Hands holding smartphone with Macbook in background both showing benefits of Youtube for Business

7 Benefits of YouTube for Businesses

August 17th, 2022 | Author: Shannon Purcell | YouTube

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If there’s one platform that’s practically synonymous to video, it’s YouTube. From quick laughs to music, gaming live streams, movie trailers and highlights, vlogs, unboxing videos, and more, YouTube is the biggest library of video content and the top video-sharing platform.

But did you know that the benefits of YouTube extend beyond entertainment and pop culture? YouTube for business offers brands a great opportunity to engage audiences and share their stories. Next to Google, it’s the second largest search engine—and the number one for video. And with video being one of the most popular and effective pieces of content, there’s no better platform for video marketing.

That’s why, if you’re struggling to drive web traffic, engagement on your social media channels, and conversions, now is a great time to look at video marketing. With billions of viewers, there’s no time like the present to get in front of the camera and offer your customers an authentic, brand-new experience. 

Let’s find out more about the benefits of YouTube for business.

Features of YouTube for Business

Never produced or shared video content before? You’re not alone. Adding video marketing to your digital marketing strategy is quite the shift from the standard photo or graphic on Instagram, Facebook, and Twitter. But YouTube for business is definitely worth the upgrade.

Check out some of YouTube’s top features:

  • YouTube is free to use—and with ads, it’s still very cost-effective
  • You don’t need an entire video production. Even videos taken with a smartphone can make for excellent video content
  • YouTube is part of Google, so videos show up on search. It’s also the top video search engine with its own ranking algorithm.
  • Within your brand account, you can create multiple channels and playlists, so you can curate your video content according to products, campaigns, years, and more
  • You can add captions and transcripts to your YouTube videos, making them more accessible and engaging.

7 Top Benefits of YouTube for Business

Infographic summarizing 7 benefits of youtube for business with elements for each benefit.

As the biggest video-sharing platform with impressive features listed above, it’s clear that you need to start looking at YouTube for business. Check out the top benefits of YouTube for brands:

1. Rank on Google

As mentioned earlier, YouTube is a Google product, so videos rank on search. This is great news for your SEO strategy. Since you can optimize video titles and descriptions in line with your keywords, video can help boost SEO and your search rankings. And even better, Google prioritizes video content hosted on its ecosystem of platforms.

Now, you can occupy valuable real estate on competitive search result pages, allowing you to maximize your brand’s visibility on search. Ultimately, the result is increased traffic to your site and YouTube channel.

2. Reach a massive audience

With over 1 billion users and over 30 million visitors daily, one of the biggest benefits of YouTube for business is placing your videos in front of a massive audience. With every video expertly optimized according to YouTube and Google’s ranking algorithms, and created in line with the latest trends, you’ll easily reach new customers across demographics. And not just in your local market, since YouTube is international, with local versions in over 88 countries and 76 languages.

3. Boost brand credibility

If there’s one piece of media that instantly makes your brand appear more authentic to customers, it’s video. It’s the number one tool for brand storytelling, with many possibilities, from customer and employee testimonials to influencer reviews, behind-the-scenes tours, product demos, and more. 

Video keeps audiences engaged for longer and more meaningfully, thanks to a compelling narrative, visual, and audio. As a result, using YouTube for business boosts your brand’s credibility. Simply, video allows customers to put a name to your brand. It builds recognition and trust, from their first purchase to a lifetime of customer loyalty.

4. Video has a higher conversion rate

Did you know that videos are 12 times more likely to be watched than text is read? As mentioned above, video is a highly engaging medium. It’s designed to captivate. And once you have your customers’ attention, it’s very easy to convert them afterwards and move them along the sales funnel.

Wondering what drives conversions from video? It’s simple: emotion—and no amount of text can humanize a brand as much. This is a major benefit of YouTube for business. Once customers are hooked, all they need is a clear call-to-action to follow, allowing you to convert views to purchases and lasting trust.

5. YouTube for business is a constant

Are you worried about losing old assets? You never know the power of a complete library of brand creatives until you can’t find them for a big anniversary campaign or other business milestones.

An often overlooked benefit of YouTube is providing a reliable channel for keeping your videos online. You can filter through the years and look back at old content and even use these analytics for benchmarking. Plus, since YouTube videos stay up and searchable for years, they can always get more views and continuously improve their performance.

6. Repurpose video content

In the quickly evolving digital marketing landscape, you always need new ideas to stay fresh. This means, it’s crucial that you’re nimble and resourceful, so you never run out of content to share. 

The good news? Your YouTube videos are a goldmine. Did you know that you can repurpose a lot of this content? Maximize the benefits of every video by sharing them across your social media channels, embedding them on your website, adding them to your newsletter, and more. Plus, you can easily recreate video content in other formats, such as infographics.

By adding videos to otherwise static web pages, you can easily break the monotony and keep audiences on-page. On social media, you’re able to leverage new formats, such as Reels and Stories. And on newsletters, you can increase clickthrough rates. With YouTube videos, the possibilities are endless.

7. Reach a bigger audience with YouTube ads

And finally, if you’ve already tried all the latest trends and video content formats, you can try to reach a much bigger audience with YouTube ads. With YouTube for business, you can view your channel’s analytics, see which demographics are worth expanding into, and target them with ads.

YouTube ads are incredibly powerful and cost-effective. With options such as paying only for views without clicking on the Skip Ads button, you can run an efficient video marketing campaign that attracts a lot of customers, but without the big cost. Now, it’s much easier to convert more views to sales.

Let’s Set Up Your YouTube for Business Channel

And there you have it—the biggest benefits of YouTube for business. Now that you know just how powerful YouTube videos are, it’s time to get in front of the camera. Consultus Digital can help.

With Consultus, you get the full package, from laying out a solid video marketing strategy to maximizing ranking potential according to YouTube’s algorithm and driving conversions from every view. We offer a full suite of services, including videography and YouTube advertising, to help you enjoy the benefits of using YouTube for business. The result is expertly driven brand storytelling, high-converting video, and increased rankings to connect with more customers.
Want to start using YouTube for business? Learn more about its benefits for growing your business and driving conversions. Get ready to be on camera with Consultus Digital.

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One thought on “7 Benefits of YouTube for Businesses”

  1. That’s true businesses can now leverage the power of YouTube to reach targeted audiences. As it is one of the most used video search engines in the world reaching even to the rural zone of the countries.

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