Client Spotlight on Ontario Business Central: 41% Increase in Revenue

Team of Toronto digital eCommerce marketers celebrating success of Ontario Business Central client

Ontario Business Central Inc. is a Canadian eCommerce leader that has been providing business registration and incorporation services for more than 25 years. However, despite their expertise and reputation, their eCommerce sales revenue had been stagnant for a while. They knew they needed help to achieve growth and turned to Consultus Digital for their digital marketing expertise.

The Challenge

OBC’s goal was to increase its eCommerce sales revenue in a cost-effective way. They wanted to increase their exposure in the market and attract new clients while retaining existing ones. They had worked with other digital marketing agencies in the past but hadn’t achieved the desired results.

Our Approach

Consultus Digital’s approach was to develop a customized digital marketing strategy for OBC. We identified areas that needed improvement and developed strategies to address them.

Strategy 1: Google and Meta Ads

Our team developed a comprehensive Google and Meta ad strategy to increase OBC’s online visibility. We targeted specific keywords and created ads that were tailored to the needs of OBC’s target audience.

Strategy 2: Performance Tracking

We set up performance tracking to monitor the effectiveness of our digital marketing strategies. This allowed us to quickly identify what was working and what wasn’t, enabling us to adjust our approach accordingly.

Strategy 3: Strategic Ad Level Targeting and Spend

We used our expertise to target OBC’s ads to specific audiences and geographies to maximize their reach. We also optimized their ad spend to get the most bang for their buck.

Strategy 4: Smart Creative Assets

We created smart and engaging creative assets, including ad copy and visuals, to capture the attention of OBC’s target audience and motivate them to take action.

The Results

Our digital marketing strategies yielded impressive results for OBC. In comparing Q2 2022 to Q2 2021, OBC saw a 41% increase in revenue and a 16% increase in ROAS. In comparing Q2 to Q1 2022, OBC achieved a 62% increase in transactions and a 58% increase in users.

Infographic showcasing the success, Consultus Digital, a Toronto digital marketing company had with client, Ontario Business Central.

Testimonial from Laura Harvey, Owner of Ontario Business Central

“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads, and CRO. Highly recommend.”

Consultus Digital: Your Partner for Business Growth

If you’re looking to achieve similar results for your eCommerce business, Consultus Digital can help. Our team of experts will work with you to develop customized digital marketing strategies to help you achieve your goals. Contact us today for a free proposal.

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