Google Local Optimization

Meet Brittany, She’s the proud new owner of a hair salon in the bustling city center of Toronto. It’s her first venture into entrepreneurship with all the hopes of financial freedom that comes with success. She’ll soon find out that hopes are one thing, but reality is another. She promotes herself well enough on social media, but is finding that the likes don’t translate into appointments that day leaving the cash register a little dry. With rent coming due and other costs mounting she’s at a loss for how to attract more customers in the near term. Circumstances become dire. Brittany is at a loss where her next customer is going to come from. Don’t Be Like Brittany, Consultus The most impactful marketing tactic online for local businesses is the Google My Business section of the search result. It sits at the top of the organic Google section and offers consumers the most information. Customers can view your phone number, website, reviews operating hours and more. Everything they need to come into contact with the local businesses. When indeed Brittany does give us a call, we’ll be sure to set up her profile, and apply best practices to it so that the listing is optimized. We’ll then ensure that the salon is in every relevant directory with absolutely accurate information so Google is confident in displaying her local listing when people are looking for a salon nearby. It’s important that the information is consistent and correct because bad data can be crippling to Google’s confidence in your listing. Essential to our process is to ensure that the Salon’s name, address and phone number are propagated across the internet’s directories accurately. We’ll also put our review generation engine to work for Brittany so that the customers she does have help attract other customers. When all is said and done, our goal is to ensure Brittany’s Salon pops up with glimmering reviews so that her biggest challenge isn’t acquiring customers, but finding other hairdressers to meet the increasing demand. If you have a local business that needs to get noticed, giving Consultus a call is the most prudent decision you can make.

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