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eCommerce SEO Audit: 10 Steps On How To Get Started?

November 14th, 2022 | Author: Shannon Purcell | SEO

Are you looking to improve your eCommerce SEO? There are many steps you can take to get started. In this blog post, we will outline 10 steps that will help you improve your eCommerce SEO. Keep reading to learn more!

1. Choose The Right eCommerce Platform 

The first step to improving your eCommerce SEO is to choose the right eCommerce platform. Not all platforms are created equal, and some will be better suited for SEO than others. When choosing a platform, be sure to consider the following:

Ease Of Use:

The platform should be easy to use for both you and your customers.

Customization:

The platform should allow you to customize the look and feel of your store as well as the user experience.

Search Engine Optimization:

The platform should offer built-in SEO features that will help you optimize your store for search engines.

2. Optimize Your Product Pages For Search Engines 

Once you have chosen the right platform, the next step is to optimize your product pages for search engines. When optimizing your pages, be sure to include the following:

Title Tags:

The title tag is one of the most important elements on your page. Make sure to include keywords that accurately describe your product.

Meta Descriptions:

The meta description is another important element on your page. This is the text that appears below your title in the search results. Again, be sure to include keywords that accurately describe your product.

Read: 10 Tips for Choosing the Right SEO Specialist in 2022

Product Images:

Include high-quality images of your products. These images should be descriptive and include relevant keywords.

3.  Use Keyword-rich Titles And Descriptions 

As we mentioned above, it’s important to use keywords throughout your site. In addition to the title and meta tags, you should also use keywords in your product titles and descriptions. When using keywords, be sure to use them in a way that sounds natural, and don’t stuff them in. A good rule of thumb is to use them sparingly, about 1-2% of the time.

Your URLs play a role in your SEO and should be structured accordingly. An SEO-friendly URL includes keywords that accurately describe the page’s content. It should also be short and easy to read.

4.  Set Up 301 Redirects 

If you have any old pages on your site that are no longer active, it’s important to set up 301 redirects. This will ensure that anyone who clicks on an old link is redirected to the new page. This is also important for SEO purposes, as it will help to preserve any link equity that the old page had.

Animated picture illustrating what a 301 redirect is relative to an SEO eCommerce website audit

Schema markup is a code that you can add to your website to help search engines understand your content. This can be used for products, reviews, business information, and more. Adding schema markup to your pages can help improve your click-through rate from the search results.

5. Add Breadcrumbs To Your Site Navigation 

Breadcrumbs are a great way to help users navigate your site. They also provide a great opportunity to include keywords. Be sure to add breadcrumbs to your site’s navigation menus.

A majority of internet traffic is now coming from mobile devices, so it’s important to optimize your website for mobile. This can be done by using a responsive design, which means that your site will automatically adjust to fit the screen size of the device. You should also ensure that your pages load quickly, as mobile users are less likely to wait for a slow-loading page.

6. Create An XML Sitemap 

An XML sitemap file contains a list of all the pages on your website. This file aids in the indexing of your site by search engines. Be sure to create an XML sitemap and submit it to the major search engines.

7. Use Google Analytics.

The Google Analytics software is a free tool that allows you to keep track of the number of visitors to your website. This is a valuable tool that can help you identify trends and areas for improvement.

Social media is a great way to promote your products and improve your SEO. When using social media, be sure to post high-quality content that includes keywords and links back to your website. You should also post regularly and interact with your followers.

8. Promote Your eCommerce Site 

One of the best ways to improve your eCommerce SEO is to promote your site. There are several ways to promote your site, such as:

Creating Social Media Accounts:

This is a great way to generate traffic to your site. Be sure to include links to your site on your social media profiles.

Writing Blog Posts:

Blogging is a great way to generate traffic and promote your products. Be sure to include links back to your site in your blog posts.

Creating Videos:

Videos are another great way to generate traffic and promote your products. Be sure to include links back to your site in your videos.

9. Submit Your eCommerce Site To Directories 

There are several online directories that you can submit your site to, such as:

Google Business Profile:

This is a free listing that allows you to list your business on Google.

Yelp:

This is a directory that allows you to list your business and include information such as hours, location, and contact information.

If you have a brick-and-mortar store or if you serve a specific geographical area, it’s important to optimize your site for local search. This can be done by including your city and state in your title tags and meta descriptions. You should also create pages for each of your locations and add your business to directories like Google My Business and Yelp.

10. Monitor Your Progress 

Once you have implemented all of the above tips, it’s important to monitor your progress. You can do this by:

Checking Your Traffic

Use Google Analytics to track the number of visitors to your site.

Checking Your Rankings

Use a tool like Google Search Console to track your keyword rankings.

Checking For Backlinks

Use a tool like Majestic or Moz to track the number of backlinks pointing to your site.

Implementing It All

By following these tips, you can improve your eCommerce SEO and generate more traffic and, in turn, sales. If you have any questions or need professional help with your eCommerce SEO, feel free to contact us — the experts at Consultus Digital.

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