Ads?

Instagram ads are different types of ads shown on Instagram, either through the regular feed, on stories, the explore page, and more. The main goal of Instagram ads is to connect your brand with highly engaged users looking to discover new products and services.

The main ad formats Instagram offers include:

• Video
• Image
• Carousel 

What Are the Main Benefits of Instagram Advertising?

Not sure whether you should be directing your ad spend towards Instagram and need a bit of convincing? Here are a few statistics that show the power of Instagram when it comes to advertising and marketing:

• 17.6% of the global population uses Instagram
• Over 71% of all businesses in the US use Instagram to market their business
• 60% of Instagram users say the app helps them discover new products 
• The average Instagram user spends an average of 30 minutes a day on the app
• 73% of American teenagers said that the best way for brands to advertise promotions and products to their demographic is to use Instagram
• Over 200 million Instagram users look at at least one Instagram business profile a day
• A third of Instagram’s most viewed Story posts are from business profiles

Still not convinced? Keep reading to learn all about the incredible benefits Instagram has to offer to advertisers.

1. Massive Reach

There are more than 700 million users on Instagram, many of which are highly engaged with the content they consume. By advertising using Instagram, your brand has the opportunity to reach tens of millions of engaged users. 

2. High Levels of Engagement

As previously mentioned, Instagram users tend to be highly engaged when using the app to consume content. In fact, Instagram has the highest engagement out of all social media apps, with 39% of users engaging with the app every day. This is even higher than TikTok, which had 29% of users engaging daily.

3. Ads Are Less Intrusive

Instagram is designed for scrolling, so when a user scrolls past your ad, they are less likely to feel annoyed by the ad as it will appear like any other piece of content in their feed. When ads pop up on a screen and block or interrupt the consumption of content, users often feel annoyed and tend not to engage with the ad. 

4. Integrate Your Shopify and Sell Directly From the App

The Instagram Shopping feature enables you to directly sell to consumers on Instagram by integrating your Shopify app with your business account. This is a great way to advertise to consumers as it increases your product discoverability dramatically. In fact, 70% of online shoppers turn to Instagram to find new products.

5. High ROI

Instagram ads offer an incredibly high ROI, with most businesses earning an average of $65 per referred sale. 

In fact, Instagram offers a higher ROI than both Facebook and Twitter, which offers around $55 and $46 per referral, respectively.

Additionally, Instagram offers a conversion rate of 1.08%, which is also higher than Facebook and Twitter.

The Different Ways to Advertise on Instagram

There are so many different ways you can advertise your brand on Instagram. 

Below, we will explain the main ways to use Instagram for advertising, along with the benefits of each method.

Influencer Marketing

One way brands can advertise on Instagram is by partnering with an influencer. 

Depending on the number of followers and engagement the influencer has, influencer sponsorships can be incredibly effective. 

There are two main ways to advertise with influencers. You can either send influencers free products in exchange for them sharing a post that mentions your brand, or you can pay them directly to talk about your brand on Instagram. 

Regular Feed

These are image ads that appear in users’ Instagram feeds that look like regular photo posts from people they follow. 

Ads in Stories

Story ads are vertical ads that appear in Instagram Stories as a user is scrolling through Stories from people they follow. Typically Story Ads follow the video format and are less than 10 seconds in length.

Explore Page Ads

The Explore Page is a feature on Instagram that enables users to stray from their usual feed and discover new content that has been curated for them by Instagram’s algorithm. 

With this advertising feature, your ads will appear as posts in the Explore Page while users are browsing content.

Shopping Ads

Instagram Shopping ads enable your business to advertise specific products that users can then purchase within the Shopping tab on Instagram.

Reels ads

Reels Ads are video ads that appear while users are browsing the Reels tab.

Collection Ads

Collection ads are carousel ads used to advertise specific products. Collection ads will first show a cover image or video followed by three product images. Then, when a user taps on the ad, they will be redirected to a full-screen landing page.

Why You Should Work With a Team of Instagram Advertising Experts

Now that you’ve finally decided to give Instagram advertising a try, it’s important to find a team of social media marketing experts who can help you optimize your Instagram ad campaigns for success.

Consultus Digital is a digital marketing agency with extensive experience helping businesses advertise on Instagram and can help your brand achieve amazing results through carefully crafted ad campaigns. 

Ready to get started? Contact us today to learn more!